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11 – 20 of 850The research community currently employs four very different versions of the social network concept: A social network is seen as a set of socially constructed role relations…
Abstract
Purpose
The research community currently employs four very different versions of the social network concept: A social network is seen as a set of socially constructed role relations (e.g., friends, business partners), a set of interpersonal sentiments (e.g., liking, trust), a pattern of behavioral social interaction (e.g., conversations, citations), or an opportunity structure for exchange. Researchers conventionally assume these conceptualizations are interchangeable as social ties, and some employ composite measures that aim to capture more than one dimension. Even so, important discrepancies often appear for non-ties (as dyads where a specific role relation or sentiment is not reported, a specific form of interaction is not observed, or exchange is not possible).
Methodology/Approach
Investigating the interplay across the four definitions is a step toward developing scope conditions for generalization and application of theory across these domains.
Research Implications
This step is timely because emerging tools of computational social science – wearable sensors, logs of telecommunication, online exchange, or other interaction – now allow us to observe the fine-grained dynamics of interaction over time. Combined with cutting-edge methods for analysis, these lenses allow us to move beyond reified notions of social ties (and non-ties) and instead directly observe and analyze the dynamic and structural interdependencies of social interaction behavior.
Originality/Value of the Paper
This unprecedented opportunity invites us to refashion dynamic structural theories of exchange that advance “beyond networks” to unify previously disjoint research streams on relationships, interaction, and opportunity structures.
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Syngjoo Choi, Douglas Gale and Shachar Kariv
Networks are natural tools for understanding social and economic phenomena. For example, all markets are characterized by agents connected by complex, multilateral information…
Abstract
Networks are natural tools for understanding social and economic phenomena. For example, all markets are characterized by agents connected by complex, multilateral information networks, and the network structure influences economic outcomes. In an earlier study, we undertook an experimental investigation of learning in various three-person networks, each of which gives rise to its own learning patterns. In the laboratory, learning in networks is challenging and the difficulty of solving the decision problem is sometimes massive even in the case of three persons. We found that the theory can account surprisingly well for the behavior observed in the laboratory. The aim of the present paper is to investigate important and interesting questions about individual and group behavior, including comparisons across networks and information treatments. We find that in order to explain subjects’ behavior, it is necessary to take into account the details of the network architecture as well as the information structure. We also identify some “black spots” where the theory does least well in interpreting the data.
Svetlana Norkin and Katriina Byström
This paper aims to examine the interaction between gatekeeping and trust in a public sector organization, where employees at lower hierarchical levels are expected to autonomously…
Abstract
Purpose
This paper aims to examine the interaction between gatekeeping and trust in a public sector organization, where employees at lower hierarchical levels are expected to autonomously translate and transform directives into public services. This requires them to have access to operational steering information, i.e. information about directives and how to interpret and apply them. This study focuses on how gatekeeping structures regulate flows of operational steering information and how the gatekeeping structures affect the development of trust.
Design/methodology/approach
The research design is qualitative. The data material consisted of semi-structured interviews with 26 employees in home care and schools and of eight complementary nonparticipant observations. Thematic analysis revealed the presence of static and dynamic gatekeeping structures, which are characterized by fixed and variable arrangements of information sources and channels, respectively.
Findings
In static gatekeeping structures, managers or domain experts typically act as gatekeepers, and employees also perform gatekeeping activities collectively. Gatekeeping structures allow employees to switch between acting as gatekeepers and being gated, depending on the situation. The results show that gatekeeping structures for intermediation of operational steering information may support or impede employees' work, thus affecting their trust in their peers and their work organization.
Research limitations/implications
Although the present study included both interviews and observations, these primarily occurred within scheduled and prearranged activities rather than capturing the nuances of the typical daily work of teachers and home care employees. As a result, certain perspectives may have been unintentionally omitted.
Practical implications
The participants were recruited through the City of Oslo contact people, which may have impacted their status or perception in some way. Moreover, the study was conducted in the City of Oslo, a specific organization with its own unique set of values, norms and processes. The trust-based management in the City of Oslo is likely not representative of all public sector organizations.
Originality/value
This study contributes conceptually by introducing gatekeeping structures and operational steering information and empirically by providing evidence of their relationship to trust development in public service delivery. Thus, it contributes to the research fields of information management and public administration.
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Viswanath Venkatesh, Tracy Ann Sykes, Ruba Aljafari and Marshall Scott Poole
As information systems (IS) phenomena continue to emerge and evolve in our ever-changing economic and social contexts, researchers need to increase their focus on time in order to…
Abstract
Purpose
As information systems (IS) phenomena continue to emerge and evolve in our ever-changing economic and social contexts, researchers need to increase their focus on time in order to enrich our theories. The purpose of this paper is to present broad suggestions for IS researchers about how they can direct some of their research efforts to consider, conceptualize and incorporate time into research endeavors and how they might be mindful about considering and specifying time-related scope conditions of their research efforts.
Design/methodology/approach
The authors synthesize empirical studies and discuss three distinct yet related frameworks of time and the benefits they can provide. The authors choose two research streams that reflect dynamic economic and social contexts – namely, enterprise systems and social networks – to illustrate how time and frameworks of time can be leveraged in our theory development and research design.
Findings
The authors demonstrate that limited research in IS has incorporated a rich conceptualization and/or discussion of time. The authors build on this gap to highlight guidelines that researchers can adopt to enrich their view of time.
Originality/value
Given the dynamic nature of IS phenomena and the increased availability of longitudinal data, the authors’ suggestions aim to urge and guide IS researchers about ways in which they can incorporate time into their theory and study designs.
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Marya Tabassum, Muhammad Mustafa Raziq and Naukhez Sarwar
Agile project teams are self-managing and self-organizing teams, and these two characteristics are pivotal attributes of emergent leadership. Emergent leadership is thus common in…
Abstract
Purpose
Agile project teams are self-managing and self-organizing teams, and these two characteristics are pivotal attributes of emergent leadership. Emergent leadership is thus common in agile teams – however, how these (informal) emergent leaders can be identified in teams remains far from understood. The purpose of this research is to uncover techniques that enable top management to identify emergent agile leaders.
Methodology/design
We approached six agile teams from four organizations. We employ social network analysis (SNA) and aggregation approaches to identify emergent agile leaders.
Design/methodology/approach
We approached six agile teams from four organizations. We employ SNA and aggregation approaches to identify emergent agile leaders.
Findings
Seven emergent leaders are identified using the SNA and aggregation approaches. The same leaders are also identified using the KeyPlayer algorithms. One emergent leader is identified from each of the five teams, for a total of five emergent leaders from the five teams. However, two emergent leaders are identified for the remaining sixth team.
Originality/value
Emergent leadership is a relatively new phenomenon where leaders emerge from within teams without having a formal leadership assigned role. A challenge remains as to how such leaders can be identified without any formal leadership status. We contribute by showing how network analysis and aggregation approaches are suitable for the identification of emergent leadership talent within teams. In addition, we help advance leadership research by describing the network behaviors of emergent leaders and offering a way forward to identify more than one emergent leader in a team. We also show some limitations of the approaches used and offer some useful insights.
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The aim of this paper is to describe and explain how organizations develop and implement marketing action within their surrounding business networks.
Abstract
Purpose
The aim of this paper is to describe and explain how organizations develop and implement marketing action within their surrounding business networks.
Design/methodology/approach
The paper is an empirical case study research that covered periods 1993 to 1998 and 2002 to 2003 in manufacturer‐retailer networks in Germany. A conceptual model is developed and its applicability is illustrated.
Findings
The paper finds that marketing action is seen as an inventive stream of finding and doing what is possible for each organization in its respective network. Whilst organizations react to events as they unfold, marketing action in networks takes the form of creating and exercising a number of options that best reflect organizations' strengths and their capacities derived from network membership.
Research limitations/implications
Although based on marketing episodes related to the development and introduction of new products in a manufacturer‐retailer network, the proposed model has far wider managerial implications. The efficiency of the model is achieved through the reduction into three generative stages of the complexity of marketing action in networks.
Practical implications
The model is explained in some depth, and its practical implications explained via the case study.
Originality/value
The development of a model of marketing action in networks based upon a network/option view of business‐to‐business marketing.
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Nan Zhang, Timo Smura, Björn Grönvall and Heikki Hämmäinen
The purpose of this paper is to identify and analyze the key uncertainties and to construct alternative future scenarios for Internet content delivery. The relative positions and…
Abstract
Purpose
The purpose of this paper is to identify and analyze the key uncertainties and to construct alternative future scenarios for Internet content delivery. The relative positions and roles of different actors and content delivery technologies in each scenario are then discussed. As traffic volume rapidly grows, the current Internet architecture faces scalability issues. To meet the demand, technical solutions utilizing caching and name-based routing are developed.
Design/methodology/approach
This work followed a scenario planning process, and two workshops were organized for identifying the key trends and uncertainties. Industry architecture notation was used to systematically illustrate and compare the constructed scenarios.
Findings
Of the 94 forces identified, the revenue model and Internet service provider's (ISP’s) role in content provision were singled out as the two most important uncertainties, upon which four scenarios were constructed. In-network caching technologies are strong candidates in ISP-dominated scenarios. Content delivery networks are more likely outcomes in scenarios, where content providers’ role is significant.
Research limitations/implications
The paper focuses on qualitative analysis of scenarios. Utilizing, for instance, system dynamics to model interdependencies between the trends and uncertainties could provide a path toward quantitative analysis.
Originality/value
The paper increases understanding of relative positions and roles of different actors and technologies in possible future scenarios. The findings are important, especially for ISPs, content providers and technology vendors. The scenarios can be used to identify desirable futures and strategies to achieve them and to make informed choices in technology design to meet the demands of key actors.
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Stephan C. Henneberg and Stefanos Mouzas
This paper explores the value of the final customer in business networks. The preferences of the final customer define the concept of the network customer. The central argument of…
Abstract
This paper explores the value of the final customer in business networks. The preferences of the final customer define the concept of the network customer. The central argument of this paper is that companies within networks of value-creating relationships can act as integrators, which by interlocking limited value perspectives, can approximate an absolute value horizon that includes network customer considerations. Such interlocking activity constitutes a managerial challenge. As such, the interconnecting activity extends companies’ value horizons and can be characterized as a relationship capability, which is managerial knowledge capital that is not residing within isolated organizational actors but within the interrelations between them. Accordingly, such knowledge becomes a significant resource that can be used by both the organizations to improve their network position. By deconstructing the notion of value, this paper demonstrates the need for greater conceptual clarity and operationalization of value in the wider field of marketing, and specifically for business-to-business marketing.
Carolina Guerini and Eliana Alessandra Minelli
The purpose of this paper is to focus on the profile of DiDIYers and the antecedents of digital do it yourself (DiDIY) in Network Marketing Direct Selling Organizations (NMDSO).
Abstract
Purpose
The purpose of this paper is to focus on the profile of DiDIYers and the antecedents of digital do it yourself (DiDIY) in Network Marketing Direct Selling Organizations (NMDSO).
Design/methodology/approach
A two-step research design allowed the detection of DiDIYers strictu sensu (i.e. digital makers). After collecting data about the attitudes and the actual use of digital technology (DT) by network marketers through an online survey, an open-ended interview technique made it possible to analyze the personal characteristics of DiDIYers, the motivations that drive them and the activities that mainly foster the creation of artifacts in the DT domain. Besides, it allowed to recognize the perceived benefits and the impact of DiDIY output on networkers’ downline and firms’ performance.
Findings
The results provide a preliminary profile of the DiDIYer in network marketing communities that is suitable for further comparative studies. More specifically, this exploratory study acknowledges the most important antecedents of DiDIY in digital literacy – including the awareness of being a digital literate and/or a potential appropriateur – and in organizational culture.
Research limitations/implications
This is an exploratory study based on a limited sample of DiDIYers, nevertheless it offers a preliminary view of the subjective side of the DiDIY phenomenon in network marketing and represents as well a context-bound study.
Practical implications
Considering the ascribed benefits of DiDIY output on the traditional network marketing objectives (effectiveness, efficiency, cohesion, mutual assistance and reinforcement) network marketing communities could benefit from an increase of attention to the topic.
Originality/value
The study throws light on the process of DiDIY within direct sales and network marketing activities by defining a preliminary profile of digital makers and thus, underlining a phenomenon neglected so far.
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