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Article

Nihar Amoncar

The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM…

Abstract

Purpose

The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM).

Design/methodology/approach

The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014).

Findings

The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit.

Research limitations/implications

The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts.

Practical implications

The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate.

Social implications

The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda.

Originality/value

The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 22 no. 2
Type: Research Article
ISSN: 1471-5201

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Article

Michela Arnaboldi, Giovanni Azzone and Yulia Sidorova

The purpose of this paper is to explore the processes whereby organisational actors can seize the opportunities opened up through social media, and the way in which the…

Abstract

Purpose

The purpose of this paper is to explore the processes whereby organisational actors can seize the opportunities opened up through social media, and the way in which the relative information is managed. This allows these actors to move their occupational boundaries, exploiting the information for performance measurement purposes. The investigation was carried out within an organisational setting, where most occupational dynamics take place. The focus was on the role of artefacts within these occupational dynamics and the analysis drew upon the notion of boundary objects.

Design/methodology/approach

The research was based on case studies involving two organisations that make use of social media within and across several departments. The authors conducted semi-structured interviews with social media managers, department managers, analysts and financial controllers and senior executives. The results of the qualitative analysis of the interviews were completed with secondary sources of information, company reports, communications, public policies, codes of conduct and social media platform analyses.

Findings

This paper has implications for accounting studies, showing how marketing and communications managers entering the field of performance management can take the lead in social media management by collecting information from social media, constructing indicators and gaining ground in several decision-making centres. The findings highlight the role of new artefacts and organisational roles, whose purpose is to build a digital community. This process involves crossing the boundaries between internal functions and the inside and outside environment, with a driving phenomenon becoming visible: hybridisation. Faced with this change, reluctant accountants with a traditional mindset are more likely to observe the process at a distance, focusing more on their routine operations based on conventional data.

Originality/value

This paper shows that information derived from social media is already a reality that has gained significance through the construction of boundary objects. The paper highlights a driving phenomenon that is emerging in the surge to occupy the organisational terrain for controlling social media: that of hybridisation. The concept of hybridisation is not new in management accounting studies, but in this study can be applied to carrying out a joint analysis on both the boundary objects and their organisational trajectory. In the context of social media accounting, hybridisation is of central importance if both actors and objects are to be effectively positioned at its boundary.

Details

Accounting, Auditing & Accountability Journal, vol. 30 no. 4
Type: Research Article
ISSN: 0951-3574

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Book part

Chika Shinohara

Purpose – Using sexual harassment in Japan as a case, this research illustrates how local gender culture, particularly sexual harassment consciousness, has changed since…

Abstract

Purpose – Using sexual harassment in Japan as a case, this research illustrates how local gender culture, particularly sexual harassment consciousness, has changed since initial local legal reform.

Design/methodology/approach – The historical analysis draws on national newspaper reporting of a fairly new concept of sexual harassment into a local society.

Findings – My findings suggest that Japanese actively engaged in, rather than rejected, the new social issue; their active response gave rise to social consciousness toward sekuhara especially and sex discrimination more generally. Broader and more inclusive definitions of sexual harassment appeared in Japan than the original international legal definitions. Local–international interactions effectively shaped such outcomes.

Originality/value – This is the first qualitative and quantitative analysis of the media's portrayals of sexual harassment in Japan.

Details

Perceiving Gender Locally, Globally, and Intersectionally
Type: Book
ISBN: 978-1-84855-753-6

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Article

Bridget Blodgett and Andrea Tapia

This paper aims to define and articulate the concept of digital protestainment, to address how technologies have enabled boundaries to become more permeable, and in which…

Abstract

Purpose

This paper aims to define and articulate the concept of digital protestainment, to address how technologies have enabled boundaries to become more permeable, and in which this permeability leads to the engendering of new cultures.

Design/methodology/approach

Two case studies, within Second Life and EVE Online, are examined to see how digital protestainment, through the lens of cultural borderlands, creates a hybridized culture. Recorded interviews and textual analysis of web sites are used to illustrate the concepts of play, work, and blended activities.

Findings

Within virtual environments the process of hybridization is not only increased in size, scope, form, and function. The borderlands process draws in cultural elements through a complex interchange between the online and the offline, in which hybridized cultural bits are carried out into other spaces.

Research limitations/implications

The success of the cases does not represent all digital protest examples and so this study is limited in its ability to generalize to the population of virtual protests. This study limits the realm of digital protestainment to virtual worlds but the concept could be applied to any form of virtual community.

Practical implications

Companies that host these worlds will need to become aware not only of what their audience is but also how that audience will mobilize and the likely outcomes of their mobilization. Virtual worlds offer organizational leaders a new resource for training, support, and recruitment.

Originality/value

The theoretical concept of cultural borderlands is expanded to the digital environment and introduced as a potentially new and useful tool to internet researchers.

Details

Information Technology & People, vol. 24 no. 1
Type: Research Article
ISSN: 0959-3845

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Article

Chris Atton

Argues that the hybrid nature of collection development (electronic and print) requires a corresponding hybridised system of collection exploitation. Proposes a model for…

Abstract

Argues that the hybrid nature of collection development (electronic and print) requires a corresponding hybridised system of collection exploitation. Proposes a model for the exploitation of hybrid cultural collections that draws on ethnographic principles. Provides an example of this model ‐ a “cultural map” ‐ that enables librarians, users and researchers to make sense of the complex interactions that take place between the various elements of such hybrid collections.

Details

Collection Building, vol. 17 no. 4
Type: Research Article
ISSN: 0160-4953

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Article

Kumar S. Ray and Piyali Chatterjee

The purpose of this paper is to propose an alternative approach to approximate reasoning by DNA computing, thereby adding a new dimension to the existing approximate…

Abstract

Purpose

The purpose of this paper is to propose an alternative approach to approximate reasoning by DNA computing, thereby adding a new dimension to the existing approximate reasoning method by bringing it down to nanoscale computing. The logical aspect of approximate reasoning is replaced by DNA chemistry.

Design/methodology/approach

To achieve this goal, first the synthetic DNA sequence fuzzified by quantum dot, which is a recent advancement of nanotechnology. Thus with the help of fuzzy DNA, which holds the vague concept of human reasoning, the basic method of approximate reasoning on a DNA chip is realized. This approach avoids the tedious choice of a suitable implication operator (for a particular application) necessary for existing approximate reasoning based on fuzzy logic. The inferred consequences obtained from DNA computing‐based approximate reasoning is ultimately hybridized with appropriate complementary sequence probed on a DNA‐chip to confirm the result of inference.

Findings

The present approach is suitable for reasoning under vague and uncertain environment and does not require any subject choice of any individual expert, which is essential for existing approximate reasoning method.

Originality/value

This new tool for approximate reasoning based on DNA computing is applicable to several problems of science and engineering; namely pattern classification, control theory, weather forecasting, atmospheric science, etc.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 3 no. 3
Type: Research Article
ISSN: 1756-378X

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Abstract

Details

Understanding Intercultural Interaction: An Analysis of Key Concepts
Type: Book
ISBN: 978-1-83867-397-0

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Article

Steven Chen

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used…

Abstract

Purpose

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry.

Design/methodology/approach

An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site.

Findings

The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets.

Research limitations/implications

The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries.

Practical implications

The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption.

Originality/value

This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.

Details

International Marketing Review, vol. 33 no. 1
Type: Research Article
ISSN: 0265-1335

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Article

Lucia Crevani, Marianne Ekman, Monica Lindgren and Johann Packendorff

The purpose of this paper is to explore the concept of leadership culture and analyse how leadership cultures are produced in higher education reforms, in a hybridised

Abstract

Purpose

The purpose of this paper is to explore the concept of leadership culture and analyse how leadership cultures are produced in higher education reforms, in a hybridised discursive context of traditional academic values and emerging managerialism and leaderism.

Design/methodology/approach

Building on a perspective on leadership as a cultural phenomenon emerging in processes in which societal, sectorial and professional discursive resources are invoked, this study adds to earlier studies on how notions of leadership are involved in the transformation of higher education organisations. To this end, the method combines a traditional qualitative study of change initiatives over a long period of time with participative observation. Focusing on two vignettes, the analysis centres on how several discursive resources are drawn upon in daily interaction.

Findings

The emergence of hybrid leadership cultures in which several discursive resources are drawn upon in daily interaction is illustrated. This paper emphasises how hybrid cultures develop through confirmation, re-formulation and rejection of discursive influences.

Research limitations/implications

An extended empirical material would enable further understanding of what cultural constructions of leadership that become confirmed, re-formulated or rejected. International comparisons would also enrich the analysis.

Practical implications

This paper may influence leadership, leadership development and change initiatives in higher education organisation.

Social implications

Higher education organisations are crucial for societal development and this paper contributes to better understanding how they are changing.

Originality/value

The perspective proposed builds on recent developments in leadership studies and expands the means for focusing on social processes rather than individuals.

Details

International Journal of Public Leadership, vol. 11 no. 3/4
Type: Research Article
ISSN: 2056-4929

Keywords

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