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Article
Publication date: 1 June 2020

COVID_19 means the future of tourism is a blank piece of paper

Ian Seymour Yeoman

Open Access
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Abstract

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Journal of Tourism Futures, vol. 6 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/JTF-03-2020-0044
ISSN: 2055-5911

Content available
Article
Publication date: 1 June 2018

Teaching the future: learning strategies and student challenges

Ian Seymour Yeoman and Una McMahon-Beatte

How do you teach the future when it has not happened yet? The purpose of this paper is to delve into the teaching and learning philosophies of Futurist Dr Ian Yeoman of…

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Abstract

Purpose

How do you teach the future when it has not happened yet? The purpose of this paper is to delve into the teaching and learning philosophies of Futurist Dr Ian Yeoman of Victoria University of Wellington who emphasises authenticity, problem-based learning, visuals as creative tools and students’ negotiating problems.

Design/methodology/approach

This paper is a reflective account of the Author Dr Ian Yeoman as a human instrument.

Findings

The paper overviews three papers taught by the Author Dr Ian Yeoman – TOUR104 is a first-year introductory course addressing how the drivers and trends in the macro environment influence tourism from a political, economic, social, technology and environment perspective. TOUR301 is a third-year course as part of the bachelor of tourism management degree. The course aims to help students develop the skills and knowledge necessary to understand and critically analyse tourism public policy, planning and processes within New Zealand and a wider context. TOUR413 is a scenario planning paper, applied in a tourism context and taught to students in postgraduate programs.

Originality/value

The paper examines different learning tools and strategies in order to deliver the philosophy with scaffolding and incremental learning featuring predominantly in this approach.

Details

Journal of Tourism Futures, vol. 4 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/JTF-12-2016-0054
ISSN: 2055-5911

Keywords

  • Pedagogy
  • Scenario planning
  • Futures
  • Problem-based learning

Content available
Article
Publication date: 3 April 2017

Editorial

Ian Seymour Yeoman

Open Access
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Abstract

Details

Journal of Tourism Futures, vol. 3 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JTF-12-2016-0058
ISSN: 2055-5911

Content available
Article
Publication date: 3 April 2017

The turning points of revenue management: a brief history of future evolution

Ian Seymour Yeoman and Una McMahon-Beattie

The primary aim of revenue management (RM) is to sell the right product to the right customer at the right time for the right price. Ever since the deregulation of US…

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Abstract

Purpose

The primary aim of revenue management (RM) is to sell the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, RM has come of age. The purpose of this paper is to map out ten turning points in the evolution of Revenue Management taking an historical perspective.

Design/methodology/approach

The paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing Management.

Findings

The significance and success to RM is attributed to the following turning points: Littlewood’s rule, Expected Marginal Seat Revenue, deregulation of the US air industry, single leg to origin and destination RM, the use of family fares, technological advancement, low-cost carriers, dynamic pricing, consumer and price transparency and pricing capabilities in organizations.

Originality/value

The originality of the paper lies in identifying the core trends or turning points that have shaped the development of RM thus assisting futurists or forecasters to shape the future.

Details

Journal of Tourism Futures, vol. 3 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JTF-11-2016-0040
ISSN: 2055-5911

Keywords

  • History
  • Pricing
  • Futures
  • Revenue management
  • Technological development

Content available
Article
Publication date: 3 April 2017

Ping pong in Phuket: the intersections of tourism, porn and the future

Michelle Stella Mars, Ian Seymour Yeoman and Una McMahon-Beattie

Sex tourism is well documented in the literature, but what about porn tourism? Whether it is a Ping Pong show in Phuket or the Banana show in Amsterdam, porn and tourism…

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Abstract

Purpose

Sex tourism is well documented in the literature, but what about porn tourism? Whether it is a Ping Pong show in Phuket or the Banana show in Amsterdam, porn and tourism have an encounter and gaze no different from the Mona Lisa in the Louvre or magnificent views of New Zealand’s Southern Alps. The paper aims to discuss these issues.

Design/methodology/approach

This paper explores the intersections of tourism, porn and the future as a conceptual framework.

Findings

Four intersections are derived from the conceptual framework. Intersection 1, the Future of Tourism, portrays the evolution of tourism and explores its technological future. Interaction 2, Porn in Tourism, distinguishes between soft- and hard-core porn tourism. Intersection 3, Portraying Porn as a Future Dimension, delves into futurism, science fiction and fantasy. The fourth intersection, the Future Gaze, conveys the thrust of the paper by exploring how technological advancement blends with authenticity and reality. Thus the porn tourist seeks both the visual and the visceral pleasures of desire. The paper concludes with four future gazes of porn tourism, The Allure of Porn, The Porn Bubble, Porn as Liminal Experience and Hardcore.

Originality/value

The originality of this paper is that this is the first paper to systematically examine porn tourism beyond sex tourism overlaying with a futures dimension. Porn tourists actively seek to experience both visual and visceral pleasures. Tourism and pornography both begin with the gaze. The gaze is an integral component of futures thinking. Technology is changing us, making us smarter, driving our thirst for liminal experiences. Like the transition from silent movies to talking pictures the porn tourism experience of the future is likely to involve more of the bodily senses.

Details

Journal of Tourism Futures, vol. 3 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JTF-06-2016-0016
ISSN: 2055-5911

Keywords

  • Technology
  • Futures
  • Fantasy
  • Porn
  • Science fiction
  • Sex tourism

Content available
Article
Publication date: 1 June 2018

The Future: A Very Short Introduction

Ian Seymour Yeoman

Open Access
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Abstract

Details

Journal of Tourism Futures, vol. 4 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/JTF-06-2018-072
ISSN: 2055-5911

Content available
Article
Publication date: 3 June 2019

The experience economy: micro trends

Ian Seymour Yeoman and Una McMahon-Beattie

This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into…

Open Access
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Abstract

Purpose

This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.

Design/methodology/approach

This paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.

Findings

This paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.

Originality/value

This trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.

Details

Journal of Tourism Futures, vol. 5 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/JTF-05-2019-0042
ISSN: 2055-5911

Keywords

  • Tourism
  • Consumer trends

Content available
Article
Publication date: 2 May 2019

Tourism and Humour

Ian Seymour Yeoman

Open Access
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Abstract

Details

Journal of Tourism Futures, vol. 5 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JTF-01-2016-0002
ISSN: 2055-5911

Content available
Article
Publication date: 7 September 2018

What would a historian know about the future?

Ian Seymour Yeoman and Una McMahon-Beatte

Open Access
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Abstract

Details

Journal of Tourism Futures, vol. 4 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/JTF-09-2018-077
ISSN: 2055-5911

Content available
Article
Publication date: 15 April 2020

Intangible heritage, and future past of rural Vietnam: a hero’s journey and creative place-making of Yen Tu’s tourism

Sandra Goh and Ian Seymour Yeoman

This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern…

Open Access
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Abstract

Purpose

This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam in the Quang Ninh province.

Design/methodology/approach

Drawing from the theoretical perspective of place-making and the hero’s journey, this paper draws insights from a case study, an interview with two key informants in the private sector and literature review, to generate the drivers that will shape the future of tourism development in Yen Tu.

Findings

This paper identifies the visionary hero (leader), intangible heritage and creative place-making as the key drivers that will reconstruct and repackage the past for developing tourism destinations.

Originality/value

This paper extends the existing knowledge in the literature about the natural heritage and sacred mountains of Yen Tu, and included creative place-making to gain insights into the future of tourism development in rural areas.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/JTF-12-2019-0147
ISSN: 2055-5911

Keywords

  • Yen Tu
  • Intangible heritage
  • Creative placemaking
  • Hero’s journey
  • Rural
  • Cultural
  • Tourism futures

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