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1 – 10 of 24Sih Damayanti, Tri Rakhmawati, Sik Sumaedi and I Gede Mahatma Yuda Bakti
This research aims to develop an index for measuring Indonesian quality label awareness among motorcycle helmet users. The index measures quality label awareness and its…
Abstract
Purpose
This research aims to develop an index for measuring Indonesian quality label awareness among motorcycle helmet users. The index measures quality label awareness and its antecedent variables, which are the variables that represent marketing effort on promoting the quality label.
Design/methodology/approach
The indicators of the index were derived from a literature review. A survey was performed. The respondents are 487 motorcycle drivers and passengers helmet users in Jakarta. The authors conducted some statistical analyses, namely, exploratory factor analysis, Cronbach’s α analysis, and multiple regression analysis.
Findings
A quality label awareness index was developed and tested. The index consists of quality label awareness and its determinants. The determinants are label marketing clarity and label marketing credibility. The research result showed that the index is valid and reliable.
Research limitations/implications
The authors performed the survey only at Jakarta using convenience sampling technique. Thus, the findings may not be generalized to other contexts. Given this, replication research is important to be performed in the future in order to test the stability of the findings in other contexts.
Practical implications
The index can be used to evaluate the effectiveness of quality label and quality label marketing programs.
Originality/value
This study is believed to be the first to develop and test consumers' quality label awareness index.
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Keywords
Sik Sumaedi, I Gede Mahatma Yuda Bakti, Tri Rakhmawati and Nidya Astrini
This study aimed to identify the quality consumers expect from functional food. This study investigated the quality dimensions and indicators female consumers expect in functional…
Abstract
Purpose
This study aimed to identify the quality consumers expect from functional food. This study investigated the quality dimensions and indicators female consumers expect in functional food.
Design/methodology/approach
This study used a quantitative approach. Data were collected through a survey using a self-administered questionnaire from 149 women aged 17 years and over in the Greater Jakarta area. Data analysis consists of three stages: exploratory factor analysis (EFA), confirmatory factor analysis-structural equation modeling (CFA-SEM) and consumer expectation value analysis. Statistical Package for the Social Sciences (SPSS) and Lisrel software were used to assist the analysis.
Findings
The analysis results showed that women expect functional food products to fulfill the aspects of product presentation, product assurance, convenience, health benefits and safety and sensory characteristics. These five aspects are referred to as the expected quality dimensions. Twenty-one indicators can be used to measure the quality of functional food expected by women.
Research limitations/implications
Other researchers can use this study to understand functional food female consumers' behavior. Furthermore, functional food companies can utilize it to measure consumers' expectations of their products' quality and performance.
Originality/value
This research is believed to be the first study to identify the dimensions of functional food quality expected by female consumers. Most existing research on the perceived quality of functional food measures functional food quality based on performance and ignored the differences in expectations between men and women.
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Sik Sumaedi, Medi Yarmen and I. Gede Mahatma Yuda Bakti
The purpose of this paper is to develop and test a multi-level healthcare service quality (HSQ) model in Jakarta, Indonesia.
Abstract
Purpose
The purpose of this paper is to develop and test a multi-level healthcare service quality (HSQ) model in Jakarta, Indonesia.
Design/methodology/approach
The research used a quantitative research method. Data were collected via a survey with questionnaire. The respondents are 154 patients of a healthcare institution in Jakarta, Indonesia.
Findings
The research result shows a multi-level HSQ model. The HSQ model consists of three primary dimensions, namely, healthcare service outcome, healthcare service interaction, and healthcare service environment. Healthcare service outcome has three subdimensions, i.e. waiting time, medicine, and effectiveness. Healthcare service interaction has three dimensions, namely, soft interaction, medical personnel expertise, and hard interaction. Healthcare service environment has two dimensions, which are equipment condition and ambient condition.
Research limitations/implications
This research was only conducted in one healthcare institution in Jakarta, Indonesia. The data collection using convenience sampling method as well as the use of small sample size caused the limitation of the research results in representing across the customer of the healthcare institution. This study can be replicated with larger sample size and involving more healthcare institutions in order to examine the stability of the HSQ model.
Practical implications
Healthcare institution’s managers can use the HSQ model to monitor, measure, and improve their service quality.
Originality/value
There is a lack of research that develops and tests HSQ model based on multi-level approach in the context of developing country. This paper has fulfilled the gap.
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Nidya Astrini, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Sik Sumaedi and Medi Yarmen
This research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB).
Abstract
Purpose
This research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB).
Design/methodology/approach
This research is quantitative study involving 150 respondents from five major cities in Indonesia. Data were collected using a questionnaire. Data analysis used confirmatory factor analysis–structural equation modeling (CFA–SEM).
Findings
The research instrument and the proposed model were fit. However, health belief was not proven to have a significant impact on attitude. The perceived behavioral control (PBC) also did not significantly affect repurchase intention.
Research limitations/implications
Future research that utilizes TPB should incorporate emotional belief as part of the attitude variable.
Practical implications
In the designing and marketing process, managers of herbal teas companies should consider the health benefits of their products and the feeling of joy it might incite.
Originality/value
The TPB was initially constructed from three variables: subjective norm, attitude and perceived behavioral control (PBC). Unlike previous research, this study considered cognitive and emotional beliefs as the factors that affected attitude.
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Keywords
Sik Sumaedi, I. Gede Mahatma Yuda Bakti, Tri Rakhmawati, Nidya J. Astrini, Tri Widianti, Sih Damayanti, M. Azwar Massijaya and Rahmi K. Jati
This research aims to test the effects of attitude, perceived behavioral control (PBC), subjective norm and perceived quality of official coronavirus disease 2019 (COVID-19…
Abstract
Purpose
This research aims to test the effects of attitude, perceived behavioral control (PBC), subjective norm and perceived quality of official coronavirus disease 2019 (COVID-19) websites on intention to use official COVID-19 websites.
Design/methodology/approach
This study collected data using an online questionnaire. It involved 120 Indonesians who used official COVID-19 websites. The data were analyzed using the multiple regression analysis.
Findings
This research found that intention to use official COVID-19 websites is significantly and positively affected by the quality of the website, attitude and subjective norm. PBC does not influence intention to use official COVID-19 websites.
Research limitations/implications
This research was only conducted in the context of Indonesians. Furthermore, a convenience sampling technique was applied. Future research should be done in a different context with larger samples to test the generalization of this research's findings.
Practical implications
To improve intention to use official COVID-19 websites, people must be directed to have a positive attitude toward the website. The developer must ensure the quality of the website. It is also essential to involve leaders and public figures whose opinions might be able to sway citizens to use official COVID-19 websites consistently.
Originality/value
This research is the first one of its kind that studied citizens' intention to use official COVID-19 websites.
Sik Sumaedi, I. Gede Mahatma Yuda Bakti, Tri Rakhmawati, Tri Widianti, Nidya J. Astrini, Sih Damayanti, M. Azwar Massijaya and Rahmi K. Jati
This research seeks to simultaneously test the effect of attitude towards the behavior of following the “Stay at Home” policy, subjective norm, perceived behavioral control…
Abstract
Purpose
This research seeks to simultaneously test the effect of attitude towards the behavior of following the “Stay at Home” policy, subjective norm, perceived behavioral control, perceived susceptibility and perceived severity on people's intention to follow the “Stay at Home” policy during COVID-19 pandemic.
Design/methodology/approach
The data were collected through an online survey with 148 respondents in the Greater Area of Jakarta, Indonesia. The data were then analyzed using multiple regressions.
Findings
The findings show that attitude towards the behavior, subjective norm and perceived behavioral control positively and significantly affect intention to follow “Stay at Home” during the COVID-19 pandemic. However, perceived susceptibility and perceived severity of COVID-19 do not significantly influence the intention to follow “Stay at Home” during the COVID-19 pandemic.
Research limitations/implications
This research was limited to the Greater Area of Jakarta, Indonesia. Furthermore, sampling was done through convenience sampling. Therefore, future research should be conducted in a different context to test the generalization of this research's findings.
Practical implications
To encourage citizens' adherence to the stay-at-home policy during the COVID-19 pandemic, they must be directed to have positive attitudes toward the policy. Financial and non-financial supports are critical to ensure citizens' ability to sufficiently observe the policy sufficiently. Another important aspect is the influence of leaders and public figures to consistently call for obedience consistently.
Originality/value
This is the first research that studies citizens' behavior related to the “Stay at Home” policy requisitioned by the government to hinder the spread of COVID-19.
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Medi Yarmen, Sik Sumaedi, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Nidya Judhi Astrini and Tri Widianti
This research aims to investigate the simultaneous effect of trust, subjective norm, image and perceived risk on patient loyalty.
Abstract
Purpose
This research aims to investigate the simultaneous effect of trust, subjective norm, image and perceived risk on patient loyalty.
Design/methodology/approach
This research used quantitative research methodology. The authors surveyed the patient of a healthcare service institution in Depok, Indonesia, and 163 of the institution patients participated in the survey. Multiple regressions analysis was performed to analyze the empirical data.
Findings
The findings showed that subjective norm and image have positive influence on patient loyalty. However, this research also found that trust and perceived risk do not have significant impact on patient loyalty.
Research limitations/implications
The author(s) used convenience sampling method, and the sample only involved respondents from a healthcare service institution in Depok, Indonesia. Hence, the findings of this research may not be generalized to the other contexts. Therefore, we recommend further research to replicate this research to examine the stability of this research’s findings.
Practical implications
The research results show that subjective norm and image affect the patient loyalty. Thus, the management of healthcare service institution should consider and manage all of these factors proactively.
Originality/value
This study is believed to be the first to develop and test patient loyalty model that includes trust, subjective norm, image, perceived risk and trust.
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I Gede Mahatma Yuda Bakti and Sik Sumaedi
The purpose of this research is to investigate the relationship between library customer loyalty and other latent constructs, namely service quality and customer satisfaction in a…
Abstract
Purpose
The purpose of this research is to investigate the relationship between library customer loyalty and other latent constructs, namely service quality and customer satisfaction in a university library service in Indonesia. More specifically, the research aims to examine whether service quality affects customer loyalty directly and indirectly through customer satisfaction.
Design/methodology/approach
The authors surveyed the users of a university library in Indonesia by using a structured questionnaire. In total, 100 of the library users participated on the survey. Structural equation modeling technique was performed to analyze the empirical data.
Findings
The research reveals that service quality has a direct effect on customer satisfaction, which then directly influences library customer loyalty. However, service quality does not have significant direct effect on customer loyalty in a library service.
Research limitations/implications
The data collection using convenience sampling method causes the limitation of the research results in representing across all library users in the university library where the research was conducted. This study can be replicated with a larger sample size in order to examine the stability of the results in other contexts. In addition, future research can be carried out by involving other variables that may affect customer loyalty, i.e. perceived value, image, trust, and involvement.
Practical implications
The library customer loyalty is not guaranteed if library management only improves the quality of the library services. Furthermore, to achieve library customer loyalty, library management has to assure the library customer satisfaction. Thus, since many factors can influence library customer satisfaction, library management should improve not only library service quality, but also other aspects that influence library customer satisfaction, such as perceived price, situational factor, and personal factor.
Originality/value
Only a few empirical studies on customer loyalty were found in library service. More specifically, there is a lack of empirical studies that investigated the relationship between library customer loyalty, service quality, and customer satisfaction. This paper has addressed this gap in the literature.
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Keywords
Sik Sumaedi, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Nidya J. Astrini, Tri Widianti and Medi Yarmen
The purpose of this paper is to develop and test a new public healthcare patient satisfaction index (PSI) in Indonesia. More clearly, the index measures overall patient…
Abstract
Purpose
The purpose of this paper is to develop and test a new public healthcare patient satisfaction index (PSI) in Indonesia. More clearly, the index measures overall patient satisfaction and its determinants.
Design/methodology/approach
Literature review was performed to identify the determinants of patient satisfaction. Data collection was carried out by using survey with questionnaire. The survey involves 161 patients of one public healthcare service institution in Tangerang, Indonesia. The authors conducted some statistical analyses, namely exploratory factor analysis, Cronbach α analysis, and multiple regression analysis.
Findings
A new public healthcare PSI was developed and tested. The index consists of overall patient satisfaction and its determinants. The determinants include the quality of healthcare delivery, the quality of healthcare personnel, the adequacy of healthcare resources, the quality of administration process, perceived value, perceived sacrifice, and image. Furthermore, the new index was called as IPHSI-PSB.
Research limitations/implications
This research was carried out only in Tangerang, Indonesia and only involved one public healthcare service. Hence, the index needs to be tested in different cities in Indonesia. Furthermore, it is also needed to involve more public healthcare service institutions in future researches.
Practical implications
Public healthcare service managers can use IPHSI-PSB to monitor, measure, and improve the patient satisfaction of the public healthcare service institution they manage.
Originality/value
This paper has developed and tested a new public healthcare patient satisfaction index.
Details
Keywords
Sik Sumaedi, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Nidya J. Astrini, Tri Widianti and Medi Yarmen
– The purpose this paper is to investigate the simultaneous effects of satisfaction, perceived value, and trust on loyalty in healthcare services.
Abstract
Purpose
The purpose this paper is to investigate the simultaneous effects of satisfaction, perceived value, and trust on loyalty in healthcare services.
Design/methodology/approach
This research used a quantitative research methodology. The data collection was performed using a survey method. The respondents of this study are 165 patients in a healthcare institution in Bekasi, Indonesia. Multiple regression analysis was carried out to analyze the data.
Findings
The results demonstrated that trust has a positive influence on patient loyalty. However, this research also found that satisfaction and perceived value has no significant impact on patient loyalty.
Research limitations/implications
The research was conducted only in one healthcare service institution in Bekasi using convenience sampling. Thus, the findings need to be further examined in different context in order to ensure their stability.
Practical implications
The findings can be used as valuable information for healthcare service institution managers in their efforts to improve patient loyalty.
Originality/value
This paper fills a literature gap by developing and testing a patient loyalty model that includes not only satisfaction, but also perceived value and trust.
Details