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This study examines the impacts of fashion innovativeness and materialism on young Korean consumers' attitudes toward online purchasing of foreign fashion goods across national borders through local e‐commerce enablers and the moderating effect of internet innovativeness on these impacts.

The data used in this study were gathered by surveying female university students in Seoul, Korea, using convenience sampling, and 222 questionnaires were used in the statistical analysis. In analyzing data, correlation analysis, hierarchical regression, and simple slope analysis were conducted.

The results showed that fashion innovativeness and materialism are positively related to the attitude toward purchasing foreign fashion goods online across national borders, and that internet innovativeness exercises significant moderating effects on the relationships.

Past research found positive direct impacts of internet innovativeness on internet shopping, but no study has explored the interaction effects between internet innovativeness and other variables directly influencing online purchasing attitudes toward foreign fashion goods. Practical implications are discussed, and suggestions for future research are made.

Since South Korea has widened its market doors to global trade, demand has been continuously on the rise for foreign luxury brands, especially from young South Korean consumers. This study aims to identify the determinants of young South Korean consumers' purchasing intentions toward foreign luxury fashion brands and their relative importance.

The data used in this study were gathered by surveying university students in Seoul, South Korea using convenience sampling, and 319 questionnaires were used in the statistical analysis. In analyzing data, factor analysis, correlation, and regression were conducted.

The results showed that all determinants, except for vanity, were significantly related to the purchasing of foreign luxury fashion brands. Regarding their relative importance, purchasing frequency was the most influential factor followed by conformity, age, consumer ethnocentrism, social recognition, and pocket money, in that order.

For the luxury brand marketers, practical implications of why young South Korean consumers have increasing demands for foreign luxury brands, the potential market growth, consumer profiles, and marketing strategies were discussed.

As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use.

Using a convenient sampling method, women aged over 20 years living in the Seoul metropolitan area were selected as the sample. Out of 380 distributed, 267 useful questionnaires were returned. Confirmatory factor analysis and path analysis were conducted using structural equation modeling.

The results of this study showed that fashion interest significantly influenced compulsive buying directly and also indirectly by influencing credit card use.

This study has significance in terms of being the first one to explore the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive buying.

The purpose of this study is to analyze the mobile websites of newspapers in terms of their user interface, particularly for the space usage for content.

Since the early age of the web in the mid‐1990s, many usability recommendations have made for desirable web page design to maximize the valuable but limited space of a screen. To verify whether those recommendations have been applied appropriately to the recent development of mobile web pages, the first pages of 775 online news mobile sites were captured and analyzed in terms of the relationship between the words of the content and various design aspects of the sites. The dependent variable is the number of content words displayed on the first page and the independent variables are the different aspects of the mobile web pages' interface design.

Multiple practices of wasting space were identified such as too large advertisement areas and navigation only first pages. Suggestions to save the space are made, including automatic URL box hiding. Discussions are carried for various issues such as links to desktop versions and search boxes.

This research is unique in that a large number of mobile news sites were analyzed for their usability and its findings and discussions provide mobile web developers useful information for better mobile web design.