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Article
Publication date: 11 July 2016

Consumer motivations for mainstream “ethical” consumption

Iain Andrew Davies and Sabrina Gutsche

This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying…

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Abstract

Purpose

This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by looking at the motivation behind mainstream ethical consumption.

Design/methodology/approach

Fifty in-depth field interviews at point of purchase capture actual ethical consumption behavior, tied with a progressive-laddering interview technique yields over 400 consumption units of analysis.

Findings

Ethical attitudes, values and rational information processing have limited veracity for mainstream ethical consumption. Habit and constrained choice, as well as self-gratification, peer influence and an interpretivist understanding of what ethics are being purchased provide the primary drivers for consumption.

Research limitations/implications

Use of qualitative sampling and analysis limits the generalizability of this paper. However, the quantitative representation of data demonstrates the strength with which motivations were perceived to influence consumption choice.

Practical implications

Ethical brands which focus on explicit altruistic ethical messaging at the expense of hedonistic messaging, or ambiguous pseudo ethics-as-quality messaging, limit their appeal to mainstream consumers. Retailers, however, benefit from the halo effect of ethical brands in store.

Social implications

The paper highlights the importance of retailer engagement with ethical products as a precursor to normalizing ethical consumption, and the importance of normative messaging in changing habits.

Originality/value

The paper provides original robust critique of the current field of ethical consumption and an insight into new theoretical themes of urgent general interest to the field.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
DOI: https://doi.org/10.1108/EJM-11-2015-0795
ISSN: 0309-0566

Keywords

  • Sustainable
  • Fair trade
  • Ethical consumption
  • Moral consumption
  • Sustainable consumption

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Article
Publication date: 1 October 2001

Towards an understanding of risk factors for eating disturbance amongst gay men

Iain Williamson and Kiran Spence

Presents results of an exploratory study into potential risk factors for eating disturbance amongst gay men. A community sample of 202 gay men, aged 14‐72, from across the…

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Presents results of an exploratory study into potential risk factors for eating disturbance amongst gay men. A community sample of 202 gay men, aged 14‐72, from across the UK completed a battery of measures anonymously using a postal questionnaire method. The measures included the EDI‐2, the revised NHAI, and an adapted version of the Sociocultural Attitudes towards Appearance Questionnaire. The internalisation of sociocultural norms regarding the importance of slimness and attractiveness was the most powerful predictor of maladaptive eating‐related attitudes, although self‐esteem, internalised homonegativity and satisfaction with sexual orientation were also significant factors. Younger gay men demonstrated higher levels of disturbance and the strongest relationship between body‐esteem and self‐esteem. Many participants perceived the gay scene to be highly body‐conscious but measures of gay identity development and community involvement were associated with lower levels of disturbance. Concludes that health education workers with gay men should take this issue more seriously.

Details

Health Education, vol. 101 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/EUM0000000005645
ISSN: 0965-4283

Keywords

  • Men
  • Diet
  • Homosexuality
  • Behaviour
  • Self‐esteem
  • Lifestyles

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Article
Publication date: 1 September 2005

What the media are doing to our politics

John Lloyd

This paper describes the role of the media in a free society and their impact on civic life. Intellectual rigour in journalism is required to assist media to develop and…

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Abstract

This paper describes the role of the media in a free society and their impact on civic life. Intellectual rigour in journalism is required to assist media to develop and understand itself.

Details

Journal of Communication Management, vol. 9 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/13632540510621560
ISSN: 1363-254X

Keywords

  • Media
  • Journalism
  • Standards
  • Ehics
  • Politics

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Article
Publication date: 1 March 2001

Property Journals Index 1990‐2000

K.G.B. Bakewell

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes…

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Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Details

Structural Survey, vol. 19 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/0263080X200100001
ISSN: 0263-080X

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Article
Publication date: 1 September 2001

Property Journals Index 1990‐2000

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property…

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Abstract

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Details

Facilities, vol. 19 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/02632772200100001
ISSN: 0263-2772

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Article
Publication date: 1 March 2001

Property Journals Index 1990‐2000

K.G.B. Bakewell

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes…

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Abstract

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Details

Property Management, vol. 19 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/02637472200100001
ISSN: 0263-7472

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Article
Publication date: 1 May 2001

Property Journals Index 1990‐2000

K.G.B. Bakewell

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes…

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PDF (1.3 MB)

Abstract

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Details

Journal of Property Investment & Finance, vol. 19 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/1463578X200100001
ISSN: 1463-578X

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Book part
Publication date: 1 February 2007

Language, Thought, and Consumer Research

Dwight R. Merunka and Robert A. Peterson

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2007)0000003010
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 14 January 2019

Appendix

Adrian Wheeler

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Abstract

Details

Writing for the Media
Type: Book
DOI: https://doi.org/10.1108/978-1-78756-611-820191002
ISBN: 978-1-78756-614-9

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Article
Publication date: 1 September 2000

Strategic Issues for Facilities Managers

Martin Fojt

The virtual organization is upon us, or so we are led to believe. No longer will we have to worry about finding enough space for so many workstations, as people will be…

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The virtual organization is upon us, or so we are led to believe. No longer will we have to worry about finding enough space for so many workstations, as people will be sitting in cyberspace waiting either to send or receive their next communication. It will not matter where in the universe someone is, provided that they can communicate. People will be working in physical isolation, but this does not matter as they can, yes you’ve guessed it, communicate! There is no doubting that communicating is good and absolutely necessary, but it is quality of communication which is needed, not just any old garbled message. Are standards of communication deteriorating? The media by which we are sending messages are improving, of that there is little doubt, but it is the content and usefulness of this content which must be brought to question.

Details

Facilities, vol. 18 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/02632772200000001
ISSN: 0263-2772

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