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Purpose – This chapter analyzes the ways that gender expectations shape the process of ethnic Jewish identity construction.

Methodology – I spent approximately 18 months conducting participant-observation with Shalom, an independent social group comprised of young adult (primarily secular) Jews, whose mission was to facilitate a “cohesive Jewish community.” I then conducted 25 in-depth interviews with group members.

Findings – My data suggest that Shalom's negotiation of Jewish identity was actually a negotiation of Jewish male identity and Jewish female identity, with the assumption of heterosexuality in both constructs. Often using language reflecting gender-coded anti-Semitic stereotypes, members of Shalom constructed Jewish identity in ways intimately intertwined with their perceptions of “typical” Jewish men and “typical” Jewish women.

Research limitations/implications – Further empirical studies of the gendered construction of ethnic identity in the United States (particularly among more recent “white” immigrant groups like Greeks, Eastern Europeans, and Middle Easterners) could help illuminate the ways gender concerns influence efforts to move to the cultural center by those situated at the cultural margins.

Originality/value of chapter – Published accounts of the intersectionality of identities have been either largely theoretical in nature or comprised of personal identity narratives. However, there has been little systematic, empirical study of the interactional processes that shape the identities produced through the simultaneous doing of both gender and race/ethnicity.

A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behind the polarized consumer response, aiding brands in the development of social narrative videos.

The authors use an existential-phenomenological approach to investigate the meaning behind consumers’ reactions to the Gillette video. Empirical data collection consisted of 24 semi-structured, in-depth interviews. Data were analyzed using the hermeneutic method.

By viewing the Gillette video through the lens of a story, this research uncovers how marketing stories can lead to different interpretations. Specifically, the roots of polarization lie in perceived realism activation and character activation. Additionally, product placement may activate persuasive intent, interrupting immersion into the story.

Brand managers should consider the potential for alternative interpretations when using storytelling. By measuring a viewer’s narrative transportation, it is possible to identify different interpretations. From a tactical standpoint, brand managers should be cautious about using celebrity endorsers and prominent product placement in social narrative videos. These cues activate persuasive intent, leading to alternative interpretations.

While marketing research has tended to focus on storytelling’s positive outcomes, this research considers how stories can result in polarizing outcomes for brands. The concept of social narrative videos is introduced and a framework is presented that outlines facilitators and inhibitors for this type of brand communication.

In this chapter honouring Professor Kathy Charmaz, her scholarship and her mentorship, I explore the impact of her work on my thinking and research. Specifically, I focus on the translation of her constructivist principles into my, and others', grounded theory methodological practice. Following the introduction, the chapter commences with a reflection upon coming across constructivist grounded theory (CGT) for the first time almost 20 years ago, and my excitement at finding a methodology that so well aligned with my social justice-oriented research. Already ‘seduced’ by (classical) grounded theory, I had been uncomfortable and wrestling with its problematic philosophical underpinnings, and Kathy's work provided an intriguing solution. This section also briefly reviews CGT's main features, including Kathy's central emphasis on critical reflexivity, interpretation and context, the researcher–participant relationship and the co-construction of knowledge with participants, whilst maintaining a focus on conceptual development. In Section Three, I examine the ‘translation’ of Kathy's constructivist principles into my and others' reflexive grounded theory methodological practice, focusing particularly on issues of researcher positionality/ies and participant involvement. I also consider the ways in which I am further extending these ideas in my ongoing CGT research, including in relation to researcher self-disclosure. In the concluding section, I observe that Kathy's scholarship not only put grounded theory on a new epistemological basis but also established constructivist GT's axiological foundation. I end with a reflection upon the legacy of her ‘curiosity and wonder’ as a scholar of the social world, her legendary mentorship and her generosity of spirit.

This chapter explores the relationships between 12 single mothers with breast cancer and their children, a subtheme of a larger qualitative study.

Qualitative data were collected via interviews. The study used the ecological systems theoretical framework to explain findings.

In speaking with women about how they constructed and altered their social networks post-diagnosis, many talked about their relationships with their children. This chapter explains how these mothers discussed their diagnoses with their children in age-appropriate ways; how they relied on their children during treatment for informational and emotional support; and how relationships with their children changed during treatment and recovery.

Based on findings from this study, family scientists, public health professionals, and oncology care providers may have a better understanding of the specific concerns and experiences related to the children of breast cancer patients without partners.

This study yields new information about the support needs of single breast cancer patients and their children, and offers insight into what researchers and medical teams can do to better support families affected by breast cancer.

Studies have explored perceptions of human resource management (HRM) system strength and how they can relate to employee-level outcomes. However, the authors understand little about the boundary conditions for such relationships. Here, the authors apply signaling theory to explain the relationship between HRM system strength and affective commitment as well as the role of an organization's communication climate and organizational collectivism.

The authors conducted an initial study among HR practitioners (N = 115) to determine their perception of HRM system strength, its outcomes and boundary conditions. The authors then conducted a second study to increase the reliability of our earlier findings by focusing on non-HR employees (N = 179).

The findings in both studies indicate that employee perceptions of HRM system strength positively and significantly relate to affective commitment. Moreover, the results show support for the moderating roles of both communication climate and organizational collectivism. These findings are novel and extend the nomological network of employee perceived HRM system strength.

These findings offer valuable practical insights regarding approaches to strengthen the relationship between HRM system strength and affective commitment. In particular, we offer practical recommendations pointing to the relevance of improving the communication climate as well as the sense of belonging within the organization (organizational collectivism).

This article considers the work of an adult education project, second chance learning (SCL), in helping its clients not only to try to stop smoking, but also to examine the place of tobacco in their lives. SCL undertook this work as one of three projects funded by the Argyll and Clyde Health Board in response to the 1998 publication of Smoking Kills, by the Department of Health. SCL is based in a relatively deprived area and has a strong tradition of working with (rather than for) its users, within a clear and open management structure. The activities of the tobacco group were determined by its members, and the success of the group was marked not only by the fact that some members did manage to stop smoking, but also that members felt they had a better understanding of why they smoked. Higher levels of self confidence were evidenced by the increasing diversity of the activities undertaken by the group.

This paper argues that universities can facilitate women graduates' employability by supporting gender equity within their institutions. It presents a rationale and strategy for addressing the gendered nature of career confidence which negatively impacts women graduates' entry into the workplace – a phenomenon that influences women graduates' career and life trajectories, and all industries' capacity to serve women stakeholders.

The authors consider existing literature as “words to think with” (Kinsella and Shepherd, 2020), as a feminist methodology to contribute fresh ideas into the discourse arena of graduate employability and as a means to make social change possible (Phelan, 1994).

The paper presents the feminist viewpoint that a reconfiguration of gender relations in the academy, through deploying gender equity quotas, and professional development activities designed to expose and help mitigate implicit gender bias are required to support women graduates' career confidence and employability.

The paper offers a viewpoint rather than an empirical evidence because of the difficulty in directly assessing a causal relationship between gendered education experience and graduates' self-efficacy and transition from college to work, “due to its longitudinal nature … [and] because cultural beliefs are … difficult to manipulate experimentally” (Sterling et al., 2020, p. 30,306). Also, while gender equity quotas have had some success, they can be disrupted by gendered bias within the workplace. Although the authors recommend a combination intervention of gender equity quotas and professional development to address gender bias, they acknowledge that the intervention is yet to be evaluated.

Universities are tasked with supporting graduate employability, an inherent quality of which is graduate identity. The study offers a practical solution to increasing the number of women leaders within the academy by recommending the introduction of gender equity quotas, supported by professional development designed to develop leaders' gender insight and change agency, and combat all university workers' gender bias. This approach provides more equitable work structures within universities and increases the number and nature of women role models to support women's graduate identity development. Gender equity principles are presented as the key to facilitating women graduates' self-efficacy and work readiness.

Strategy designed to enhance women graduates' career confidence is critical because women's lower career confidence tends to inform their lower-level starting positions with lower-level pay, resulting in role and pay gaps that are sustained and magnified throughout the life cycle of their careers. Additionally, interventions to address gender bias in the academy are significant because providing gender equity quotas alongside facilitating women in leadership positions to be/come change agents move beyond what Cockburn (1989, p. 218) defines as supporting a short-term agenda of “equality for individual women … [to supporting a] project of transformation for organizations”.

The novel contribution of this paper is the feminist conceptualisation that gender equity practices, most notably a composite of gender equity quotas and professional development, are located within universities' remit to support graduate employability.

Ind suggests front line employees can be segmented according to their level of brand-supporting performance. His employee typology has not been empirically tested. The paper aims to explore front line employee performance in retail banking, and profile employee types.

Attitudinal and demographic data from a sample of 404 front line service employees in a leading Irish bank informs a typology of service employees.

Champions, Outsiders and Disruptors exist within retail banking. The authors provide an employee profile for each employee type. They found Champions amongst males, and older employees. The highest proportion of female employees surveyed were Outsiders. Disruptors were more likely to complain, and rated their performance lower than any other employee type. Contrary to extant literature, Disruptors were more likely to hold a permanent contract than other employee types.

The authors augment the literature by providing insights about the profile of three employee types: Brand Champions, Outsiders and Disruptors. Moreover, the authors postulate the influence of leadership and commitment on each employee type. The cluster profiles raise important questions for hiring, training and rewarding front line banking employees. The authors also provide guidelines for managers to encourage Champions, and curtail Disruptors.

‘I'M MINERVA. ASK ME. Out goes the image of the bespectacled, disapproving librarian, the woman who makes you feel frivolous for taking out nothing more weighty than philosophy. In comes the newstyle library hostess, smart, alluring, shaped for confidences.