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Business history can cast light on current topics in international business. With that in mind, the author asked herself how she as a business historian might contribute an invited brief essay to a volume on international business in times of crisis. What were the relevant methods of business historians, including archival research? After discussing such methods, the author turns to a current crisis. News from India in May–June 2021 (as the author was writing this chapter) told of the devastating destruction caused by the virus, Covid-19. How, the author asked herself, was it that an Indian company, reported to be the largest producer of vaccines in the world, was unable to meet its home country’s demand in this crisis? The company is Serum Institute of India Pvt. Ltd., a multinational enterprise founded in 1966 by Indian entrepreneur Cyrus Poonawalla. Was its inability to meet India’s needs a case of failed Indian state policies, or, did the difficulty lie in failed corporate strategy? Was the answer more nuanced? Probably. What did the research methods of business historians contribute? What could be learned by following a path suggested by this international business historian? The application of a business history approach puts the Indian story in an international context. The chapter is an experiment. Ideas and questions are posed without being pursued. Background information of this business historian is added. The chapter does not give answers to the questions that arose from preliminary investigations. It pushes the reader to research more thoroughly the business history of this particular multinational enterprise and to consider the complexities in decision making as viewed from what turn out to be different home and host perspectives. Business is perceived as a separate actor, a constrained decision maker. The chapter draws on the existing fragmentary but related knowledge of this business historian and indicates possible routes for others to uncover answers to the many unanswered questions generated by preliminary investigations. The answers (to be provided by others) will hopefully generate informed policy making.

This study aims to explore the role of the Indian merchant class in 19th-century colonial India in addressing the social concerns of disability. Specifically, it addresses why and how business engaged with disability in colonial India.

This study’s methodology entailed historiographical approach and archival investigation of official correspondence and letters of business people in 19th-century colonial India.

Using institutional theory, the study’s findings indicate that guided by philanthropic and ethical motives, Indian businesses, while recognizing the normative and cognitive challenges, accepted the regulative institutional pressures of colonial India and adopted an involved and humane approach. This manifested in the construction of asylums and the setting up of bequeaths and charitable funds for people with disability (PwD). The principal institutional drivers in making of the asylums and the creation of benevolent charities were religion, social practices, caste-based expectations, exposure to Western education and Victorian and Protestantism ideologies, the emergence of colonial notions of health, hygiene and medicine, carefully crafted socio-political and economic policies of the British Raj and the social aspirations of the native merchant class.

In contrast to the 20th-century rights-based movement of the West, which gave birth to the global term of “disability,” a collective representation of different types of disabilities, this paper locates that cloaked in individual forms of sickness, the identity of PwD in 19th-century colonial India appeared under varied fragmented labels such as those of leper, lunatic, blind and infirm. This paper broadens the understanding of how philanthropic business response to disability provided social acceptability and credibility to business people as benevolent members of society. While parallelly, for PwD, it reinforced social marginalization and the need for institutionalization, propagating perceptions of unfortunate and helpless members of society.

The purpose of this paper is to attempt to trace the origins and early history of the development of the market research practice in India. It covers the period 1955-1975.

A search of key terms in databases such as Google Scholar and ABI-INFORM indicated there was limited data in the public domain on the subject and that the information gleaned was not adequate to trace the birth of the market research practice in India. As there was very little recorded history, the researchers decided to initiate a recording of the history using the available literature, on the reminiscences of the authors and, to a limited extent, contemporaries of the pioneers in the field.

The origins of market research in India can be traced to its supporting role in gauging the efficacy of advertising. Examination of the history of advertising leads to the conclusion that marketing research arrived in India in the decade of the 1950s, initiated by Burmah-Shell’s needs for market research. S. H. Benson (London) Ltd was selected to undertake the pioneering market research that led to the birth of Indian Market Research Service, headed by Krishnaier Parameswaran. Marketing research in India presented numerous challenges (that were overcome) because the operating environment was very different than in advanced countries.

Because of the paucity of information in the literature, this investigation as per the authors’ knowledge represents the first attempt to record the birth and early history of marketing research in India. The recording of history is limited by the fact that many of the early pioneers and collaborators are no longer alive and because of the difficulty in retrieving archival mostly proprietary information.

In determining the future of a practice, it is important to know the history of the practice. It helps determine whether history proceeds in a random manner or whether it proceeds following some discernable patterns. In an area that has been ahistorical, this research identifies the origins of the practice. It is hoped that other researchers build upon this construction of the early history of marketing research in India based on their experiences and knowledge of the pioneering companies and practitioners and using sound historiographical tenets.

The purpose of this paper is to re-examine the Bombay textile mills of the late nineteenth and early twentieth centuries to provide an account of the roots of business–society relationship in India and contribute to postcolonial perspectives on corporate social responsibility (CSR). This search is premised on the understanding that India has embarked on industrialisation from a set of productive relations that differ from European feudalism.

The data for this study have been obtained from published works on Bombay Textile Mills such as Chandavarkar (1994, 2008), Morris (1965), Wolcott (2008) and Clark (1999) and some Annual Reports of Bombay Mill Owners Association. Further Kydd (1920) has been used for history of factory legislation in India.

Evidence suggests that practices in mills were informed by notions of custom and fairness, which resulted in flexible hours, socially acceptable wage outcomes and work sharing. Individual reputations built through use of discretion within networks of patronage spanned both workplace and neighbourhood, interlinking the social, ethical, political and economic lives of owners, jobbers and workers. Jobbers’ authority was earned in return for providing support to a production process, mirroring Birla’s (2009) “layered sovereignty” differing markedly from delegated managerial authority. Workers’ share in surplus value was important along with autonomy, both of which were negotiated through customary networks and protest.

The paper suggests that a postcolonial approach to CSR implies an expansive notion of responsibility that goes beyond a Western focus on wages to encompass worker autonomy and countervailing power. Postcolonial accounts of CSR history can only be understood as emerging from a triadic interaction of imperial interest, subordinated native business and native societal relationships. This contrasts with conventional approaches that look at CSR’s emergence simply as a process internal to that society. Account of Indian CSR trajectory is in part a journey of native business from responsible practices to a messy tessellation of legal exploitation and illegal customary concerns.

The findings of this paper suggest that it is possible that customary practices of care and concern might still be surviving in Indian business even if only in the illegal and informal realm. Thus CSR programs in the Indian context might be useful to bring to centre stage these customary practices.

This study documents the evolution of business–society relations in a post-colonial context and shows how they are different from the Western trajectory.

This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century.

This paper compares the trajectories of four distinct retail stores in India – Spencer’s pan-Indian retailing empire since 1863, Akbarallys’ department store chain in Mumbai since 1897, Apna Bazar’s consumer cooperative chain in Mumbai since 1948 and the Future Group’s pan-Indian retailing chain since the 1980s. Historical sources include firm biographies and newspaper archives.

This paper proposes a systems theory linking environmental influences and service innovation, to explain the evolution of retailing in India since the mid-nineteenth century. The key environmental influence on retailing has been state patronage – colonialism and high-end department stores until the 1940s, socialism and cooperative stores until the 1980s and liberalisation with restricted foreign direct investment in retailing until 2015 associated with indigenous corporate large retail format stores. Service innovation in terms of home delivery and recreation of the bazaar atmosphere due to norms on gender and community have also interacted to shape individual success in modern retailing and the dominance of small shop retailing over the long run.

This paper questions standard accounts of retailing history in India that began with the late-twentieth century by showing the scale of a pan-Indian retailing chain in the early-twentieth century. It also provides an account of retailers that is missing in the current literature on the history of consumption in India.

Findings of this study will be useful to marketing professionals and teachers who wish to learn more about the history of retailing in India. It also shows how retailers navigated changes in the regulatory and business environment.

Through a comparative study, this paper outlines the environmental influences on retail formats and service innovation strategies that are required to serve the Indian market. It also brings to fore the significance of retailing chains in colonial India.

The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India.

The paper draws its inferences from an analysis of the digital Times of India and Financial Times historical newspaper databases, the corporate archives of two leading Mumbai-based firms – Godrej in consumer goods and Cipla in pharmaceuticals and oral histories of marketing managers.

The paper identifies four eras of “marketing” in twentieth-century India. Era I (1910-1940) saw the emergence of agricultural “marketing boards” and “marketing officers” in the public sector and the growth of Indian and multinational advertising agencies. Era II (1940-1970) witnessed the formation of management and advertising associations and business schools with close involvement of American players. In Era III (1970-1990), there was a paradigm shift as “marketing” grew in corporate discourse and firms began to employ “marketing managers” in “marketing departments”. Era IV (1990-till date) witnessed the explosion of “marketing” in public and corporate discourse alongside the consumption boom in India. The paper shows how “marketing” evolved separately in the public and private sectors and in different phases as compared to that in the West.

This paper overturns conventional wisdom on marketing history in India, which has so far discounted its significance before 1960 or accorded primary significance to the 1990s’ economic liberalisation programme.

Findings of this study will be useful to marketing professionals and teachers who wish to learn more about the history of marketing in India.

The paper uses unexplored archival material and provides the first account on the evolution of “marketing” in public and corporate discourse in twentieth-century India.

A company as an entity could cease to exist owing to its merger and dormancy in activity. The latter can be attributed to two causes – unsustainability of present state of production or shell companies. Therefore, three questions are posed – one, why do companies merge, two – why do companies shut down and third – of those that disappear can they be identified as shell.

The motives for each of these cases of disappearance of a company are enlisted and a firm-level analysis is undertaken where each firm is compared with a counterfactual.

It is found that companies that survived despite the inefficiencies and smaller market shares were the ones that had some foreign affiliation and were unrelated to existing business entities. On the other hand, the dormancy or shutdown can be attributed to lack of access to imported technology and low shares of market with dismal profitability. With the growing intensity of globalisation, the Indian corporate sector is now more prone to global economic conditions. Lastly, the disappearance or shutdown of companies that may have been used for tax avoidance is supported by the data.

The present study is the first to amalgamate and discuss various the causes for shutdown of companies. Further, the methodology adopted is unique in terms of the use of counterfactuals.

Business history has long been recognized as providing an important dimension to international-business (IB) studies. Much of this historical work has focused on mapping historical growth patterns of multinational enterprises (MNEs) but there is also a growing literature on the long-term impact of MNE investment on host economies, and this paper reviews this research. The focus is primarily on developing-country host economies, and more broadly on the global distribution of wealth and poverty. The article suggests three major arguments. First, it is necessary to take a long-time horizon when assessing impact on host economies. Second, it is necessary to incorporate societal and cultural impacts alongside more traditional measures of economic impact. Third, there is weak historical evidence that MNE’s have had a substantial positive impact over the long run on the development of host developing economies. A hypothesis is suggested that, given adequate domestic growth-supporting institutions and human-capital development, developing countries achieve more sustained development from excluding foreign-owned MNEs rather than hosting them.

This paper aims to examine the traditional business communities and family businesses of India, their emergence and sustained growth.

The authors analyze the role of business communities in family businesses of India and identify business communities that have still sustained and marked a global presence.

Business communities such as Marwaris have the knack for business activities and are leaders of family businesses in India today, who have sustained their past success and continue to create new histories. Other traditional business communities such as Parsis, Sindhis, Chettiars and Gujarati banias have not been able to sustain much. Possible reasons were switching to white-collar jobs, taking up diplomacy and other professions, inter caste marriages, international migration in search of business and Indian government policies.

This study provides a useful source of information for academics, policy-makers and economists.

Traditional business communities populate the list of family businesses that have marked their global presence. This paper identifies various factors that are responsible for the growth and sustainability of these business communities.

The study clarifies the role of business communities in domestic economic development.

The paper explored traditional business communities of India and assessed their role in family businesses of India that currently mark a global presence.

The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to these firms.

A web-based content analysis of texts available on “About Us” or related sections of the Indian export firms was conducted. Text data were coded and interpreted.

Physical resources seemed to be one of the most critical resources for their competitive advantages for the study samples. The ability to provide affordable and competitive prices for their products and experience in exporting were recognized as important firm resource described by the study samples.

The study results supported the resource-based theory of the firm by showing additional key firm resources, such as ability to maintain domestic operations and to provide competitive prices that Indian apparel exporters claimed to have. Generalizability of the results is cautioned due to the content and analysis mode of the study data.

The results indicate that design capabilities, flexible production systems, and skilled labor are the key resources that provide Indian apparel industry the competitive advantage over its competitors. Therefore, Indian apparel exporters may want to continue to strengthen and emphasize these abilities to foreign buyers to complete in the global marketplace.

Given the importance of Indian apparel industry in the global market place, this study builds a knowledge base of the key resources possessed by the Indian apparel export firms.