Search results

Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels of) consciousness, these subconscious responses can be linked to brands. The purpose of this study is to investigate the impact of implicit learning in the context of logo substitution – an image that may not look like the original logo, and may not even be consciously associated with the original brand or its logo.

Data were collected by means of two quasi-experimental studies.

The results suggest that, thanks to implicit learning, logo substitution can be effective.

One limitation was that data were collected from two relatively small convenience samples.

Logo substitution can be of value when a company faces a situation when advertising is banned or restricted, when the target market is saturated with marketing stimuli (clutter) and when there is a risk that aggressive advertising can lead to psychological reactance. The purpose of logo substitution would then be to unobtrusively activate mental representations closely related to the original logo.

The central contribution of this study is that it demonstrates how the principles of implicit social cognition, implicit learning and logo substitution can be used by marketers to overcome the undesirable and even adverse advertising circumstances they sometimes face.

The purpose of this paper is to investigate the impact of teaching grammar through implicit and explicit approach by applying scaffolding technique on learners’ speaking abilities including: accuracy, fluency and complexity.

To this end, 90 BA students of architecture in Yazd Azad University were selected and homogenized through Oxford Placement Test. They were assigned to three groups each including 30 participants, and took an IELTS speaking as pre-test to ensure that they had the same speaking ability prior to the begging of the experiment. In the course of the study, the first experimental group (EG1) received implicit instruction through scaffolding, and the second experimental group (EG2) was taught through explicit instruction. In contrast, control group did not receive any kind of grammar teaching. After the completion of the treatment, all groups took speaking post-test.

The results of the study showed that while both explicit and implicit teaching of grammar through scaffolding had a significant impact on learners’ speaking fluency, implicit teaching in comparison with explicit teaching was more significantly effective on learners’ speaking fluency. Similarly, both implicit and explicit teaching of grammar through scaffolding had significant impact on learners’ speaking accuracy and complexity, but explicit teaching compared to implicit teaching was more significantly effective.

The results of the study are mainly beneficial to teachers in the way that they can teach grammar in a more efficient way, and consequently improve learners’ speaking. In addition, curriculum developers and second language learners will benefit from the results of this research.

There has always been a controversy over an effective way to teach speaking skill in EFL classes over the last decades. In this regard, one of the most controversial approaches to teaching speaking arose from the dichotomy of teaching grammar through implicit or explicit teaching of rules. This paper has originality in that it delves into this controversial issue at length and in details.

The purpose of this paper is to investigate social workers' processes of informal learning, through their narration of their professional experience, in order to understand how social workers learn. Informal learning is any individual practice or activity that is able to produce continuous learning; it is often non‐intentional and non‐structured learning.

The study employed qualitative research methods, according to specific epistemologies such as Grounded Theory, and Inquiry into Narrative. The tool used for data collection has been the narrative interview. The scientific software ATLAS.ti has facilitated the analysis of the contents and the narrative structure.

The data classified throughout the analysis allow for observing and explaining possible interpretations of informal learning of the social workers. The informal learning process, depending on the level of intentionality, can be random and often appears as a learning process leading to change and improvement, resulting from reflection and awareness.

The paper offers a methodological contribution for narrative data collection and analysis, through elaborating a network of all elements examined within each interview and defining some characteristics and meaning of informal learning in the workplace.

The purpose of this paper is to discuss the proposal that curriculum designed for and about enterprise education can be sustained via a cyclical model of evaluation. Such an approach takes into consideration an important aspect of enterprise education which is “context”, a significant aspect overtly linked to the differing subject disciplines offering such curriculum.

The design of this research project was driven by the authors’ suggestion that to evaluate the impact of enterprise education pedagogy different factors to those that are currently prescribed need to be taken into consideration. Current evaluation practice is to take a global, generic approach, often utilising quantitative techniques, but the authors argue that evaluation of enterprise education should consider local, contextual factors only – key contextual factors being subject discipline, along with the lecturer's own context, teaching and learning materials and implicit and explicit notions of enterprise education. The research utilised two different modules and approaches to evaluation: first, a questionnaire designed using module materials such as learning descriptor and module outcomes which produced quantitative data that could be linked directly to the module learning and teaching inputs as well as lecturer's approach; and second, a focus group‐type approach undertaken with students on a completely separate and distinct module returning qualitative data, The former module was explicitly enterprise education and the latter module had a very implicit nature in relation to enterprise education. The students for the latter module were not aware of the enterprise connotation of the module.

The authors’ notion that contextual evaluation has real value was upheld in each case. Both lecturers used the data collected to improve and make productive changes to their module content and teaching and learning materials for the following cohorts of students.

It is the authors’ belief that contextual evaluation offers enterprise education pedagogy the opportunity to be evaluated in a more useful and practical forum, with results not only illustrating the impact on students but also on the module content and how this has been instrumental in the students’ progress.

Those wishing to embed and sustain enterprise education by keeping the topic up to date on an annual basis will find this case study useful and, upon request, may have access to the evaluation methods used by the authors.

The integration of theory and practice has been recognised as one of the key questions in the development of professional expertise and vocational competence. In this study the question of how theory and practice meet each other during professional development was approached from the point of view of two different groups of learners: employees with varying length of work experience and university students taking a working life project course. Altogether 18 employees and 51 students were interviewed, after which transcribed interviews were qualitatively categorised. The opinions expressed by the informants indicate that work‐based learning is not a unified phenomenon but varies in different contexts and between actors. The findings suggest, however, that the transformation of students’ explicit “book knowledge” into implicit or tacit knowledge may begin already while the student is still in education, provided that formal knowledge is used for authentic problem solving.

It is proposed that to reach a state of generative learning, an organization requires a “generative learning manager”: a person who understands the importance of development and directing of knowledge. The purpose of this study was, therefore, both to explain mechanisms like knowledge distribution, goal setting and symbolic convergence from a cognitive psychological perspective on organizations, as well as to reach conclusions on a hypothetical model for the function of generative learning management. The study was accomplished by a theoretical analysis. The results suggest that a goal setting manager – who has the ability to help the organization communicate more as a network, where procedural and declarative knowledge, as well as multi‐intelligent aspects of knowledge can move in a more widely distributed procedural fashion between co‐workers – has the potential to become a generative learning manager.

Game-based learning or simulation-based learning – especially Serious Games – are notions of the contemporary discourse on digitalisation in the higher education sector in Germany. These methods offer a more vivid and motivating learning context and they help to improve important competencies for reaching work-related higher education goals. This explorative study focuses on experts’ experiences with digital and non-digital serious games and their contribution towards developing self, social and management competencies, in the Bundeswehr Command and Staff College in Hamburg (Germany). Whilst there are numerous opportunities for using serious games in higher education, their use creates barriers for addressing social, as well as leadership/management competencies. In the future, game-based learning – and more specifically, digital game-based learning – could challenge the relation between learning as hard work and learn for fun, and between explicit and goal-oriented learning and implicit, incidental and explorative learning.

A new initiative has been taken that aims to combine learning at work, training and organisational learning and change. In this “Forum for organisational learning”, scientists, organisational advisors and practitioners cooperate in new ways in order to reach new goals: improving organisational learning, workplace learning and training and especially their alignment. In the Forum organisations meet each other in order to learn from their experiences with individual, team and organisational learning. Each organisation is represented by at least two and preferably three or more representatives, fulfilling different roles. Some, the thinkers, follow a full master program. Others, the do‐ers, follow only part of this program, but work within the organisation focusing on organisational learning and workplace learning. Finally, in each organisation there is a responsible manager who sponsors the internal organisational process. In the program, five paradoxes of learning form the core content: how to combine top‐down and bottom‐up approaches for strategy formation, how to combine learning and working, how to combine individual and organisational ambitions, how to combine structure and empowerment in leading teams and individuals, and how to combine motivational approaches with approaches directed resistance reduction.

Organisations must build resilience to be able to deal with disruptions or non-routine events in their supply chains. While learning is implicit in definitions of supply chain resilience (SCRes), there is little understanding of how exactly organisations can adapt their routines to build resilience. The purpose of this study is to address this gap.

This paper is an in-depth qualitative case study based on 28 interviews across five companies, exploring learning to build SCRes.

This study uncovers six learning mechanisms and their antecedents that foster SCRes. The learning mechanisms identified suggest that through knowledge creation within an organisation and knowledge transfer across the supply chain and broader network of stakeholders, operating routines are built and/or adapted both intentionally and unintentionally during three stages of a supply chain disruption: preparation, response and recovery.

This study shows how the impact of a supply chain disruption may be reduced by intentional and unintentional learning in all three disruption phases. By being aware of the antecedents of unintentional learning, organisations can more consciously adapt routines. Furthermore, findings highlight the potential value of additional attention to knowledge transfer, particularly in relation to collaborative and vicarious learning across the supply chain and broader network of stakeholders not only in preparation for, but also in response to and recovery from disruptions.

This study contributes novel insights about how learning leads both directly and indirectly to the evolution of operating routines that help an organisation and its supply chains to deal with disruptions. Results detail six specific learning mechanisms for knowledge creation and knowledge transfer and their antecedents for building SCRes. In doing so, this study provides new fine-grained theoretical insights about how SCRes can be improved through all three phases of a disruption. Propositions are developed for theory development.

Fostering the development of professional character in student physicians remains the most essential, yet challenging and sometimes elusive goal of those in medical education. Current understandings and contemporary approaches to learning and teaching can provide perspectives that may inform our thinking. In this chapter, learning with and from others is explored along with approaches that form the foundation for the development of professional character that integrates moral conduct into professional practice. The implications for both teaching and learning and the importance of the learning environment are discussed. Education as a moral endeavor and values-based practice is emphasized.