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This paper explores a type of organizing that can be found in tourist destinations that are administratively bound to a specific geographic area in the intersection of public and private context. The purpose of this paper is to contribute to the understanding of the organizing of activities within destinations and also to contribute theoretically and conceptually to how place dependency and public/private can be understood from an industrial marketing and purchasing (IMP) network perspective.

The research approach has its origin in an ongoing multi-disciplinary and longitudinal case study.

By applying a network approach to the organizing of destinations, where interaction of relationships, resources, actors and activities play an essential role, a number of propositions have been put forth so as to provide for a better understanding of place-specific organizing, in the intersection between public and private interests.

The paper is conceptual and more empirical studies are needed to test the findings. One implication to consider in future empirical studies is the tensions between created and organic networks that exist in public and private place partnerships.

The paper provides insights into factors affecting destination management.

With an emphasis on a socio-political context, the opportunities and limitations that exist between public and private sectors are discussed.

The paper sheds light on a neglected aspect of a contemporary phenomenon where the IMP network approach could contribute to the understanding of destination marketing or management organization that are bound to a specific place in the intersection between the public and private context. The area of public-private organizing is a topic that may also add new aspects to the IMP community.

This paper aims to integrate the consumption perspective within the Industrial Marketing and Purchasing (IMP) debate. The study delves into how consumer communities can be conceived like other network business actors. The perspective of sustainable new ventures (SNVs) in the fashion industry is adopted, considering their specific connection with consumer communities.

Adopting a multiple case study methodology, this paper uses a qualitative approach. Data collection mainly relies on interviews conducted with 10 SNVs in the fashion industry; this sector is a fertile ground for studying sustainability and consumer communities. For data analysis, the abductive approach of systematic combining is applied.

The paper identifies four distinct types of consumer communities and four roles that they can assume as business actors in the business network. Owing to their engagement in these specific roles, consumer communities become part of the SNVs’ network, akin to other business-to-business players.

This study represents one of the initial endeavors to introduce consumption into the IMP theoretical framework. In this paper’s conceptualization, consumer communities are groups of consumers and collective actors in the business network. Additionally, this study advances the research on sustainability as a network concept by including consumer communities’ roles in business networks.

The purpose of this paper is twofold, first, to shed light on the different patterns in which international marketing and purchasing (IMP) and national innovation system (NIS) were embedded into the Swedish policy context, where the first approach must be regarded as a relative failure and the second a success, second, to compare their analytical lenses and policy implications through the study of a number of seminal texts of the two approaches.

First, a Swedish case is selected since it provides an example of a policy context where both approaches have been considered and used as sources of inspiration for the design of policy measures. Second, the authors study a selection of the seminal texts of the two approaches in order to identify their basic theoretical assumptions. The emphasis here lies on how the schools view the importance of relations between companies, how they perceive the innovation process, their attitude towards the neoclassical market model and the explicit and implicit implications of their theoretical assumptions for policy.

IMP and its notion of the heterogeneity of resources can provide a much more context grounded analysis than is possible within the NIS/Lundvall framework. However, it requires deep contextual knowledge of individual companies, industries and national and international settings to understand the value of these resources. IMP is “tied to the ground” and radically critical of the atomistic abstractions characterising the neoclassical market view. NIS, on the other hand, requires contextual knowledge on a more superficial level and can co-exist with neoclassical economics.

While the authors mainly focus on IMP and NIS, which date back to the 1980s, a later wave of concepts from the 1990s and onwards involve clusters (Porter, 1990), and triple helix (Etzkowitz and Leidesdorff, 1998). However, these latecomers share with NIS the ability to co-exist with neoclassical economics.

IMP requires high demands on any policy maker that would adopt it, in terms of acquiring deep contextual knowledge and giving up established views on how the economy works

The paper reveal that while both IMP and NIS like to present themselves as rebels radically departing from neoclassical economics and the linear model, NIS can still co-exist with neoclassical economics. Furthermore, IMP places high demands on any policy maker that would adopt it, in terms of acquiring deep contextual knowledge and giving up established views on how the economy works. NIS, on the other hand, requires contextual knowledge on a more superficial level.

Recently, increased interest has been devoted to discuss theory development in relation to business-to-business (B2B) marketing. The purpose of this paper is to explore these thoughts through describing and analyzing research on the internationalization of firms from an Industrial Marketing and Purchasing (IMP) perspective. The authors ask: to what extent have these studies resulted in a theory of internationalization?

The paper is conceptual and frames research on the internationalization of firms by means of definitions, domains, relations of variables and predictions. It looks into research on internationalization based on an IMP-inspired network perspective to see to what extent research has resulted in theories of internationalization.

While there have been substantial efforts on theorizing related to IMP-based internationalization studies, the research has not yet resulted in theory.

In this paper one phenomenon was selected that has already been addressed in IMP research, namely, the internationalization of firms. Had the authors chosen another phenomenon previously studied in IMP the findings might had turned out differently.

The paper makes a contribution to understanding how ideas are developed, used and referenced in long-term research development for the specific phenomenon of internationalization. The paper contributes to the debate on theories within B2B research.

An earlier researcher, Wood, proposed that cinema is the most appropriate metaphor for interpretation of contemporary life and organizations. The paper adopts the enthusiasm for the cinema metaphor and explores the implications for industrial marketing and business networks, with particular reference to the Industrial Marketing and Purchasing (IMP) Group research.

The paper outlines the Cartesian picture theory of the early Wittgenstein, the comparable “pictures agenda” within the IMP, then the post‐Cartesian “language gaming” approach adopted by the later Wittgenstein, and associates it with an agenda to introduce a more “cinematographic” approach, introducing issues within the “linguistic turn” to the study of business networks.

The transformation of the contemporary “post‐Cartesian” culture from “written” to “visual” was not fully appreciated until the invention and mass appeal of cinema and the concomitants of a visual culture became more apparent. In the notion of the “spectacle”, Debord was amongst the first to show that the postmodern visual culture was one where social relations are dominated by commodified images. The images that prevail, from this critical viewpoint, are “social opiates” masquerading as progress that control actors through addictive consumption and acquisition by spectator consumers. In this context, business to business relationships are about how these image‐based addictions are maintained within business cultures.

The adoption of a cinematographic metaphor would appear to be a pertinent development for understanding of business network relationships.

The advantage of a cinematographic metaphor over other, less visual, metaphors is that cinema is more visually sophisticated and entirely embedded in cultures dominated by commodified images. It is appropriate, therefore, that visual literacy, realities as increasingly “image‐dominated” and “virtual” business networks are better understood through the lens of a cinematographic metaphor.

The purpose of this paper is to examine Interactive Network Branding (INB) as an emergent process where the corporate identity and reputation of a small- and medium-sized enterprise (SME) are created through interpersonal interaction. The INB process is socially constructed through interaction between individual people who act on behalf of their companies in business relationships and networks.

The study is conceptual. Drawing on corporate branding literature, IMP research and empirical studies as well as short illustrative cases from SME contexts, the paper provides a conceptual description of INB and its sub-processes. Corporate branding literature offers conceptual understanding of corporate identity and reputation; the recent IMP-based studies offer an overview of current thinking within the paradigm, and the empirical studies and case examples from SMEs show the validity of the interpersonal approach for the INB.

The paper provides an enhanced understanding of INB in which interpersonal interaction lead to the creation of a corporate brand – as an integral part of the companies’ networking process. Three types of interpersonal interactions are distinguished: internal, external, and boundary spanning, the latter occurring at the borderline of the company and its environment. A process model of INB is proposed that specify the role of various interactions for the emerging process.

Since the paper is conceptual, further research is needed to study the INB process empirically and in more depth in different SME contexts and through differing interaction perspectives.

Managerial implications denote the crucial role of individuals in performing INB. Through interpersonal interactions, SMEs are able to create their identity and reputation, i.e. a strong corporate brand, and thereby to influence their network position.

This paper is one of the first attempts to link the IMP network approach with corporate branding literature, while focusing on the interpersonal interactions. The study builds bridges between these two distant but important research paradigms and contributes to each by developing a process perspective on corporate branding in business networks. This new approach to corporate branding seen through business interactions offers unique conceptual and managerial implications.

The purpose of this paper is to discuss the changes of the Italian textile district of Prato, considered an exemplary case of the industrial district (ID) model, using a business network perspective. The “Black Swan” metaphor is used to address the changes in the Prato textile district in order to understand whether such changes have been an unexpected and unpredictable phenomenon, or they can be explain with a different theoretical tool-box, namely, that developed by the industrial network approach.

The paper utilizes already published studies on the changes of the textile/fashion companies located to the Prato area. Both studies that have been carried out within an ID approach and those carried out with an Industrial Marketing and Purchasing (IMP) point of departure are considered in the research. Both types of studies were utilized to identify empirical observed changes of the producer, respectively user setting that the Prato located companies was related to, including identification of changes affecting both the local setting and the larger network it was related to.

The utilization of the IMP model proposes a learning ground that exceed the local context and open ups of investigations of opportunities and threats stemming from interactions across spatial borders. Analysed from an interactive point of view, in the specific context of Prato, the exploitation of the opportunities given by establishing relationship between natives and migrants actors goes through the creation of interactions among actors representing specific resource combinations and activity structures – within and outside the local community.

The paper concerns how the same research object – the changes of the Prato district – appears from another perspective different from the ID theory, namely, the industrial network approach developed by scholars of the IMP Group.

Behind the simple connotation “business exchange” a complex empirical phenomenon can be observed, including using, producing and developing activities, taking place in different contexts, influenced by ideas stemming from both practice and mainstream economic thinking. The purpose of this paper is to discuss the methodological challenges of research on business exchange in general and of IMP research in particular. Furthermore, to discuss how the authors can avoid the contemporary “methodomania” trend, where the researchers’ focus is directed toward accounting for which rules were followed.

The paper is based on a methodological distinction made by Peter Galison (1997) in his investigation of the interdependence among research approach, methodology, and research object in microphysics. Studies based on: “image,” allows data in its original form, and “logic,” requires the translation of original data and therefore relies “fundamentally on statistical demonstrations.” This distinction is utilized to investigate what is specific with business exchange as a research object, and how IMP researchers have dealt with the methodological challenges it presents. Furthermore, the paper considers these different methodological approaches in relation to theory and understanding of the research object.

The main conclusion is the huge importance the image-based methodology has had for the development of the IMP network approach. From the very start the IMP project has been focused on the production of a large set of, in Galison’s terminology, “hard facts” about the existence, substance and importance of interaction and the relationships it is creating. This image-based methodology has been utilized in the development of a set of imaging instruments, each with an ability to picture the content and consequences of business exchange.

Two methodological challenges which are specific for business research are identified. One is that “images” in terms of personal accounts on the organizing of production and use of economic resources are marbled with ideas, stemming from a mix of theories, textbooks and practice on how to do this. The second is that established theories create a “logic” in terms of the combination of “assumptions” and established “accounting principles” that produce a number of outputs interpreted as primary data and objective accounts of the characteristics of the production and use of economic resources.

IMP’s image-based methodology and the development of specific imaging instruments can increase the exactness in the pictures of the content and consequences of business interaction, and also, catch the range of its substance. Considering this circumstance could be a way to avoid “methodomania” and to breed awareness of the relationship among research object, methodology, and research approach.

IMP’s image-based methodology can increase the awareness that the logic-based model of business exchange has been ascribed an advisory role in terms of how companies should act in order to survive and prosper: as sellers and buyers in relation to each other, and also in relation to others.

First, the paper underlines that image-based methodologies can be used to produce “hard facts” about the existence, substance, and importance of business interaction. Second, the paper shows how the methodology of mainstream economics tends to be “the elephant in the room,” both in approaches resting on “image” and “logic.” It addresses the importance of making the elephant visible and investigates what is happening in its shadow.

In this paper, the basic tenets of the European industrial networks research tradition are introduced. It is argued that the network approach offers a particularly powerful descriptive tool for analyzing contemporary interorganizational business exchange. The network approach is applied in a case study of a Finnish SME sector furniture manufacturer’s focal net. The case study should be understood as an example of how the network approach can generate meaningful analyses and provide practical implications for capability development, marketing and purchasing, and strategy development.

The purpose of this paper is to analyse how theories evolve within scientific fields: why they receive attention and why they eventually become less attractive.

The paper is based on a literature review and focusses on the theoretical structure developed by Wroe Alderson. His contributions were highly appreciated and generally considered as “the” marketing theory. However, in few years his broad perspective was more or less neglected within the field where it was developed. At the same time, Alderson’s basic thinking was adopted by the evolving IMP approach. The specific objective of the study is to analyse why researchers in marketing abandoned Alderson, while IMP adopted many of his ideas.

The paper illustrates significant aspects of the evolution of theories. First, the paper shows how well-established conceptualisations, like Alderson’s total systems approach, may lose impact when the focus of research shifts. Alderson’s holistic framing was found too broad and all-encompassing to be useful when research attention was directed to specific aspects of marketing management and the socio-behavioural approach to distribution. Second, the paper shows in what respect IMP found support in concepts and models presented by Alderson in the challenging of fragmented mainstream framings of the business landscape.

This paper relates the rise and fall of Alderson’s concepts and frameworks to the evolution of theories of other schools-of-thought. Furthermore, the study shows how Alderson’s ideas were adapted to other research fields than where it was originally developed.