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Article
Publication date: 10 December 2019

Maximus Gorky Sembiring and Gayuh Rahayu

Service quality and satisfaction in the ODL setting related to students’ accomplishments (performance, loyalty and career) were reconsidered. It was aimed at exposing the…

1944

Abstract

Purpose

Service quality and satisfaction in the ODL setting related to students’ accomplishments (performance, loyalty and career) were reconsidered. It was aimed at exposing the moderating role of satisfaction on service quality and accomplishment. It was also of interest to scrutinize how, in what routines determinants engaged interdepended. The paper aims to discuss these issues.

Design/methodology/approach

This study utilized an exploratory design. It was qualitatively identified first that service quality included tangible, empathy, assurance, reliability, responsiveness and referral factors. It preceded to satisfaction (perceived from academic, operational and managerial attitudes). Satisfaction led to accomplishment. Quantitatively, service quality, satisfaction and accomplishment were identified as independent, moderating, and dependent variables, respectively. Respondents, 500 Universitas Terbuka graduates, were randomly pursued to accumulate data by a survey. Methodically, importance-performance analysis (IPA) and customer-satisfaction index (CSI) were used to figure out satisfaction and their importance degree. Nine hypotheses were developed and examined using structural-equation modeling to visualize the loading factors.

Findings

Replies from 163 respondents were completed. Seven of nine hypotheses were validated. It was distinguished that reliability influencing satisfaction, they were empathy, assurance and responsiveness; excluding tangible and referral. Satisfaction influenced performance, career, and loyalty. IPA-CSI analysis recognized 15 (of 21) attributes as the pillars of service quality.

Originality/value

Despite the qualitative framework was improperly approved by quantitative procedure, they were methodically reliable. It was supported by the fact that nine cut-off values of goodness-of-fit requirements harmonized. Additional inquiry is therefore required to tail off variances by integrating a more appropriate approach, amplifying theoretical coverage, and/or extending population/sample size.

Details

Asian Association of Open Universities Journal, vol. 15 no. 1
Type: Research Article
ISSN: 1858-3431

Keywords

Open Access
Article
Publication date: 30 October 2020

Maximus Gorky Sembiring

This study envisioned plausible influential factors on service quality and academic excellence relatable to graduate self-confidence in an open distance learning (ODL) outlook…

1827

Abstract

Purpose

This study envisioned plausible influential factors on service quality and academic excellence relatable to graduate self-confidence in an open distance learning (ODL) outlook. The objective was to expose the moderating role of academic excellence (graduate satisfaction) between service quality and self-confidence (engagement, achievement, loyalty and opportunity, EALO). It was also of interest to explore how, in what routines factors involved interrelated.

Design/methodology/approach

This study utilized exploratory design. Qualitatively, service quality included acclimation, advising, module, tutorial, assessment, feedback and referral factors. Service quality led to academic excellence (GPA, study length, relevance and recognition). Besides, academic excellence influenced self-confidence. Quantitatively, service quality, academic excellence and self-confidence were the independent, moderating and dependent variables. Respondents were randomly selected through a survey of eligible Universitas Terbuka alumni.

Findings

11 hypotheses were assessed under structural-equation modeling (SEM). Responses from 122 out of 500 graduates were completed. Eight hypotheses were validated by the analysis. The tutorial was the most influential factor followed by module, assessment and acclimation; advising, feedback and referral were excluded. Academic excellence also led to self-confidence. The study was able to visualize a substantial role of academic excellence in moderating service quality to EALO. Besides, important-performance analysis and customer-satisfaction index (IPA-CSI) recognized 21 out of 32 attributes as the pillars of academic excellence.

Originality/value

Three of the hypotheses were invalidated by the quantitative analysis. Further inquiry with much broader coverage is then required to diminish the variance to finally find the ideal framework.

Details

Asian Association of Open Universities Journal, vol. 15 no. 3
Type: Research Article
ISSN: 1858-3431

Keywords

Open Access
Article
Publication date: 1 August 2016

Maximus Gorky Sembiring

The purpose of this paper is, first, to scrutinize the determinants of key benefits of open educational resources (OER) to faculty. Second, it is to expose how, in which routines…

1135

Abstract

Purpose

The purpose of this paper is, first, to scrutinize the determinants of key benefits of open educational resources (OER) to faculty. Second, it is to expose how, in which routines the variables involved, are interrelated.

Design/methodology/approach

An exploratory design is used in this study. Qualitatively, key benefits include integration, opportunity, efficiency, enrichment, and collaboration. These benefits have direct impacts on enhancing student learning, augmenting teaching practice, improving productivity, catalyzing changes in teaching practice, and supporting non-traditional learners. Quantitatively, the key benefit is moderating the variables. Integration, opportunity, efficiency, enrichment, and collaboration are independent variables. Variables like enhancing student learning, enriching teaching practice, improving productivity, catalyzing changes, and supporting non-traditional learners are the dependent variables. The study population comprised the 721 Universitas Terbuka (UT) faculty members. The respondents were chosen randomly by distributing 450 questionnaires. Only 203 questionnaires were completed. Importance performance analysis and customer satisfaction index (IPA-CSI) were used to measure the importance level of variables involved and their benefits. Structural equation model (SEM) was used to examine the ten hypotheses developed so that the author could understand the significance level and relations power among variables engaged with reference to the qualitative outcomes previously obtained.

Findings

Six hypotheses were validated by the analysis. Statistically, efficiency and integration affect key benefits. Likewise, moderating variables affect teaching practice enhancement, productivity improvement, catalyzing changes, and supporting non-traditional learners. Conversely, key benefits were neither interrelated by opportunity, enrichment, and collaboration nor learning enhancement.

Practical implications

This study highlighted that adoption, integration, and implementation of OER in the UT milieu do take place.

Originality/value

This study recognized the variation of qualitative vs quantitative outcomes. An auxiliary inquiry is needed with broader perspective by increasing the respondents sample in order to minimize the difference between qualitative and quantitative results.

Details

Asian Association of Open Universities Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1858-3431

Keywords

Open Access
Article
Publication date: 6 November 2017

Maximus Gorky Sembiring

This study observes that academic excellence associated with satisfaction leads to persistence, loyalty and future careers as perceived by students in an open distance learning…

4013

Abstract

Purpose

This study observes that academic excellence associated with satisfaction leads to persistence, loyalty and future careers as perceived by students in an open distance learning framework. The purpose of this paper is to scrutinize the influences of academic excellence as the origin of satisfaction, and how and in which routines those associated factors were interconnected.

Design/methodology/approach

The inquiry employed the mixed-methods (exploratory design) approach. It was qualitatively identified first that academic excellence included student orientation, academic counseling, learning materials, tutorial supports, evaluation systems, feedback mechanisms and referral schemes. These seven factors had repercussions on students’ persistence, loyalty and future careers. Quantitatively, seven factors of academic excellence and the latter are independent and dependent variables, respectively. Respondents were randomly selected to accumulate data through a survey from the overseas students of Universitas Terbuka Indonesia. Importance-performance analysis and customer-satisfaction index were concurrently applied to measure the excellence level and its importance degree. Ten hypotheses were established and then examined using structural equation modeling to encapsulate the interrelations intensity among the engaged factors.

Findings

Eight out of ten hypotheses were statistically validated by the analysis excluding tutorial supports and feedback mechanisms factors. It was inferred that evaluation systems were the most critical factor and orderly followed by referral schemes, academic counseling, learning materials and student orientation. Academic excellence had an impact on persistence and loyalty, followed by career advancement.

Originality/value

The study identified minor disparity of qualitative and quantitative results. Further query with wider perspectives was needed by also enlarging the sample to minimize the gaps.

Details

Asian Association of Open Universities Journal, vol. 12 no. 2
Type: Research Article
ISSN: 2414-6994

Keywords

Open Access
Article
Publication date: 20 June 2018

Maximus Gorky Sembiring

This report explored enriched notions and dimensions of quality massive open online courses (QMOOCs). The purpose of this paper is to visualize the quality measures adjacent to…

1007

Abstract

Purpose

This report explored enriched notions and dimensions of quality massive open online courses (QMOOCs). The purpose of this paper is to visualize the quality measures adjacent to MOOCs and understanding distinctive outlooks to approaching them. It was also of interests to envisage how and in what routines those notions and dimensions interrelated.

Design/methodology/approach

Exploratory-design was employed to qualitatively establishing conceptual and operational frameworks first through reviewing processes and focus-group discussions. QMOOCs were reflected by four dimensions: scientifically provable, technically feasible, economically beneficial and socio-culturally adaptable. Besides, QMOOCs involved six notions (6P: presage, process, product, practicability, prospective and power) and affected knowledge, skills and professionalism (KSP). Quantitatively, QMOOCs, 6P and KSP were the moderating, independent and dependent variables, respectively. Associated data were accumulated through survey by distributing 600 questionnaires randomly to 708 Universitas Terbuka faculty members; 299 of them were completed.

Findings

Nine hypotheses were scrutinized utilizing structural-equation model and eight were validated by the analysis. It was statistically inferred that product was alluded as the prime notion to QMOOCs followed by process, practicability, presage and power; prospective was excluded. Professionalism, knowledge and skill were influenced by QMOOCs. Importance-performance analysis (IPA) and customer-satisfaction index were emulated (and applied) to quantify respondents opinion and relevance degree of those engaged notions and dimensions. IPA analysis revealed four prominent notions (corresponding, functional, well-defined and learner-focused) and one dimension (technically feasible).

Originality/value

Qualitative framework was imperfectly confirmed by the quantitative upshot. Further inquiry is crucial searching for plausible validation how this consequence was marginally distinctive in conjunction with authenticating QMOOCs.

Details

Asian Association of Open Universities Journal, vol. 13 no. 1
Type: Research Article
ISSN: 2414-6994

Keywords

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