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Purpose – The chapter reports on a national indigenous games research project and follows the socio-political construction of indigenous games as a sporting code and the post-colonial identity dynamics within South Africa.

Design/methodology/approach – Researchers from 11 tertiary institutions in South Africa collaborated to capture 536 ‘indigenous’ game and sporting activities from 170 communities. An inductive research approach informed an emic typology, with further analysis of the 20 most popular indigenous games (and their variations). This analysis demonstrated hegemonic gender and ethnic layering within the context of participation, as well as in the broader South African society. The institutionalisation of selected indigenous games by Sport and Recreation South Africa and the implementation thereof in the Siyadlala programme (community-based mass participation programme), afforded widespread participation to meet a human rights framework.

Findings – In accordance to the strategic outcomes of the national department, this initiative provided access to sport and recreation, especially for the previously ‘disadvantaged’ communities who experienced high levels of exclusion during the Apartheid years (1948–1994). This politically informed intervention followed a political agenda of national identity association in celebrating the African heritage and ‘unity through diversity’. Standardisation of rules and the re-invention of some games for local, national and international festivals along the line of competitive sport offered contradicting messages and practices.

Originality/value – The underlying discourses of post-colonial resistance, national identity formation and socio-political agendas are interrogated.

Purpose – We investigated recent efforts of the Australian Football League (AFL) to reintroduce the sport of Australian Football to post-Apartheid South Africa. The chapter adopts a critical approach exploring the difference between the rhetoric of reconciliation and its use as a commercial marketing tool and other agendas that may be at play in international expansion.

Design/methodology/approach – The discussion and research findings outlined in this chapter are based on extensive tape-recorded interviews with Anglo-Australian advocates, African converts and Indigenous Australian critics of the claim to reconciliation as well as field notes collected during the time of visits to Johannesburg and Cape Town, South Africa and Alice Springs, Australia.

Findings – Key themes to emerge from the interviews are presented, cohering around issues of identity, as well as personal and community empowerment through sport, together with the claimed uniqueness of Australian Football to achieve reconciliation in Australia and international contexts such as South Africa.

Research limitations/implications – The limitations of using an ethnographic approach are indicated. This research draws on the qualitative and self-reflective approaches that are characteristic of contemporary indigenous studies where the emphasis is on attempts to allow indigenous people and other marginal voices to speak for themselves.

Originality/value – The chapter provides the first scholarly engagement with the expansion of Australian Football in the new South Africa in the context of the politics of indigenous reconciliation.

The purpose of our chapter is to contribute to the current literature on sport and the environment by introducing an ethic of sustainability embedded in the historical and ongoing place-based physical cultures of Fisher River Cree Nation (Ochékwi Sipi).

Using an Indigenous-centered, community-based research design, we conducted four sharing circles with a total of 13 Elders from Fisher River Cree Nation. Sharing circles are a culturally safe discussion format for Elders to share their experiences and perspectives, which is significant in that Elders serve as critical links in the intergenerational communication of Cree place-based knowledge.

The key finding of this research is presented, centering around the more-than-human ethic that emerges from the place-specific stories of movement and physical culture shared by the Elders.

Based on the stories of the Elders we show how intimate and deeply embodied knowledges are formed over the course of generations of living with, learning from, and moving across Land. The knowledge gathered from this research presents an alternative to the dominant Western worldview and may serve as a critical link in struggles for environmental and social sustainability.

Purpose – We share experiences from the research process that expose the shortcomings and flaws of the different research production review mechanisms. Our aim is to highlight the resistance and paternalistic misunderstandings that characterise some processes when considering indigenous ‘subjects’.

Design/methodology/approach – This chapter draws upon examples from primary source material as the basis for analysis and discussion. These examples are drawn from academic reports, correspondence to authors and media accounts. The critical approach is influenced by the theoretical works that address the influence and infiltration of ‘commonsense’ understandings, and the resistance to alternative academic inquiry and interpretation of indigenous sports participation issues in Australia.

Findings – The structure, resources and mechanisms available to the dominant alliance of dominant groups serve to curtail and suppress alternative research efforts.

Research limitations/implications – The available examples are not drawn from the broad field. Indeed, they are limited to those available via research circles of colleagues. Any conclusions should be considered within the notion of context specific rather than any broad generalisation.

Purpose – The purpose of this chapter is to consider the (re-)emergence of the sport waka ama (outrigger canoe) in light of the broader historical, social, political, cultural and economic landscape of ‘post-colonial’ Aotearoa/New Zealand.

Design/methodology/approach – The chapter draws upon a micro-ethnography of the 2011 Waka ama national competition to elucidate the ways in which the sport serves as an important site for sharing Māori identities and culture. The empirical aspects of the chapter utilise observations and semi-structured interviews with key gatekeepers of waka ama in Aotearoa/New Zealand and participants in the sport.

Findings – The key findings of the study offer new insights into the relationship between the (re-)emergence of waka ama and the wider context of ‘post-colonial’ Aotearoa/New Zealand.

Research limitations/implications – The restricted timeframe that the research took place within could be viewed as a limitation to the research project.

Originality/value – The chapter provides an alternative reading of the sport waka ama within ‘post-colonial’ Aotearoa/New Zealand. To date there has been little research conducted on the role sport has played within the process of colonisation in Aotearoa/New Zealand. There has also been limited research that illustrates the role of waka ama, as a uniquely indigenous sport, as a vehicle of social change within indigenous communities. The authors highlight the unique nature of waka ama and provide an alternative commentary on the colonial/neocolonial forces that have impacted waka ama in its emergence.

The Australian Football League (AFL) is the premier sporting competition in Australia in terms of capital outlay, breadth of industry associations, public consumption, and arguably cultural significance. The AFL competition is now a domain of specialisations and interests, which provides vast opportunity for both sporting and non-sporting institutions seeking to utilise the game to capitalise on a society of consumption, entertainment and risk. AFL officials expect high standards of their players both on and off the field. These standards are expressed in various forms of Codes and Policies. Off field player misconduct is an ongoing concern not escaping media attention, which is a resounding indication more needs to be done by the AFL to improve responsible player character development. Whether the current education programmes are sufficient to meet the AFL’s own expectations is the central issue addressed in this chapter. As it stands AFL governance is deficient on several counts. In this chapter I will focus on three governance deficiencies: firstly, the AFL Illicit Drug Policy (IDP) contains unnecessary inconsistencies relative to its primary purpose; secondly, the present measures undertaken to ensure players have appropriate education to achieve the expected character development are far from efficacious and so arguably can be vastly improved; and thirdly, the promotion of live-odds gambling during televised games is culturally problematic and inconsistent with its own demands. The ethical grounds central to this investigation are ‘fairness’ and ‘cultural influence’. In order to resolve some of its governance concerns I will explain why the AFL should be characterised as a practice-community and as such should adopt a comprehensive virtue and value-based compliance ethical education programme consistent with its own vision and conduct expectation of its players and officials. I will argue that the AFL as a practice community is much more than simply a game, given its cultural influence, commercial associations and community programmes.

The learning outcomes are to sensitise with the cause of sport development in India; to familiarize with the concepts of SDGs and sport development continuum in context of the Tata Trusts work in sports (Sports Portfolio); to relate strategy concepts of resources, SWOT analysis, cooperative implications, Carroll's CSR pyramid and Porter-Kramer strategic corporate social performance and shared value framework of inside-out and outside-in linkages with the Sports Portfolio strategy at the Tata Trusts; and to link sport development concepts like sport and development, sports development continuum and capacity building with the Sports Portfolio work at the Tata Trusts.

The case explores the sport and development issues faced by Ms Neelam Babardesai, Head of Sports Portfolio, Tata Trusts in Mumbai, India. The Trusts had a long history of contributing to the development of sport in India and looked forward to aligning their work in the sport with the United Nations (UN) sustainable development goals (SDGs). They started Sports Portfolio in 2016–2017 intending to complement their work in education and generate positive socio-economic change at the grassroots (local community) level in India. They also had the resources to implement the programmes. However, they were faced with issues like the deficiency of physical literacy in schools resulting in the disinterest of children and parents in sport and physical activity, which also might lead to health issues, later in life, minimal cooperation between entities involved with sport and development, lack of structured sports programmes and skilled human resources and the national sports policy needing better details and implementation and follow-up plans in India. Their strategic response was based on the use of a “sports development pyramid”, capacity building, alignment with the SDGs and complementary partnerships and collaborations. What were the outcomes? Should they continue with the same strategic approach? What should be their future course of action for sport and development? How should they respond to the COVID-19 crisis? Ms Babardesai reflected upon the above questions while concluding that India needed a long-term strategy for the development of sport.

The case is intended to be taught in the class of strategic management for postgraduate or master's level participants of business administration for concepts like resources, SWOT analysis, cooperative implications, corporate social responsibility (CSR), shared value and introducing the concept of the UN SDGs (SDGs), capacity building and sports development continuum (sports development domain) in context of the Indian sports scenario. The case should be equally useful in teaching relevant courses related to sports management and development. It may also be used for courses related to development studies and sustainability at the master’s level. The case may also be used by practitioners and researchers associated with sport and development/sports development and SDGs.

Teaching Notes are available for educators only.

CSS 11: Strategy