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1 – 10 of over 1000Damian Gallagher, Christina O'Connor and Audrey Gilmore
The purpose of this paper is to go beyond the predominantly conceptual or normative approach found in the market segmentation literature and focus not only on its actual…
Abstract
Purpose
The purpose of this paper is to go beyond the predominantly conceptual or normative approach found in the market segmentation literature and focus not only on its actual application but to review the empirical findings themselves (Foedermayr and Diamantopoulos, 2008) so as to provide the basis for identifying and understanding new segments and assessing the strategic development of the Gaelic Athletic Association (GAA) in Ireland in order to ensure its continued survival, growth and prosperity.
Design/methodology/approach
An exploratory methodology is operationalised in this study using qualitative data obtained from 27 participants possessing relevant knowledge and experience of Gaelic football via a range in-depth interviews and focus groups.
Findings
This study identifies those existing segmentation bases that are both applicable and non-applicable, to the indigenous amateur game of Gaelic football in Ireland, whilst additionally identifying and developing an understanding of new segmentation bases. Furthermore, it highlights the challenges and opportunities that will require strategic management if the GAA is to successfully maintain and develop its domestic market whilst simultaneously developing its overseas markets.
Research limitations/implications
The findings of this study are limited to the indigenous amateur game of Gaelic football in Ireland. They reaffirm the need to develop segmentation bases for individual sports markets. They highlight issues that will have a strategic impact upon the operations of the GAA and make recommendations for addressing and realising the opportunities that these will present.
Originality/value
This study addresses a research gap in the knowledge in regards to the strategic development and application of existing sports marketing segmentation bases to indigenous amateur sport.
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Chen Chen and Timothy Kellison
This paper aims to explore what environmental justice (EJ) can offer to sport management research and highlights the urgency for sport management scholars interested in…
Abstract
Purpose
This paper aims to explore what environmental justice (EJ) can offer to sport management research and highlights the urgency for sport management scholars interested in environmental and ecological issues to engage with EJ as an important research agenda.
Design/methodology/approach
This paper is primarily a position and conceptual paper. Drawing from multidisciplinary literature (e.g. critical human geography, environmental sociology, Indigenous studies and postcolonial studies), it provides an overview of the major conceptualizations of EJ and discusses important premises for sport management researchers to engage with EJ topics.
Findings
EJ offers opportunities for sport management researchers to form stronger analyses on existing racial, socio-economic, and gender-related inequities manifest in the sport industry. The incorporation of EJ can strengthen the emerging sport ecology research in sport management and offer opportunities for sport management researchers to form stronger analyses on existing racial, class and gender-related inequities manifest in the sport industry.
Originality/value
It provides a critical and original intervention to the sport management literature. EJ's emphasis on power and its position at the convergence of social movements, public policy, and scholarship hold important potential for sport management researchers to advance scholarship with “actions,” addressing environmental harms and seeking practical solutions for enhancing communities' well-being.
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Justine Ferrer and Paul Turner
The purpose of this paper is to audit the efforts made around the support of indigenous players within the Australian Football League (AFL).
Abstract
Purpose
The purpose of this paper is to audit the efforts made around the support of indigenous players within the Australian Football League (AFL).
Design/methodology/approach
Content analysis of the publicly available information on websites of organizations associated with the AFL was undertaken to identify the extent of programs and policies around indigenous representation, inclusion, and development.
Findings
The AFL, as an organization, has a high percentage of indigenous players (employees) in comparison to the wider Australian workforce representation. Largely, indigenous representation within the AFL is merit based, prioritized on an individual’s ability to play football at an elite level. The website audit identified a number of inconsistencies in the public personas portrayed by the AFL and organizations aligned to it such as the AFL Players Association and clubs. The findings raise a number of questions for future research.
Research limitations/implications
The main limitation is that the website audit represents a very small insight into the current situation and does not provide a depth of analysis into the circumstances around indigenous inclusion within the AFL. The audit also is very focused on one sporting organization which may or may not be representative of the sport industry.
Originality/value
The research introduces a number of questions for future discovery.
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Carlos Rabasso and Javier Rabasso
How responsible education and “green” learning becomes crucial for survival for the Mamanwa ethnic minority in Surigao del Norte, Mindanao, Philippines. The paper aims to discuss…
Abstract
Purpose
How responsible education and “green” learning becomes crucial for survival for the Mamanwa ethnic minority in Surigao del Norte, Mindanao, Philippines. The paper aims to discuss these issues.
Design/methodology/approach
Ten interviews to teachers and 40 Mamanwa students at the Missionary Sisters Servants of the Holy Spirit School in Palalihan, Surigao del Norte, Mindanao, Philippines. Each interview lasted for 1 hour and had ten questions related to “green” learning, responsible education, ecospirituality and sustainable practices. The teachers' interviews took into account how the students incorporate into their learning process the traditional curriculum being taught in the Philippines in primary schools and the Indigenous People's Core Curriculum (IPCC) which has been implemented recently to indigenous people all through the country. Each interview to the students lasted 30 minutes and was related about the things they leaned, how they learned it and applied it to their daily lives.
Findings
The importance of a Christian approach to indigenous education respects the traditions and sacred knowledge of a marginalised community in the Philippines. The teaching approach of the Missionary Sisters Servants of the Holy Spirit (MSSHS) shows the development of “green” knowledge and responsible educational capabilities in their practices as educators.
Research limitations/implications
Tribal cultural values and MSSHS education bring in a kind of “transcultural” learning process which gives Mamanwas greater skills for cross-cultural adaptation in the Pilipino environment.
Practical implications
Non-formal education through the IPCC becomes a key element for the learning process in an environment where sustainable practices are part of the upbringing of the Mamanwa community.
Social implications
The relationship between spiritual values and the environment shows a greater closeness between responsible education and “green” learning.
Originality/value
Thanks to the MSSHS education, the Mamanwa community has learned, through a syncretic educational process, a greater ability for transcultural adaptation in a transitional process for ethnic minorities in the Philippines.
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This paper aims to trace the genealogy of state violence on Palm Island to argue forms of “colonial” control over Indigenous governance and organisational life persist in…
Abstract
Purpose
This paper aims to trace the genealogy of state violence on Palm Island to argue forms of “colonial” control over Indigenous governance and organisational life persist in Australia. Using Agamben's theories of homo sacer, sovereign power and state of exception, the paper seeks to reveal the biopolitical nature of two centuries of abuses against Indigenous Australians. Arguably, past and recent tragedies on Palm Island show how juridico‐political regimes continue to subvert the citizenship and human rights of many Indigenous Australians – their sovereignty, governance structures and organisations. The purpose of the paper is to develop a greater focus in postcolonial writing on current political issues, by combining critical theory with grounded narratives of lived experiences and contemporary events.
Design/methodology/approach
Insights from political theorist Agamben are used to critically analyse the management of violence on Palm Island. The paper draws on documents from the public record, such as historical accounts, legislation, parliamentary Hansard and records of government inquiries, as well as first hand media commentaries of recent events. These textual data form the empirical and evidentiary base from which broader theoretical conceptualisations of this case are discussed.
Findings
The paper finds the lingering effects of past exclusion/s are inscribed in the discursive environment and continue to animate the power relations that effect the life and death experiences of Indigenous Australians today. It finds utility and relevance in applying Agamben's theories of the camp, state of exception and homo sacer, to extend postcolonial understandings of contemporary Indigenous contexts. The legitimacy and derivative power of organizations is compromised during times of “exception” and this raises important theoretical issues worthy of further exploration from both a critical management studies and postcolonial perspective.
Originality/value
This paper applies Agamben's theories in an original way to the postcolonial context. It extends theoretical understandings of racial oppressions and organisational consequences.
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Conor Clune, Roel Boomsma and Richard Pucci
The purpose of this paper is to examine an ongoing process of logic assimilation within an amateur sports organisation (ASO) called the Gaelic Athletic Association (GAA). It seeks…
Abstract
Purpose
The purpose of this paper is to examine an ongoing process of logic assimilation within an amateur sports organisation (ASO) called the Gaelic Athletic Association (GAA). It seeks to develop our understanding of how forms of accounting mitigated (or exacerbated) the tensions that arose among GAA members due to the consequences of the assimilation of select elements of a professional logic and a commercial logic within its traditionally dominant social welfare logic.
Design/methodology/approach
Interviews were undertaken with representatives and members of the GAA to understand the effects of growing commercialisation and professionalisation on the organisation’s traditional amateur status and social mission. In particular, the authors sought to understand how accounting, in the form of financial reporting, influenced the extent of the tensions that arose. Interviews were supported by an extensive collection of podcasts and news articles that discussed this topic.
Findings
The paper’s findings offer unique empirical insights into the role played by forms of accounting in the maintenance of amateurism within an ASO. It reveals the conflicting role of financial reporting within the GAA whereby it was used by the GAA’s management to ease member concerns surrounding logic assimilation while simultaneously being ignored by clubs and counties to facilitate payments to managers thereby eroding the amateur status of Gaelic Games.
Originality/value
The paper is unique in its exploration of logic assimilation within a form of hybrid organisation that has previously been unexamined in the accounting literature. It extends extant understandings of how accounting influences the co-existence of potentially conflicting logics. The paper also discusses the implications of what accounting makes visible and keeps invisible on the longevity of the traditionally dominant social welfare logic within an ASO.
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How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers…
Abstract
Purpose
How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers need to consider when using sporting events as a leverage to market themselves abroad? The paper aims to discuss these issues.
Design/methodology/approach
This paper draws from a combination of an extensive literature review and secondary data collection in order to build a conceptual framework, entitled the “diamond” of place branding through sport.
Findings
Managers and politicians of cities, regions and countries should espouse a holistic approach when developing their place branding strategy through sport. This holistic approach can be articulated around four dimensions: sport, economic, commercial and social.
Research limitations/implications
Drawing mainly from a literature review, with the support of concrete examples, this is a first step within the confines of an exploratory research. A future study could analyze the specific cases of jurisdictions and how these fit within the conceptual framework articulated in this paper.
Originality/value
A place branding strategy through sport should be translated into a socio-economic legacy, with private and public benefits for the community. Ultimately, place branding through sport is one of the components of the overall place branding strategy of a jurisdiction.
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James J. Zhang, Euisoo Kim, Brandon Mastromartino, Tyreal Yizhou Qian and John Nauright
The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing…
Abstract
Purpose
The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.
Design/methodology/approach
A comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.
Findings
Seven articles are selected based on their theoretical and practical contributions.
Originality/value
This special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.
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Susmit S. Gulavani, James Du and Jeffrey D. James
Drawing upon social judgment theory, the research examines whether changes in psychological involvement with a sport human brand owing to their sporting success can generate…
Abstract
Purpose
Drawing upon social judgment theory, the research examines whether changes in psychological involvement with a sport human brand owing to their sporting success can generate spillover effects on people's national pride, a proxy for the collective level of well-being and whether the individual's behavioral engagement in sport spectating will moderate this relationship.
Design/methodology/approach
Leveraging a quasi-natural experiment grounded in the 2021 Indian Premier League championship, the authors solicit responses from 296 representative individuals residing in India twice using a two-wave panel design. The authors conducted confirmatory factor analysis, repeated measures T-test, latent change score analysis, and structural regression analysis to examine the relationship between psychological involvement with sport human brand and national pride.
Findings
The results demonstrate a positive association between psychological involvement with sport human brand and national pride. Further, the findings indicate that an increase in psychological involvement with sport human brand was associated with an increase in national pride due to the successful athletic endeavor involving the sport human brand. However, the relationship between psychological involvement with sport human brand and national pride was invariant irrespective of patrons' spectatorship behavior.
Originality/value
This research demonstrates that sport human brands possess transformative soft power that extends their prerogative cultural identity personified by their athletic ability and success, allowing them to shape public sentiments of national pride via their profound influence through and beyond the complex network of brand ecosystems.
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Yi Zhang, Minkil Kim, Jerred Junqi Wang and Brenda Pitts
By using table tennis as an example and conducting an in-depth investigation into the impact of market demand factors on membership consumption of table tennis club members in the…
Abstract
Purpose
By using table tennis as an example and conducting an in-depth investigation into the impact of market demand factors on membership consumption of table tennis club members in the USA, the purpose of this paper is to illustrate the opportunities and marketing efforts needed for Asian sports to survive and thrive in North America, in which consumer demand factors assessing core program features of table tennis clubs were found to be very influential of cognitive, affective, and behavioral consumptions of table tennis club members.
Design/methodology/approach
Through conducting a review of literature, observations of club operations, and interviews of club administrators and club members representing various table tennis clubs, a preliminary questionnaire was formulated for this study. The initial questionnaire was submitted to a panel of five experts, for a test of content validity. By incorporating their suggestions, editing was made to improve a number of the items in the questionnaire. Data collection took place in two national table tennis tournaments, two local tournaments, and six table tennis clubs. Procedures in SPSS 19.0 (SPSS, 2009) and Mplus 5.21 were carried out for data analyses.
Findings
The findings of this study are that market demand factors would be significantly related to consumer perceived benefits and perceived value, and in turn related to consumer satisfaction of table tennis club membership. The market demand factors had a positive impact on perceived value and benefits confirmed the theoretical framework and previous research findings, which also made a practical sense that a table tennis club needs to offer product features and meet expectations of its current and potential members in order to enhance program value and benefits perceived by its members.
Originality/value
The past two decades have marked the speediest rise of a globalized sport production and consumption trend. In an era of globalized sport marketplace, sports have become a business commodity to meet the needs of commerce. For an Asian sport to penetrate into the North American marketplace as table tennis has done, it would be wise to develop regional network, strategies, product, and promotions. It is expected that table tennis as a popular Asian sport will continue being spread to other parts of the world; thus, the findings of this study have potential relevance to promoting table tennis globally.
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