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Given the complexity of green public procurement, decisions are likely to be driven by bounded rationality. However, we know little about what determines supplier selection criteria in any given situation. This study explores buyer behavior when considering environmental criteria. We first conducted interviews and identified 12 operational procedures used by buyers. We then developed a survey to explore the use of these procedures. Our quantitative analysis suggests that public buyers are motivated by their belief that they can make a difference. This is independent of buyers' experience or gender. However, their occupational position and the nature of a procurement seem to influence how buyers seek information about environmental criteria and which information source(s) they use. The data suggest that four specific decision-making heuristics are associated with the selected operational procedures.

The purpose of this paper is to explore the impact of affective appraisal dimensions on the use of two ecologically rational, social heuristics: imitate the majority (IMH) and imitate the best (IBH) during an entrepreneurial strategic decision-making process (ESDM).

The authors test the hypotheses in a controlled field experiment, on a final sample of 98 entrepreneurs.

The study shows that entrepreneurs experiencing affect described by certainty appraisal display a preference for relying on IMH, but not on IBH. Moreover, entrepreneurs who experience unpleasant affect tend to rely more on IMH, rather than IBH. The reverse is true for the entrepreneurs who experience positive affect. Finally, the use of IMH is most likely under unpleasant and certain affect, while the use of IBH is most likely under pleasant and certain affect.

The main contribution of this study is that it provides initial support for the impact of affective appraisal dimensions on the use of ecologically rational heuristics (i.e. heuristics that save important resources, but bring beneficial results) during an ESDM process.

The phenomenon of imitation has attracted immense attention in studies of big companies, but it has been largely neglected in the immigrant entrepreneurship research thus far. The purpose of this paper is to address that gap by proposing a theoretical framework for studying immigrant entrepreneurship imitation decisions.

The framework is based on a review of relevant literature covering the issue of imitation within three perspectives: institutional, heuristics of judgement and organisational learning. We validate the framework by juxtaposing it with existing studies on immigrant entrepreneurship, where imitation practices were directly and indirectly referred to. The framework is also initially validated with data from three qualitative studies performed by the authors.

The literature-derived framework consists of three major building blocks (i.e. causes, target and content of imitation) while immigrant-entrepreneurship specificity (ethnic groups and clusters, ethnic identity, generation, and resources) constitutes the context of the framework. The authors formulate 12 propositions on which the framework is based. The specific character of immigrant entrepreneurs' imitation decision is discussed, and differences in that regard between immigrant entrepreneurs and established local businesses are highlighted.

A more diversified sample and quantitative studies are needed to further verify the proposed framework and propositions.

The framework is intended to expedite future research on immigrant entrepreneurs' imitative decisions and facilitate better-adjusted public policy to support immigrant entrepreneurs.

This paper drives attention to a widely used, yet understudied phenomenon of imitation, provides an analytical framework for the study of imitation in immigrant entrepreneurship, provides a preliminary validation of the framework and contributes to a better understanding of immigrant behaviour.

While classical operations strategy research argues that manufacturing organizations should be managed in line with the operational strategic priorities, recent studies have brought up potential institutional explanations for adoption of various managerial practices, including supply chain management practices. The key point in the institutional argument is that organizations are especially affected by other organizations; imitation and isomorphism are a critical part of organizational behavior. The purpose of this paper is to empirically test the institutional argument in explaining the use of supplier integration mechanisms – one of the focal management practices in today’s organizations.

The authors assess empirically the extent to which various economic institutional factors explain the use of supplier integration mechanisms in manufacturing plants with a multi-country and multi-industry survey sample.

The results indicate that institutional explanations play a significant role in explaining supplier integration. The findings suggest that further emphasis on building research around the institutional argument in various areas of supply chain and operations management is important.

As research on supply chain integration – including supplier integration – has focused on its performance implications, more research on the antecedents to integration is needed. This study provides a test of institutional theory as an antecedent to supplier integration.

In competitive environments, explicitly seeking institutional changes to adopt a new technology, rather than exploiting current resources, can harm more than help organizations’ efforts to achieve their performance goals. However, institutionally embedded organizations often respond to the introduction of industry disruptive technology in counterproductive ways. This paper aims to study the paradox of embedded agency in competitive environments and explore the diffusion of new occupations associated with data analytics.

This study uses the context of the Major League Baseball where the digital platform, PITCHf/x, implemented during 2006 and 2007 seasons facilitated the professional baseball clubs to create occupations for data analytics.

This study found that long-term low performance of organizations resulted in creating occupations for a new technology and deploying professionals to them and the public media’s negative tenor mediated the relationship between the signal of institutional inefficiency and such a boundary work in a competitive environment.

This research enriches our understanding of the early disperse of a new occupation in the times of the emergence of digital platform by exploring the temporal attributes of organizational performance and the role of public media as the antecedents to embedded agency.

This paper aims to provide a wide picture of studies on heuristics for international decision-making with a focus on foreign market entry. This paper systematically reviews studies published in the international business and international marketing domain to examine heuristically based decisions for foreign market entry.

This paper proposes a systematic literature review and an in-depth analysis of 32 papers published between 1997 and 2021 dealing with foreign market entry and the use of heuristics for international decision-making.

Even if the marketing and management literature is in many ways permeable to the debate around heuristics developed in experimental psychology and cognitive science, international business and international marketing studies on the one hand recognize that international decision-making, especially when dealing with foreign market entry, is strongly characterized by uncertainty, on the other hand, there isn’t a developed and systematized literature about it. This paper shows key topics and areas fundamental to foreign market entry in which heuristics are applied by decision makers and their effectiveness.

A systematic review of the use of heuristics for foreign market entry decision-making can represent a useful step for a more organic development of knowledge about the more general use of heuristics for international decision-making. Understanding the decision-making process on the modes of entry in foreign markets is a key topic for international marketing and international business scholars and practitioners.

So far, the simplicity of heuristics has been mostly studied at the rule level. However, actors' bounded rationality implies that small bundles of rules drive behavior. This study thus conducts a conceptual elaboration around such bundling. This leads to reflections on the various processes of heuristic emergence and to qualifications of the respective characteristics of basic heuristic classes.

Determining which rules – out of many possible ones – to select in one's small bundle constitutes a difficult combinatorial problem. Fortunately, past research has demonstrated that solutions can be found in evolutionary mechanisms. Those converge toward bundles that are somewhat imperfect yet cannot be easily improved, a.k.a., locally optimal bundles. This paper therefore identifies that heuristic bundles can efficiently emerge by social evolutionary mechanisms whereby actors recursively exchange, adopt and perform bundles of rules constitute processes of heuristic emergence.

Such evolutionary emergence of socially calculated small bundles of heuristics differs from the agentic process by which some simple rule heuristics emerge or from the biological calculation process by which some behavioral biology heuristics emerge. The paper subsequently proceeds by classifying heuristics depending on their emergence process, distinguishing, on the one hand, agentic vs evolutionary mechanisms and, on the other hand, social vs biological encodings. The differences in the emergence processes of heuristics suggest the possibility of comparing them on three key characteristics – timescale, reflectivity and local optimality – which imply different forms of fitness.

The study proceeds as a conceptual elaboration; hence, it does not provide empirics. At a microlevel, it enables classification and comparison of the largest possible range of heuristics. At a macrolevel, it advocates for further exploration of managerial bundles of rules, regarding both their dynamics and their substantive nature.

In the field, practitioners are often observed to socially construct their theory of action, which emerges as a bundle of heuristics. This study demonstrates that such social calculations provide solutions that have comparatively good qualities as compared to heuristics emerging through other processes, such as agentic simple rules or instinctive – i.e. behavioral biology – heuristics. It should motivate further research on bundles of heuristics in management practice. Such an effort would improve the ability to produce knowledge fitting the absorptive capacity of practitioners and enhance the construction of normative managerial theories and pedagogy.

Bundles of rules may also play a crucial role in the emergence of collective action. This study contributes to a performativity perspective whereby theories can become reality. It demonstrates how the construction of a managerial belief system may amount to the launching of a social movement and vice versa.

Overall, many benefits accrue from integrating the bundles of rules expressed and exchanged by practitioners under the heuristic umbrella. So far, in management scholarship, such emergent objects have sometimes been interpreted as naïve or as indicative of institutional pressures. By contrast, this study shows that socially calculated bundles may efficiently combine the advantages of individuals' reflective cognitive processes with those provided by massive evolutionary exchanges. In conclusion, the social calculations of small heuristic bundles may constitute a crucial mechanism for the elaboration of pragmatic theories of action.

Research has reliably demonstrated that decision-makers, especially expert ones, use heuristics to make decisions under uncertainty. However, whether decision-makers with little or no experience also do, and if so, how? is unknown. This research addresses this issue in the marketing context by studying how a group of young and generally inexperienced entrepreneurs decide when asked to set a price and choose a distribution channel in a scenario involving a hypothetical firm.

The authors used think-aloud protocols to elicit data and then used inductive procedures to code the data for analysis.

The inexperienced entrepreneurs in the sample used three types of heuristics in their decision-making, forming a structured process that narrows in scope. First, metacognitive heuristics, which specify a decision-making approach, were used, followed by heuristics representing the criteria they considered, and finally, heuristics detailing the execution of a selected option. The authors also found that heuristics relating to a market orientation, especially customer-centric criteria, were the most common, but these were balanced with ones representing an internal orientation or growth.

The generally inexperienced decision-makers the authors’ studied used heuristics in a structured way that helped them to select and balance several potentially conflicting decision-making criteria. As with most research using qualitative research designs, the generalizability of these findings is unclear. Further research on the mechanisms by which relatively inexperienced decision-makers learn the heuristics they use is recommended.

This research's novelty lies in its focus on heuristic use by nonexpert decision-makers under conditions of uncertainty and the findings about their scope and the order they are used. As the authors collected data from think-aloud protocols with relatively young entrepreneurs with limited experience, they also offer a description of the heuristics used by nascent entrepreneurs when making marketing decisions about pricing and channels. The most surprising conclusion is that even without relevant domain-specific knowledge, decision-makers can use heuristics in an ecologically rational way (i.e. structured to match the environment).

The purpose of this paper is to explore the links between entrepreneurial behavior and success factors in a developing country context.

A case study approach was selected to analyze real‐life situations in order to gain an insight about entrepreneurial cognition and action related to success factors. Drawing from the behavioral theory of entrepreneurship, this paper presents a conceptual model which shows that entrepreneurial cognitions about success factors may lead toward entrepreneurial actions. The data were collected through face‐to‐face interviews. Three entrepreneurs were asked to outline responses to identified success factors such as start‐up planning, managing risk, learning, networking, managing human resource, and managing finances.

The results suggest that many behavioral patterns exhibited by the case study entrepreneurs were similar to entrepreneurs' behavior in more developed regions. The similarities include: preparation of business plan, ability cognition for start‐up planning, overconfidence and representativeness heuristics for managing risk, obtaining professional outsider assistance for learning, developing business relationships with suppliers for networking and favorable credit policies, and employing owner‐related and delaying‐payment methods of bootstrapping for managing finances.

For the first time in Pakistan this study explores entrepreneurial cognition and action in managing success factors. The findings of the research will potentially help practitioners and policy makers in nurturing entrepreneurial initiatives in a developing country context.

Research has shown that the assimilation of managers into the growing small business is a process fraught with difficulty. The purpose of this paper is to use the evolutionary approach to shed new light on the process in which the management team broadens in a growing small firm.

The paper puts forward a conceptualisation of the units of analysis, namely habits and heuristics. Then using a case study approach, these concepts are operationalised to describe the process in which the management team broadens in a growing porcelain company. An analysis of the findings is then be organised around the evolutionary mechanisms of variation, selection and retention.

It was seen that existing habits, routines and heuristics acted in a policing fashion to resist variation introduced by the newly arriving manger. This resistance led to the failure of the firm to vary practices in line with changes in the marketplace.

By focusing on the evolution of habits, routines and heuristics, and the fit between these concepts and the changing external world, new insights can be gained on the broadening process and ultimately the survival of the organisation.

It is argued that the approach taken in this paper promotes more theory‐driven research with a strong focus on process and context, and can build on both the behaviour‐based and learning‐based approaches by allowing multi‐level analysis of the process in which the management team broadens.