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This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity.

The authors performed a quantitative study with 433 international tourists and social media users using an online survey and structural equation modeling.

The results show that user-generated content (UGC) and destination-generated content (DGC) both positively affect tourist behavior through the mediating role of destination brand equity. Of the two, UGC is more important for building a positive destination image and more valuable for improving perceived destination quality and value. The results also show that affective image is a powerful predictor of tourist behavior.

The findings provide useful insights for destination management organizations (DMOs) and social media marketing strategies. DMOs need to generate content that was highly relatable and evokes emotion, and encourage tourists to share their own experiences to improve destination brand equity and future behavior.

The study was conducted in the passive, pretrip stage before a travel decision is taken, which offers unique insight into how social media communications affect: destination brand equity and users’ decisions to choose certain destinations over others.

本文旨在进一步了解目的地和旅游社交媒体传播对目的地品牌资产的影响。

本论文使用在线调查和结构方程模型对 433 名国际游客和社交媒体用户进行了定量研究。

结果表明, 用户生成的内容（UGC）和目的地生成的内容（DGC）都通过目的地品牌资产的中介作用对游客行为产生积极影响。两者中, UGC对于建立积极的目的地形象更为重要, 对于提高感知的目的地质量和价值更有价值。结果还表明, 情感形象是旅游行为的有力预测因素。

研究结果为目的地管理组织 (DMO) 和社交媒体营销策略提供了有用的见解。 DMO 需要生成具有高度相关性和唤起情感的内容, 并鼓励游客分享自己的经验, 以提高目的地品牌资产和未来行为。

该研究是在做出旅行决定之前的被动旅行前阶段进行的, 它提供了关于社交媒体传播如何影响：(i) 目的地品牌资产, 以及 (ii) 用户的选择决定某些目的地优于其他目的地的独特见解。

The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.

The authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before they had any direct experience of the tourist destination and when their knowledge of the city came only from the sources of social media information they have used. The final sample size was 249 interviewees.

Findings confirm a positive effect of the intensity of social media use on brand awareness. Results also suggest that brand awareness influences other dimensions of brand equity and highlight the influence of the destination affective image on the intention to make WOM communication.

Its originality lies in a unique approach for data collecting and using the schema theory of cognitive psychology to understand the phenomenon of social media influence on tourist perception of destination brands. The findings contribute to the development of better social media marketing in order to manage destination brands online.

The purpose of this paper is to investigate the microbial profile of food contact surfaces (FCS) in foodservice industry of Serbia.

The research covered 21,485 samples collected from 1,085 foodservice establishments during a period of 43 months. Results were deployed in terms of food contact materials, types of FCS and types of foodservice establishments.

Highest share of results=2 log₁₀ CFU/cm² were present on plastic surfaces during Autumn, while on ceramic and stainless steel surfaces highest share were observed during the Summer season. Take-away food establishments had the highest share of results=2 log₁₀ CFU/cm² for both stainless steel and plastic surfaces. Highest share of stainless steel surfaces with microbial load=2 log₁₀ CFU/cm² were cutlery, dishes and knives. Plastic dishes had the highest share of results=2 log₁₀ CFU/cm² while cutting boards had the majority of results between 1 log₁₀ CFU/cm² and 2 log₁₀ CFU/cm².

Limitations of the research stem from the discussion of the nature of the FCS like porosity and other physical characteristics.

This research has a practical application in terms of establishing process hygiene levels depending on types of food contact materials and types of FCS and seasonal variations.

The findings of this study are worthy, in respect to possible correlation between seasonal variation and process hygiene requirements and can facilitate a better understanding of microbial risks associated with food preparation.

The starting premise of the case study is to describe the ongoing interventions and experiences within the observed public marketplaces' organization. The objective of the research is to examine specified aspects of social and economic perspectives and the role of marketplaces in changing the local surroundings and economy of the Serbian capital and its largest city – Belgrade.

Multiple methods of analysis, such as archival investigation, participants' observation and semi-structured interviews were conducted. To inspect the research questions, the case implemented qualitative research that sampled 21 employees in the examined public company which manages all the analyzed urban marketplaces.

This case study will describe the city-sponsored organization, the Public Utility Company (PUC), that sustains marketplaces and the implications of that city sponsorship. Additionally, the outcomes describe the social and economic impact of marketplaces in placemaking around the region.

The most imperative implications of the manuscript are twofold: (1) the research results have shown that the potential of the city marketplaces can be increased through the support of the PUC and the city government; (2) as one of the first empirical projects about the social organization of the marketplaces in this part of Europe, the findings provide an overview of the contemporary market processes, and market outcomes. This study can affect other future research to explore similar aspects of the markets' organization.

This research can encourage comparable future examinations to explore other components of the market, varying in the regional diversities on one hand, and the manifold prospects for the community development with fewer benefits, on the other.

The study analyzes all the local markets in the selected urban area. This is the first empirical research on the social perspective and the role of marketplaces in the process of changing the modern society and economy in Belgrade. Moreover, it may contribute to future analysis in the field of social perspective and economic directions in future strategies of city planning.

This paper aims to examine the relationship between business process management (BPM) and company performance. The research focuses on the instrumental aspect of core business processes and its controlling activities in small and medium-sized companies (SMEs) to identify the relationship to company performance.

The results presented in this paper are based on a survey of Slovene SMEs. A questionnaire was distributed to 3007 SMEs via e-mail and a response rate of 5.42% was achieved. The financial data of companies over a six year period as derived from the publicly available financial reports of SMEs along with an industry-specific financial risk measure and other financial data were used for the company risk-adjusted performance measures of relative residual income (ROE-r) and risk-adjusted ROE (ROE-a) calculation.

The results show that instrumental aspects of core business process controlling activities are related to risk-adjusted company performance measures ROE-r and ROE-a. Companies with lower ROE-r and ROE-a have been perceived to be more focused on the instrumental aspect of BPM. Presumably due to the small sample, the results of a non-parametric Mann–Whitney U test did not statistically confirm the developed hypothesis: “the instrumental aspect of controlling as a core process management activity has a statistically significant impact on company risk-adjusted performance measures such as ROE-r and ROE-a.” Despite this, the results show a possible negative correlation between risk-adjusted performance measures and BPM, which opens possibilities for further research.

The main limitation of the purposed study model is that the paper have studied only control activities of core business processes and relate it to company risk-adjusted performance measures. The study has been limited by the SME sample and the use of a survey as a research instrument. An additional limitation of the research is the degree of reliability implied by the assumptions of the models used to estimate the required return on equity and risk. Results concern investors, managers and practitioners to start BPM improvement initiatives, to set BPM priority measures and to set priority management decisions and further actions.

This paper presents the unique findings from an investigation of the instrumental aspects of BPM practices and their relationship to company risk-adjusted performance measures in SMEs. This paper developed a measurement instrument for measuring the instrumental aspects of BPM use. An additional original contribution is the use of company risk-adjusted performance measures such as ROE-r and ROE-a, which take into account the required profitability of companies in different industries according to the risk and allows comparable results of companies from different industries. The approach is innovative and interesting as regards researching the factors that affect the profitability of companies that operate in different industries.

Environmental sustainability is quickly becoming one of the most critical issues in industry development. This study aims to conduct a systematic literature review through which the author can provide various research areas to work on for future researchers and provide insight into Industry 4.0 and environmental sustainability.

This study accomplishes this by performing a backward analysis using text mining on the Scopus database. Latent semantic analysis (LSA) was used to analyze the corpus of 4,364 articles published between 2013 and 2023. The authors generated ten clusters using keywords in the industrial revolution and environmental sustainability domain, highlighting ten research avenues for further exploration.

In this study, three research questions discuss the role of environmental sustainability with Industry 4.0. The author predicted ten clusters treated as recent trends on which more insight is required from future researchers. The authors provided year-wise analysis, top authors, top countries, top sources and network analysis related to the topic. Finally, the study provided industrialization’s effect on environmental sustainability and the future aspect of automation.

The reliability of the current study may be compromised, notwithstanding the size of the sample used. Poor retrieval of the literature corpus can be attributed to the limitations imposed by the search words, synonyms, string construction and variety of search engines used, as well as to the accurate exclusion of results for which the search string is insufficient.

This research is the first-ever study in which a natural language processing technique is implemented to predict future research areas based on the keywords–document relationship.