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Begging is undoubtedly an ancient phenomenon but when explored from the tourism perspective, it is relatively new. Begging has existed across several historical periods, but with sophistication and savviness, it has developed into a lucrative form of tourism business. While previous studies have reasonably explored the beggar–tourist interaction in several socio-economic contexts, the present one attempts to research an unusual aspect of these encounters which is termed as “black market tourism.” In the current study, black market is explained as a clandestine but visible market where tourism transactions take place within three important stakeholders, namely, the beggars, the tourists and shopkeepers. The transaction is found to have some aspects of illegality, but ultimately, serves the manifest function of yielding money and growing the underground network. This triangular interaction is therefore of relevance to understand the functioning of this black market involving those key stakeholders. With this notion as foundation, this study aims to empirically and conceptually explore the phenomenon of black market tourism which is derived from the beggar–tourist– shopkeeper encounter in an important city of India called Hyderabad. The specific location of the study was Chaar Minaar, a popular tourism city with ancient monument and shopping places in Hyderabad (India). Tourism in India is undeniably infused with the notions of color and culture, but how this colorful context gradually developed into a colorless black market tourism economy is worthy of study.

From a methodological point of view, this conceptual paper draws on unobtrusive research methods (written records, non-participant observations, informal interviews and occasional photography).

Findings show that begging is developing into a lucrative industry without costly investment and beggars operate in a cartel. The black tourism market is found to be an emerging underground tourism economy with established stakeholders, who are rapidly progressing and growing their network. The network is seen to be increasingly attracting educated and young professionals.

The research is explorative and provides a consistent and empirically based starting point for research on black market tourism involving beggar–tourist and beggar–shopkeeper interactions in Indian cities. The sample being very limited, it is important to stress the limited possibilities to generalize the findings of this study to other destinations. Moreover, the assumption that the background of the local researcher might have influenced the interpretation of primary data need not be neglected, thus suggesting a further examination to confirm validity of the results.

The study provides information not only to destination managers interested to diversify the tourism product, but also to policymakers who are fighting against begging in the city of Hyderabad. The beggar experience can be used to attract more tourists seeking authenticity, provided that the process is improved by adding in some level of professionalism. For instance, beggars could be trained to perform decently in a town hall where tourists are invited to attend cultural shows. To some extent, this study may also help empowering beggars to become part of the tourism ecosystem. This is important, as modern society has disempowered economically disadvantaged members of the community (Hutton, 2016). Ultimately, the study attempted to show that disempowered members of the community are not always passive and powerless. They can create business out of another business (a re-invented form of beggarism that has potential to generate money from tourism).

The study has a social aspect as it takes the involvement of three stakeholders, namely, the tourists, the beggars and the shopkeepers. The study shows how begging transactions affect the three stakeholders and it sheds light on its overall impact on Hyderabad, as a tourism destination.

To the best of authors’ knowledge, no tourism study (academic and non-academic) has so far considered the beggar–tourist encounter from a black market perspective. The findings offer new information on a reinvented form of beggarism and unveils that this black market is a well-entrenched system operated by an educated pool of people and professionals. Ultimately, the study attempts to show that disempowered members of the community (beggars) are not always passive and powerless. They can create business out of another business (a re-invented form of beggarism that has potential to generate money out of tourism).

Purpose – Adaptation to climate change requires that the population at risk and decision makers in various sectors become aware of the possible detrimental impacts in order to take whatever action is needed, especially in highly vulnerable countries and regions. In order to assess the climate change and impact awareness in a particularly vulnerable area – the Indian city Hyderabad, located within a semiarid region – we wanted to learn more about the local climate discourse, in particular the daily newspaper coverage of climate change and weather extremes.

Methodology/approach – After having looked at the Indian climate change discourse (CCD) in general, based on literature review, we were studying the local public CCD, based on the in-depth analysis of two English language daily newspapers, and three Telugu (the dominant local language) daily newspapers, covering the period of 2008–2009. This qualitative and quantitative analysis was completed by two expert interviews with local journalists.

Findings – We find that the more recent Indian CCD has shifted if compared to the dominant argumentation pattern of the period before, as reported in other analyses. While the former discourse was characterized by the scheme “the poor/developing countries suffer from anthropogenic climate change caused by the industrialized countries,” the recent Indian CCD has become more differentiated, taking into account both impacts elsewhere, and, most notably, conceding a (limited) responsibility of countries like India. On a local level, while reports on weather extremes are very common, we find that local newspapers of Hyderabad do not provide a link between these extreme events and (global) climate change.

Research limitations – Our discourse analysis could only cover a short time period of a local CCD, leaving open the questions of (a) its further development, and (b) how things might stand in other places in India. Furthermore it would be necessary to complement our study by analyses of the impact of mass media reporting on people's attitudes and behavior.

Originality/value of paper – Given the importance of public participation in adaptation measures, it is crucial to know if and how the wider public and the majority of the nonexpert public administration (which needs to be involved) understands the causes, potential impacts, and possible adaptive action in the face of climate change. This chapter provides a necessary (though not sufficient) element for that assessment. The findings can help to identify weaknesses, and thus to give hints how to improve the adaptive capacity in places like Hyderabad (India).

The purpose of this qualitative study is to explore the antecedents and consequences of hospital brand attachment and associated intervening factors amongst patients and attendants in the context of the emerging Indian market where the hospital industry has a heterogeneous structure consisting of state-owned and private hospitals.

Semi-structured in-depth interviews were conducted to collect data. Data were coded using the grounded theory method to explore and validate interrelationships between the constructs that emerged.

Based on the data analysis, a grounded theory framework has been developed, which recognizes hospital brand attachment as the central construct, and depicts its related antecedents, consequences and intervening or moderating factors.

The study contributes to the existing body of healthcare marketing research by having discovered actionable antecedents of hospital brand attachment that could help healthcare marketers in emerging markets to formulate branding strategies that strengthen the patient–hospital brand attachment relationships. Based on the concepts explored in this qualitative study, it has been put forth that the concept of brand love or brand attachment that is well-researched in the case of general consumer brands is also applicable in the case of hospital brands, without ignoring the specific idiosyncrasies of the hospital industry.

Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement.

A survey method design has been used to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis.

The findings of this study corroborate that the credibility and information usefulness of online reviews induce the adoption of reviews and propensity to trust e-commerce websites. The propensity to trust the reviews has been found to lead the adoption of reviews. The adoption of reviews is found to have a significant impact on the customer’ engagement with these portals.

The present study contributes to the theories of online marketing in the space of e-shopping, online reviews, customer trust, customer engagement and online shopping behavior. Further, this study provides a framework for managers to engage customers by triggering customers’ online trust through the facilitation of credible and useful reviews.

The study aims at understanding the role of different attributes associated with the online reviews’ credibility and information usefulness in driving customer engagement with specific focus on online shopping through the utility of online devices. The study is one of the pioneering empirical studies that explore the role of online reviews in driving customer engagement.

The purpose of the present article is to highlight the role of Artificial Intelligence (AI) and Robotics in the tourism industry. The various technologies being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this paper.

A systematic study on the emerging technologies of AI and Robotics applied in the tourism sector is presented in the form of a viewpoint.

AI certainly enhances tourism experiential services however cannot surpass the human touch which is an essential determinant of experiential tourism. AI acts as an effective complementary dimension to the future of tourism. With the emergence of artificial travel intelligence, it is simpler to make travel arrangements. AI offers travel services that are automated, customized and insightful. AI allows travelers to learn about their behaviors, interests to inclinations and provide a personalized experience. Gone are the days to consult a travel agent, meet him physically and indulge in an endless chain of troubling phone calls to inquire about travel arrangements.

Tourism marketing to see a positive and improved change that will enhance the tourists’ overall experience due to the application of AI and Robotics. New emerging technologies like chatbots, virtual reality, language translators, etc. can be effectively applied in Travel, Tourism & Hospitality industry.

The present viewpoint discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The present paper highlights the different technologies being used and will be used in the future.

Business/technology strategy. The purpose of the case is to enable the students to understand the following: how technology implementation can change the face of business like cab service? How information technology deployment can influence competition? How investment in company's IT infrastructure affects the bottom line?

The case can be discussed at Master of Business Administration (MBA)/Post Graduate Diploma in Business Administration (PGDBA) level students as well as executive education program. It is aimed at graduate level and postgraduate level management courses such as management information systems, strategic information systems, and technology management.

Meru Cabs, started in April 2007 at Mumbai, was one of the firsts to provide “radio taxi” service in India. Meru Cabs delivers a reliable taxi service by concentrating on three C's, namely customer, call centre and chauffeur. Much of its growth can be attributed to successful deployment of the technology. This case presents the growth of Meru Cabs and how it has differentiated itself by utilizing the technology to attain market leader position in the four cities – Mumbai, Delhi, Hyderabad and Bangalore, where it operates. Also the case discusses about the future of cab service in general and what it has in store for Meru Cabs. With the flurry of cabs service coming up in every city and the competition getting intense, the case put forth the opportunities and challenges existing for cab companies in general and Meru Cabs in particular.

To enable the students to understand that technology is a strategic tool: to enhance customer relationship, to manage business operations, to achieve sustained competitive advantage and that forms an integral part of company's growth and/or expansion strategy.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The governing role of bank-appointed directors (BADs) on the boards of non-financial firms has a potential to reduce information asymmetry between the firm and non-bank lenders. This should increase the confidence of other creditors in firm activities, thus performing the certification role. Therefore, the purpose of this paper is to empirically examine the certification role of BADs.

The authors test their hypotheses by using a panel of Indian non-financial firms. Our approach involves examining whether there is a significant difference in the number of different debt sources, the dispersion of debt among different debt sources, and leverage for BAD and Non_BAD Firms. The authors use univariate analysis and multivariate regression models to test the difference.

The authors find that firms with BADs on their board have (1) access to a higher number of different debt sources, (2) debt distributed evenly among different sources and (3) a higher debt ratio. Overall, our study provides supporting evidence for the certification role that BADs play on the boards of non-financial firms.

The authors contribute to the literature in two aspects. First, to the best of our knowledge, this is the only study that examines the effect of the governing role of banks on the lending decisions of non-bank lenders. Second, our study is associated with the growing body of the governance literature in the emerging markets context by examining the interaction of financial policies and governance in an institutional framework, which is very different from that of the developed world.

The purpose of this paper is to examine the effect of interactivity and game-product congruence on the players’ feelings of presence and their brand attitude in the context of in-game advertising. Specifically, this research illustrates the conditions under which the brand placements in digital games create attention, engagement, subsequent feelings of presence and brand attitude by drawing the insights from the “limited capacity model of attention,” the “vividness effects theory” and the “transportation theory.”

A 2 (interactivity: high or low)×2 (game-product congruence: high or low) between-subject measures design is used. In total, 152 students participated in the study. A 2×2 between-subjects multivariate analysis of variance is used to test the hypotheses.

The results reveal that for a high game-product congruent game, high interactivity results in greater levels of feelings of presence than a low-interactivity condition. However, for a low game-product congruent game, both high- and low-interactivity conditions result in the same level of presence. Furthermore, the findings also show that for a high game-product congruent game, high interactivity results in more favorable brand attitude than a low-interactivity condition. On the other hand, for a low game-product congruent game, both high- and low-interactivity conditions result in the same level of brand attitude.

This paper provides implications for theory as well as practice by providing the empirical evidence of the combined effect of game-product congruence and interactivity on feelings of presence and brand attitude from the perspectives of attention, engagement and transportation of experiences in an emerging marketing context like India. The findings are useful for marketing practitioners in terms of effective in-game advertising, designing and execution. Future research can be conducted by exploring the in-game advertising effects of various other variables, such as product-involvement, game-involvement or game-repetition.

This investigation contributes to the literature of non-traditional advertising media, specifically to the area of branded entertainment, like brand placements in digital games by examining and exploring the influence of game-specific factors on the players’ feelings of presence and brand attitudes. Moreover, this paper is one of the first to reveal the real-time roles of game-specific factors in creating gamers’ feelings of presence and brand attitude from the perspectives of attention, engagement and transportation of experience in an emerging market context like India.

Transformational leadership has caught the significant attention of many academic scholars in the leadership domain. In recent studies, emphasis has been given on green transformational leaders who empower their subordinates, which, in turn, leads to employees’ discretionary behavior toward environmental management of the organization, which has been denoted as organizational environmental citizenship behavior. Organizational citizenship behavior has been strongly advocated as a means to improve the environmental performance of organizations. A green transformational leader encourages his subordinates to undertake activities that are beneficial to the organization’s environmental management, such as thinking about the sustainable development of the organization, solving environmental problems and contributing to the firm’s environmental performance. This study aims to investigate the domain of environmental leadership by examining the mechanism and conditions under which green transformational leaders induce organizational environmental citizenship behavior.

Information technology (IT) firms across four major cities in India were considered for the survey to examine the proposed hypotheses. Online questionnaires were shared with 1,286 employees working across seven branches of IT companies. A total of 378 respondents completed the survey, but only 293 questionnaires were suitable for further analysis using structural equation modeling.

The findings of the study show that green transformational leadership promotes green empowerment and organizational citizenship behaviors toward the environment (OCBE) among the employees. It also reveals that environmental passion plays a key role in promoting eco-initiative and eco-helping behavior among the employees when they are empowered for green practices. Also, the influence of resource commitment fosters eco-civic engagement among the employees.

Results hold strong implications for human resource managers on how green transformational leadership approaches can help trigger organizational citizenship behavior among employees. Also, understanding the impact of green empowerment on employees’ involvement in extra-role behavior will help organizations to develop strategies to strengthen their sense of empowerment toward green practices.

This study attempts to investigate the impact of green transformational leadership on employees’ OCBE and the mechanisms through and conditions under which green transformational leadership may impact the indicators of OCBE. The study proposes a mechanism and social and psychological conditions that can potentially explain the linkages between green transformational leadership and OCBE: green empowerment, resource commitment and environmental passion.

Science mapping is an essential application of visualization technology widely used in safety, construction management and environmental science. The purpose of this study was to explore thermal comfort in residential buildings (TCinRB) research in India, identify research trends using a science mapping approach and provide a perspective for recommending future research in TCinRB.

This study used the VOSviewer tool to conduct a systematic analysis of the development trend in TCinRB studies in India based on Scopus Index articles published between 2001 and 2020. The annual numbers of articles, geographical locations of studies, major research organizations and authors, and the sources of journals on TCinRB were presented based on the analysis. Then, using co-authorship analysis, the collaborations among the major research groups were reported. Furthermore, research trends on TCinRB studies were visually explored using keyword co-occurrence analysis. The emerging research topics in the TCinRB research community were discovered by analyzing the authors’ keywords.

The findings revealed that studies had been discovered to pay more attention to north-east India, vernacular architecture, Hyderabad apartments and temperature performance in the past two decades. Thermal adaptation, composite climate, evaporative cooling and clothing insulation are emerging research areas in the TCinRB domain. The findings summarized mainstream research areas based on Indian climatic zones, addressed current TCinRB research gaps and suggested future research directions.

This review is particularly significant because it could help researchers understand the body of knowledge in TCinRB and opens the way for future research to fill an important research gap.