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Higher education (HE) in England and other parts of the United Kingdom (UK), traditionally and historically, has been dominated by privileged and powerful social groups. In recent decades, universities have opened their doors and encouraged participation by a diversity of learners including women, working class, minority ethnic groups and many others that might be deemed historically under-represented in HE. This movement came to be known as ‘widening participation’. I consider myself to be a product of the widening participation movement having returned to learn in 1994 after a 10-year break in education. However, providing access to participate is only the first step. For many HE students from under-represented groups, like the working class, the journey through the academy, while earning their degree, can be fraught with profound and difficult experiences. This chapter charts my own journey into HE as a student, and back into HE as an academic, with some equally fraught and profound experiences.

Scholars have made important inroads to theorising and understanding working-class people's experiences of higher education (HE), as well as the broader complexities of navigating overlapping and sometimes competing middle- and working-class spaces.

In this chapter, we hope to add to this body of literature through examining the experiences and histories of two working-class women currently in the early stages of academic careers. Through the use of ‘experimental autoethnographies’ (Read & Bradley, 2018) and based on an assemblage of autoethnographic artefacts, we trace our journeys from undergraduate to post-PhD employment, picking up on key moments of pain, disconnect and isolation on the one hand, and celebration, support and pride on the other.

Through the tracing of these key moments in our recent academic trajectories, we make visible the difficulties of navigating elite spaces of academia as women with no family history of HE participation, exploring the ways in which we take on the role as ‘academic translator’ for those around us when discussing the labyrinthine meanings of academe. At the same time, and reflecting on these experiences from the perspective of navigating the margins of academia, we reject the pathologising narratives of working-class people and communities as uninterested in or hostile to HE through the unpacking of joyful moments shared with those around us related to our academic successes.

Finally, we point to ways in which we, as academics – however early career or precariously employed – are now in the position to support marginalised students or colleagues, ending our chapter with a series of practical suggestions for making academia ‘thinkable’ for future generations.

As a result of diminishing numbers of women in executive leadership portfolios, the study sought to glean underlying reasons in the light of supportive legislation in South Africa supporting gender development in the workplace. A qualitative study was conducted within a South African business context to explore the notions and perceptions that fracture gendered leadership. The lived experience narratives were analyzed into themes, with a systematic review of existing scientific academic literature. The study was dominated by two concepts, as the paradox of black girl magic and the queen bee syndrome among black women in leadership were reported by the different narratives. The contradictions that each of these concepts represents provides the structural inequities experienced by black women in business. Of prominence in the findings was the alignment of women to the boys’ network, irrespective of whether in a leadership role or not. The study is underpinned primarily by the theory of intersectionality which contextualizes the intersections of race and gender aligned to the structural inequities and the social constructions of reality. This will be intensified by Bordieu's theory of masculine domination which exposes the underlying enigmas of the unholy alliance with the boys’ network. A clear distinction is analyzed with the exploration of black girl magic which alludes to the positive attributes that black women can bring into leadership roles, but their success and manner of leading is mangled with the negative aspects of the queen bee syndrome which entrench further subjugation of women.

The brand identity–image gap is a well-known marketing field. However, very little academic work has been done within the wine industry regarding collective brands. With the aim of filling this gap, this paper analyzes and describes the relationship between identity and the image of Bordeaux wines. It is intended as a collective wine brand.

From a positivist–functionalist perspective, a 45-question survey has been administered online to N = 53 internal brand operators (winery owners or managers) and to N = 655 external consumers (mainly focusing on 18–25 year-old segment). Nonprobabilistic sampling techniques have been used. Questions were structured within a semantic opposition.

Data analysis has shown that the nine-dimension model (physical, personality, culture, self-image, reflection, relationship, positioning, vision and heritage) is capable of collecting a richer and more pertinent set of information concerning the brand identity; statistically significant gaps have been found in 25 out of 45 items; counterintuitively, the consumers have a very different opinion about the brand compared with existing ideas. Direct implications are that internal brand operators may suffer from imposter syndrome; information asymmetry may play a central role in brand perception; and the brand lacks symbolic and inspirational functions.

Providing an original model to analyze and evaluate the brand identity–image gap, specifically adapted for collective wine brands, this work contributes to the literature by increasing the knowledge about brand identity issues.