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Information technology-enabled gig platforms connect freelancers with consumers to provide short-term services or asset sharing. The growth of gig economy, however, has been accompanied by controversy, and, recently, food delivery platforms have been criticized for using data-driven techniques to set strict delivery time limits, resulting in negative externality. This study aims to provide managerial implications on the decisions of delivery time and subsidy for food delivery platforms.

The authors develop an analytical framework to investigate the optimal delivery time and subsidy provided to delivery drivers to maximize the gig platform's profit and compare the results with those of a socially optimal outcome.

The study reveals that it is optimal for the platform to shorten the delivery time and raise the subsidy when the food price becomes higher; nevertheless, the platform should shorten the delivery time and lower the subsidy in response to a higher delivery fee. Increases in the food price or delivery fee have non-monotonic effects on the number of fulfilled orders and the platform's profit. In addition, the authors solve the socially optimal outcome and find that a socially optimal delivery time is longer than the platform's preferred length when the delivery fee is high and the negative externality is strong.

The food delivery platform's optimal decision on delivery time is derived after taking negative externality into account, which is rarely considered in the prior literature but is a practically important problem.

For an entrant platform in the on-demand service market, choosing an appropriate employment model is critical. This study explores how the entrant optimally chooses the employment model to achieve better performance and investigates the optimal pricing strategies and wage schemes for both incumbent and entrant platforms.

Based on the Hotelling model, the authors develop a game-theoretic framework to study the incumbent's and entrant's optimal service prices and wage schemes. Moreover, the authors determine the entrant's optimal employment model by comparing the entrant's optimal profits under different market configurations and analytically analyze the impacts of some critical factors on the platforms' decision-making.

This study reveals that the impacts of the unit misfit cost of suppliers or consumers on the pricing strategies and wage schemes vary with different operational efficiencies of platforms. Only when both the service efficiency of contractors and the basic employee benefits are low, entrants should adopt the employee model. Moreover, a lower unit misfit cost of suppliers or consumers makes entrants more likely to choose the contractor model. However, the service efficiency of contractors has nonmonotonic effects on the entrant's decision.

This study focuses on an entrant's decision on the optimal employment model in an on-demand service market, considering the competition between entrants and incumbents on both the supplier and consumer sides, which has not been investigated in the prior literature.

The purpose of this paper is to explore the mediating role of demonetisation in the usage of IT-enabled banking services (ITeBS). The study extends the theory of technology readiness (TR) (Parasuraman and Colby, 2015) by incorporating the behavioural intention and actual usage of ITeBS.

Based on the theory of TR and encompassing the impact of demonetisation, the study examines the functional relationship of TR, behavioural intention and actual usage. Structural equation modelling and mediation analysis are applied on a data set of 474 usable responses.

The study confirms that TR is a significant factor in customer’s intention to use ITeBS. The demonetisation variable fully mediates the relationship model, which implies a significant finding in the consumer acceptance literature.

The result of this study proposes three major implications. Primarily, the banks should focus on providing simple and user-friendly ITeBS interface and its uninterrupted access. It is necessary to educate the customers by giving them a trial of the service. Furthermore, social media platforms may be utilised as an effective and efficient tool to resolve customer complaints.

This study is first of the attempts to investigate government’s digital push in the technology adoption literature. The results indicate significant influence of demonetisation on the usage of ITeBS.

Although aligning information technology (IT) with quality management (QM) is a popular concept, it has not yet been properly, theoretically and empirically grounded. Therefore, the purpose of this paper is to identify critical factors for the effective implementation (CFEI) of IT-enabled ISO-9000 quality management system (QMS).

The primary field data were collected through a questionnaire survey of 381 small and medium enterprises (SMEs) in India. Exploratory factor analysis and confirmatory factor analysis were applied to check the reliability and validity of the data collected. First, using pattern matrix, 48 items (extracted from relevant literature) representing CFEI of IT-enabled ISO-9000 QMS were grouped into six latent variables (eigenvalue⩾1). Second, to test the relationship among CFEI, firm performance and competitive positioning, six hypotheses were formulated and tested using structural equation modelling (SEM) procedure.

The study results found that identified CFEI of IT-enabled ISO-9000 QMS, i.e. “strategic attributes” (β=0.517), “tactical attributes” (β=0.323), “operational attributes” (β=0.281), “organisational infrastructure and processes” (β=0.231), “system knowledge” (β=0.194), “alignment of system with firm’s strategy” (β=0.230), have a significant effect (p<0.05) on the successful implementation of ISO-9000 QMS. The critical factors are found to have a direct and positive impact on the firm’s performance. Study results found that the critical factors do not directly affect the firm’s competitive positioning (β=−0.097), but they do so indirectly through customer satisfaction (β=0.627) and operational performance (β=0.482).

The proposed model provides critical factors to align IT system with ISO-9000 QMS which is highly required mainly for SMEs. The study will provide a mean by which small manufacturing firms can counter the effects of increasing global competition.

Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver's lifestyle. While the industry faced driver shortage largely due to long stays away from home, Rivigo hoped to attract drivers by offering them roles which would bring them back home in 24 hours. Drivers would be part of a relay, handing over the truck at pit stops. Further, they leveraged an IT-enabled IoT platform on a fleet of owned trucks. All this revolutionized most of the traditions then followed in the industry. The entrepreneur and his core team comprised professionals from premium institutes of the country, with experience in professional organizations in related domains. By offering services like assured delivery at half the time and full shipment visibility, Rivigo had to charge a premium to market segments that would value this. The case raises the question of sustainability in the future.

The learning outcomes of this case study are as follows: It presents an opportunity for the instructors to introduce the concept of decision-making on matters involving risk (like scaling the business) using in-depth market research techniques. The case’s central idea is to make the students understand the growth of the online service delivery model, with a specific example of home-cooked food that also improves social welfare. It is expected to provide the participants with an opportunity to understand the decision-making by the leaders in newly established companies. It enables future managers to analyze a venture’s pros and cons before deciding to expand.

Chef Junction is an online food delivery platform that allows customers to order hygienic home-cooked food prepared by handpicked home chefs in Bhubaneswar. This city in eastern India is one of the fastest-growing metros, is regarded as a study hub, and provides ample employment opportunities making it one of the sought-after destinations for the migrant youth population. The idea behind Chef Junction is to cater to the healthy food needs of the young by utilizing the culinary productivity of the home cooks, empowering the latter by opening up an extra source of income. These chefs prepare delicious healthy food, usually not listed for sale with online food delivery apps. Chef Junction earned revenues by adding an order-dependent commission on the price quoted by chefs and accepting a flat delivery charge from the customers. This offer was very lucrative for home chefs who could join the platform with zero investment and flexible working hours. The customer’s pockets were also handled when several offers and discounts were rolled out through an attractive pricing strategy. Chef Junction expected to improve its patrons’ health quotient by ensuring the nutrition of the home-cooked food, thus contributing to social welfare. With food being delivered from home to home amalgamated with social welfare and empowerment of home chefs, especially women, this case study is an apt example of a sustainable work-from-home model that has proved effective in crisis times. The pertinent question is: “How feasibly can CJ’s business model grow towards an expansion as the demand increases?”

This case study has been prepared keeping in mind the teaching pedagogy for graduate and postgraduate management programs in strategic management, operations research, entrepreneurship and marketing management. It is also expected to be useful for training courses such as management development programs, faculty development programs and executive programs, in discussing service operations in general and online delivery logistics, in particular for working executives and industry practitioners.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

A rash of security incidents in ride-sharing have made discovering the mechanisms to repair consumers' trust essential for the information technology (IT)-enabled ride-sharing platforms. The purpose of this paper is to explore how the two response strategies (i.e. security policies [SPs] and apologies) of platforms repair passengers' trust and whether the two implementation approaches of SPs (i.e. pull and push) lead to different results in repairing passengers' trust in the platforms.

A field survey based on a real scenario (n = 238) and an experiment (n = 245) were conducted to test the hypotheses empirically. Structural equation modeling and one-way analysis of variance (ANOVA) are employed in the data analyses.

This study finds that (1) both SPs and apologies aid in repairing trust; (2) repaired trust fully mediates the influence of SPs on continuance usage and partially mediates the influence of apologies on continuance usage; (3) security polices and the three dimensions of apologies play different roles in repairing trust and retaining passengers and (4) both pull-based and push-based SPs can repair the violated trust; however, the effect of the pull approach is greater than that of the push approach.

The findings provide guidelines for ride-sharing platforms in taking appropriate actions to repair users' trust after security incidents.

The findings reveal the mechanism of trust repairing in the fields of ride-sharing and extend the contents of the trust theory and pull–push theory.

This study aims to explore how corporate social responsibility (CSR) has assumed a new meaning today, with the COVID-19 pandemic. This, in turn, has changed the way companies now view the impact of their activities on the environment, customers, employees, community and other stakeholders.

This paper uses a qualitative case study approach and draws a critical lens to document the complex interplay between dimensions of CSR, business sustainability and social issues, applying theoretical tools such as social capital theory and stakeholder theory to elucidate the nature of collaborative managerial responses to the organisation’s challenges during the pandemic. This is a case study paper. This paper applies multi method approach to develop a case study analysis through participant observation and report analysis to investigate the CSR approaches undertaken in India by Infosys Genesis, a global leader in technology services and consulting, and Akshaya Patra Foundation, a non-governmental organisation (NGO), which operates the world’s largest lunch school program. This was an appropriate methodology since the focus was on an area that was little understood, while the analysis required an in-depth understanding of a complex phenomenon through observation and a case study. In addition, case study research has been recommended for how, why and what type of research questions that focus on contemporary events (Saunders et al., 2003; Yin, 1994), such as CSR participation in the existing business environment. Furthermore, the issue under investigation is a real-life situation where the limitations between the phenomenon and the body of knowledge are unclear (Yin, 1994). This was the case because CSR has been probed by numerous disciplines through the application of various theoretical frameworks, each interpreting the context from their own perspective. Leximancer was used for the analysis (a text-mining software for visualising the structure of concepts and themes across case studies). This process differs from the traditional content analysis in that specific word strings are not needed; instead, Leximancer recognises what concepts are present in a set of texts, permitting concepts to be automatically coded in a grounded fashion (Cretchley et al., 2010, p. 2). The paper will be looked at from three levels comprising themes, concepts and concept profiling to create rich and reliable dimensions of a theoretical model (Myers, 2008). The themes are created in Leximancer software and are built on an algorithm that looks for hidden repeated patterns in interactions. The concepts add a layer and discover which concepts are shared by actors. The concept profiling allows to discover additional concepts and allows to do a discriminant analysis on prior concepts (Cretchley et al., 2010). Words that come up frequently are treated as concepts. Although the limited number of cases does not represent the entire sector, it enabled collection of rich data through quotes revealing some of the most crucial aspects of large organisations and non-profits in India.

The findings demonstrate how these robust, innovative, collaborative CSR initiatives between a multinational firm and an NGO have been leveraged to combat manifold issues of education, employment and hunger during the pandemic.

Despite significant implications, this study has limitations. A response from only two companies is investigated to the COVID-19 pandemic. The scope of this study is only India, a developing nation, thereby, cross country research is recommended. A comparative study between developed and developing countries may be conducted. A quantitative approach may be used to get empirical findings of the COVID-19 pandemic and post-pandemic policies of companies from an international perspective. Hence, there is ample opportunity to research organisations’ response to the pandemic and CSR as a strong arm to deal with critical disasters.

The paper offers new insights into exploring research and praxis agenda for collaborative potentials towards the evolution of CSR and sustainability.

The findings develop new initiatives and combat manifold issues of education, employment and hunger during the pandemic to provide quick relief.

The paper offers new insights into how companies are considering issues related to the crisis, including avoidance of layoffs and maintaining wage payments, and may be in a better position to access fresh capital, relief programs and emergency funds. Taking proactive health and safety measures may avert legal risks to the company. It is likely that the way in which companies are responding to the crises is a real-life test on resilience and adaptation.

The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated into three main pillars, which we refer to as the Triple-Win. The first and most obvious pillar is technology as a tool. The second pillar is the design and sustainability of the business model, without which the previous factor would be merely a cost and not an investment. And last but not the least, there is the purpose which gives meaning to the proposal, focusing on the human being and their environment. The DIDPAGA business model sits at the intersection of these three elements.