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1 – 10 of over 3000Helena Szrek, Vlad Gyster, Phil Darnowsky and Ana Rita Farias
Many companies in the USA have corporate wellness programs but are having trouble encouraging employees to take part in these programs. Even with monetary incentives, many…
Abstract
Purpose
Many companies in the USA have corporate wellness programs but are having trouble encouraging employees to take part in these programs. Even with monetary incentives, many employees do not join. The purpose of this paper is to consider whether timely reminders combined with monetary incentives improve participation in health benefit programs.
Design/methodology/approach
Employees of a large manufacturing company across multiple facilities were encouraged to enroll in a messaging service. Once a week, members received an SMS or e-mail reminder to complete a Health Risk Assessment (HRA) and Health Action Plan (HAP). The authors segmented employees based on prior year health insurance plan choice and HRA participation to analyze current HRA and HAP completion, with and without intervention.
Findings
The intervention increased completion rates 6 percent for subgroups that completed the HRA in the prior year and 34–37 percent for those that did not.
Practical implications
Corporate wellness programs should develop good communication channels with employees. The effectiveness of such programs will depend also on employee engagement.
Originality/value
With better communication, companies could raise participation in corporate wellness programmes and potentially reduce some of the monetary incentives that they currently offer.
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Atul Kulkarni, Xin Cindy Wang and Hong Yuan
This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.
Abstract
Purpose
This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.
Design/methodology/approach
Two experimental studies with between-subject designs were conducted to examine the effect of incentive reminders and related factors on abandonment intention.
Findings
When the search for unplanned purchases needed to reach promotional threshold fails, shoppers’ propensity to abandon a transaction increases if they are reminded of an incentive during their shopping trip. When the size of the planned purchases is relatively larger than the incentivized unplanned purchases, abandonment propensity is higher in response to reward type incentives, whereas when the size of the planned purchases is relatively smaller than the incentivized unplanned purchases, abandonment propensity is higher in response to avoidance type incentives.
Research limitations/implications
This research intersects and integrates several research domains, specifically transaction abandonment, promotional reactance, unplanned purchases and promotion framing.
Practical implications
Findings from this research help managers understand the possible negative consequences of incentive reminders and offer suggestions for decreasing shopper propensities to abandon transactions in response to incentive reminders aimed at increasing transaction sizes.
Originality/value
This is the first study to highlight (i) the possible effect of incentive reminders on transaction abandonment; (ii) the influence of the size of unplanned purchases and incentive types on abandonment; and (iii) the underlying roles of perceived value of planned purchases and fairness perceptions in abandonment.
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Sanjeev Singh, Damodar Sahu, Ashish Agrawal and Meeta Dhaval Vashi
A qualitative study can help in understanding the unpolluted perspectives of key stakeholders involved in the vaccination practices and can explore vital factors that could…
Abstract
Purpose
A qualitative study can help in understanding the unpolluted perspectives of key stakeholders involved in the vaccination practices and can explore vital factors that could influence vaccination-related behaviors and their utilization. This study aims to document the perceptions of caretakers, community members and healthcare service providers related to childhood vaccination practices in slums under the national immunization program (NIP) of India.
Design/methodology/approach
This was a qualitative community-based cross-sectional study. Focus group discussions with caretakers, community members and healthcare service providers were used to build a holistic, detailed description and analysis of the factors associated with childhood vaccination practices within its real-world context.
Findings
Lack of awareness, fear of adverse events following immunization, inappropriate timing of vaccination sessions, loss of daily earnings, migration, lack of good behavior of health staffs, shortage of logistics and vaccines, limited resources and infrastructures and high expectations of beneficiaries were some of the vital barriers impacting vaccination practices in slums.
Research limitations/implications
Though this study provides significant good information on the indicators that can be considered to improve the vaccination practices in any slum settings, it has is also a limitations too due to its setting. Therefore, one needs to be cautious while generalizing these results to other settings like rural. In addition, Though we believe that these strategies could be useful in any setting, it is also important to tailor these observations them as per the need of the society and the population. Also, this is a self-reported qualitative study and therefore the perspectives reported in this study need to be taken with caution. Further, low vaccination, poor awareness, compromised healthcare services, high expectations could be considered as a stigma/fear among the responders and therefore there is always a chance of underreporting. Thus, it would be important in future to conduct a study involving a broader group of people in society and to establish factors associated with the vaccination coverage. that can help in improvement of vaccination.
Originality/value
Initiatives such as regular interactions at different levels, effective communication including reminders, behavior interventions, the continued supply of vaccines and logistics, additional resources for the vaccination program, incentives and recognition, extended sessions and people-friendly healthcare delivery system could be helpful to strengthen the routine vaccination practices in slums.
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This paper aims to describe the ways in which employers can maximize responses to their employee‐satisfaction surveys.
Abstract
Purpose
This paper aims to describe the ways in which employers can maximize responses to their employee‐satisfaction surveys.
Design/methodology/approach
The paper deals, in turn, with each of the factors that determine response rates: engagement; involvement; relevance; experience; expectation; method; convenience; anonymity/confidentiality; the questionnaire itself; contentment; despair; incentives; urgency; reminders; and coercion.
Findings
The paper provides examples of good and bad practice, while revealing that there is no single “best way”.
Practical implications
The paper looks, in particular, at the differences between web‐based and paper questionnaires.
Originality/value
The paper provides plenty of useful information for employers to gain an accurate picture of employees' feelings about their experience at work.
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Brett L.M. Levy and Robert W. Marans
The authors led an interdisciplinary team that developed recommendations for building a “culture of environmental sustainability” at the University of Michigan (UM), and the…
Abstract
Purpose
The authors led an interdisciplinary team that developed recommendations for building a “culture of environmental sustainability” at the University of Michigan (UM), and the purpose of this paper is to provide guidance on how other institutions might promote pro‐environmental behaviors on their campuses.
Design/methodology/approach
The authors synthesize research on fostering environmental behavior, analyze how current campus sustainability efforts align with that research, and describe how they developed research‐based recommendations to increase environmental sustainability on the UM campus.
Findings
Analyses of prior research suggest that there are five factors that influence individuals' pro‐environment behaviors: knowledge of issues; knowledge of procedures; social incentives; material incentives; and prompts/reminders. Given these factors, UM should pursue three types of activities to support the development of pro‐environment behaviors: education, engagement, and assessment.
Practical implications
The specific recommendations in this report are for the University of Michigan. However, other institutions interested in fostering a culture of environmental sustainability might benefit from undertaking similar comprehensive assessments of how they could support community members' development of pro‐environment behavior and knowledge.
Originality/value
The paper builds on prior research to offer a new vision for how to develop a culture of environmental sustainability on a large university campus.
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The purpose of this paper is to describe how corporate gifts are an important tool in the marketing communication mix.
Abstract
Purpose
The purpose of this paper is to describe how corporate gifts are an important tool in the marketing communication mix.
Design/methodology/approach
This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues, practical considerations, and ethical and cultural concerns. In the second part, it presents a survey in the UK airline industry.
Findings
Corporate gifts are found to be used mainly as a means of enhancing corporate image and creating goodwill. They are also used to help reinforce other elements in the marketing communication mix such as advertising and sales promotion.
Originality/value
Illustrates the important role that corporate gifts and incentives play in the marketing communication mix.
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Shardy Abdullah, Muhammad Rosmizan Abdul Wahab, Arman Abdul Razak and Mohd Hanizun Hanafi
The purpose of this study was identifying factors that encourage property tax payment among property owners, specifically from the residential property segment within the…
Abstract
Purpose
The purpose of this study was identifying factors that encourage property tax payment among property owners, specifically from the residential property segment within the Malaysian context. This aim is derived from existing evidence which clearly indicates a steady annual increase in property tax arrears from non-complying property owners as reported by the local governments (LGs).
Design/methodology/approach
This research was conducted using a survey method where a questionnaire was used as the research instrument in garnering the necessary study data. The collected data was analyzed through quantitative means towards gleaning study findings to fulfil the set objectives. The analyses used within this study were reliability analysis, descriptive analysis and factor analysis.
Findings
Research findings indicate that there are five factors that encourage property tax payment, namely, the proactive action capability of LGs; stimulation of payment; quality of staff and service; reliable tax foundation and governance; and smart expenditure. The identification of these factors has the potential to act as a mitigation mechanism for LGs to alleviate the issue of property tax arrears.
Research limitations/implications
The findings of this study may be used by LGs in developing a comprehensive action plan to encourage property owners to pay taxes. The study findings are exploratory in nature, based on the locality of the LG selected in this study, the Penang Island City Council (MBPP). As such, the findings may not be considered as a generalization of the property tax situation throughout Malaysia as study data was only collected from the administrative region of MBPP. However, these findings can still be used as a basis in establishing similar studies within other LGs which demonstrate similar characteristics with MBPP.
Originality/value
In the Malaysian scenario, the focus of the previous studies on property tax arrears revolves around actions that have been taken by LGs to encourage the payment of property tax. However, in this study, the determination of encouraging factors is no longer referred to LG perspectives but was investigated from the taxpayer dimension. This approach allows new mitigating ideas to be developed and adds value in the context of a different perspective towards establishing a more practicable action plan in reducing property tax arrears.
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This paper seeks to explore the complex inter‐relationships between the attitudinal and behavioural dimensions of customer loyalty development, by examining the dynamic processes…
Abstract
Purpose
This paper seeks to explore the complex inter‐relationships between the attitudinal and behavioural dimensions of customer loyalty development, by examining the dynamic processes by which customer loyalty is initiated and sustained using a mixed methods approach. In doing so, the paper highlights the absence of valid and reliable measures of customer loyalty development and discusses the use of the multi‐phase model of customer loyalty development.
Design/methodology/approach
This model is the basis for the construction of a multi‐item scale to measure customer loyalty development. A mixed methods design is specified and stages in the construction of the scale are discussed including measures of validity and reliability.
Findings
The findings of the research demonstrate the validity and reliability of the loyalty scale and highlight the sustaining and mediating effects associated with different levels of loyalty development.
Research limitations/implications
The study is set within the passenger ferry sector. Future research will seek to make empirical generalisations in relation to the application of the loyalty scale.
Practical implications
The main implications of this research are to emphasise the importance of sustaining and developing customer loyalty based on a differentiated approach to rewarding customers who have different levels of loyalty development. The findings highlighted the need to acknowledge the importance of reciprocity in terms of which aspects of service customers value within different levels of loyalty.
Originality/value
The main contributions of this paper are the presentation of the loyalty scale and the confirmation of the plateau of customer loyalty development.
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Chengcheng Liao, Peiyuan Du, Yutao Yang and Ziyao Huang
Although phone calls are widely used by debt collection services to persuade delinquent customers to repay, few financial services studies have analyzed the unstructured voice and…
Abstract
Purpose
Although phone calls are widely used by debt collection services to persuade delinquent customers to repay, few financial services studies have analyzed the unstructured voice and text data to investigate how debt collection call strategies drive customers to repay. Moreover, extant research opens the “black box” mainly through psychological theories without hard behavioral data of customers. The purpose of our study is to address this research gap.
Design/methodology/approach
The authors randomly sampled 3,204 debt collection calls from a large consumer finance company in East Asia. To rule out alternative explanations for the findings, such as consumers' previous experience of being persuaded by debt collectors or repeated calls, the authors selected calls made to delinquent customers who had not been delinquent before and were being called by the company for the first time. The authors transformed the unstructured voice and textual data into structured data through automatic speech recognition (ASR), voice mining, natural language processing (NLP) and machine learning analyses.
Findings
The findings revealed that (1) both moral appeal (carrot) and social warning (stick) strategies decrease repayment time because they arouse mainly happy emotion and fear emotion, respectively; (2) the legal warning (stick) strategy backfires because of decreasing the happy emotion and triggering the anger emotion, which impedes customers' compliance; and (3) in contrast to traditional wisdom, the combination of carrot and stick fails to decrease the repayment time.
Originality/value
The findings provide a valuable and systematic understanding of the effect of carrot strategies, stick strategies and the combinations of them on repayment time. This study is among the first to empirically analyze the effectiveness of carrot strategies, stick strategies and their joint strategies on repayment time through unstructured vocal and textual data analysis. What's more, the previous studies open the “black box” through psychological mechanism. The authors firstly elucidate a behavioral mechanism for why consumers behave differently under varying debt collection strategies by utilizing ASR, NLP and vocal emotion analyses.
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Sangeeta Sharma, Ajay Pandit and Fauzia Tabassum
The purpose of this paper is to assess medicines information sources accessed by clinicians, if sources differed in theory and practice and to find out the barriers and…
Abstract
Purpose
The purpose of this paper is to assess medicines information sources accessed by clinicians, if sources differed in theory and practice and to find out the barriers and facilitators to effective guideline adoption.
Design/methodology/approach
In all, 183 doctors were surveyed. Barriers and facilitators were classified as: communication; potential adopters; innovation; organization characteristics and environmental/social/economic context.
Findings
Most of the clinicians accessed multiple information sources including standard treatment guidelines, but also consulted seniors/colleagues in practice. The top three factors influencing clinical practice guideline adoption were innovation characteristics, environmental context and individual characteristics. The respondents differed in the following areas: concerns about flexibility offered by the guideline; denying patients’ individuality; professional autonomy; insights into gaps in current practice and evidence-based practice; changing practices with little or no benefit. Barriers included negative staff attitudes/beliefs, guideline integration into organizational structures/processes, time/resource constraints. Fearing third parties (government and insurance companies) restricting medicines reimbursement and poor liability protection offered by the guidelines emerged as the barriers. Facilitators include aligning organizational structures/processes with the innovation; providing leadership support to guide diffusion; increasing awareness and enabling early innovation during pre/in-service training, with regular feedback on outcomes and use.
Practical implications
Guideline adoption in clinical practice is partly within doctors’ control. There are other key prevailing factors in the local context such as environmental, social context, professional and organizational culture affecting its adoption. Organizational policy and accreditation standards necessitating adherence can serve as a driver.
Originality/value
This survey among clinicians, despite limitations, gives helpful insights. While favourable attitudes may be helpful, clinical adoption could be improved more effectively by targeting barriers.
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