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This chapter presents a sociological analysis of the work involved in producing neuroimaging scans used in clinical practice. Drawing on fieldwork in magnetic resonance imaging (MRI) units in hospitals and free-standing imaging centers; in-depth interviews with technologists, radiologists, and neurologists; and reviews of relevant medical literatures, this analysis demonstrates how assembly line techniques structure neuroimaging work. Neuroimages (after being ordered by the referring clinician) are created in an image production line where scans of brains, breasts, livers, and other body parts are all produced: although some facilities may focus on one area of the body, most create an array of scans. Following MRI scans as they are produced demonstrates how medical work emphasizes repetition, specialization, and efficiency – key features of mass production. On the medical assembly line, the organization of work aims to transform patients into objects – ones that multiply as scans are created and circulated. Neurologists, radiologists, and technologists are positioned as skilled workers who manage the flow of bodies and the production of knowledge with the aim of producing health or, at the very least, knowledge of illness. Patients are also actors who actively impact the imaging production process. Previous scholarship has shown that diagnostic work involves a distributed form of expertise; one that involves patients, other medical professionals, machines, and neurologists. This chapter demonstrates that the deployment and synchronization of this expertise is a form of labor, involving distinct professions, professional hierarchies, and reimbursement systems. Working conditions are central to the production of MRI scans as knowledge and contribute to the social shaping of neuroimaging techniques.

Political science is often derided for being a “soft” science, one unable to generate hard predictions about political behavior, or without the ability to test its hypotheses, unlike physics, biology, or, among the social sciences, economics. Standards of hypothesis testing, data collection, and testing were unfairly seen to be lacking in comparison with the hard sciences. Accordingly, political scientists often had to struggle to have the knowledge produced about political behavior taken seriously. It would not be too remiss to identify an inferiority complex among political scientists, when they discussed the pantheon of scientific disciplines and their low position in it.

Through a review of historically famous cases and a chronicle of neurotechnology development, this chapter discusses brain structure and brain function as two distinct yet interrelated paths to understand the relative contributions of anatomical and physiological mechanisms to the human brain–behavior relationship. From an organizational neuroscience perspective, the chapter describes over a dozen neuroimaging technologies that are classified under four groupings: morphologic, invasive metabolic, noninvasive metabolic, and electromagnetic. We then discuss neuroimaging variables that may be useful in social science investigations, and we underscore electroencephalography as a particularly useful modality for the study of individuals and groups in organizational settings. The chapter concludes by considering emerging science and novel brain technologies for the organizational researcher as we look to the future.

As one of the most dynamic and consequential areas of biomedical research, neuroscience must be analyzed in a broader political context. Research initiatives, individual use, and aggregate social consequences of unfolding knowledge about the brain and the accompanying applications require particularly close scrutiny because of the centrality of the brain itself to human behavior and thoughts. As one of the last frontiers of medicine, neuroscience has strong support because it promises to benefit many patients suffering from an array of behavioral, neurological, and mental disorders and injuries. Given the inevitability of expanded strategies for exploration and therapy of the brain, it is important that the political issues surrounding their application be clarified and debated before such techniques fall into routine use.

Purpose – This paper proposes a new procedure for measuring affective responses during social interaction using facial thermographic imaging.

Methodology – We first describe the results of several small pilot experiments designed to develop and refine this new measure that reveal some of the methodological advantages and challenges offered by this measurement approach. We then demonstrate the potential utility of this measure using data from a laboratory experiment (N=114) in which we used performance feedback to manipulate identity deflection and measured several types of affective responses – including self-impressions and emotions.

Findings – We find warming of the brow (near the corrugator muscle) and cheek (near the zygomatic major muscle) related most strongly to emotion valence and self-potency, with those whose brows and cheeks warmed the most feeling less positive emotion and less potent self-impressions. Warming in the eye area (near the orbicularis oculi) related most closely to undirected identity deflection and to positive self-sentiments. Positive self-views and strong identity disruptions both contributed to warming of the eyes.

Implications – The rigor of contemporary sociological theories of emotion exceeds our current ability to empirically test these theories. Facial thermographic imaging may offer sociologists new assessments of affect and emotion that are ecologically valid, socially unreactive, temporally sensitive, and accurate. This could dramatically improve our ability to test and develop affect based theories of social interaction.

RLG is a not-for-profit international alliance of about 160 members, including universities and colleges, national and public research libraries, archives, historical societies, museums, and independent research collections devoted to improving access to information that supports research and learning. Founded in 1974 as the Research Libraries Group by four visionary library directors from Columbia, Harvard and Yale universities and the New York Public Library, the consortium formed to allow research institutions to tackle tough challenges via collaborative action. Key issues were managing the transition from locally self-sufficient and independently comprehensive collections to a system of interdependencies that would preserve and enhance the capacity for research in all fields of knowledge and improving the ability to locate and retrieve relevant research resources (RLG, 1986). At its inception, four activity areas were identified for collaborative action: cooperative bibliographic control and access; effective mechanisms for sharing information and resources among member institutions; expanded and coordinated collection development efforts; and preservation of the collections, either in the original or surrogate format.

This chapter presents a Dewey-inspired analysis of the role of dissent in the creative process. We extend and complement received knowledge on the role of positive affect on creativity by discussing the tensions between negative and positive affect. Using a netnography of three online communities, which bring together animators and visual special effect artists, we develop a grounded typology of creative conflict practices. By cross-referencing the creative status with creative objectives, we define four distinct types of creative conflict practices: invoke, evoke, poke, and provoke. Our qualitative findings further show how creatives adeptly manage tensions between positive and negative affects.

This chapter sets out to examine the role of masculinity in the development of a gendered organizational culture over time. The development of images of masculinity within one company—British Airways—is examined through content analysis of company newsletters, advertising copy, annual reports, internal memoranda, and written rules and regulations. Exploring the notion of “multiple masculinities,” the chapter traces the prominent forms of masculinity that emerged in British Airways and assesses their impact on the ways that organizational practices were developed, maintained, and understood. Four key corporate images of masculinity are examined—the pilot, the steward, the engineer, and the “native boy”—and it is argued that those images contributed to the exclusion of women and people of color from those occupations by laying down cultural rules about the ideal typical characteristics of the job holder. The chapter concludes by raising questions about the value of a multiple masculinities focus in explaining changing and contradictory practices of discrimination; the primacy of extra-organizational over organizational practices; and the relationship between multiple masculinities and hegemonic masculinity. Further research is suggested into the extent to which hegemonic masculinity is undermined, over time, by changing and contradictory forms of masculinity within definite sites of gender construction.

In recent years, social scientists have begun exploring the neurological foundations of behavior in an attempt to gain a more complete understanding of decision-making in the realms of both politics and economics (see Cacioppo & Viser, 2003; Fowler & Schreiber, 2008; McDermott, 2009; Caplin & Schotter, 2008).