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Chapter 7 describes research tools that permit zoomorphistic explications of self-viewing of human self-behavior in terms of the behavior of animals. Transference theory, archetypal, culture, and early experiences propositions also serve to inform the etic interpretations of an informant's zoomorphistic self-report. The chapter describes applications of the forced metaphor-elicitation technique (FMET) that provides case study data including storytelling and paradox resolution by informants. The chapter closes by advocating acceptance of Gigerenzer's proposal that method can drive theory advancement. The discussion reviews relevant literature on examining dual thinking processes by humans — implicit and explicit beliefs, attitudes, decision processes, and behavior. The research evidence helps to decode consumers’ implicit thinking and behavior toward products and brands; such evidence serves to inform ourselves and brand executives of consumers’ dreams about brands and how such dreams become reality — or what prevents consumers from buying the brands playing roles in consumers’ stories crafted through implicit thinking.

This article describes several lessons learned during my career. Some describe ways of approaching intellectual issues and others express values and attitudes underlying these approaches. Although the lessons have evolved in a largely academic context, they seem equally appropriate in the world of practice. The personal rules of thumb and ideas inherent in these lessons are typically developed and practiced implicitly. However, readers should find these explicit statements relevant in different ways. Some lessons might be candidates for adoption outright. Others might be constructive points of departure for evolving a related lesson better suited to one's own working style. All lessons, whether or not they are agreeable or appropriate, can serve as thought starters by challenging readers to surface their own implicit career lessons for comparison.

The last chapter examined evidence based relationships from the perspective of emotional expression and the inner experience of the practitioner in relation to the client. In this chapter, I am introducing the first of a number of variables situated in evidence based relationships. Empathy, congruence, unconditional positive regard, and the real relationship will be discussed. I have chosen to categorise these four variables together due to their significant overlap and interaction with each other in terms of practice and research. This chapter does not attempt to provide an exhaustive description of each factor. Rather, I provide a very brief overview of the variable, provide an analysis of the research behind each, and highlight Top Tips that can guide the practitioner in their development.

This chapter illustrates the elicitation of metaphor using clean language interviewing (CLI) from a study with a population of 30 business leaders to find out what they could learn through articulating and exploring their metaphors about leadership. This responded to claims in the literature on leadership that mental models are the key to leadership and yet leaders are largely unaware of their models. The aim of the study was to encourage leaders to pay attention to their metaphors and to understand if this could help develop their self-awareness. The entire phenomenological study was based on clean language principles to guide the research process. The chapter includes an extract from one interview to illustrate the use of clean questions to elicit verbal and visual metaphors. It shows the application of the cleanness rating to the interview as a method to understand the relative extent of clean or leading questions and facilitate researcher reflexivity. Moreover, the chapter illustrates the use of drawings as integral to clean language practice. The chapter concludes with findings from the study about facilitating self-awareness through CLI and shares some lessons learned about using CLI with business populations.

This chapter focuses on the methodological implications of producing rich narrative data about higher education at the meso-level. While micro- and macro-level higher education studies often miss out on the nuances of the practices that happen in between, meso-level research straddles these levels, often bringing both ‘structuralist’ and ‘agentic’ tensions into interplay. The chapter highlights the importance of the academic ‘workgroup’ as a unit of analysis in understanding the interplay between the micro-level of individuals in academia and the macro-levels of the university and the higher education sector. The study investigated the practices of a ‘workgroup’ of academics who engaged in a common project over a period of three years. Researching how academics make meaning of their practices requires the use of alternative methodologies which are relatively under-utilised in higher education. The methodologies and iterative data production strategies used in the study are discussed in the chapter, including the processes of grounded open coding and segmentation of the data, as well as the levels of discourse analysis. Finally the chapter provides some reflections on the data analysis process, highlighting the challenges for data production when conducting a meso-level analysis.

To explain how the components of attraction theory work in unison to prompt students to take an initial stimulus and progress through critical thinking processes and into knowledge acquisition, organization, and synthesis.

Although schema theory has an important role in understanding knowledge acquisition, it does not provide directives for how to plan instruction so students can build their understandings and comprehension of subject matter. This chapter outlines a pedagogical approach to the implementation of a new theory of learning that builds on cognitive science, affect, and interest.

Students can become re-attracted to learning through effective teaching inclusive of a jolt, curiosity, retrieving explanations, counterexamples, clarifications, and embedding that information within schemata.

Proactive investigations and continued research on attraction theory can enrich our understanding of teaching and learning, provide answers for what works in the classroom, and equip us with tools from which to select for unique classroom circumstances.

Specifically, this chapter reviews practical issues concerning how ethical values are developed to generate a sense of common purpose across two SME organizations, one in South America and the other in Spain. We used a survey questionnaire covering 12 thematic areas for the pilot study based upon two private language schools. We also critically reviewed literature on other business sectors and on SME clusters to discuss some emerging trends in preparing to be both “Right 4 Market” as well as “Right 2 Market.” This chapter provides information about each SME and its context, indicating what can be found there and how the information can help diverse SME across for-profit and not-for-profit sectors such as NGOs in both regions. It’s a first stage pilot for a yet to be completed study and it is based upon a very small convenience sample. Challenging the traditional business paradigm requires key factors embedded and embodied in organizational learning, systems, and innovation. Ethical capital accumulation relies on effective communications, culture, and evolving workplace custom and practice, as well as demographic factors. This chapter fulfils an identified information/resources need and offers some initial practical advice for SME and some insights for future researchers.

The purpose of this chapter is to provide an overview of the research presented in this edited volume.

This report is based on 17 chapters, which vary in terms of research approach, design, and method, yet aims to present different country perspectives on diversity within diversity management.

The chapters present new insights on how the national and macro-social environment impacts the institutional approaches to diversity management across the world. Findings indicate the need for organizations to focus on deep-level diversity, rather than choosing a tick-box policy on surface-level diversity. Empirical studies reveal that every institution can adopt a diversity-friendly approach in a way that best fits their structure, culture and the mentality of their top management team.

The report summarizes and integrates novel insights on country perspectives and approaches on diversity management.