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Focuses on consumer evaluations of store preference when presented with promotional deals that are equivalent on a unit‐cost basis and/or are equivalent on a total cost basis but are worded differently. An experimental design setting is used to examine the effect of three deal frames: one, stated in terms of a straight price promotion (“50 percent off”), the second, as an extra‐product or volume promotion (“buy one, get one free”), and a third as a “mixed” promotion (“buy two, get 50 percent off”). Four typical supermarket product categories are considered in a shopping scenario to investigate the effect of two category‐based moderating factors: product stock‐up characteristic and price level. Results show that the nature of framing significantly affects consumer deal preference and store preference even though the deals are equivalent on a unit cost basis and two of the deals are also equivalent on a total cost basis.

The purpose of this paper is to examine how cultural differences affect the perception of a brand.

A study was carried out in six countries among different involvement groups. The study uses Hofstede's cultural dimensions and Aaker's brand personality dimensions to see if brand perceptions of a product are similar among all six countries.

This study provides clear evidence that a same brand is perceived differently in different cultures in spite of its identical positioning. This means that if a firm wishes to achieve the same brand perception in different countries, the firm needs to create brand positioning strategies that emphasize the characteristics that enable consumers to perceive the product in a similar way.

This paper examines the perception of a single brand in the context of cultural dimensions in a global setting – in particular in six countries on three continents.

Relatively scant attention thus far has been accorded in the marketing literature to the examination and explanation of return behaviour of consumers, especially within the mail order industry. The issues examined here consist of the nature and influence of such factors as “buying experience”, “perceived risk”, and “return frequency”. The aim of this paper is to analyse four groups of returners (“heavy returners”, “medium returners”, “light returners”, and “occasional returners”).

This paper details an empirical study of return behaviour based on a field survey that was conducted specifically focusing on the apparel category. Exploratory factor analyses and analyses of variance (ANOVA) have been employed to test the proposed hypotheses.

Results show that there exist different reasons for returns among the four groups of returners. In particular, they differ in their initial shopping motivation for mail order purchases, their group‐specific reasons for product returns, and also in their spending patterns.

These are discussed within the body of the paper.

A number of meaningful implications for mail‐order firms are developed from the empirical findings. While product returners have been thought to be an amorphous category (akin to a “black box”) in the past, this paper highlights the disparate motives for making returns. Specific prescriptions are provided regarding the management of product description, consumer return policy, and the handling of consumer perceived risk.

This paper contributes toward the evolving literature of consumer return behaviour in the context of distance purchasing and also by taking into consideration the heterogeneity of return groups. It looks at the characteristics of the return groups and how they differ in their prior motives of making their purchase decisions.

The purpose of this paper is to examine the differences among the different subgroups of the youth market in the context of their financial interests and usage. The study examines what determined their choice of banks. It also looked at what factors influence their satisfaction, loyalty, and behavioral intentions with regard to their banking needs.

Using a multiple‐item survey instrument, 242 Austrian respondents were queried on what factors affect their choice of banks, their choice of financial services, usage patterns, satisfaction, loyalty, and behavioral intentions. Descriptive analysis, factor analysis and cluster analysis were employed in the study. Different tests such as chi‐square tests, discriminant analysis and ANOVA were used to validate the chosen cluster solution.

Differences were found among the four clusters in terms of their interest in financial services, their usage, and their likelihood of switching. In addition, determinants of satisfaction, loyalty, and behavioral intention were primarily affected by satisfaction with employees and services rendered. The results indicate that as young people reach certain milestones, their needs become more multifaceted. Consequently, banks should be aware of these changing needs.

This paper treats the youth market as a heterogeneous group rather than homogenous as many studies usually treat this age cohort. Moreover, given that many banks are trying to “grow” markets, the paper looks at how the determinant factors change from one stage to another. Financial institutions will benefit from the insight derived from this paper in crafting their marketing strategies. It indicates what seems to be important to each age group in increasing their satisfaction level.

The major objective of this study is to explore factors effect in purchasing preferences for foreign brands versus private label brands (PLB) in urban China on the internet.

In this paper, the research is designed to investigate the factors perception mentioned above how to affect consumers' online purchasing PLB intention. Along with literature review, an online survey is conducted to test the conceptual model. LISREL 8 is used to analyses the hypothesized model and a two‐step model‐building approach is used, in which the measurement models are tested prior to testing the structural model.

Using the data collected in GuangZhou, Shenzhen, Wuhan, Shanghai and Nanjing cities, it is found that both their direct and indirect effects. Interesting to find, that Chinese consumers' exposure to online products is relatively new, it appears that searching and experience online in reducing their perceived risk of quality concern, and it affects their choice of PLB. Price consciousness is very important to choose domestic PLB across all purchase situations, whereas the other types of factors have differential impact. It seems that Chinese respondents get used to surf on the internet, that is, their perceived risk is not low, which is different from other literatures studied.

The paper offers insights into the implications for e‐marketers' management of web sites in China.