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This article aims to explain the role of philosophical anchors and research paradigms in business research, and how they can be extrapolated in the transformative era of automation, digitalization, hyperconnectivity, obligations, globalization and sustainability (ADHOGS) in the midst of disruption, volatility, uncertainty, complexity and ambiguity (DVUCA).

This article entails a general review based on the 3Es of exposure, expertise and experience, delving into the ontological, epistemological, methodological, axiological and rhetorical aspects of the major research paradigms—i.e. positivism, post-positivism, constructivism, interpretivism and pragmatism—and their interplay with the emergent trends shaping business research.

This article underscores the multifaceted nature of business research in the modern day, with an increasing need for blending, or shifting between, research paradigms to address the complex issues arising from automation, digitalization, hyperconnectivity, obligations, globalization and sustainability (ADHOGS). This article also highlights the nuanced interplay between research paradigms and theoretical perspectives, demonstrating the rich, diverse potential of business research inquiries.

While this article provides a broad overview of the interplay between research paradigms and emerging trends, future research could explore each of these interplays in greater detail, conducting empirical studies or utilizing specific case studies.

Researchers and practitioners should be open to adopting, combining or switching between different paradigms according to the demands of their research questions, context and trends shaping the business landscape, thereby underscoring the need for methodological flexibility and reflexivity in business research.

The shift toward embracing digital transformations and integrating sustainability in business research holds significant implications, driving socially responsible and sustainable business practices at the micro-level, and by extension, industrial revolution and sustainable development at the macro-level.

This article offers a holistic and contextualized view of the philosophy of science and research paradigms for business research, bridging the gap between philosophical foundations and contemporary research trends.

The work connects classic theories of selfing to the COVID-19 pandemic to make fresh connections between pandemic-induced trauma to the self and digital resources. This research introduces the concept of the “traumatized self” emerging from the COVID-19 pandemic in relation to digital disadvantage and digital hyperconnectivity. From Cooley’s original “looking glass self” to Wellman’s “hyperconnected” individualist self, social theories of identity work, and production of the self have a long and interdisciplinary history. In documenting this history, the discussion outlines key foci in the theorizing of the digital self by mapping how digital selfing and identity work have been treated from the inception of the internet to the epoch of the pandemic. The work charts the evolution of the digital selfing project from key theoretical perspectives, including postmodernism, symbolic interactionism, and dramaturgy. Putting these approaches in dialogue with the traumatized self, this research makes a novel contribution by introducing the concept of digitally differentiated trauma, which scholars can employ to better understand selfing processes in such circumstances and times.

To influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected technological stimuli, such as artificial intelligence, augmented reality (AR), virtual reality, social media and tech devices. However, the understanding of different hyperconnected touchpoints remained shallow and results mixed in previous literature, despite the fact that these touchpoints span different technological interfaces/devices and may influence consumer brand selection. This paper aims to solidify the conceptual underpinnings of the role of online hyperconnected stimuli, which may influence consumer psychological reactions in terms of brand selection and experience.

This paper is conceptual and presents a discussion based on extant literature from various international publishers.

The authors revealed different technological stimuli in the online hyperconnected environment that may influence consumer online hyperconnected brand selection (OHBS), perceived online hyperconnected brand experience (OHBE), perceived well-being and behavioral intention.

The conceptual understanding of OHBS and perceived OHBE was mixed and inconsistent in previous studies. This paper brings together extant literature to establish the conceptual understanding of antecedents and outcomes of OHBS, i.e. perceived OHBE, perceived well-being and behavioral intention, and presents a cohesive conceptual framework.

Hyperautomation is a technological concept whose popularity has been growing continuously since the German manufacturing industry “initiated” the Fourth Industrial Revolution (Industry 4.0), whereas, on the basis of theory, hyperautomation is a term still new and little recognized. This applies equally to scientific studies (articles, conference reports) and empirical studies (quantitative, qualitative). Therefore, this article attempts to fill definition gap that exists in the literature on management and quality sciences on the term hyperautomation.

The authors use literature review approach to identify the gaps in the existing literature on hyperautomation. They present a nominal definition of hyperautomation, discuss related issues and provide a comparative perspective between hyperautomation and automation.

The article’s findings include a precise definition of hyperautomation and the problems it raises. The authors point out that the term “hyperautomation” is still relatively new and underutilized in the management and quality sciences literature. It also compares hyperautomation to automation from several angles and emphasizes how it affects businesses, industries and other economic sectors.

Authors emphasize that in order to deploy hyperautomation successfully, enterprises must take a distributed and integrated approach.

This article addresses a gap in the management and quality sciences literature about the definition of hyperautomation. Authors give a thorough explanation of hyperautomation, along with relevant problems, useful implications and a comparison between hyperautomation versus automation.

In a world where different communication technologies support social connection, managing unavailability is as important as, if not more important than, managing availability. The need to manage unavailability becomes increasingly critical when users employ several communication tools to interact with various ties. A person's availability information disclosure may depend on different social relationships and the technologies used by the person. The study contributes to the literature by drawing on privacy management theory to investigate how users practice availability management and use its deceptive form, which is sometimes called a butler lie, with various ties across different messaging applications (apps) as part of their online privacy. Relevant factors in mediated communication, including facework, common ground, and interpersonal trust, are included in the developed model.

The authors conducted an online survey (n = 475) to explore the relationship between one's contact with different interactants (significant others, family members, close friends, acquaintances, groups of friends, and groups of acquaintances) and one's practice of availability management and use of butler lies with these interactants at different size levels on various messaging apps.

Factors such as facework, privacy related to technology, and privacy related to social relationships affect the practice of availability management and the use of butler lies. Notably, butler lies are used most frequently with acquaintances and groups of acquaintances and least frequently with significant others. Moreover, the practice of availability management and the use of butler lies are negatively moderated by people's conversational grounding and trust.

The study examined the practice of cross-app availability management with diverse social ties on mobile technologies, which is a socio-informatic practice that is widely adopted in the contemporary digital landscape but on which limited scientific and theoretic research has been conducted. No research has directly investigated users' availability management across multiple apps from a relational perspective. Building on the theoretical framework of privacy management, the paper aims to bridge the gap in the relevant literature. The results of this study can serve as a reference for library professionals to develop information literacy programs according to users' availability management needs. The results also provide insights to system designers for developing messaging tools.

This paper sought to understand the communication activities of employees who were required to work from home because of the COVID-19 pandemic. The authors examined the relationship between these individuals' efficient and interrupting communication with their peers in other locations and with individuals who were colocated with them at home. The authors also investigated these workers' job engagement and willingness to speak out about organizational issues.

This paper drew upon a survey of 579 employees via an online panel.

Efficient communication positively predicted employees' job engagement, whereas interruptions negatively predicted job engagement. Additional analyses showed that efficient communication was positively associated with job engagement, which in predicted a higher level of employee voice. Managers showed significantly higher levels of job engagement and voice than nonmanagers.

Recommendations are made for communication managers to cultivate job engagement and to manage interruptions with home-based employees.

Scholars with an interest in job demands and resources have not fully examined how interpersonal communication shapes job engagement and voice scholars have often overlooked teleworkers' communication needs. This study adds depth to the communication management literature in both areas.