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Article
Publication date: 19 March 2018

Timothy Hyungsoo Jung, Hyunae Lee, Namho Chung and M. Claudia tom Dieck

Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is…

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Abstract

Purpose

Augmented reality (AR) is increasingly used in cultural heritage tourism sites for the enhancement of the tourist experience. However, behavioral intention to adopt AR is dependent on cultural traits, and close investigation is required on cultural differences. To explore these cultural differences and the effect on AR acceptance in cultural heritage tourism sites, this study aims to focus on the aesthetic and hedonic characteristics of AR applications.

Design/methodology/approach

Data were collected in two countries with strong contrasts in Hofstede’s cultural dimensions to explore cultural differences in AR acceptance. In total, 145 questionnaires were collected in Deoksugung Palace, South Korea, and 119 questionnaires were collected in the An Post Museum, Republic of Ireland. Data were analyzed using PLS Graph 3.0.

Findings

The findings confirmed that the aesthetics of AR have a strong influence on perceived enjoyment. Furthermore, this study supported the notion that high power distance, collectivism and high uncertainty avoidance culture such as South Korea’s perceives stronger dependence on social influence and the hedonic characteristics of AR.

Practical implications

AR innovation and marketing within the hospitality and tourism industry requires an understanding of cultural differences to ensure successful implementation. In addition, tourism and hospitality managers need to ensure that the needs and requirements of different target markets are met.

Originality/value

This study applied Hofstede’s cultural dimensions to explore the differences between two very distinct countries with regard to AR acceptance. The findings provide important implications for the implementation of tourism AR applications for different countries, especially considering international target markets.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 13 February 2017

Namho Chung, Hyo Geun Song and Hyunae Lee

First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant…

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5695

Abstract

Purpose

First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational factors (e.g. scarcity and serendipity) on individuals’ shopping values.

Design/methodology/approach

Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conducted. Furthermore, a hierarchical regression model was conducted for testing the mediating and moderating effects.

Findings

The results indicate that impulsiveness is a strong predictor for two types of shopping value (hedonic and utilitarian) and the urge to buy impulsively. While the hedonic shopping value was found to have a significant influence on the urge to buy impulsively, utilitarian value was not. Scarcity was moderator in the relationships between impulsiveness and both types of shopping value, whereas serendipity was found to moderate only the relationship between impulsiveness and the utilitarian shopping value.

Practical implications

The findings show that the marketing managers and application developers of social commerce should place their focus on scarcity and serendipity to stimulate consumers in having a hedonic shopping value so to have an urge to buy impulsively.

Originality/value

First, although most previous studies focused on only rational or planned consumption, this study focused on irrational and unplanned consumption as well. Second, the authors assessed the role of situational factors (scarcity and serendipity) occurring in social commerce and asserted that these factors moderate the relationship between consumers’ shopping values and their urge to buy impulsively.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 3 May 2016

Namho Chung and Hyunae Lee

– The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media.

Abstract

Purpose

The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media.

Design/methodology/approach

This study divided tourists’ goals into task-involved goals (enjoyment of geotags and altruism) and ego-involved goals (anticipated extrinsic reward and desire for attention), and then examined the influences of these goals on their geotag satisfaction and information-sharing behavior by using PLS-Graph 3.0.

Findings

Whereas the anticipated extrinsic rewards, altruism, and enjoyment of geotags were found to influence their geotag satisfaction, desire for attention was not. Enjoyment of geotags was found to be the strongest predictor of tourists’ geotag satisfaction, which in turn affected their information-sharing behaviors. Based on these findings, the authors present theoretical and practical implications with suggestions for future research.

Research limitations/implications

Geotag services are not identical in all social media, so study participants might have perceived the characteristics of geotags differently depending on which social media they use.

Originality/value

The enjoyment of geotags, altruism, and anticipated reward were found to influence geotag satisfaction; however, desire for attention was not. The results imply that enjoyment of geotags and anticipated reward strongly predict geotag satisfaction.

Details

International Journal of Tourism Cities, vol. 2 no. 2
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 2 December 2019

Alfonso Vargas-Sánchez and Adolfo Elizondo Saltos

The purpose of this study is to present the state-of-the-art scientific research in the intersection between smart tourism and social networks to better understand the…

Abstract

Purpose

The purpose of this study is to present the state-of-the-art scientific research in the intersection between smart tourism and social networks to better understand the role of the latter (such as Facebook and Twitter) in the development of the smart paradigm in tourism, e.g. how the relationship between smart tourism and social networks has been observed by authors, or the techniques and analytical tools that are most broadly used to take advantage of available data in social networks to feed a smart logic in the management of tourism companies and destinations.

Design/methodology/approach

A systematic search in scientific databases (such as Web of Science and Scopus) was performed, with December 2018 as a closing date. Once duplications were eliminated and the adequacy the outputs obtained verified properly, a total of 61 documents were considered for this study, most of which were journal articles.

Findings

The characterization of research in this area with both a bibliometric and bibliographic analysis.

Practical implications

The presentation of a detailed picture on the content of the research carried out in the abovementioned intersections: evolution over time; most prolific authors, institutions and countries; journals, conferences and publishers that have paid more attention to this topic; type of research performed, objects of study, methodologies used and main contributions.

Originality/value

The proposal of a research agenda in the field under study. To the best of the authors’ knowledge, there is no a similar work carried out in this field.

Details

Worldwide Hospitality and Tourism Themes, vol. 11 no. 6
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 7 September 2018

Sotiroula Liasidou

Culture is an important motivation force to people within the context of tourism. It provides new opportunities for destinations to promote cultural elements and attract…

Abstract

Purpose

Culture is an important motivation force to people within the context of tourism. It provides new opportunities for destinations to promote cultural elements and attract more travellers. This study aims to investigate how the cultural heritage of Cyprus is promoted online and to identify whether the needs of travellers who focus on experiential aspects and prioritise culture can be fulfilled.

Design/methodology/approach

The research aim is fulfilled through a critical discourse analysis of selected WebPages concerning representation of the culture of Cyprus within the tourism context.

Findings

Eighteen websites were included, and the results suggest that Cyprus has Web exposure specifically promoting its cultural heritage. However, the websites have been established with different tourism scopes, with culture comprising just one part of the content. Thus, the development of specialised websites is dedicated exclusively to culture and tourism, and it seems appropriate to attract travellers interested in more educational activities with cultural and historical value. This approach would bring many benefits because this cohort of travellers is in an upper-scale tourist market.

Originality/value

This study is original in nature because it brings together the case of Cyprus, an island destination highly depended on tourism in relation to cultural tourism Web discourse. The promotion of cultural parameters will provide more opportunities for the island and escape from the 3S’s (sea, sun and sand) image to be positioned as a culturally sustainable destination.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 8 February 2016

Steven Chen

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used…

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Abstract

Purpose

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry.

Design/methodology/approach

An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site.

Findings

The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets.

Research limitations/implications

The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries.

Practical implications

The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption.

Originality/value

This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.

Details

International Marketing Review, vol. 33 no. 1
Type: Research Article
ISSN: 0265-1335

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