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1 – 10 of 164Linda W. Lee, David Hannah and Ian P. McCarthy
This article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Abstract
Purpose
This article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Design/methodology/approach
This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.
Findings
Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.
Research limitations/implications
This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.
Practical implications
Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.
Originality/value
This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to date. Thus, the insights and implications specific to this internal stakeholder are novel.
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Linda W. Lee, Amir Dabirian, Ian P. McCarthy and Jan Kietzmann
The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in…
Abstract
Purpose
The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis.
Design/methodology/approach
To illustrate the use of AI-enabled content analysis, this paper examines the text of leadership speeches, content related to organizational brand. The process and results of using AI are compared to manual and computer-aided approaches by using three performance factors for content analysis: reliability, validity and efficiency.
Findings
Relative to manual and computer-aided approaches, AI-enabled content analysis provides clear advantages with high reliability, high validity and moderate efficiency.
Research limitations/implications
This paper offers three contributions. First, it highlights the continued importance of the content analysis research method, particularly with the explosive growth of natural language-based user-generated content. Second, it provides a road map of how to use AI-enabled content analysis. Third, it applies and compares AI-enabled content analysis to manual and computer-aided, using leadership speeches.
Practical implications
For each of the three approaches, nine steps are outlined and described to allow for replicability of this study. The advantages and disadvantages of using AI for content analysis are discussed. Together these are intended to motivate and guide researchers to apply and develop AI-enabled content analysis for research in marketing and other disciplines.
Originality/value
To the best of the authors’ knowledge, this paper is among the first to introduce, apply and compare how AI can be used for content analysis.
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Ian McCarthy and Christos Tsinopoulos
Configurational theory can significantly enhance understanding of organisational strategy and diversity. Despite this, there have been limited efforts to examine the value and…
Abstract
Configurational theory can significantly enhance understanding of organisational strategy and diversity. Despite this, there have been limited efforts to examine the value and utility of configurational research as a method for realising manufacturing strategies. This paper introduces a strategic management framework based on configurational theory and an evolutionary classification method (cladistics). Focusing on agile manufacturing concepts, the framework provides a system for collecting and organising information on manufacturing routines and capabilities. This facilitates the processes of strategic analysis, strategic choice and strategic information.
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This theoretical paper presents, extends and integrates a number of systems and evolutionary concepts, to demonstrate their relevance to manufacturing strategy formulation…
Abstract
This theoretical paper presents, extends and integrates a number of systems and evolutionary concepts, to demonstrate their relevance to manufacturing strategy formulation. Specifically it concentrates on fitness landscape theory as an approach for visually mapping the strategic options a manufacturing firm could pursue. It examines how this theory relates to manufacturing competitiveness and strategy and proposes a definition and model of manufacturing fitness. In accordance with fitness landscape theory, a complex systems perspective is adopted to view manufacturing firms. It is argued that manufacturing firms are a specific type of complex system – a complex adaptive system – and that by developing and applying fitness landscape theory it is possible to create models to better understand and visualise how to search and select various combinations of capabilities.
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Ian McCarthy and Keith Ridgway
Presents an evolutionary management technique (cladistics) which could enable organizations to formally and systematically understand the emergence of new manufacturing forms…
Abstract
Presents an evolutionary management technique (cladistics) which could enable organizations to formally and systematically understand the emergence of new manufacturing forms within their business environment. This fundamental, but important, insight could result in cladograms being used as a tool within a change framework, for achieving successful organizational design and change. Thus, regardless of the industrial sector, managers could use cladograms as an evolutionary analysis technique for determining “where they have been and where they are now”. This evolutionary analysis could be used to formulate coherent and appropriate action for managers who are responsible for organizational design and development.
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Pierre Berthon, Colin Campbell, Leyland Pitt and Ian McCarthy
This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary…
Abstract
Purpose
This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary offering.
Design/methodology/approach
A measurement instrument, called the 3As, is developed to assess the extent to which an organization is aware of its creative customers, its attitude towards its creative customers, and finally the action it takes in response to its creative customers. A total of 178 Executive MBA students were used to fine‐tune a set of items using exploratory factor analysis (EFA).
Findings
An empirical test of reliability and validity resulted in three clearly defined factors or dimensions, which correspond to the three constructs of awareness, attitude and action. The relationship between the scales' prediction of stances and a manager's self typing of the organization is assessed, and the relationship between firm stance, environmental turbulence, and performance explored.
Originality/value
This paper provides the first scale for measuring a firm's stance toward creative consumers.
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Provides a fresh and novel approach to an established problem; theclassification of manufacturing systems. Reviews existing manufacturingclassifications and biological taxonomy…
Abstract
Provides a fresh and novel approach to an established problem; the classification of manufacturing systems. Reviews existing manufacturing classifications and biological taxonomy. Proposes a consistent vocabulary and preliminary guidelines for the successful development of other classifications (FMS types, levels of technology, etc.). Aims to aid the construction of competent classifications that will advance the understanding of manufacturing system modelling and design. Supports proposals by novel comparisons drawn from the “science of diversity”, systematics, and the 200 years of experience that biological taxonomy has to offer.
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Management fashions can be, and have been, conceptualized as narrative elements competing for replication and resources in the wider managerial discourse. Most wax and wane…
Abstract
Purpose
Management fashions can be, and have been, conceptualized as narrative elements competing for replication and resources in the wider managerial discourse. Most wax and wane through a life cycle. Some achieve an extended place and even a transition to quasi‐ permanent institutions. Facilities/Facility Management (FM) is one such example, the purpose of this paper is to explore this.
Design/methodology/approach
The case draws FM's history since 1968 and asks whether it is compatible with recent and classic Darwin, thoughts on cultural evolution as a selection process between competing discourses.
Findings
Several properties of that history are argued as compatible with the theoretical stance taken particularly the mutation of the syntactic content to suit local circumstances and the dilution of the term's intent. Success attributes in the selective competition include contingency, securing an organizational home and mutability (what was represented became, more operational, less virulent but in the process more transmissible). In spreading globally the signifier/meme FM also proved mutatable to local managerial discourses.
Originality/value
The study supports a developing paradigm that it is possible to view organizations as ecologies of variously, memes, signifiers, narratives, representations or discourses. All five terms are shown to have been used to make similar significations by different authors. It shows how a natural history of narrative memes can be constructed.
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