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Reports the findings of a study that examined the relative impact of various marketing strategies on the performance of mature products in a rapidly developing country, South Korea, from a contingency theory perspective. The results indicate that the competitive environment of the maturity stage in the product life cycle in Korea can be classified into four distinctive types and that different strategies have different effects on product performance for each type of environment. The results also suggest that generally, vertical integration and product/ service improvement strategies have the most significant influence on the performance of the mature products in Korea. Discusses implications of the results for domestic and international marketers in the country.

This paper seeks to report the findings of a survey aimed at understanding the marketing programmes (MP) for industrial products in different phases of the product life cycle (PLC).

The study is an exploratory one, conducted in a sample of 63 Indian organisations manufacturing general‐purpose machinery. Data pertaining to a total of 191 product lines in four phases of the PLC (42 in introduction, 59 in growth, 53 in maturity and 37 in decline phase) were collected using a specially developed questionnaire.

The results of the descriptive analysis revealed that the marketing programme variables emphasised in different PLC were different. In the Introduction phase decisions about product attributes, physical performance of the product, direct mail advertising, quality improvements and differentiation by design were emphasized. In Growth phase: feature additions, improvements in product styling, quality and service and market segmentation. In maturity and decline phases re‐tailoring products, sales force efforts were some of the marketing variables emphasised. The results support the views in literature about MP being different in different phases of the PLC. Based on a discriminant analysis, marketing variables that discriminate the different phases of the PLC were also obtained.

The study is done in the machine‐building industry in one country (India) – this limits the generalizability of the findings.

The results can be useful to marketing managers to anticipate the type of strategic MP in future and this in turn can help in planning activities of other management functions like manufacturing and R&D.

This study adds to the body of literature, which proposes to plan marketing and business strategies differently at the different PLC phases.

The paper aims to study the purpose of using social networking sites (SNSs) among the research scholars of Panjab University (PU), Chandigarh and Kurukshetra University (KU), Kurukshetra in India.

The study was conducted through a questionnaire administered to the research scholars in two universities in India. The questionnaire was distributed among the randomly selected research scholars of the two universities in India.

It is observed that the majority of the research scholars from both the universities are aware of the SNSs and have their accounts on them. Facebook is the most popularly accessed SNS both in PU (83 per cent) and KU (77 per cent) followed by Orkut (46 per cent) in PU and Research Gate (38 per cent) at KU. The majority of the research scholars who use SNSs for various purposes from both the universities are in the age group of 20-30 years. 46 per cent of the researchers surveyed from PU do not have any publications and only 5 per cent have more than ten publications so far, whereas 54 per cent research scholars do not have any publications to their credit in KU.

The study is limited to two universities in India, namely PU, Chandigarh and KU, Kurukshetra. There are a total of 75 teaching departments at PU and 46 departments at KU. The present study is limited to 20 departments each of both the universities. The PU has approximately 500 research scholars and KU has approximately 450 research scholars. The representative sample was formed by taking approximately 15 per cent of respondents (i.e. 65) from 20 departments of each university. 130 questionnaires were received and analyzed for the present study.

The paper attempts to find out the awareness and use of SNSs among the research scholars perusing their research in different disciplines in PU, Chandigarh and KU, Kurukshetra in India. It is the first of its kind survey to find out the purpose of using the SNSs by the researchers of this region.

The purpose of this paper is to design simple and high-performing screens capable to separate circularly polarized electromagnetic waves in Ku band from the ones in Ka band.

The proposed screen consists of an inductive double resonant element FSS, i.e. a regular array of circular holes in a metal thick plate, in order to grant the robustness to mechanical stress for antenna applications in extreme conditions.

The proposed design of a multi-band frequency selective surface (FSS) is able to separate circularly polarized electromagnetic waves in Ku band from the ones in Ka band.

The paper shows the capabilities of a novel FSS that combine the transmission properties of two simple FSSs which allows us to achieve an interesting behaviour in three typical bands of the satellite communications.

The extent of Private Supplementary Tutoring (PST) upon higher education has received little attention in the academic literature. This study endeavours to discover the extent of the PST phenomenon and the socioeconomic determinants behind the demand for it amongst students in science-related disciplines at Kuwait University (KU).

A quantitative research paradigm was employed. By using a questionnaire survey method, data was collected from 475 participating students from twelve different colleges at KU. The questionnaires were analyzed using SPSS.

The findings showed that 50.1% of students employing PST in KU to some extent. The study also found that PST is more important in certain subjects than others. The students and/or their families also bear the cost of these extra educational expenses. The findings also indicated that a college student’s gender, the academic year of study, university allowance, alternative income sources, family financial status and monetary support all play a statistically significant role in whether they receive PST.

deeper analysis of these factors, which underly the demand for PST, may offer a better understanding of its role in higher education, the functionality of higher education as a whole, and the effects of current policy and the political landscape.

While significant attention has been given to PST in K-12 education over the last few decades, this study is extended significantly into the as-yet uncharted waters of higher education. This study focused on PST in higher education and the socioeconomic determinants behind its demand.

The purpose of this paper is to examine the levels of motivation and needs satisfaction of academic library employees, adopting Maslow’s hierarchy of needs to examine individuals’ motivation.

The study collects and analyzes quantitative survey data. The research population comprises 108 employees working across eight college libraries at Kuwait University.

While participants generally agreed that their needs were being satisfied at each of the five levels of Maslow’s hierarchy, they reported higher levels of satisfaction of their self-actualization and social needs. Self-actualization is the summit of Maslow’s motivation theory representing the quest for reaching one’s full potential as a person.

One limitation is the relatively small sample size due to Kuwait having only one public university. Future research could overcome this limitation by investigating both private and public universities.

This research contributes significantly and in various ways to understanding motivation in a library setting. It elucidates many aspects of Maslow’s hierarchy of needs theory criticized in previous literature. Overall, the study’s results should be useful to scholars in the library field interested in motivation, to academic librarians and to managers in academia.

Though many prior studies have focused on motivation in a library setting, Maslow’s theory has been little considered in the context of academic libraries. This study uses a theoretical framework based on Maslow’s hierarchy of needs to understand and explain the levels of motivation and needs satisfaction of academic library employees.

The purpose of this second of two companion papers is to further review the insights provided by experimental studies examining financial decisions and market behavior.

Focus is directed on those studies examining explicitly, or with direct implications for, the most robustly identified phenomena or stylized facts observed in behavioral finance. The themes for this second paper are biases, moods and emotions.

Experiments complement the findings from empirical studies in behavioral finance by avoiding some of the limitations or assumptions implicit in such studies.

The author synthesizes the valuable contribution made by experimental studies in extending the knowledge of how biases, moods and emotions influence the financial behavior of individuals, highlighting the role of experimental studies in policy design and intervention.

Environmental sustainability (ES) is a vital issue in recent times as higher education institutions (HEIs) are expected to have significant environmental impacts. This study aims to explore the ES attitudes in three different HEIs in Bangladesh based on student perception.

Primary data from 200 respondents of 3 HEIs through a questionnaire survey has been collected. The questionnaire was designed to collect data on six criteria: awareness, concern, attitude, willingness to participate and recommendations about campus ES. Pearson's chi-square (χ²), Fisher's exact test statistic, one-way analysis of variance and Spearman's correlation have been used to measure difference and correlation in SPSS.

Though students are aware of ES, only 21% are concerned about the issue. In total, 68% of respondents agreed that campus ES is not a responsibility of authority alone and that others have a role to play; 24% of students do not even know about recycling practices; and 73% of the respondents suggested that knowledge-sharing seminars/conferences could be the best way to improve the campus's ES.

A top-down planning approach excludes students from decision-making and direct engagement in Sustainable Campus building. Including student perceptions in planning assists policymakers and smooths the path to a more sustainable campus.

This study contributes to the existing literature by providing insight into students' perceptions of sustainability practices in the campus environment.

Drawing on knowledge-based view, social exchange theory and leader-member exchange, this study examines how exploitative leadership (EL) influences knowledge management (KM), its processes, and further investigates the moderating role of organisational citizenship behaviours (OCB) on the relationship between EL and KM.

Using a quantitative approach, survey data were collected from 356 faculty members in Iraqi public universities, and the direct and moderating relationships were assessed through Hierarchical regression by PROCESS v.3.3 macros in SPSS.

The study found a significant negative impact of EL on KM, including its processes, especially on knowledge utilisation. The assessment also revealed that OCB has a significant moderating impact on EL, particularly its effect on knowledge creation.

The empirical insights of the study are valuable and precious for policymakers, managers and academics in education sectors of developing countries, to enrich their managerial and scientific performance through addressing EL behaviours while considering the moderating effect of OCB.

The relevance of the study stems from the scarcity of research on EL, while studies on the negative behaviours of leaders as a predictor of KM process failures are significantly limited. Additionally, studies on the moderating impact of OCB on the linkage between EL and KM processes remain limited. This study is one of the earliest studies that investigate these inter-relationships amongst EL, OCB and KM processes.

Individualism collectivism measures, along with decision styles, are examined in Taiwan. About 600 questionnaires were distributed directly to employees with managerial positions in private, public, and mixed enter prises in the capital, Taipei. In general, Taiwanese were found to be more collectivist than individualistic. Participants displayed a strong preference for consultative and participative styles and determined that these two styles were the most effective in practice. Further more, participants indicated that their immediate supervisors were mostly consultative and autocratic.