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Considers the reasons for the late arrival of Macintosh computers on the library scene and attemps to answer questions about how to use a Mac for online searching. Outlines several possibilities for accessing OCLC and commercial databases using a Mac, using cheap or expensive software, or developing a custom‐made interface

Customization by segmenting within human–computer interaction is an emerging phenomenon. Appealing graphical elements that cater to user needs are considered progressively important, as the way a graphic is visually represented can greatly contribute to the interaction. However, aesthetic perceptions are subjective and may differ by target group. Understanding variations in user perceptions may aid in design processes; therefore, we set out to investigate the effects of demographic differences relating to perceptions of graphical user interface (GUI) element (i.e. game app icon) aesthetics.

The authors employed a vignette experiment with random participant (n = 513) assignment to evaluate 4 icons from a total of 68 pre-selected mobile game icons using semantic differential scales. This resulted in a total of 2052 individual icon evaluations. Regression analyses were performed with the effects of age, gender and time using graphical user interfaces (i.e. app stores) and the interactions of these variables relating to perceptions of GUI element aesthetics.

The results indicate that, overall, demographic factors have relatively little effect on how icons are perceived. Significant relations suggest that experienced users, younger audiences and women are more critical in their perception of aesthetic excellence, and that perceptions change for younger women. The implications of the findings are discussed via adaptive decision-making theory.

In the context of graphical user interface element aesthetics, demographic differences have received minimal attention as moderating variables regardless of their relevance in design and development. Hence, it merits further research.

Entrepreneurship.

Undergraduate – Entrepreneurship.

The case concerns to an entrepreneur named Aamir Ghouri, a US graduate, who is concerned about managing the growth of his newly established venture named ICON Stores. The case presents the idea of entrepreneurial mindset characteristics and motivation besides which, it also explains the typical venture creation process in Pakistan and the general rubrics used to measure the entrepreneurial success in the economy.

The case is designed to help students to understand entrepreneurial mindset, characteristics and motivation; to understand entrepreneurial venture creation process; to learn the common practices regarding the measurement of entrepreneurial success of new venture; and to outline as to how growth of a new venture could be managed profitably.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 3: Entrepreneurship.

Retail chains can take a “mom and pop” approach to their individual stores by viewing them as “central hubs” to all supply chain activities.

A well‐integrated multi‐channel format enables consumers to examine goods at one channel, buy them at another channel, and finally pick them up at a third channel. Multichannel retailing offers synergies, as it can result in an increased customer base, added revenue, and higher market share. Common characteristics of a well‐integrated retail strategy include: highly‐integrated promotions, product consistency across channels, an integrated information system that shares customer, pricing and inventory data across multiple channels, a process that enables store pick‐up for items purchased on the Web or through a catalog, and the search for multi‐channel opportunities with appropriate partners. This article provides a check‐list to enable a retailer to assess its readiness to undertake a multi‐channel strategy.

In the last few years, the size of Linked Open Data (LOD) describing artworks, in general or domain-specific Knowledge Graphs (KGs), is gradually increasing. This provides (art-)historians and Cultural Heritage professionals with a wealth of information to explore. Specifically, structured data about iconographical and iconological (icon) aspects, i.e. information about the subjects, concepts and meanings of artworks, are extremely valuable for the state-of-the-art of computational tools, e.g. content recognition through computer vision. Nevertheless, a data quality evaluation for art domains, fundamental for data reuse, is still missing. The purpose of this study is filling this gap with an overview of art-historical data quality in current KGs with a focus on the icon aspects.

This study’s analyses are based on established KG evaluation methodologies, adapted to the domain by addressing requirements from art historians’ theories. The authors first select several KGs according to Semantic Web principles. Then, the authors evaluate (1) their structures’ suitability to describe icon information through quantitative and qualitative assessment and (2) their content, qualitatively assessed in terms of correctness and completeness.

This study’s results reveal several issues on the current expression of icon information in KGs. The content evaluation shows that these domain-specific statements are generally correct but often not complete. The incompleteness is confirmed by the structure evaluation, which highlights the unsuitability of the KG schemas to describe icon information with the required granularity.

The main contribution of this work is an overview of the actual landscape of the icon information expressed in LOD. Therefore, it is valuable to cultural institutions by providing them a first domain-specific data quality evaluation. Since this study’s results suggest that the selected domain information is underrepresented in Semantic Web datasets, the authors highlight the need for the creation and fostering of such information to provide a more thorough art-historical dimension to LOD.

Discusses the confusion in terminology used between IBM compatible machines and Macintosh systems. Provides a glossary of Macintosh terms and how they relate to IBM language.

The purpose of this paper is to provide a historic perspective on the supermarket industry that has changed from the small Mom and Pop stores to major supermarket chains.

This study is a review of secondary information from trade literature, popular new media and academic publications.

The changes in supermarkets and food stores followed the trends in how consumers have changed and developed. As consumers around the world continue to change, so will food retailers.

The author could have included more on the development in underdeveloped countries.

This paper has practical implication in that to understand that food retailers must continue to follow consumer and technology changes if they want to grow and prosper. To quote Winston Churchill, “The farther backward you can look, the farther forward you are likely to see.”

Supermarkets must be responsive to consumer changes and as consumer become more demanding for convenience so must supermarkets must continue to provide it or disappear.

This study is original to the extent that it brought together the different eras in supermarket. The actual changes have been well known.

Presents research on human memory modelling. Gives a description of the memory process (as a whole) in its functional details by means of adding, processing and synthesizing psychological data using the creation of a model base. Compares the created psychological equivalent to the adequate mathematical‐algorithmic multi‐apparatus descriptions. Presents the programme‐developed human memory model as a precondition for microelectronic realizations (robot technique, computers and other bionic‐cybernetical systems).

Modern manufacturing facilities include conventional work centres as well as flexible manufacturing systems (FMSs). Discusses computer simulation software which simulates and graphically animates in real time an integrated job shop/FMS. The program interfaces a FORTRAN‐based simulator with a mainframe computer aided design (CAD) system which provides for 3‐D wire‐frame computer graphics and real‐time animation. The program also employs a batch‐oriented material requirements planning (MRP) system to provide daily updates of outstanding production centre loadings on a monthly planning horizon. Presents an example of an evaluation of an actual manufacturing facility.