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Article
Publication date: 14 January 2021

Xiaoguang Wang, Ningyuan Song, Xuemei Liu and Lei Xu

To meet the emerging demand for fine-grained annotation and semantic enrichment of cultural heritage images, this paper proposes a new approach that can transcend the…

Abstract

Purpose

To meet the emerging demand for fine-grained annotation and semantic enrichment of cultural heritage images, this paper proposes a new approach that can transcend the boundary of information organization theory and Panofsky's iconography theory.

Design/methodology/approach

After a systematic review of semantic data models for organizing cultural heritage images and a comparative analysis of the concept and characteristics of deep semantic annotation (DSA) and indexing, an integrated DSA framework for cultural heritage images as well as its principles and process was designed. Two experiments were conducted on two mural images from the Mogao Caves to evaluate the DSA framework's validity based on four criteria: depth, breadth, granularity and relation.

Findings

Results showed the proposed DSA framework included not only image metadata but also represented the storyline contained in the images by integrating domain terminology, ontology, thesaurus, taxonomy and natural language description into a multilevel structure.

Originality/value

DSA can reveal the aboutness, ofness and isness information contained within images, which can thus meet the demand for semantic enrichment and retrieval of cultural heritage images at a fine-grained level. This method can also help contribute to building a novel infrastructure for the increasing scholarship of digital humanities.

Details

Journal of Documentation, vol. 77 no. 4
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 29 March 2013

Anne Rindell

The purpose of this paper is to investigate the influence of inputs from consumers' past experiences of a company on their current image‐construction processes, in the…

Abstract

Purpose

The purpose of this paper is to investigate the influence of inputs from consumers' past experiences of a company on their current image‐construction processes, in the context of non‐food retailing.

Design/methodology/approach

Research data were collected by a multi‐method combination of several different qualitative research methods from individuals selected by the theoretical sampling procedure. Analysis and interpretation conformed to a classic grounded theory approach.

Findings

It was found that consumer images generated by relevant past experience are a direct and influential input into real‐time corporate image formation. Two new theoretical concepts were identified, “image heritage” and “image‐in‐use”, respectively, distinguishing consumers' past‐based images from those they construct in real time. Image heritage is moderated by three principal variables: timespan of awareness, content of earlier experiences, and key temporal focus.

Research limitations/implications

This study focused on the corporate image of non‐food retailers. Future research should broaden the context, to enhance understanding of image heritage and image‐in‐use, and yield useful conceptual generalisations.

Practical implications

Given that the consumer's view of the company's past plays an important role in their interpretation of its present corporate brand, branding strategy should be informed by a systematic effort to identify the probable components of that historical perception.

Originality/value

This study is the first to focus on the influence of the past on consumers' current corporate images. The constructs identified and the terminology novel, offering a radically new dimension to corporate image research.

Details

Qualitative Market Research: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 17 April 2007

Chih‐Fong Tsai

The aim of this paper is to examine related studies to identify which retrieval methods are supported by current digital cultural heritage libraries. In this way it is…

Abstract

Purpose

The aim of this paper is to examine related studies to identify which retrieval methods are supported by current digital cultural heritage libraries. In this way it is hoped to provide a direction for future cultural heritage applications to provide more complete and/or improved retrieval functionality.

Design/methodology/approach

The methodology of this paper is based on introducing the general concept of image‐based retrieval systems as well as their retrieval methods. Then, users' needs are discussed to illustrate the demands of semantic‐based retrieval. After the retrieval methods have been presented, current digital cultural heritage libraries are examined in terms of their supported retrieval methods that allow users to query images.

Findings

Current digital cultural heritage libraries mostly provide only general retrieval methods based on image‐based low‐level features, i.e. query by image contents. Very few consider other retrieval methods such as browsing and semantic‐based retrieval. In addition, none of the current systems provide all possible retrieval methods for users.

Originality/value

This study is the first one to examine image‐based retrieval methods in digital cultural heritage libraries. This study supports the improvement of retrieval functionality for digital cultural heritage libraries in the future.

Details

Online Information Review, vol. 31 no. 2
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 21 September 2010

Anne Rindell, Bo Edvardsson and Tore Strandvik

The purpose of this paper is to introduce a tool for mapping how consumers' past experiences influence the consumer's present corporate brand image.

Abstract

Purpose

The purpose of this paper is to introduce a tool for mapping how consumers' past experiences influence the consumer's present corporate brand image.

Design/methodology/approach

A qualitative approach was used for analysing in‐depth conversational interviews collected on three IKEA markets (Sweden, Finland, and Germany).

Findings

The study shows that the tool gives an understanding of how past and present brand experiences are inter‐dependent.

Practical implications

The paper gives management an insight into consumers' perspectives of their corporate brand.

Originality/value

The value of the paper is that it offers a practical tool for mapping the roots of companies' current corporate brand images.

Details

Journal of Product & Brand Management, vol. 19 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 17 July 2020

Rhulia Nukhu and Sapna Singh

Hyderabad City today is a blend of metro and heritage causing much dilemma to what it offers the visitors. A mixture of the “Nawabi – the good old days city” and…

Abstract

Purpose

Hyderabad City today is a blend of metro and heritage causing much dilemma to what it offers the visitors. A mixture of the “Nawabi – the good old days city” and “information technology hub – a new metropolitan city,” has changed the perception of the city. This has blurred the vision of positioning the city. The purpose of this paper is to analyze the existing city image and the execution of a clear brand message in the face of ambiguous essence of the place.

Design/methodology/approach

The exploratory case study was divided into two parts. In the first stage of the study, an in-depth interview was conducted on tour operators, hotels and hospitality managers, tourists and residents. In the second stage of the study, the review text was scrapped from TripAdvisor. Further text collocate, linked analysis and word trees were done on reviews of Hyderabad city using Voyant tools to find the core attributes of the city image.

Findings

The finding indicates that the city branding is diluted with a blended essence of heritage and metropolis, making the positioning of the city ambiguous. Moreover, the findings reveal that the blend of the two dichotomous characteristics of the city can study out through the implementation of the dual branding and story narration of the city.

Research limitations/implications

The study is no short of limitations, as it is a case-based, subjectivity is inevitable, the selection of the respondents for the interviews was on convenience-based. The number of interviewees for the study is limited thus cannot be generalized. In addition, another limitation of the study is that only few reviews on Hyderabad city were found on TripAdvisor not enough to sustain more elaborated results and, as the reviews were basically from tourists, further there may be some elimination of other important aspects of the city. Text analysis has its own limitation such as it cannot track sarcasm or identify the spelling errors or synonymous. Despite the limitations, the study attempts to shed some light on the city’s needs to rebranding.

Practical implications

One of the important contributions of the study is its implications, for tour operators and policymakers. For the former, the need to communicate and position the brand and develop a strategy that bridges the gap between heritage image and metropolis. In addition, for the later, for setting the national urban policies that conserve the heritage sites and improvise the management.

Social implications

To conserve the culture, tradition and heritage sites in the impetus of the city’s phenomenal urbanization and development.

Originality/value

City as a brand is complex, the present research brings out the complexity based on the essence of the city bridging the gap through an insightful approach. Expanding the body of knowledge, at the same time providing insightful implications for destination stakeholders such as managers, policymakers and destination management organizations.

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 18 May 2010

Anne Rindell and Tore Strandvik

The aim of this paper is to discuss how corporate brand images evolve in consumers' everyday life and its implications for the company's branding strategies.

Abstract

Purpose

The aim of this paper is to discuss how corporate brand images evolve in consumers' everyday life and its implications for the company's branding strategies.

Design/methodology/approach

A conceptual discussion and a framework are presented that maps four alternative views on corporate brand images and market dynamics in relation to corporate branding.

Findings

Corporate brand evolution is suggested as a way of including consumers' everyday brand image constructions and re‐constructions in a company's branding strategy. Corporate brand evolution is based on two new concepts: image heritage and image‐in‐use. A model for understanding evolving strategic corporate branding is proposed.

Research limitations/implications

The proposed view on evolving corporate brands is deliberately developed for understanding open source brand dynamics in ever‐changing markets. This paper is limited to make a conceptual contribution. Therefore, research implications are to develop empirically the understanding of image‐in‐use and image heritage in various business contexts.

Practical implications

An understanding on how brands evolve over time has two major practical implications for companies. First, companies need to develop new approaches and methods to understanding how brands evolve over time. For example, by investigating the consumer' image heritage of the company. This may enhance considerably possibilities for open branding strategies that meet consumer reality to be developed.

Originality/value

The two new concepts, image heritage and image‐in‐use, and the novel approach of evolving corporate brand images are important as they are based on a new consumer understanding, recognizing that consumers' corporate image constructions are dynamic ever‐changing processes and not static end‐states.

Details

European Business Review, vol. 22 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

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Book part
Publication date: 6 September 2019

Shiva Hashemi, Shaian Kiumarsi, Azizan Marzuki and Behnaz Babaei Anarestani

This chapter examines the relationship between destination image and loyalty, and empirically determines the constructs that may influence tourist satisfaction with…

Abstract

This chapter examines the relationship between destination image and loyalty, and empirically determines the constructs that may influence tourist satisfaction with heritage tourism, which ultimately influences destination loyalty. Using data collected in the cultural heritage sites of Shiraz, Iran, it employs structural equation modeling for analysis. Evidence from the study results indicates that heritage tourists’ perception of destination image has a positive effect on their satisfaction and revisit intentions. This analysis provides insights into the behavioral intentions which may serve as an appropriate basis to boost tourist visits and revisits to a heritage destination.

Details

Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

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Article
Publication date: 15 June 2020

Abdelhak Belhi, Abdelaziz Bouras, Abdulaziz Khalid Al-Ali and Sebti Foufou

Digital tools have been used to document cultural heritage with high-quality imaging and metadata. However, some of the historical assets are totally or partially…

Abstract

Purpose

Digital tools have been used to document cultural heritage with high-quality imaging and metadata. However, some of the historical assets are totally or partially unlabeled and some are physically damaged, which decreases their attractiveness and induces loss of value. This paper introduces a new framework that aims at tackling the cultural data enrichment challenge using machine learning.

Design/methodology/approach

This framework focuses on the automatic annotation and metadata completion through new deep learning classification and annotation methods. It also addresses issues related to physically damaged heritage objects through a new image reconstruction approach based on supervised and unsupervised learning.

Findings

The authors evaluate approaches on a data set of cultural objects collected from various cultural institutions around the world. For annotation and classification part of this study, the authors proposed and implemented a hierarchical multimodal classifier that improves the quality of annotation and increases the accuracy of the model, thanks to the introduction of multitask multimodal learning. Regarding cultural data visual reconstruction, the proposed clustering-based method, which combines supervised and unsupervised learning is found to yield better quality completion than existing inpainting frameworks.

Originality/value

This research work is original in sense that it proposes new approaches for the cultural data enrichment, and to the authors’ knowledge, none of the existing enrichment approaches focus on providing an integrated framework based on machine learning to solve current challenges in cultural heritage. These challenges, which are identified by the authors are related to metadata annotation and visual reconstruction.

Details

Journal of Enterprise Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 20 September 2011

Anne Rindell, Oskar Korkman and Johanna Gummerus

The present paper seeks to analyse the role of brand images in consumer practices for uncovering brand strength.

Abstract

Purpose

The present paper seeks to analyse the role of brand images in consumer practices for uncovering brand strength.

Design/methodology/approach

By employing a qualitative approach, data are analysed based on three elements that constitute the practices: objects (what tools or resources are required in the practice), images involved, and competences (what competences does the practice require).

Findings

The authors suggest practices as an additional unit of analysis for understanding brand strength based on image. Towards this end, the paper identifies and systematically categorises consumer practices and proposes that consumers develop novel and personal practices related to brands. The findings reveal embedded brand strength in mundane, routinised practices.

Originality/value

The paper presents a novel approach for understanding the past (image heritage) and current (image‐in‐use) dimensions of brand images and their embeddedness in consumer practices.

Details

Journal of Product & Brand Management, vol. 20 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 11 August 2014

Anne Rindell and Oriol Iglesias

– The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time.

Abstract

Purpose

The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time.

Design/methodology/approach

This exploratory, qualitative research is based on the analysis and interpretation of 164 online consumer narratives pertaining to the consumers’ most memorable coffee moments.

Findings

Consumers build images of a brand through both fleeting moments over time linked to special occasions and everyday moments in their lives over time. Understanding image construction processes thus must go beyond just physical (location) and psychological (social) circumstances. Activity processes (“When I am doing […]”) also are central to this understanding.

Research limitations/implications

Time and context emerge as key determinants of consumers’ brand image processes and should hence be explicitly recognised in branding research. This study focuses only on brand admirers; because the study context refers to a business-to-consumer product, the focus is the product brand.

Practical implications

Considering the key role of memorable past moments (time and context) in consumers’ brand image construction processes, branding strategies should reflect systematic efforts to identify these moments. Such an approach can provide opportunities for companies to deepen their consumer understanding and achieve a favourable presence in consumer contexts during which brand images get constructed.

Originality/value

This study identifies key dimensions of time and context and thus furthers understanding of these dimensions in relation to brand images.

Details

Journal of Organizational Change Management, vol. 27 no. 5
Type: Research Article
ISSN: 0953-4814

Keywords

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