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1 – 10 of over 2000Luis Camilo Ortigueira-Sánchez and Ana Lucía Cárdenas-Egúsquiza
The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters’ emotional responses as they observe and listen…
Abstract
Purpose
The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters’ emotional responses as they observe and listen to the discourse of a political leader.
Design/methodology/approach
An experiment was conducted, in which participants watched the last debate of the campaign leading up the Peruvian presidential elections held in June 2016. During the experiment, the Emotient FACET technology codifies the facial micro-expressions of participants.
Findings
The results reveal that a voter’s political tendencies influence the intensity of their positive emotions, when the political leader communicated a challenging message. Rhetorical strategies and non-verbal behaviors accompany this type of message in order to emphasize the discourse and persuade the audience.
Practical implications
The findings suggest that the gender gap in attitudes toward female politicians exists and could change the relationship found, influencing negative emotions instead of positive emotions. The implications of the findings for achieving political success are discussed.
Originality/value
The study makes a methodological contribution, employing an experimental protocol based on Emotient FACET technology in a political context, thereby enabling more direct and objective measurement of voters’ emotional responses.
Propósito
El artículo busca analizar la influencia de la gestión de marketing político, en términos de estrategias de comunicación política, en la respuesta emocional de los votantes al observar y escuchar el discurso de un líder político.
Diseño/Metodología/Enfoque
Se realizó un experimento en el cual los participantes miraron el último debate de la campaña para las elecciones presidenciales del Perú celebradas en junio de 2016. Durante el experimento, la tecnología Emotient FACET codificó las micro expresiones faciales de los participantes.
Resultados
Los resultados revelan que la tendencia política del votante influye en la intensidad de sus emociones positivas cuando el líder político emite un mensaje desafiante. Las estrategias retóricas y las conductas no verbales que acompañan a este tipo de mensajes enfatizan el discurso y persuaden a la audiencia.
Implicaciones prácticas
Los hallazgos sugieren que el sesgo del género en las actitudes hacia las mujeres que participan en política existe y esto podría cambiar la relación encontrada, influenciando las emociones negativas cuando una candidata mujer expresa un mensaje desafiante. Se discuten las implicaciones de los resultados para lograr el éxito político.
Originalidad/valor
El estudio realiza un aporte metodológico al aplicar un protocolo experimental basado en la tecnología Emotient FACET a un contexto político, permitiendo así una medida más directa y objetiva de las respuestas emocionales de los votantes.
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Isha Sharma, Kokil Jain and Gurinder Singh
The study investigates the effect of an uncivil comment made by a party representative on social media and tests whether it can lead to a change in observers' attitude toward the…
Abstract
Purpose
The study investigates the effect of an uncivil comment made by a party representative on social media and tests whether it can lead to a change in observers' attitude toward the party.
Design/methodology/approach
Data are collected from 196 respondents using a scenario-based survey. Proposed model is tested using partial least square structural equation modeling (PLS-SEM).
Findings
It is found that individual's moral identity and issue involvement influence perceived civility of the online post, which in turn affects attitude toward the party as well as the individual. It is observed that for high partisans, effect of perceived civility on attitude toward the party is stronger compared to low partisans. Party's lack of responsiveness to address the uncivil comment from its representative increases party's incivility accountability and lowers the partisan attitude toward the party.
Originality/value
The study presents a novel understanding of how political party representatives can influence the image of the party by engaging in an uncivil discourse on social media. Results support that strong partisan would react more unfavorably indicating that loyalty toward the party cannot be taken for granted.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2020-0084
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This study aims to understand how three political leaders – the Prime Minister of Israel, Benjamin Netanyahu; the Prime Minister of Britain, David Cameron; and the President of…
Abstract
Purpose
This study aims to understand how three political leaders – the Prime Minister of Israel, Benjamin Netanyahu; the Prime Minister of Britain, David Cameron; and the President of the United States of America, Barack Obama – communicate through Twitter.
Design/methodology/approach
This paper presents an analysis of tweets produced between August and October 2010 by three political leaders, using statistical descriptive analysis and content analysis.
Findings
The research shows that the US President tweets more than the other leaders, with the British Prime Minister tweeting the least, and that all three leaders use Twitter for both transparency and outreach.
Originality/value
As Twitter has become widespread over the last few years, and several studies have focused on Twitter and its impact on different sectors in our society, it is interesting to focus on political leaders' use of Twitter.
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Karina Goransson and Anna-Sara Fagerholm
The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from…
Abstract
Purpose
The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.
Design/methodology/approach
In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011).
Findings
The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015.
Research limitations/implications
This study summarises how visual approaches are applied in strategic communication research during 2005-2015.
Originality/value
This study can provide important knowledge about an innovative visual perspective in strategic communication research.
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Pamela Jo Brubaker, Michael Horning and Christopher M. Toula
The growth in popularity of new media has led some television networks in the United States to experiment with alternative forms of political debate by encouraging viewers of all…
Abstract
The growth in popularity of new media has led some television networks in the United States to experiment with alternative forms of political debate by encouraging viewers of all ages to submit video questions to political candidates. Surprisingly, however, experimentation with this new type of debate format in the 2008 U.S. presidential election cycle did not lead to the adoption of new debate formats in the subsequent 2012 election cycle, despite its success with viewing audiences. This study examines various debate formats to understand the value of participatory, user-generated debate question formats versus more traditional debate question formats whereby moderators or live audience members ask presidential candidates scripted questions.
Using a between-subjects experiment, this study examines four types of televised debate formats to assess young adult viewers’ impressions of each format as well as image perceptions of a political candidate and the individual posing the debate question.
The findings suggest debate formats impact perceptions of a political candidate’s image differently for young men and young women. In addition, varying the debate format impacts young voters’ perceptions of debate questioners as well as their overall perceptions of the debate. Implications for viewing audiences are discussed.
U.S. presidential candidates should embrace presidential debate formats that encourage citizens to participate in the political process via new media technologies.
This study shows implementing more engaging and interactive presidential debate formats can positively impact young voters’ perceptions.
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Mason Ameri, Terri Kurtzberg, Lisa Schur and Douglas Kruse
This purpose of this paper is to explore to efficacy of influence tactics at the outset of a job interview. Across three empirical studies, five influence tactics were manipulated…
Abstract
Purpose
This purpose of this paper is to explore to efficacy of influence tactics at the outset of a job interview. Across three empirical studies, five influence tactics were manipulated during a simulated job interview to explore first impressions for candidates with or without a visible disability.
Design/methodology/approach
Participants viewed videos of candidates (either in a wheelchair or not) responding to the opening question in a job interview by using one of five influence tactics (i.e. revealing a strong alternative, setting a numerical anchor, demonstrating approachability through imperfections, presenting hard skills that described job-related competencies or presenting soft skills including connecting well with and leading others). Perceptions of trustworthiness, fit for the current job and perceived appropriate salary amount were rated.
Findings
Results show that, in general, tactics that might have beneficial effects when used at later moments, including the use of a strong alternate, anchor or imperfection display, may instead harm first impressions of anyone. When discussing specific skills, hard skills helped in both cases. However, the presentation of soft skills helped only the non-disabled job candidate. Trustworthiness acted as a mediator for most of these relationships in both populations.
Originality/value
Results provide insight into how the use of these tactics very early in an interaction unfolds. Further, parsing the use of influence tactics into their effects on specific populations (such as people with disabilities) allows us to better understand the conditions under which they may help or hurt perceptions of employability.
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Anastasia Veneti and Petros Ioannidis
Drawing on the theoretical framework of Grabe and Bucy (2009), this chapter presents the findings of an exploratory study concerning the visual self-presentation strategies that…
Abstract
Drawing on the theoretical framework of Grabe and Bucy (2009), this chapter presents the findings of an exploratory study concerning the visual self-presentation strategies that the political leaders of the two main political parties in Greece (Syriza and New Democracy) employed in their political adverts on YouTube during the campaign for the 2019 European Parliamentary elections. The findings illustrate that, despite the fact that both leaders made equal use of the two master frames, of the ideal candidate and the populist campaigner, their visual strategies differed in the emphasis given to the various subdimensions of the visual framework. Both leaders attempted to project a public persona characterised by ordinariness and professionalism. Tsipras used a series of spots through which he sought to both ‘renew’ his relationship with the electorate and reinforce perceptions of his statesmanship as a widely respected political leader. Mitsotakis' visual strategy was primarily based on building a more relatable image and strengthening his leadership profile, as well as the frequent use of patriotic symbols.
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Diane Lawong, Gerald R. Ferris, Wayne Hochwarter and Liam Maher
Researchers have identified various recruiter and organization characteristics that individually influence staffing effectiveness. In extending contemporary research, the purpose…
Abstract
Purpose
Researchers have identified various recruiter and organization characteristics that individually influence staffing effectiveness. In extending contemporary research, the purpose of this paper is to address a straightforward question unexamined in previous research, namely, does recruiter political skill interact with organization reputation to influence applicant attraction in the recruitment process? Specifically, the authors hypothesized that for recruiters high in political skill, as organization reputation increases, applicant attraction to the organization increases. Alternatively, for recruiters low in political skill, as organization reputation increases, there is no change in applicant attraction to the organization.
Design/methodology/approach
Three studies were conducted to create the experimental manipulation materials, pilot test them and then conduct tests of the hypotheses. Study 1 created and tested the content validity of the recruiter political skill script. Study 2 reported on the effectiveness of the recruiter political skill experimental manipulation, whereby a male actor was hired to play the part of a recruiter high in political skill and one low in political skill. Finally, Study 3 was the primary hypothesis testing investigation.
Findings
Results from a 2×2 between-subjects experimental study (N=576) supported the hypotheses. Specifically, high recruiter political skill and favorable organization reputation each demonstrated significant main effects on applicant attraction to the organization. Additionally, the authors hypothesized, and confirmed, a significant organization reputation × recruiter political skill interaction. Specifically, findings demonstrated that increases in organization reputation resulted in increased applicant attraction to the organization for those exposed to a recruiter high in political skill. However, the effect was not for a recruiter low in political skill.
Research limitations/implications
Despite the single source nature of data collections, the authors took steps to minimize potential biasing factors (e.g. time separation, including affectivity). Future research will benefit from gathering multiple sources of data. In addition, no experimental research to date exists, examining political skill in a laboratory context. This finding has important implications for the growing research base on political skill in organizations.
Practical implications
First impressions are lasting impressions, and it is very costly to organizations when recruiters lose good candidates due to the failure to make a memorable and favorable impression. This paper supports the use of political skill in the recruitment process and highlights its capability to influence and attract job applicants to organizations successfully.
Originality/value
Despite its scientific and practical appeal, the causal effects of political skill on important work outcomes in an experimental setting have not been formally investigated. As the first experimental investigation of political skill, the authors can see more clearly and precisely what political skill behaviors of recruiters tend to influence applicant attraction to organizations in the recruitment process.
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