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The purpose of this paper is to bridge the disciplinary divide between international finance and international business (IB) to realign academic research with business reality in which strategy and finance align to determine firms’ success or failures.

The authors discuss theoretical differences between the fields of international finance and IB strategy that caused the fields to develop in isolation with little fertilization across disciplines. The authors review scarce interdisciplinary contributions between the fields. Finally, the authors identify complementarities that suggest fruitful avenues for future research.

The authors find a persistent disconnect between finance and strategy/IB literature that can be explained by fundamentally different aims and assumptions about the markets. While finance theory seeks to explain typical effects under functioning markets, strategy and IB theories focus inherently on exceptional effects and market inefficiencies.

The fundamental theoretical differences that isolate finance and strategy/IB create avenues for interdisciplinary research that harness the complementarities of the two disciplines. These include strategic aspects of capital structure, internal capital market inefficiencies, corporate governance, capital market liability of foreignness and institutional aspects of financial management.

With this paper, the authors not only bring academic researchers in finance and strategy closer to corporate practice. The theoretical discussion also challenges the functional blind spots of practitioners and encourages more holistic decision-making.

Challenging market functioning and recognizing market inefficiencies using strategy and IB foundations connects financial economics with non-market topics such as environment, society and governance or impact investing.

The value and originality of the paper come from the qualitative, epistemological approach to study and analyse the divide between international finance and strategy/IB scholarship.

Ingredient branding (IB) strategy and incremental product innovation (IPI) strategy are frequently used complementary strategies in food product marketing to build brand equity. The purpose of this paper is to assist managers in choosing between both the strategies based upon two governing criteria namely the involvement level of the product category and the level of parent brand equity.

The study utilized an experimental design approach. A 2 (product involvement: high vs low)×2 (parent brand equity: high vs low)×2 (attribute strategy: IB vs IPI) balanced, completely randomized factorial design was set up to test the hypotheses.

Findings suggest that IB strategy should be preferred when the product category is perceived as low involvement or when parent brand equity of the brand is low. The IPI strategy should be preferred when the parent brand equity is high. Either of strategies may be favored in case of high involvement products.

The study provides guidance to product managers in choosing between IB and IPI in devising food product development and marketing strategies.

This study is the first of its kind which attempts to compare and contrast between tangible and intangible augmentation strategies to build brand equity.

In this chapter, the authors undertake a systematic review of the literature to identify research exploring the use of new information and communication technologies (ICT). New ICT include the use of the Internet, mobile communications, and social technologies. The authors find that while interest in the area is increasing, especially among marketing and information systems scholars, there seems to be far less research interest among international business (IB) and strategy scholars. This chapter provides a summary of the research that has been done and discusses some potential future research areas that IB and strategy researchers might wish to pursue. Among these projects are investigating the use of ICT as a tool to aid the internationalization process, improve location choice and entry mode decisions, and identify and create a sustainable competitive advantage. The use of ICT in business is pervasive; As research scholars, we need to build these technologies into our theories and research to help managers determine what works and where certain technologies can help create better performing firms.

We examine patterns and changes in the use of various theoretical perspectives, and in the approach to testing individual or combinations of theories, within the field of international strategy that constitutes one of the major areas of international business (IB) research. We conduct a systematic bibliometric analysis of 22 years’ worth of empirical papers. We generate tabular evidence and introduce the use of network graphing methodology to report and analyse the co-occurrence of theories. We find a changing distribution of theoretical perspectives, indicative of a re-centring of the field around strategic and organizational perspectives. This is accompanied by use of more complex approaches to testing contingencies of the sort likely to result from these theory combinations, especially across firm, interfirm and institutional levels of analysis. We thus generate and discuss critically a quantitative and graphical overview of the progress of international strategy research. This creates unique and comprehensive insights into the development of theory and empirics in IB. We draw lessons for academics and report practical recommendations for the conduct of research. Overall, our study sheds new light on the disciplinary nature of IB research and its interplay with related fields and disciplines. It explicates patterns of theory accretion alongside patterns of theory testing and refinement. It provides a comprehensive map of the field of IB strategy as it evolved since 1990 and illuminates its future.

This study aims to fulfil a twofold purpose: first, to discuss the changes and unique challenges that family firms (FFs) face during the COVID-19 pandemic and/or they will face in the post-COVID era, and second, to reflect on emerging research directions and contextual factors that should be taken into account in future explorations for the benefit of FF scholars who will study post-COVID FF internationalisation.

To address the twofold purpose of the study, we conduct an integrative review of 31 peer-reviewed journal articles in the international business (IB) and FF literature on COVID-19, FFs and internationalisation.

COVID-19 brought changes in IB strategies, IB relationships and human resource management. In responding and/or adapting to those changes, during and post-COVID, FFs face and are expected to face challenges that mainly refer to FFs’ transition to digitalisation and the simultaneous preservation of socio-emotional wealth dimensions while maintaining their international presence. The authors suggest that future research explores the role of digitalisation in achieving FFs’ internationalisation, IB relationship building activities and training and leading international employees. Further contextual factors (e.g. succession issues, family structures) should also be accounted for when exploring such post-COVID IB phenomena.

This study comprises an initial attempt to encompass the interface of FF internationalisation and COVID-19. It also proposes research directions that are likely to set the stage in FFs’ post-COVID internationalisation research.

The purpose of this study is international business strategy (IBS) has evolved into a complex and vast domain of study. Given this fact, the author first proposed a set of screens that a firm’s IBS manager was required to assess before venturing into a foreign country. Then the author developed an integrated IBS framework to secure a holistic view regarding IBS. Finally, the author proposed a typology to classify IBS archetypes.

The author undertook a systematic and integrated literature review of IBS literature. The literature review was carried out with a conceptual perspective in mind. Incremental and argumentative logic was applied to develop the integrated IBS framework from a wide domain of literature. Furthermore, the typology on IBS initiatives was also developed based upon a classification scheme developed in the framework.

The author developed the integrated conceptual framework based upon six building blocks which were conceptual elements. The framework consisted of the antecedent variable as internationally deployable organizational resources and capabilities (IDORC), the mediating variables as internationally implementable organizational process (IIOP), internationally executable practices and activities (IEPA) and international market product service offerings (IMPSO). The moderating variable was international initiatives management direction and control (IIMDC), while the dependent variable was international market performance assessment (IMPA). Thus, IDORC, IIOP, IEPA, IMPSA, IIMDC and IMPA were the building blocks of IBS framework. There were 12 types of IBS typologies based upon the dominant role played by the home and host countries in the six building block elements of IBS mentioned. The 12 typologies were domestic reproduction (DR), foreign country centric offerings (FCCO), international offerings perspective (IOP), foreign country-driven activities (FCDA), international-driven activities (IDA), foreign country-driven process (FCDP), international-driven process (IDP), foreign country initiatives domestically controlled (FCIDC), international initiatives domestically controlled (IIDC), international initiatives home-dominant foreign dyad controlled (IIHDFDC), international independent initiative (III) and international coordinated network approach (ICNA).

In this study, an integrated framework on IBS was developed. In the theoretical framework, antecedent (DORC), mediating (IIOP, IEPA and IMPSA), moderating (IIMDC) and dependent variables (IMPA) have been incorporated. This was the first theoretical contribution of this paper toward IBS theorization. Second contribution of this paper was toward typology development regarding IBS initiatives archetypes. The 12 typologies were DR, FCCO, IOP, FCDA, IDA, FCDP, IDP, FCIDC, IIDC, IHDFDC, III and ICNA. The IBS typology is based upon the six constituent concepts developed from literature.

Managers who are responsible for the planning and execution of IBS initiatives could from the integrated IBS framework comprehend what would be the steps required to plan and execute an IBS strategy in its entirety for success in foreign markets. Furthermore, managers could understand the various mediation and moderation roles regarding the IBS factors present in any firm internationalization effort. This would help managers not only to amplify the mediating effects but also to tweak the efforts of moderation so as to arrive at better internationalization performance. The section on typology on IBS initiatives would help managers to secure a better fit for the IBS initiative of the firm. The typology would anchor managerial perspectives regarding how the home country firm organizational contributions on resources and capabilities, processes, practice activities and products and services need to be offered in foreign countries.

To the best of author’s knowledge, this is one of the first frameworks regarding an integrated perspective on IBS and a typology on IBS based upon a set of antecedent (resources and capabilities), mediation (process, activities and market offerings), moderation (management control) and dependent (performance) variables building on firm resource-based view perspectives.

One of the main concerns in human resource management around the world is how education is encouraging the understanding of global issues, cultures, technological changes and social trends to make appropriate decisions in firm management. This chapter will aim to illustrate the main issues in international business (IB) theory and practice that need to be considered in configurating a global-minded curriculum that is able to produce global-minded human resources. Hence, to determine what inputs must be considered in building an exceptional curriculum and successful educational strategies, the author observe the assertions from three perspectives: first, the contributors to the IB and the multinational enterprise theory; second, the author explores the stakeholders’ perspective, who see the benefits and assume the consequences of education in the field; and third, the author reviews the researchers who in recent years have studied the problems and trends of the discipline.

The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises.

Starting from a literature review on strategic communication and IB the role of this activity is studied within the Italian context. In order to reach the aim of the paper, primary and secondary sources were exploited generating qualitative and quantitative data. The primary data were gathered though in-depth interviews with key management personnel while the secondary data were sourced from reports made available by Tetra Pak Italy.

The study confirmed the contribution of the strategic proactive role played by Tetra Pak Italy managers of External Relations and Marketing Departments and the communication agency manager during a challenging period of crisis for the company. The main implication of the paper lies in the analysis of the important strategic work implemented by the external consultant of communication together with the External Relations and Marketing managers as members of the dominant coalition.

The paper analyses a Tetra Pak Italy case study, as an exploratory case that could demonstrate how strategic communication – based on an IB campaign – is of fundamental importance during a period of crisis. Moreover, the research studied how proactive and effective the role played by the communication consultant and managers of External Relations and Marketing Departments was as a determinant of resulting outcomes.

International business (IB) and strategy research in the context of emerging economies (EEs) has focused traditionally on the strategies of firms in and from those markets to seize opportunities arising from their economic growth. This paper aims to demonstrate that declining industries in EEs are an important but overlooked research context for critical IB scholarship and to illuminate special considerations for strategising under those conditions.

This paper provides an overview of declining industries in EEs and includes an illustration of a sample of such industries in major EEs. This paper then critically reviews research on firms’ strategies in declining industries and extends that critical discussion to the EE context.

Firstly, this paper provides evidence relating to declines in industries in EEs. Secondly, this paper identifies three major strategies that firms use in response to an industry decline and critically discusses those strategies’ manifestations and special considerations in the context of EEs.

Industry decline in EEs and the resultant responses of multi-national enterprises and local firms, such as business exit, market competition and firm diversification strategies, cause significant social challenges. This paper calls for further research on the phenomenon, especially regarding its distinctive ramifications compared with those in the context of developed countries.

This paper contributes to the critical IB scholarship by questioning the assumptions around high economic growth in individual EE industries and by challenging a universalistic approach that applies findings grounded in declining industries in developed countries to the distinctive context of EEs. This paper also provides forward-looking expositions concerning industry decline in EEs.

Digital communication technologies have become ubiquitous for various firm processes related to international business (IB) and global strategy. However, IB and strategy scholars lack an encompassing and theory-based typology of these technologies that facilitates analysis and discussion of their uses and effects. Likewise, managers have a large choice of technologies at their disposal making it difficult to determine what technology to use in different IB areas. This paper aims to develop a typology of digital communication technologies based on the synchronicity and interactivity of these technologies and capture their fundamental social and temporal dimensions. This results in four ideal types: broadcasting, corresponding, aggregating and collaborating technologies.

This is a conceptual paper incorporating theoretical perspectives to theorize about four ideal types of digital communication technologies. A subsequent empirical test of this typology has been provided in the appendix.

The authors discuss how the typology might be applied in IB decisions and some of the contingencies that impact this choice. Building on that, the authors develop directions for future research to increase their understanding of the use of digital communication technologies to help improve IB functions. Overall, the authors suggest future research explores contingencies about where and when different types of digital communication technologies should be used. Finally, the authors provide implication of having a unified typology for both academics and managers.

The authors offer a robust framework for thinking about and capturing different types of digital communication technologies that can be applied by researchers and used by managers when making decisions related to IB. The authors also provide some initial testing of the typology with a three-country study design helping to determine its validity.