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Since 1994, the IBM Consulting Group has employed Intellectual Capital Management (ICM) as part of the company’s re‐engineering project. The idea of ICM has been to institutionalize and make Knowledge Management more formal throughout IBM Global Services and Global Industries. It has involved taking practical steps to acquire, create, share and transfer knowledge; use knowledge to continually develop and grow; and anticipate and adapt to changing conditions. IBM;s approach includes: linking intellectual capital with strategy; building an infrastructure and processes for creating and sharing knowledge; creating a knowledge‐based enterprise and culture; leveraging technology for global collaboration and knowledge‐sharing‐ and measuring the effectiveness and value of intellectual assets sharing.