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For student reference supervisors and trainers, it is crucial to understand the characteristics of the millennial worker and how we can effectively train student reference employees in virtual reference. The purpose of this paper is to present best practices for training the millennial generation of reference workers on virtual reference.

This paper is a combination of a case study and theoretical approach including a literature review of “computer mediated communication” (CMC) theory as well as Reference and User Services Association (RUSA) best practices. This paper describes the creation of a training manual for the millennial student who works in reference and are the primary respondents to instant messaging.

This project describes why it is necessary to train millennial student reference employees differently than librarians or paraprofessionals when dealing with virtual reference.

This paper presents practical training techniques that are grounded in two major communication theories: politeness theory and CMC theory and applies these theories to the practical training of the millennial student.

The library atmosphere is a very social one with several different types of communication methods. Many academic libraries use student employees to staff some of the high traffic public service points. In order to better treat our patrons and maintain a professional atmosphere, it is critical that we train students to leave behind their student mentality when working and to become more professional. It is a question of re‐conditioning the student employee from their more comfortable social methods of communication to that of what patrons expect.

This paper presents the benefits of having a specific training approach when supervising the millennial student reference worker, particularly when it comes to training for instant messaging/chat reference services.

This article analyzes survey results of university students who used Morris Messenger, the instant messaging (IM) reference service at Southern Illinois University Carbondale’s Morris Library. It focuses on the complete results of two surveys, including a comparison of IM reference and traditional reference desk experiences. An overview of the IM reference system and usage data are also discussed. Survey respondents indicated overall enthusiasm for the IM reference service and provided useful suggestions for improvements, which are also listed.

The purpose of this paper is to describe the successful implementation of an embedded instant messaging (IM) reference service using Meebo. The article provides data to legitimize the development of such services and demonstrates a successful model.

A pilot study to assess the usefulness and functionality of Meebo's embedded IM as a reference service tool was conducted. Detailed data on all reference transactions were collected and analyzed for comparative purposes. Also included in the study is a survey of librarians and staff involved in providing the service.

Adding the embedded Meebo chat widget increased the use of synchronous virtual reference services by 49 percent. Embedded IM reference transactions take significantly less time to answer than QuestionPoint transactions. Higher level reference questions (research questions) take nearly the same amount of time to answer over IM as they do in person.

Further research to determine why IM reference transactions are significantly shorter than those conducted with QuestionPoint is needed. A limitation of the current study is that there was no patron feedback collected.

The data collected suggest that embedded IM is a viable alternative and perhaps a better alternative to other vendor‐based synchronous chat reference systems. With very low capital and personnel investment, a successful synchronous and local IM reference service can be launched. Institutions that have not begun to offer synchronous virtual reference services have a free and viable option to do so.

Embedded IM is a relatively new technology. Although several libraries are using embedded IM, there are no published articles analyzing its use and comparing it to other virtual reference services.

The purpose of this paper is to present the current status of digital reference services (DRS) among selected academic libraries in the Philippines – the University Library of the University of the Philippines Diliman, the Rizal Library of the Ateneo de Manila University and the University Library of the De La Salle University Manila – by figuring out how information service is provided using instant messaging (IM) and social networking sites.

A survey was conducted to examine the nature, practice and impact of DRS and to ascertain users' preferences and level of awareness of the availability of Ask‐a‐Librarian – an information service offered through IM, and the Facebook fan page of the university libraries under study.

Interestingly, the findings reveal that the full potential of Reference 2.0 has not yet been maximized. When it comes to reference services in academic libraries, students and faculty members have chosen to go online: Ask‐a‐Librarian, web forms, e‐mail and Facebook. A significant increase in the number of reference transaction was observed after integrating Web 2.0 and digital reference tools to its information services. IM and Facebook were found to be the most useful tools in finding relevant information. A majority of the queries received were brief and factual information inquiries and questions on how to use online databases.

The paper further explores the different aspects of IM and Facebook reference service: statistics, content of the questions and quality of the answers, reference interview, and the user's awareness and preferences. The results of this study may prescribe practices integrating Web 2.0 applications to beef up reference service, in which academic librarians in the Philippines may benchmark.

This paper is the first systematic evaluation of the nature and practice of Reference 2.0 in the Philippine setting; it makes a valuable contribution that could boost academic libraries in the country as they endeavor to provide world‐class service to many.

The purpose of this paper is to report the results of a case study evaluating the introduction of an instant messaging (IM) reference service.

During November 2006, an IM chat service was introduced at the University of Teesside in the UK. A review of the literature informed the introduction of the new service. An evaluation of the service, based on usage statistics and impressions from staff and students, has been taking place.

The paper finds that it is possible to set up an IM service without the need for the purchase of hardware or software. There have been some issues fitting the IM service into the existing range of help services, and there are concerns about the relatively small number of queries, although usage of the service is growing. But users of the service have been delighted with it.

The IM chat service has been in operation for only four hours per day, Monday to Friday, with limited marketing of the service. It is not known how much more popular a more extensive service would be.

The authors believe that the University of Teesside has introduced a quick and easy way for students to communicate with them, and recommend that other libraries consider IM‐based services.

There is a shortage of publications that report the results of the use of IM for chat, especially in the UK.

The purpose of this paper is to describe the new virtual reference system Libraryh3lp, developed to assist librarians with managing multiple instant messaging (IM) patrons at one time.

A summary of the main features of the Libraryh3lp system, including setup and reports; and a discussion of how to provide staff training.

This paper provides an overview of the Libraryh3lp virtual reference platform including what it does, how it works, and its benefits for reference managers.

This paper is useful for information management professionals who are looking for a low‐cost, reliable alternative to current IM software systems.

The purpose of this study is to analyze one Instant Messaging (IM) reference service to determine to what extent instruction is or can be offered in this medium and whether patrons want or expect it.

The authors surveyed IM patrons over a seven week period to determine whether they felt they could and did learn from chat transactions. Transcript content was analyzed to find out whether and how instruction is being offered.

Results show that patrons overwhelmingly welcome instruction and that it is provided in a large majority of cases, using a variety of bibliographic instruction techniques. The way the question is phrased, however, affects the likelihood of instruction to some extent.

The results of this study indicate that librarians should make a habit of practicing instruction in IM reference even when patrons do not appear to be asking for it.

The relationship between instruction and virtual reference has not been fully explored in the literature. Reference and instruction librarians will benefit from this study's exploration of instruction in the IM medium.

This study aims to investigate the different channels reference librarians receive reference inquiries from patrons in university libraries in Nigeria.

A questionnaire was used to collect data on the various channels through which reference librarians received reference inquiries in Nigerian university libraries. The questionnaire was administered using an online method.

It emerged that the face-to-face traditional reference desk was rated as the highest channel through which librarians receive reference inquiries in Nigeria, followed by library Facebook page and phone/short message service (SMS). Instant messaging (IM) and e-mail were identified as the least used channels by the patrons. The challenges mentioned include the absence of policy statements concerning virtual reference services; the lack of information and communications technology (ICT) skills on the part of librarians; slow Internet connectivity; power failures; management’s lack of support for emerging technologies; IM’s limitations; user’s expectations of instant answer; inarticulate requests; and lack of adequate current reference materials.

The findings are from a small sample size; therefore, the findings may not be substantial enough to generalize. Further study is necessary to determine if these results are consistent throughout other university libraries in Nigeria.

The findings will inform university libraries in developing countries that are planning to adopt virtual reference services to deliver reference services to users anywhere, anytime.

Reference service of any type of library can be offered over the Internet in real-time that we meant here Virtual Reference Service or VRS, in short. Virtual reference service is an online and interactive text-based communication service through which it is possible to provide the reference service of a library or a group of libraries to their distant users using a set of modern communication-based technologies. This paper is based on the results of experimental research. It mainly focuses on the customization process of Zoho chat in the ABCD site module to provide a virtual reference service from the library website. There is very little research across the globe that addresses the implementation and customization process of chat-based widget embedded into web pages, which is a key-focusing area of the current study.

In the past decade, library literature has witnessed a spate of studies documenting different aspects of Collaborative Virtual Reference Services (CVRS) and a significant amount of valuable information is spread across numerous individual reports. With the support of the Institute for Museum and Library Services, the authors of this chapter undertook a synergistic effort to examine these studies and identify the popular governance models as well as shared challenges and benefits. They conducted a supplementary survey of librarians with personal experience working in CVRS. The authors found that while collaborative structures are myriad, many utilize similar staffing and management strategies. Benefits of CVRS include shared staffing responsibilities, the extension of service hours, professional and community development, access to specialists, and mitigating the risks of a new service, while challenges include answering local questions, cultural differences, and software and technology problems. The literature on CVRS primarily focuses on single collaborations. While these in-depth examinations are valuable, they cannot provide a “big picture” of how libraries may work together to provide a service. As budgets shrink and ICT-facilitated connections grow, collaboration is an option to which many libraries are turning to for the provision of reference as well as other services. The quality of such collaborations may be improved by considering the lessons presented in this chapter, resulting in better service.