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Book part
Publication date: 25 August 2006

Tanya Menon and Jeanne Ho-Ying Fu

Personal agency is often considered the hallmark of the independent self. By contrast, interdependent selves are viewed as fitting into groups, adjusting to situations, and…

Abstract

Personal agency is often considered the hallmark of the independent self. By contrast, interdependent selves are viewed as fitting into groups, adjusting to situations, and minimally asserting themselves. This characterization of the interdependent self as a “non-agent” assumes that personal and group agency are inimical to one another. We propose that group agency does not simply constrain personal agency, it also substitutes for personal agency, coexists with personal agency, and enhances personal agency. Further, we examine how independent selves experience constraint, a similarly underrepresented theme. These arguments introduce more nuanced conceptions of how independent and interdependent selves exercise agency.

Details

National Culture and Groups
Type: Book
ISBN: 978-0-76231-362-4

Article
Publication date: 2 June 2021

Kong Zhou, Chenglin Gui, Wen-Jun Yin, Xi Ouyang and Chunyan Yuan

Drawing on the work-home resources (W-HR) model, this study examines the ripple effects of proactive helping behavior at work on helpers' family relationship quality at home via…

Abstract

Purpose

Drawing on the work-home resources (W-HR) model, this study examines the ripple effects of proactive helping behavior at work on helpers' family relationship quality at home via positive affect and work-family interpersonal capitalization, and tests the moderating role of independent self-construal in the resource spillover process.

Design/methodology/approach

Using an experience sampling methodology, data was collected (N = 382) from multiple sources in five consecutive working days. Multilevel path modeling was used to examine the hypotheses.

Findings

The results indicated that proactive helping other at work can generate affective resources for helpers, which in turn triggers them to share daily work experiences and feelings with their spouses at home, and strengthens their family relationship quality. Moreover, the effects of helping others on family relationship quality were more pronounced for helpers with relatively high independent self-construal.

Originality/value

The findings explore the enrichment effects and unintended family-related distal outcomes of helping behaviors for helpers, and contributes to the W-HR model by uncovering an affective-behavioral ripple mechanism linking work and family. Finally, our results identify the boundary condition, that proactive helping behaviors are more rewarding for helpers with higher independent self-construal.

Details

Journal of Managerial Psychology, vol. 36 no. 8
Type: Research Article
ISSN: 0268-3946

Keywords

Article
Publication date: 26 November 2020

Chun-Tuan Chang, Dickson Tok, Xing-Yu (Marcos) Chu, Yu-Kang Lee and Shr-Chi Wang

This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context.

Abstract

Purpose

This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context.

Design/methodology/approach

In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between sexual imagery and indulgence. In Studies 2 and 3, this study examines the moderating effects of self-construal and gender differences on indulgent consumption, with different dependent measures. Study 4 distinguishes the sexual images into gratuitous sex and romantic love and tests the mediating role of sensation seeking.

Findings

For men, an independent self-construal increases indulgent consumption. In contrast, an interdependent self-construal facilitates women’s indulgent consumption. Having an interdependent self-construal has the opposite impact on indulgent consumption for the two genders: sexual images of romantic love attenuate the effect on men but boost the effect on women. Perceived sensation-seeking serves as the underlying mechanism.

Research limitations/implications

This paper contributes to the literature on sex, reward-processing, context effects in marketing and indulgent consumption.

Practical implications

Advertisers, retailers, food courts and restaurants may use sexual imagery to promote more indulgent consumption with gender and self-construal as segmentation variables. Public policymakers and other concerned parties should also raise consumers’ awareness of the priming effect found in this research.

Originality/value

This research advances the literature on sex by demonstrating the priming effects of sexual imagery and further considers the simultaneous impacts of gender and self-construal on consumers’ subsequent indulgent consumption.

Details

European Journal of Marketing, vol. 55 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 10 July 2023

Hyeyoon Jung, Peter Magnusson and Yi Peng

This study examines how consumers' self-construal moderates consumers' buying behavior in situations requiring consumers to buy larger-than-expected clothing sizes. The authors…

Abstract

Purpose

This study examines how consumers' self-construal moderates consumers' buying behavior in situations requiring consumers to buy larger-than-expected clothing sizes. The authors explore the potential effectiveness of two distinct communication strategies – emotional versus informational ad appeals – to mitigate the negative effects of sizing discrepancies.

Design/methodology/approach

A total of three experiments were conducted to examine the proposed framework. Studies 1 and 2 investigate whether self-construal moderates the relationship between sizing discrepancy and purchasing intentions. Study 3 examines the effectiveness of communication strategies in reducing the detrimental effects of sizing discrepancy.

Findings

When encountering sizing discrepancies, the authors find that consumers with an interdependent self-construal have lower purchase intentions than those with an independent self-construal. The authors demonstrate that an emotional communication strategy is more effective for consumers with an interdependent self-construal, whereas an informational communication strategy is more effective for consumers with an independent self-construal.

Originality/value

With the lack of a universal sizing system, consumers often struggle to find clothes that fit as expected. However, extant research has not explored cross-cultural differences in how consumers respond to sizing discrepancies and how managers can reduce any potential negative effects.

Details

International Marketing Review, vol. 40 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 27 February 2009

Kim Hong Youn Hahn and Rita Kean

The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students.

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Abstract

Purpose

The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students.

Design/methodology/approach

A total of 872 Korean college students from three different Korean university campuses completed three‐part questionnaires (self‐construal, decision making styles and demographic information).

Findings

It was found that Korean college students' decision‐making styles can vary according to their self‐construals.

Research limitations/implications

Although data were collected from three different universities located in different geographic locations, the study was conducted using a convenience sample rather than a random sample. Therefore, a randomly selected, diverse and geographical sampling is recommended to be able to generalize results from such a study to the total Korean college student population.

Practical implications

Findings suggest that high‐end luxury imported goods might appeal to Korean college students with Independent self‐construals. Even though there is an emerging new group of students with an independent self‐construal, the majority of Korean college students still hold a higher interdependent self‐construal than independent self‐construal. Therefore, different marketing strategies should be developed according to the different market segments among the Korean college students based on the different clothing product categories and quality.

Originality/value

Despite the growing global market and importance of studying cultural differences, little information about the influence of culture on consumer behaviour is available. The findings of the dual‐self concept within the Korean culture and their close relationship with decision‐making styles contribute to the theoretical knowledge base of contemporary consumer behaviour.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Open Access
Article
Publication date: 24 December 2021

D.M. Sachinthanee Dissanayake

The ethics literature has focused on the influence of self-construal dimensions on unethical decision-making. However, the literature is unclear about why these self-construal…

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Abstract

Purpose

The ethics literature has focused on the influence of self-construal dimensions on unethical decision-making. However, the literature is unclear about why these self-construal dimensions (Independent-self, Relational-self, Collective-self) impact differently on unethical decision-making. Based on the theory of cooperation and competition, this study empirically examines the mediating role of competitive orientation and addresses the theoretically unexplained question of why self-construal dimensions influence differently on unethical decision-making.

Design/methodology/approach

Based on the deductive approach, a quantitative research study was conducted on the Sri Lankan banking industry because there have been many instances of unethical behavior reported in this sector lately. Data were collected from 305 bank branch managers using a structured survey questionnaire.

Findings

The findings revealed that competitive orientation mediates the self-construal dimensions and explained that competitive orientation is one reason why independent-self, relational-self and collective-self influence differently on unethical decision-making.

Originality/value

This paper addresses the unanswered question of why self-construal dimensions relate to unethical decision-making differently.

Details

European Journal of Management Studies, vol. 27 no. 1
Type: Research Article
ISSN: 2183-4172

Keywords

Article
Publication date: 29 March 2024

Şenay Sabah and Sonyel Oflazoğlu

This paper aims to identify the primary motivations for clothing donations to the immediate social environment. Furthermore, a model that describes the relationship between these…

Abstract

Purpose

This paper aims to identify the primary motivations for clothing donations to the immediate social environment. Furthermore, a model that describes the relationship between these motivations, donation tendency and meaning in life is developed and tested.

Design/methodology/approach

A mixed method is applied. In the first study, interviews were conducted with 11 people determined with maximum diversity. With the factors that evolved in the first study, a survey method was applied in the second study, and 346 data were collected by convenience sampling.

Findings

Individual (independent and interdependent self-construals) and religious motivations for donating clothes to the immediate social surroundings emerge from the interview results. The second study focuses on the relationship between the concept of meaning in life and donation and the possible drivers of donation identified in the first study. A positive relationship was hypothesised between independent self-construal/ intrinsic religiosity/donation tendency and life meaning, as well as between interdependent self-construal and donation tendency. The research results validated all of the hypotheses. The relationship between independent self-construal/intrinsic religiosity and donating behaviour was statistically insignificant.

Originality/value

The current study's findings contain three features that support and enrich previous literature. The first thing is to identify the motivations for the donation tendency. The second issue is considering the meaning of life in terms of its motivations. The final point is to think about donating from a mixed-method perspective. This perspective, in particular, has the potential to provide a comprehensive understanding of the phenomena under discussion.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 5 February 2024

Hanna Shin, Yan Li and Nara Youn

The authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The…

Abstract

Purpose

The authors investigated the factors influencing consumer evaluations of advertisements for ethical luxury products that incorporate animal rights and protection concerns. The authors empirically examined how ethical messages influence advertisement persuasiveness through ethical consumer guilt and positively impact consumer evaluations of ethical luxury products. Furthermore, the authors explored the moderating role of consumers’ independent versus interdependent self-construals.

Design/methodology/approach

The authors conducted four experimental studies on the interplay among ethicality, luxury brand positioning and self-construal. Moderated mediation analyses revealed that moral emotions were responsible for the effect of ethical luxury advertisements that address animal welfare on brand attitude.

Findings

Advertisement messages signaling a luxury brand’s ethical efforts increase empathy through ethical consumer guilt, thereby generating favorable attitudes toward luxury products. However, this effect is limited to consumers with independent self-construal in South Korea and the United States of America.

Originality/value

The authors offer novel insights into the roles of ethical consumer guilt and empathy in the positive effects of ethical messages from luxury brands. Furthermore, the authors identified brand type and self-construal as boundary conditions for the effects observed across different consumer groups and markets.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 September 2014

Bilal Afsar, Yuosre F. Badir and Bilal Bin Saeed

The purpose of this paper is to explore the mediating role of psychological empowerment and the moderating role of self-construal (independent and interdependent) on the…

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Abstract

Purpose

The purpose of this paper is to explore the mediating role of psychological empowerment and the moderating role of self-construal (independent and interdependent) on the relationship between transformational leadership and employees’ innovative work behavior (IWB).

Design/methodology/approach

A total of 639 followers and 87 leaders filled out questionnaires from cross-industry sample of five most innovative companies of China. Structural equation modeling was used to analyze the relations.

Findings

Results revealed that psychological empowerment mediated the relationship between transformational leadership and IWB. The research established that transformational leadership positively influences IWB which includes idea generation as well as idea implementation. The results also showed that the relationship between transformational leadership and IWB was stronger among employees with a higher interdependent self-construal and a lower independent self-construal.

Originality/value

This study adds to IWB literature by empirically testing the moderating role of self-construal and the mediating role of psychological empowerment on transformational leadership-IWB link.

Details

Industrial Management & Data Systems, vol. 114 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 28 October 2021

Yoon-Na Cho, Ha Eun Kim and Nara Youn

During these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior…

Abstract

Purpose

During these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbreak, the authors investigate the effects of partitioning experiential consumption and self-construal on consumer responses.

Design/methodology/approach

Based on the literature on partitioning and self-construal, the findings across three experimental studies provide novel insights into the interplay between partitioning and self-construal, and offer psychological processes on prosocial and behavioral intention.

Findings

Individuals with predominantly independent (vs. interdependent) self-construals and those primed with independent (vs. interdependent) self-construals showed higher prosocial intention when the experiential product ad was in an aggregated (vs. partitioned) format. The fit between the type of format and self-construal leads to the high control coping mechanism, and ultimately prosocial intention.

Originality/value

Partitioning experiential consumption has not been directly examined using self-construal, providing novel insights into consumer reactions during the pandemic. This paper provides practical implications to practitioners and researchers to better understand and adapt to shifting digital consumption patterns.

Details

Journal of Research in Interactive Marketing, vol. 16 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

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