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This paper aims to examine the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. The paper provides an extensive links between corporate logo and its dimension and internal stakeholders’ attitudes towards advertisement, familiarity and recognisability as intermediaries to corporate image and reputation.

A qualitative exploratory approach was undertaken, comprising 12 face-to-face interviews and 14 skype in-depth interviews with graphic designers, design, communication and marketing consultant in Mexico and Persia based on attribution theory.

The study posits that the more favorable the name, colour, typeface and design of the company logo, the more favorable the attitude Mexican consumers have towards the corporate logo, corporate image and reputation. However, in comparison for Persia these factors have less effect on customers’ judgment and behaviour, towards the corporate logo, corporate image and reputation. The research findings suggest that the selection of colour in a corporate logo is related to its marketing objectives, cultural values, desired customer relationship levels with the organisation and organisation’s corporate communications.

Corporate logo has received little attention in marketing literature and rarely researched in the context of emerging market. This is the first research of its kind to find the effect of the compound logo in emerging markets of Persia and Mexico. Therefore, this research makes significant contribution towards the corporate visual identity literature by developing of the sphere of influence of the corporate logo and its antecedents and consequences (corporate image and corporate reputation).

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.

This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.

Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture of planned, impulsive, and experiential consumption behavior.

The study of tourism shopping is still limited and in an exploratory stage. The resulting theoretical framework of this study is an inclusive overarching structure systematically explaining the nature of tourist shopping behavior from the perspectives of planned behavior, impulsive buying, and experiential consumption. This study is expected to provide better information and understanding of the factors influencing tourist shopping behavior, which, in turn, will lead to improved planning, marketing and management of sales, expenditures and opportunities in the tourism and retail industries.

The purpose of this work is to study how different stakeholders of a football club engage with interactions online through Twitter. It analyses the football club’s Twitter network to discover influential actors and the topic of interest in their online communication.

The authors analysed the social networks derived from over two million tweets collected during football matches played by Manchester United. The authors applied social network analysis to discover influencers and sub-communities and performed content analysis on the most popular tweets of the prominent influencers.

Sub-communities can be formed around current affairs that are irrelevant to football, perhaps due to opportunistic attempts of using the large networks and massive attention during football matches to disseminate information. Furthermore, the popularity of tweets featuring different topics depends on the types of influencers involved.

The methods can help football clubs develop a deeper understanding of their online social communities. The findings can also inform football clubs on how to optimise their communication strategies by using various influencers.

Compared to previous research, the authors discovered a wide range of influencers and denser networks characterised by a smaller number of large clusters. Interestingly, this study also found that bots appeared to become influential within the network.

The purpose of this paper is to analyze the influence of travel motivation, Muslim-friendly amenities and lifestyle, cognitive and affective destination image and quality of service on Kuwaiti travelers’ intentions to visit Islamic tourism destinations.

A self-administered questionnaire consisting of multiple-item scales was developed. A convenience sample of 224 Kuwaitis was surveyed. The hierarchical regression analysis tested whether and how much the influencing factors predicted a significant amount of the variance in travel. The analysis was controlled for the effects of demographic variables.

Travel motivation and cognitive and affective image had the largest significant effects on the Kuwaiti travelers’ intention to visit Islamic destinations. Contrary to expectations, the findings suggested that Muslim-friendly amenities and quality of service did not affect Kuwaitis’ travel decisions.

This study provides a starting point for future empirical research into Islamic tourism in the Middle East. It provides an understanding of the importance of travel motivation and destination image in attracting Kuwaiti travelers to Islamic destinations.

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also seeks to explore if there is any difference in the above mentioned factors based on the religion and the nationality of the respondents.

The paper uses an exploratory research design. Data were collected using structured questionnaires with open‐ended and close‐ended questions administered to the various tourist groups visiting the Golden Temple.

Significant differences between the factors contributing to the enhancement of the experience of the various tourist groups are expected.

The research findings will help the tourism industry to identify the factors that are important for various groups of tourists. This will help to improve the customer experience and thereby attract more tourists.

The study will add to better understanding of the factors contributing to enhancement of the tourist experience at religious sites.

This paper aims to present an assessment of the challenges of using building information modeling (BIM) in the facilities management (FM) practice in Saudi Arabia.

A review of the relevant literature was conducted, resulting in identifying 31 potential challenges to BIM utilization in FM, which were grouped into five main categories. These challenges were used to design a five-point Likert scale questionnaire survey to obtain the feedback of experts in the FM domain in Saudi Arabia. The professionals that participated in the survey consisted of facilities managers, maintenance managers and BIM experts. The results obtained were analyzed based on the Effect Index (EI) approach. The questionnaire also contained an open-ended section for more qualitative data.

The results of the EI revealed that the top most influential challenges include “integration of the building systems design with BIM”, “definition of handover requirements and integration requirements between FM and BIM” and “getting appropriate and accurate information”. The category with the highest EI was the “challenges pertaining to the execution of BIM in FM”.

The paper outlines the critical challenges influencing the utilization of BIM in FM in Saudi Arabia and, as a result, could facilitate the development of implementation plans for BIM utilization. Thus, the study results have practical implications for stakeholders in the building industry.

The study contributes to the building industry through its discussion of the challenges of BIM utilization in FM and thus has the potential to increase the level of awareness of stakeholders in the industry.

This study examines the factors of sustainable technology adoption (STA) in the Bangladeshi’s apparel industry and its impact on the environmental performance and other firm performances. Mainly, this study adopts stakeholder theory and hypothesizes necessary conditions to examine different stakeholders’ roles to facilitate STA and ameliorate firm performances such as environmental, financial and competitive advantages.

It is an empirical study which collected 240 responses from Bangladeshi apparel firms. Garment factories were considered as the unit of analysis.

Customer pressure, top management, competition among firms and government support significantly and positively impact STA. Surprisingly, regulatory pressure has no significant impact on the Bangladeshi’s apparel industry, which contradicts most existing literature in the field. The findings show that sustainable technology brings increased simultaneously enhances environmental outcomes and enhances financial performances and competitive advantage.

This study fills up the voids that exist in the STA literature in the clothing industry in the clothing industry’s STA literature. Specifically, western buyers have more influence than regulatory pressure to adopt sustainable technology and sustainable manufacturing for the Bangladeshi garments industry. Moreover, it proposes that sustainable technology can enhance firms’ competitive advantage in selling their products in the West besides environmental-friendly apparel manufacturers.

Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes.

Listening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material.

Residents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups.

The role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand.

City authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper.

This paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.

The purpose of this paper is threefold: to measure and compare the degree of social media use (SMU) by football clubs, to assess football fans’ engagement with content posted by football clubs (FCs) and to evaluate differences in user engagement with commercial social media advertisement targeting football fans, based on the advertisements’ appeal.

This paper employs three approaches. First, it uses the corporate social media use (CSMU) model to analyse 20,954 Facebook, YouTube, Instagram and Twitter postings from 78 European FCs. Second, it develops a categorisation for social media postings and uses ANOVA and Scheffè tests to conduct a pairwise comparison. Third, it uses a fictional hedonic low-involvement product (chocolate bar) to conduct an experiment by creating a Facebook advertising campaign with three advertisements that are manipulated regarding their general appeal.

Study 1 demonstrates that individual FCs show big differences between their degree of SMU. There are, however, no differences between European leagues, social media platforms, or more/less successful FCs. The results of Study 2 indicate that social media users like, comment and share postings by FCs independently of the content of the posting. Study 3 reveals that both user engagement and reach of advertisements can be substantially increased by employing football-related appeals.

This paper helps understanding consumer engagement in social media. The results presented are relevant and helpful for a multitude of actors, including FCs and other sports clubs, companies targeting football fans and researchers interested in social media and sports marketing.

The purpose of this paper is to conceptualise and measure the construct of fan engagement through social networking sites (SNS).

A multi-stage procedure was completed to validate the proposed fan engagement through SNS model with three first-order constructs (fan-to-fan relationships, team-to-fan relationships and fan co-creation). First, a preliminary analysis of the proposed items to capture fan engagement through SNS was conducted through expert review. Second, an assessment of item reliability and construct validity was completed using confirmatory factor analysis (CFA). Finally, CFA and subsequent structural equation model were conducted to review the psychometric properties and to test the relationships between the proposed construct with online and offline behavioural intentions.

The results indicate good psychometric properties of the constructs of fan-to-fan relationships, team-to-fan relationships and fan co-creation, and these three constructs were significantly related with the second-order construct of fan engagement through SNS. Additionally, the construct of fan engagement through SNS was significantly related to both online and offline behavioural intentions.

These findings suggest that teams should use SNS to interact with fans, to allow fans to share experiences and to involve fans in co-creation processes aimed at increasing engagement and subsequent positive behavioural intentions towards the team.

This study extends previous research by measuring fan engagement through SNS as a multidimensional construct, and testing its predictive effect on fans’ online and offline behavioural intentions. Several suggestions for future studies and strategies for increasing fan engagement can be drawn from this study.