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Article
Publication date: 28 March 2022

Brittney C. Bauer, Brad D. Carlson and Clark D. Johnson

Although endorsers are thought to be highly effective when they match-up with a product, the current understanding of endorser match-up offers little insight for distinctions…

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Abstract

Purpose

Although endorsers are thought to be highly effective when they match-up with a product, the current understanding of endorser match-up offers little insight for distinctions between equally attractive and trustworthy endorsers who have equivalent expertise in the product category, yet still diverge in their performance. Therefore, the main purpose of this research is to understand how a match between social judgments (i.e. warmth vs competence) of a celebrity endorser and specific advertising appeals (i.e. symbolic vs utilitarian) can improve consumer responses to an endorsement.

Design/methodology/approach

A preliminary study empirically distinguishes perceptions of warmth and competence from prevailing celebrity endorser evaluative criteria. Then, the authors conduct multiple 2 (warmth vs competence) × 2 (symbolic vs utilitarian) between-subjects experiments to demonstrate the effect of matching social judgments and advertising messaging, across celebrity genders (i.e. male and female), forms of marketing communications (i.e. print ads and interactive online ads) and types of brands (i.e. well-established and new/unknown).

Findings

The findings demonstrate that matching celebrity endorser social judgments with the appropriate type of advertising messaging positively influences consumer response to the brand for both male and female endorsers. Additionally, despite a commonly held belief that celebrity endorsements are more effective at changing attitudes than actual behaviors, for interactive online ads, the authors find that the match strategy can motivate consumer response through two different pathways. For well-established brands, the match improves overall brand response predominately through cognitive and behavioral mechanisms. Alternatively, for new or unknown brands, the match initially impacts affective responses, which are subsequently related to consumers shopping a brand’s product category, rating a brand higher in customer recommendations, choosing a brand’s products over top competitors and paying more for the brand’s offerings.

Originality/value

The main contribution of this research is the demonstrated support for an alternative and effective application of the match-up hypothesis, based on a fit between the endorser and the advertising messaging itself.

Details

European Journal of Marketing, vol. 56 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 29 July 2021

Song-yi Youn and Eunjoo Cho

The purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young…

4091

Abstract

Purpose

The purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young consumers' perceptions toward the CSR ad (i.e. ad-brand congruency and perceived trust on CSR ad). This study also investigates the mediation effects of ad-brand congruency and trust on electronic word-of-mouth (eWOM) intention on social media.

Design/methodology/approach

A two (low vs great psychological distance) by two (low vs high construal level) between-subjects experimental study is conducted with samples of social media users (n = 570) in the United States. Participants were randomly assigned to view one of the four CSR ads and instructed to respond to questions in the survey. The proposed hypotheses are tested using moderated serial mediation.

Findings

The interaction between psychological distance and construal level significantly influences ad-brand congruency. When participants view detailed information content (i.e. low construal level) with an accessible luxury brand (i.e. low psychological distance) in the CSR ad, they are more likely to perceive the ad is congruent with the brand compared to the CSR ad with abstract information content. There is no difference in ad-brand congruency for the aspiration luxury brand according to different content (i.e. low vs great construal level). Importantly, however, for both brands, the results reveal dual roles of the ad-brand congruency which increases eWOM intention directly and indirectly through trust. Findings confirm serial mediation effects of ad-brand congruency and CSR trust on the eWOM intention on social media.

Originality/value

By uncovering the interaction effect of psychological distance and construal level on ad-brand congruency, this study implicates how luxury fashion brands need to differently create CSR ad content. Our findings confirm dual ways of information processing that lead to positive engagement (i.e. eWOM) on social media, particularly among young consumers.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 January 2005

Gerhard Grössing

As any attempts at explaining quantum theory in terms of simple, local “cause‐and‐effect” models have remained unsatisfactory, approaches from the perspectives of systems theory…

Abstract

Purpose

As any attempts at explaining quantum theory in terms of simple, local “cause‐and‐effect” models have remained unsatisfactory, approaches from the perspectives of systems theory seem called for, which is rich in a variety of more complex understandings of causality.

Design/methodology/approach

This paper presents one option for such approaches, which the author has introduced previously as “quantum cybernetics”: considering waves (but not “wave functions”!) and “particles” as mutually dependent system components, and thus defining “organizationally closed systems” characterized by a fundamental circular causality. Using such an approach, a new look can be achieved on both classical and quantum physics.

Findings

It was found that quantum theory's most fundamental equation, the Schrödinger equation, can actually be derived from classical physics, once the latter is considered anew, i.e. under said approach involving both particles and (Huygens) waves. In fact, the only difference to existing views is that Huygens waves are here considered to be real, physically effective waves in some hypothesized sub‐quantum medium, rather than mere formal tools.

Originality/value

What is particularly new in the present paper is that quantum systems can be described by what Heinz von Foerster has called “nontrivial machines”, whereas the corresponding classical counterparts turn out to behave as “trivial machines”. This should provide enough stimulus for discussing system theoretical issues also in the context of the foundations of quantum theory.

Details

Kybernetes, vol. 34 no. 1/2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 22 February 2013

Wai Jin Lee, Ian Phau and Rajat Roy

The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made…

3153

Abstract

Purpose

The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made domestically or in foreign countries.

Design/methodology/approach

Australian residents recruited through a mall intercept participated in this study through a self‐completed questionnaire. Fishbein's Multi‐Attribute model was used as the measure, along with repeated‐measures ANOVA and t‐tests, to examine whether the groups differed in their attitudes toward buying underwear with “Made in Australia”, “Made in the USA”, and “Made in China” labels.

Findings

The findings generally indicated that there is no significant difference between high and low ethnocentric consumers in attitude towards underwear that are made in Australia and the USA. On the other hand, high ethnocentric consumers viewed domestically made and branded underwear as more durable, easier to care for, better priced, more colourful, more attractive, more fashionable, of stronger brand name, more appropriate for occasions, and more choices of styles. Domestically‐made but foreign‐branded underwear is viewed as easier to care for and better priced.

Practical implications

The study suggests that China should improve its country image as compared to such developed nations as Australia and the USA in terms of production and manufacturing standards. The study also purports that American underwear brands with strong presence in the global fashion world that have not already established operation in Australia can consider entering the market.

Originality/value

The paper fills the gap in the ethnocentrism literature by validating the study in Australia and focusing on the attitudes of high ethnocentric (and low ethnocentric) consumers. It also examines underwear, which is a common product category in apparels but inherently deficient in the literature.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 17 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 27 May 2014

Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao and Maxwell K. Hsu

The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role…

2737

Abstract

Purpose

The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique consumer products (DUCP) was also discussed.

Design/methodology/approach

Four types of sequential combinations of consumer experiences were designed: exposure to escapist virtual experience preceding direct experience (VEescapist→DE), exposure to education virtual experience preceding direct experience (VEeducation→DE), exposure to escapist virtual experience preceding indirect experience (VEescapist→IDE), and exposure to education virtual experience preceding indirect experience (VEeducation→IDE). A total of 302 undergraduate college students in Taiwan participated in this study.

Findings

The results revealed that DUCP moderated the sequential combination of consumer experiences on product knowledge. For the high level of DUCP, there are significant differences among the effects of the sequential combination of consumer experiences on product knowledge. Specifically, it was found that VEescapist→IDE produces the highest product knowledge while VEeducation→DE produces the lowest product knowledge. Regarding the low level of DUCP, there are not significant differences among the effects of sequential combination of consumer experiences on product knowledge.

Originality/value

This study extended the studies of Daugherty et al. (2008), Pine and Gilmore (1999), and Keng et al. (2012) to further explore the effects of the sequential combination of experiences.

Details

Internet Research, vol. 24 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Book part
Publication date: 31 January 2022

Livia Jesacher-Roessler and David Kemethofer

The Austrian education system can be classified as an egalitarian system. This is due to the fact that although it is a centrally governed system, the implementation of reforms is…

Abstract

The Austrian education system can be classified as an egalitarian system. This is due to the fact that although it is a centrally governed system, the implementation of reforms is the responsibility of the schools. Regarding this implementation, in turn, there is a low level of accountability for the schools to the education administration. Consequently, this has implications for the way how and from whom evidence is handled within the system. Despite the increased emphasis on evidence-informed decision-making, current trends are leading away from nationally coordinated approaches (abolition of the regular and external assessment of national educational standards) and towards locally based initiatives (informal competences assessments). In this context, extended autonomy for schools plays a crucial role as schools received more responsibilities for decision-making. After a detailed description of the Austrian education system, the following article shows how evidence-informed practice is supported within the system by means of selected instruments and projects. Furthermore, relevant groups of actors are identified and analysed in terms of their competences and thus responsibilities for evidence-informed practice. From the analysis, facilitating and hindering factors for evidence-informed teaching and leading are identified.

Details

The Emerald Handbook of Evidence-Informed Practice in Education
Type: Book
ISBN: 978-1-80043-141-6

Keywords

Open Access
Article
Publication date: 11 January 2016

Bruno Locatelli, Giacomo Fedele, Virginie Fayolle and Alastair Baglee

As adaptation and mitigation are separated in international and national policies, there is also a division in the financial resources mobilized by the international community to…

7693

Abstract

Purpose

As adaptation and mitigation are separated in international and national policies, there is also a division in the financial resources mobilized by the international community to help developing countries deal with climate change. Given that mitigation activities can benefit or hinder adaptation, and vice versa, promoting activities that contribute to both objectives can increase the efficiency of fund allocation and minimize trade-offs, particularly in land-related activities such as agriculture and forestry. The purpose of this study is to analyze how climate funding organizations consider the integration of adaptation and mitigation.

Design/methodology/approach

The authors interviewed representatives of climate funds directed toward forestry and agriculture to gain a better understanding of how they perceive the benefits, risks and barriers of an integrated approach; whether they have concrete activities for promoting this approach; and how they foresee the future of adaptation–mitigation integration.

Findings

Interviews revealed a diverse range of perceived benefits, risks and barriers at local, national and global scales. Most interviewees focused on the local benefits of this integration (e.g. increasing the resilience of forest carbon projects), whereas others emphasized global risks (e.g. decreasing global funding efficiency because of project complexity). Despite the general interest in projects and policies integrating adaptation and mitigation, few relevant actions have been implemented by organizations engaged in climate change finance.

Originality/value

This paper provides new insight into how the representatives of climate funds perceive and act on the integration of adaptation and mitigation in forestry and agriculture. The findings by the authors can inform the development of procedures for climate change finance, such as the Green Climate Fund. While managers of climate funds face barriers in promoting an integrated approach to adaptation and mitigation, they also have the capacity and the ambition to overcome them.

Details

International Journal of Climate Change Strategies and Management, vol. 8 no. 1
Type: Research Article
ISSN: 1756-8692

Keywords

Content available
Book part
Publication date: 16 August 2021

Abstract

Details

Intercultural Management in Practice
Type: Book
ISBN: 978-1-83982-827-0

Article
Publication date: 7 June 2018

Sonia Bensemmane, Marc Ohana and Florence Stinglhamber

Prior research has conceptualized workplace justice as a stable variable over time changing from one individual to another. However, it can be assumed that perceptions of…

Abstract

Purpose

Prior research has conceptualized workplace justice as a stable variable over time changing from one individual to another. However, it can be assumed that perceptions of organizational justice fluctuate within the same person over the course of a few weeks or months due to different events at work. Specifically, the purpose of this paper is to suggest that transient overall team justice is predictive of employee’s transient thriving at work (i.e. the experience of vitality and learning at work). In addition, the authors examined transient self-efficacy as an underlying mechanism of this relationship.

Design/methodology/approach

A total of 395 individuals completed a first general questionnaire and then completed an online questionnaire over four waves of survey.

Findings

Results of hierarchical linear models indicated that transient overall team justice positively predicts transient individual’s self-efficacy, which, in turn, positively predicts transient individual’s thriving at work.

Research limitations/implications

Overall, a dynamic approach of organizational justice capturing variability in justice perceptions certainly enlarges our understanding of the concept and its outcomes.

Originality/value

The study contributes to understand why even employees who feel generally treated with justice by their team may experience from time to time low levels of thriving at work because of a recent unjust treatment from the team and a decrease of their subsequent self-efficacy.

Details

Journal of Managerial Psychology, vol. 33 no. 2
Type: Research Article
ISSN: 0268-3946

Keywords

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