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1 – 10 of 209Many e-commerce firms suffer from high returns because of inaccurate and incomplete product information. Omnichannel and bundling settings can help firms improve operational…
Abstract
Purpose
Many e-commerce firms suffer from high returns because of inaccurate and incomplete product information. Omnichannel and bundling settings can help firms improve operational efficiency and lower returns costs. However, no studies have been conducted on omnichannel supply chains considering bundling strategies. The purpose of this study is to examine the comparison between test-in-store-and-buy-online (TSBO) and online retail, comparing manufacturers’ bundling with retailers’ bundling.
Design/methodology/approach
The supply chain discussed here consists of two competitive manufacturers and one retailer. The retailer sells both manufacturers' products online and displays one manufacturer's product in a showroom who bears the display cost. Stackelberg game theory is used to develop mathematical models that help manufacturers and retailers make the most effective decisions. Here, the manufacturer is the Stackelberg leader, while the retailer is the follower. Using the backward induction approach, the authors determined the optimal values for selling price, wholesale price and service effort level.
Findings
The results show that the total TSBO retailing profit under manufacturer bundling is highest when the second manufacturer integrates with the online retailer. The result additionally establishes that when the bundling cost exceeds a certain threshold (1.5), the total profit is higher for the non-integrated type of supply chain channel as compared to the integrated retailer bundling-based configuration.
Practical implications
The operations and logistics manager will likely undertake the TSBO omnichannel strategy during manufacturers bundling and retailer bundling under the integrated strategy.
Originality/value
The main contribution of the study is to examine the effect of TSBO retailing on supply chains profit and individual decision-making under different bundling strategies. The authors developed different mathematical models in the TSBO retailing and bundling context and extended the earlier work in the area of integration frame.
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Yam B. Limbu, Christopher McKinley, Rajesh K. Gautam, Ajay K. Ahirwar, Pragya Dubey and C. Jayachandran
The purpose of this paper is to examine the indirect effects of nutritional knowledge and attitude toward food label use on food label use through self-efficacy and trust, as well…
Abstract
Purpose
The purpose of this paper is to examine the indirect effects of nutritional knowledge and attitude toward food label use on food label use through self-efficacy and trust, as well as whether gender moderates this relationship.
Design/methodology/approach
A sample of Indian adults with multiple chronic conditions was surveyed about their nutritional knowledge, attitude, self-efficacy and use of food labels. Hypotheses were tested using Hayes’s (2013) PROCESS macro for SPSS.
Findings
The results show that nutritional knowledge and attitude toward food label use positively predict food label use through self-efficacy and trust. However, these mediation effects are moderated by gender such that the indirect relationship is stronger among men than women.
Practical implications
Food marketers and government agencies engaged in nutrition education campaigns should aim to increase patients’ confidence in comprehending food label information.
Social implications
Since food labels can be a valuable tool to help patients with chronic diseases to make informed decisions about their diet and lifestyle, regulators may consider mandating nutritional labels on foods to help them improve their food or dietary choices.
Originality/value
This study uniquely applies Fisher and Fisher’s (1992) information–motivation–behavioral skills model as a theoretical framework to examine the influence of nutrition knowledge and attitude toward food label use on food label usage of Indian patients with multiple chronic diseases.
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Saad G. Yaseen, Ihab Ali El Qirem and Dima Dajani
The research identifies the predictors of Islamic mobile banking (IMB) smart services adoption and usage in Jordan.
Abstract
Purpose
The research identifies the predictors of Islamic mobile banking (IMB) smart services adoption and usage in Jordan.
Design/methodology/approach
Based on the Unified Theory of the Acceptance and Use of Technology (UTAUT) and the Unified Theory of the Acceptance and Use of Technology 2 (UTAUT2), an extended and modified model that encompasses perceived trust was developed. The sample comprised 358 customers from Islamic banks (IBs) in Jordan, and structural equation modelling was applied to examine data drawn from the sample.
Findings
The research framework presented 0.728% of the behavioural intention variance and 0.455% of the use behaviour. Results discovered that performance expectancy, perceived trust and hedonic motivation have significant relations with behavioural intention. The finding that effort expectancy has an insignificant effect and that social influence has a significant negative influence on behavioural intention was unexpected.
Research limitations/implications
The research has successfully verified the effect of performance expectancy, perceived trust and hedonic motivation on the customer's intention to use IMB smart services. However, the research data findings are based on the cross-sectional design.
Practical implications
The outcomes hold implications for marketing strategy makers who are responsible for promoting IMB smart services in IBs.
Originality/value
This research presents a deeper insight into IMB adoption and use. The research employed UTAUT and UTAUT2 as the baseline model and incorporates perceived trust to estimate behavioural intention. To the best of the authors' knowledge, this could be the first inquiry that examines IMB smart services adoption and use in Jordan.
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The new Basel Accord (known as Basel II) attempts to introduce more risk-sensitive capital requirements. We propose a multiperiod deposit insurance pricing model that incorporates…
Abstract
The new Basel Accord (known as Basel II) attempts to introduce more risk-sensitive capital requirements. We propose a multiperiod deposit insurance pricing model that incorporates specific regulatory capital requirements and the possibility of capital forbearance and moral hazard. We estimate the cost of deposit insurance under alternative regulation regimes based on the building block approach of the 1988 Basel Accord (known as Basel I) and internal model-based (IMB) capital regulation. In contrast to the building block of Basel I, Basel II's IMB capital regulation links more closely the capital requirement to a bank's actual risk. We develop a multiperiod pricing model while incorporating the effects of capital forbearance and moral hazard. The fairly-priced premium rates are computed by assuming that a bank's asset value follows a GARCH process. In contrast to previous studies based on the building block capital standard, we find that forbearance and the potential moral hazard behavior will not increase the cost of deposit insurance in the scheme of Basel II's IMB capital regulation.
By applying the information-motivation-behavioral (IMB) skills model, the purpose of this paper is to examine the direct and indirect effects of credit card knowledge and social…
Abstract
Purpose
By applying the information-motivation-behavioral (IMB) skills model, the purpose of this paper is to examine the direct and indirect effects of credit card knowledge and social motivation on credit card misuse behavior mediated through credit card self-efficacy among college students in the USA.
Design/methodology/approach
A sample of 427 participants was surveyed. Structural equation modeling was used to assess the hypothesized model.
Findings
Credit card knowledge and social motivation were inversely associated with credit card misuse mediated through credit card self-efficacy. Credit card knowledge had a direct negative relationship with credit card misuse. The results confirm the theoretical relationships in the IMB model.
Practical implications
The results offer several implications for bank marketers and policy makers. The IMB model could be used to predict credit card abuse among college students; credit card literacy programs should incorporate strategies that can enhance students’ knowledge, social motivation, and behavioral skills with regard to responsible use of credit cards.
Originality/value
This study is unique in that it applies the IMB model to examine predictors of credit card misuse among college students.
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Submitted in the form of a manifesto, this article seeks to make a call to scholars in international management and business studies to embrace post‐colonial theory and to allow…
Abstract
Purpose
Submitted in the form of a manifesto, this article seeks to make a call to scholars in international management and business studies to embrace post‐colonial theory and to allow it to provide an interrogation of the ontological, epistemological, methodological and institutional resources currently dominating the field.
Design/methodology/approach
A manifesto approach is adopted in providing a series of deliberately provocative principles which it seeks to have the field adopt.
Findings
The paper finds the field to be currently imprisoned within a limited and limiting paradigmatic and institutional location and offers the resources of post‐colonial theory as a way to interrogate and reconfigure it.
Research limitations/implications
The paper points to the limitations of the field and provides the grounds for a radical reconfiguration across all aspects of its knowledge production, dissemination and research practice.
Practical implications
The paper offers practical steps which the field can take to reconfigure itself more appropriately in terms of its various research commitments and its institutional frame.
Originality/value
This article offers an original assessment of the orthodoxy currently controlling and disciplining the field, presented in the relatively novel and challenging form of a manifesto.
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Yam B. Limbu, Marta Giovannetti and Silvio Cardinali
The main objective of this study is to assess the applicability and robustness of the information motivation behavioural skills (IMB) model in determining dietary supplement usage…
Abstract
Purpose
The main objective of this study is to assess the applicability and robustness of the information motivation behavioural skills (IMB) model in determining dietary supplement usage of pregnant and breastfeeding women. More specifically, we examine the indirect effects of online social capital and internet use for health information on dietary supplement usage through self-efficacy and the moderating role of educational attainment.
Design/methodology/approach
Data was collected from 415 pregnant and breastfeeding Italian women using a self-administered questionnaire. Hypotheses were tested using Hayes's (2013) PROCESS macro for SPSS.
Findings
Internet use for health information is directly associated with dietary supplement usage. Online social capital and internet use for health information positively influence dietary supplement usage through self-efficacy. However, the results from moderated mediation analyses show that the mediation effects are moderated by educational attainment so that indirect relationships were stronger among women with a lower level of education than among those with a higher level of education.
Practical implications
Dietary supplement marketers and public health agencies can develop and implement dietary supplement promotional materials and interventions by disseminating information through the internet and social media and by strengthening social ties on online networking sites.
Originality/value
The originality of this study lies in the use of the IMB model as a theoretical framework to examine the mediating role of self-efficacy and the moderating role of education in explaining the mechanism of how online social capital and internet use for health information influence dietary supplement usage.
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Lan Lu and Jinlin Zhao
This paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and…
Abstract
Purpose
This paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and disinfection services as a premium service in China, the authors conducted research to examine customers’ perceptions based on the information–motivation–behavioral skills (IMB) model and to explore potential marketing exits. Moreover, based on the price-sensitive measurement, this study reveals the price range and optimal price of the service, which could assess the feasibility of the service and balance the operation cost.
Design/methodology/approach
An internet-based, self-reported survey was designed to collect the data during the outbreak of COVID-19 in April 2020. The yield was 874 usable and valid responses, which were purposefully analyzed using confirmatory factor analysis and structural equation modeling.
Findings
The results indicate a significant influence of dimensions (information, motivation, health behavior skills) on hotel customers’ preventive behavior regarding purchase intention of cleaning and disinfection service. The optimal price of this service is 20% of the average room rate, and the range of acceptable prices is 15% of the average room rate.
Originality/value
The present study represents academic attempts to contribute to the literature by applying the IMB model to consumer behavior in a hotel industry context, emphasizing the importance of each dimension in behavioral intention during the current ongoing global issue. Additionally, the results indicate that the hotel industry could consider satisfying the needs of this market based on the suggested price.
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The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and…
Abstract
Purpose
The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and advertising appeals), motivation (attitude and effectiveness towards advertisements, audiences’ reported self-health consciousness, motivation to learn more information) and behaviour intentions (accept and intent to receive CCP vaccination) using the information-motivation-behavioural skills (IMB) model.
Design/methodology/approach
An experimental study was conducted using a sample of 668 young people aged 18-25 in Hong Kong. Participants were asked to respond to questions relating to self-health consciousness, motivation to learn more information, attitudes and effectiveness towards the assigned print advertisements randomly drawn from a set of eight (4 × 2 full-factorial) experimental designs and behavioural intentions.
Findings
Results revealed that celebrity endorsers had the most effective CCP ad appeal among young consumers regardless of advertising appeal in Hong Kong. The findings suggested that highly self-health conscious young people are motivated to learn more information about CCP and have a more positive attitude and effectiveness towards the CCP advertisement. Furthermore, effective advertisement predicts higher motivation and behavioural intention, whereas higher “self-health consciousness” and “motivation to learn more information” predicts more positive advertisement attitude.
Originality/value
By investigating young consumers’ attitude and effectiveness towards CCP advertisements, this paper aimed to expand the knowledge of previous studies and contribute to advertising theory by focusing on CCP aspects in Hong Kong context.
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Dalia Abdel Rahman Farrag and Hamed Shamma
This study measures to what extent different factors including Islamic religious beliefs influenced Egyptian's voting behavior intentions in the last parliament elections, given…
Abstract
Purpose
This study measures to what extent different factors including Islamic religious beliefs influenced Egyptian's voting behavior intentions in the last parliament elections, given the moderating effect of the media and its role in shaping the existence of the Islamic political brand in Egypt. The paper aims to discuss these issues.
Design/methodology/approach
Qualitative research was initially conducted to modify the Newman and Sheth model to fit the Egyptian culture. A final total of 401 Muslim citizens that participated in the last parliament elections were then surveyed via face-to-face interviews using a structured questionnaire.
Findings
Most factors related to voting for a specific candidate or party seemed to be important for voters' in their decision making, specifically personal events related to the candidate, candidate's image, current events surrounding the elections process, interest in issues and policies and religious beliefs that was added by the authors to the model. The media also had a high level of importance and influence over the relationship between some of the factors affecting voter's decision and voter's behavioral intentions. Overall, citizens demonstrated approach voting behavioral intentions towards the elections process and indicated that they would actively participate in the upcoming elections. Pearson correlations and further analysis were also run to investigate the nature of relationships between the factors understudy and voting behavioral intentions; most of which had significant relationships, as well as the significant role of the media. Some factors were excluded after running stepwise regression for testing the fitness of the model proposed.
Research limitations/implications
Study covering the capital city of Egypt; Cairo only.
Practical implications
It has become important for politicians and governments to understand what are the genuine needs of their societies and what are citizens looking for in political candidates and parties. Political marketing and particularly understanding voting behavior is a booming area that has become an important tool for building political brands as witnessed by this research and how it was used by Islamists to reach voter's and affect their decision making.
Originality/value
This research paper sheds the light on a very contemporary area related to political marketing which is political campaigning and factors affecting voters' intentions given the significant role of candidate's religious beliefs. Furthermore, focusing on the rise of Islamic political parties that are actively becoming important members of the political landscape in the Arab region after a long time of undercover practice and struggle with previous governments before the Arab spring events.
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