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Management fashions can be, and have been, conceptualized as narrative elements competing for replication and resources in the wider managerial discourse. Most wax and wane through a life cycle. Some achieve an extended place and even a transition to quasi‐ permanent institutions. Facilities/Facility Management (FM) is one such example, the purpose of this paper is to explore this.

The case draws FM's history since 1968 and asks whether it is compatible with recent and classic Darwin, thoughts on cultural evolution as a selection process between competing discourses.

Several properties of that history are argued as compatible with the theoretical stance taken particularly the mutation of the syntactic content to suit local circumstances and the dilution of the term's intent. Success attributes in the selective competition include contingency, securing an organizational home and mutability (what was represented became, more operational, less virulent but in the process more transmissible). In spreading globally the signifier/meme FM also proved mutatable to local managerial discourses.

The study supports a developing paradigm that it is possible to view organizations as ecologies of variously, memes, signifiers, narratives, representations or discourses. All five terms are shown to have been used to make similar significations by different authors. It shows how a natural history of narrative memes can be constructed.

“The Elephant in the Corner: A Cautionary Tale About Measurement Error in Treatment Effects Models” by Daniel L. Millimet discusses the current use of the unobserved-outcome framework to estimate population-averaged treatment effects, and it exposes the sensitivity of these estimators to assumption of no measurement error. The Monte Carlo simulation evidence in this chapter indicates that “nonclassical measurement error in the covariates, mean-reverting measurement error in the outcome, and simultaneous measurement errors in the outcome, treatment assignment, and covariates have a dramatic, adverse effect on the performance of the various estimators even with relatively small and infrequent errors” (Millimet article, p. 1–39). To some extent, all the estimators analyzed by Millimet are based on weak functional form assumptions and use semiparametric or nonparametric methods. Millimet's results indicate the need for measurement error models be they parametric or nonparametric models, see Schennach (2007), Hu and Schennach (2008), and Matzkin (2007) for some recent research in nonparametric approaches. Chapter 7 develops a Bayesian estimator that can handle some of the measurement errors discussed in this chapter.

Research into responsible management education has largely focused on the merits, attributes, and transformation opportunities to enhance responsible business school education aims. As such, a prominent part of the literature has occupied itself with examining if responsible management modules are inherently considered a non-crucial element of the curriculum and determining the extent to which business schools have introduced such learning content into their curriculum. However, there has been scant research into how to apply novel teaching approaches to engage students and promote responsible management education endeavours. As such, this paper seeks to address this gap through the development of a teaching framework to support educators in designing effective learning environments focused on responsible management education. We draw on constructivist learning theories and Lego Serious Play (LSP) as a learning enhancement approach to develop a pedagogical framework titled The Educator's LSP Journey. LSP is chosen due to its increasing application in learning environments to help promote critical discourse, and engage with highly complex problems, whether these are social, economic, environmental, or organisational. Therefore, this paper contributes to the responsible management education discourse by providing educators with a practical methodology to support student engagement and co-creation of knowledge by fostering exploratory learning environments and enriching the practices of active learning communities.

■ Understand the functionalities of various social media platforms. ■ Choose social media platforms to align various business goals. ■Consider how to develop strategies for monitoring, understanding and responding to different social media activities.

Acuver Consulting Private Limited (Acuver) is a niche, self-funded IT consulting services start-up. Founded in 2013 with the aim of providing IT consulting services in the supply chain domain, Acuver delivers IT solutions to the world’s leading IT conglomerates, Fortune 500 companies and emerging players across multiple geographies and industries. Changing consumer buying patterns in recent years has forced retailers and supply-chain businesses to invest in digital transformation projects, providing ample growth opportunities for Acuver. To meet increased demand, Acuver needs to acquire direct engagements with clients and hire the right talent to help it ride this growth wave. This case described challenges faced by the start-up in building visibility to expand its reach. The case provided an overview of the IT consulting services industry and Acuver’s vision. It then detailed the reasons for the company’s lack of visibility, which was curtailing its growth opportunities. It described the dilemma and possible strategies to overcome the problem statement. It also discussed the limitations associated with the potential strategies, which needed to be contemplated by the reader.

This case is appropriate for MBA and Executive MBA courses on Management of Information System, Digital Governance, Strategic Management of IT and Managing Digital Transformation.

Teaching notes are available for educators only.

CSS 11: Strategy.