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Chapter 7 describes research tools that permit zoomorphistic explications of self-viewing of human self-behavior in terms of the behavior of animals. Transference theory, archetypal, culture, and early experiences propositions also serve to inform the etic interpretations of an informant's zoomorphistic self-report. The chapter describes applications of the forced metaphor-elicitation technique (FMET) that provides case study data including storytelling and paradox resolution by informants. The chapter closes by advocating acceptance of Gigerenzer's proposal that method can drive theory advancement. The discussion reviews relevant literature on examining dual thinking processes by humans — implicit and explicit beliefs, attitudes, decision processes, and behavior. The research evidence helps to decode consumers’ implicit thinking and behavior toward products and brands; such evidence serves to inform ourselves and brand executives of consumers’ dreams about brands and how such dreams become reality — or what prevents consumers from buying the brands playing roles in consumers’ stories crafted through implicit thinking.

This study seeks to provide analytical insights into corporate brand‐rapture (CBR), its antecedents and consequences, and contributes to methodology for modeling CBRs.

The paper defines the construct and develops a theory that explains how corporate brand‐rapture works and is testable empirically.

CBR merits further investigation as a potentially valid, operational concept in marketing that underpins the conscious and unconscious drivers of the corporate brand's strongest stakeholders and that lays the foundations of research into corporate brand‐rapture communication.

The paper, while remaining conceptual, identifies a dynamic concept of interest to researchers and to corporate brand marketing management and proposes seven fundamental propositions for modeling CBR.

The paper provides researchers and corporate brand marketing with a more rigorous understanding of the foundations of engagement with a corporate brand.

This paper is the first so far on CBR theory and provides insights that are important to corporate brand marketers and their communications strategies.

This paper aims to examine the effect of proximal (versus distant) depiction of food products within an advertising or online context on consumer responses across food types (indulgent versus non-indulgent) and display formats that lead to a single exposure (e.g. billboard) versus multiple exposures (e.g. online menu).

Five experimental studies, using both implicit and explicit elicitation techniques, demonstrate the effect of proximal food depictions. The paper rules out alternative explanations (portion-size perception and participants’ bodily distance) and controls for several other factors (e.g. visual crowding, body-mass index, dietary restrictions, etc.)

The studies find that proximal food pictures are implicitly associated with tastiness more for indulgent (vs non-indulgent) foods; lead to higher purchase intention for indulgent food upon a single exposure driven by enhanced perceived tastiness; and evoke satiation upon multiple exposures.

This research identifies the effect of spatial proximity of food depiction on consumer responses using different stimuli. Future work could explore the effects in alternate consummatory contexts.

The findings provide clear instructions to marketers and policymakers on how to tailor consumer responses using spatial distance in depiction of food products, depending on the food type and display format. Understanding the effect of visual food cues will help policymakers devise strategies to counter over-consumption, which increases the risk of non-communicable diseases and reduces consumer well-being (SDG 3, United Nations).

Introducing a novel pictorial cue (i.e. the spatial distance of product depiction), this paper contributes insights to the literature on implicit associations, visual information processing, satiation, over-consumption and food marketing.

Education in recent years has witnessed an increasing involvement in the conversations regarding anti-oppressive practice and contemplation, particularly as foundations for pedagogy and curricular design. Naturally, both discourses have intersected with each other through the attempts at their integration, potentially leading toward new practices of enhanced educational impact. This chapter serves as a deliberate reflection and elaboration upon the nature and potential implications of their integration. As both discourses reflect valuable approaches and ideas, it is important to carefully examine and approach their integration to ensure that the value of each perspective is preserved as well as enriched in its power to educatively stimulate meaningful learning in the classroom. In order for such an educative situation to emerge, I argue that the integration should be defined by a sustained friction and differentiation between each perspective. By sustaining the friction, each perspective preserves their power to illuminate alternative possibilities in understanding the self and the world for the other. The educative value of such friction rests within its power to carry students onto a journey of continuous learning without settling upon finalized answers. Ultimately, I conclude that this friction is made possible and sustained by being embodied as the very self of the teacher.

Micro-tipping point (MTP) theory includes the proposal that a specific stream of unconscious and conscious thoughts result in a go/no-go discretionary action in a given context (e.g., whether or not to visit a given destination in a given season or year involving particular persons being included or excluded from the trip; whether to buy a Ford, BMW, or Toyota). The specific stream represents a stream or conjunctive combination of thoughts-in-context that results in a tourist party actually taking the steps that include booking the trip and experiencing a destination first-hand. Building such contingency models that are applicable to real-life combinations of unconscious and conscious thinking requires collecting data from informants on both implicit and explicit beliefs, attitudes, and thinking rules relevant for a specific yes/no context. Chapter 14 illustrates applying the long interview for collecting such data and using quantitative comparative analysis for constructing MTP models.

This chapter draws from psychological and organizational research to develop a conceptual model of individual temporality in the workplace. We begin by outlining several general cognitive and motivational aspects of human temporal processing, emphasizing its reliance on (a) contextual cues for temporal perception and (b) cognitive reference points for temporal evaluation. We then discuss how an individual's personal life context combines with the organizational context to shape how individuals situate their time at work through: (1) the adoption of socially constructed temporal schemas of the future; (2) the creation of personal work plans and schedules that segment and allocate one's own time looking forward; and (3) the selection of temporal referents associated with realizing specific, valued outcomes and events. Together, these elements shape how individuals perceive and evaluate their time at work and link personal time use to the broader goals of the organization.

This chapter documents the contributions in the business-to-business (B2B) marketing–buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how things actually get done over a period of weeks, months, or years including how decision makers make sense of situations, go about processing information, make choices, interact with other decision makers, participate in specific actions, and interpret events and outcomes. Research on implemented strategies favors “direct research” (Mintzberg, 1979) that includes multiple face-to-face interviews of the same and different participants in B2B processes over the course of days, week, months, or years. Direct research is inherently inductive theory-building and case-based data driven in its theory-empirical approach. Direct research includes applying a number of possible research methods and results in a number of advances in B2B implemented-strategy-in-context theory.

This paper aims to enrich discussion on pilgrimage tourism by analyzing motivations for visiting Sissinghurst, and of essential components of the pilgrimage experience.

The paper utilizes data triangulation and the application of two powerful Jungian archetypes to decode motivations to manage and to participate in a journey to an iconic pilgrimage site (Sigginghurst Castle Garden, in Kent, England and administered by the National Trust) using the analysis of interview-based, published, broadcast media and internet blog storytelling.

Pilgrim tourists seek and achieve individuation by being part of the essential experience of a site; with its founders, its owners and management and with its continuing re-birth story.

The paper illustrates the application of Jungian archetypes to identify motivations to engage in a tourism experience and as a means for managers to identify a destination's essential characteristics.

This work provides a means for managers to identify a destination's essential characteristics.

The paper documents an original research approach to a previously under-researched research topic.