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This chapter aims to analyse the evolution of research in the Indian tourism and hospitality domain from 1976 to 2021. By employing the bibliometric and systematic literature review, the chapter highlights the prominent authors, institutions, methods, emerging and explored research themes in the tourism and hospitality field. Accordingly, the authors collected 458 articles from core tourism and hospitality related journals using PRISMA and evaluated them using VOSViewer. The findings revealed an emic perspective of research contribution in Indian tourism and hospitality. While some topics such as religious tourism, sustainability, cultural and heritage tourism products have attained more attention, topics such as tourism entrepreneurship, technology and human resource development failed to seek attention in the eyes of journals and researchers. Although the literature has expanded significantly, there is a need to build global academic networks to examine the state of Indian tourism and hospitality. The chapters suggest that future research should critically evaluate the schemes and initiatives undertaken by the government to promote Indian tourism, expand research to western and eastern parts of the country, and follow the mixed-method research to contribute holistically to the topic.

In many situations, India is positioned as one of the world's most economically active countries, with richer touristic acquisitions. India dominates touristic values and development in many scenarios. India shapes and reshapes tourism in a comparatively different manner than the rest of the tourist-generating regions, riding the waves of Asian domination in tourism development. This chapter examines the transformative features of Indian tourism in terms of resources, social development, tourist mechanisms inside the country and various types of tourism industry modelling. Domestic, inbound and outbound tourism perspectives have been taken from both insiders' and outsiders' perspectives. The chapter also highlights the comparative similarities and differences between Indian tourism and some of the selected tourist-generating regions in the world.

This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors related thereto. Framed in the theory of planned behavior, this paper proposes a conceptual model of revisit intentions for wine tourism. This model covers environmental concerns, escapism, countryside lifestyle, entertainment and spillovers of international traveling as direct antecedents for the revisit intentions.

A quantitative approach was adopted for this research. Data was gathered through a standardized questionnaire from 141 vineyard tourists in Nashik, India and evaluated by fitting a structural equation model.

Important drivers for wine tourists revisit intentions are countryside lifestyle and spillovers of international travel. Notably, entertainment does not have a significant direct effect, but a substantial impact moderated by escapism. Environmental concerns have a negative impact. The escapism component is the most influential motivation for revisiting the Indian vineyards.

The attractiveness of vineyards visits in contrast to nearby tourist attractions needs to be clarified, e.g. by calibrating gravitation models.

Escapism is a substantial antecedent for the revisit intention of the vineyards while environmental concerns are its major barrier.

Countryside lifestyle contributes to overcoming the disadvantage of the contemporary hectic society of the Indian middle class and preserving Indian roots along with modernizing lifestyles.

The first evidence of Indian wine tourists revisits intentions. The current research fills a research gap by examining India’s wine tourism phenomenon.

The literature has acknowledged the importance of diaspora studies because of the influx of funds into the local economy, including the tourism and hospitality sector. However, little empirical research appears to be known about the subject matter, principally within the developing country perspective. This study aims to respond to research calls by investigating the impact of diasporic cultural heritage, family heritage on travel preference of West African Indian migrant visitors to their homeland.

This research is guided by the theory of acculturation. A quantitative data were gathered from a sample of 312 diasporas, and the regression analysis was used to analyze the data.

The study finds that cultural heritage and family heritage have positive and significant impact on travel preference of migrant visitors to their homeland. Further analysis of the independent sample t-test reveals a significant difference between Indian Ghanaians and Ghanaian Indians in their thought of cultural heritage. However, no significant differences were found in the Indian Ghanaian and Ghanaian Indian’s family heritage and travel preference to their homeland.

This study is destination-specific of Indian migrant visitors. The application of the study’s outcome to other diaspora would demand a larger sample size for generalization to be made. The study offers compelling insights on cultural heritage, family heritage and travel preference to marketing a diaspora tourism site.

The study expands the application of the theory of acculturation within the diaspora literature and establishes that integration and separation strategies of the theory explain the positive interests of the migrant visitors’ traveling preference to their homeland.

The purpose of this study is to empirically examine the determinants of foreign and domestic tourist arrivals and revenue receipts from tourism using state-level panel data in 25 Indian states for the period 1995 to 2011.

The study uses IV-2SLS method to examine the determinants of foreign and domestic tourist arrivals in Indian states. Economic development (proxied by per capita income, PCI) is an endogenous variable. We have used the state-wise “liable to flood prone area” as an instrument for PCI to control for endogeneity. An inverse relationship exists between state-wise “liable to flood prone area” and real PCI, in a sense that states with greater proportion of area marked as liable to flood experience lower economic development. For robust analysis, the study has also used IV-Tobit model to examine the effects of economic development and crime on revenue receipts from tourism.

The empirical results based on IV-2SLS method suggest that, in addition to economic development, other factors such as the presence of world-class monuments, natural landscapes and cultural heritage also encourage both international and domestic visitors in Indian states. While crime activities adversely affect the inflow of foreign and domestic tourist arrivals, terror activities do not significantly impact tourist arrivals and tourism receipts. Finally, the estimates of IV-Tobit model show that economic development and government expenditure on tourism sector leads to a significant increase in tourism receipts.

To the best of our knowledge, this is the first study done in Indian context in which state-level panel data have been used to examine the impact of economic, social and cultural factors on tourist arrivals and revenue earnings from tourism. Hence, the present study not only contributes to existing tourism literature, but also makes an important contribution to structuring suitable tourism management policies for the Indian states.

This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations.

A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market.

The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling.

The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards India as a destination for Buddhist sites vis‐à‐vis other countries such as Japan, Thailand and China.

The paper uses an exploratory research design. Data were collected using structured questionnaires administered to Indian and foreign tourists, interviews of officials in the tourism department and through internet sources.

Findings show a low level of awareness among both Indian and foreign tourists about India as a destination for Buddhist sites as compared to countries such as Japan, Thailand and China. Further, the findings to show a low level of engagement in promoting India as a destination for Buddhist tourism on part of tourist officials.

The paper develops insights into better promotion of Buddhist tourist sites in India.

The paper serves as a stepping stone towards future research on overlooked religious sites and their promotion.

Medical tourism encourages the traveling of patients, expert healthcare professionals and promotes cross-border trade in healthcare services. The Indian medical tourism sector is facing new challenges as well as certain ethical and legal issues because of continuous market changes and patient’s requirements while at the same time advancements in current health services have also been observed. It is therefore very important to understand and address the issues of the medical tourists. The purpose of this paper is to evaluate the important factors which can make India an affordable medical tourism destination.

In this paper, the factors influencing Indian medical tourism sector have been explored by conducting literature review, they are ranked according to the results of a questionnaire-based survey and further analyzed by using the interpretive structural modeling (ISM) approach. The mutual relationships between these factors were identified to develop an ISM model so as to find out the important factors which can make India an affordable place for medical tourism.

The results of the survey and the model show that cost of medical procedures, facilitation, and care, the infrastructure of Indian hospitals, clinical excellence and the competence of doctors and staff are the top level factors.

It is very important to address the concerns of the patients coming to a developing country like India for availing medical services. This research has evaluated the important factors which can make India an affordable medical tourism destination.

This research assesses the effects of globalization on delivery of healthcare services in India by conducting critical analysis of the medical tourism industry by collecting original data from the international patients coming to India for different types of medical procedures so that a comprehensive model can be prepared which will help the hospitals and policymakers to improve the processes related to medical tourism.