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The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and define the factors that shape the city identity; to define the strategies of hybridization process that can be used to re-locate (re-define) the city identity; to examine the most effective factors that shape the identity of Amman city from various perspectives, to examine the relationships/interrelationships between all the factors that shape any city identity from the designers’ perspective, finally, to apply the strategies of hybridization process to re-locate (re-define) Amman’s city identity.

This research used two research methods to collect data as follows: literature review, content analysis and face-face questionnaire. Descriptive statistics were used to examine the most effective factors that shape the Amman’s identity from different perspectives. The Pearson product-moment correlation coefficient (Pearson r) was computed to assess the relationships between all factors that shape the identity of any city from the perspective of Jordanian designers and experts.

This research concluded that the factors that shape the city identity are cultural factors (socio-cultural, historical, economical and globalization factors), environmental factors (geographic, climate and building materials factors) and urban and architectural factors (spatial design organization, architectural style, open spaces and parks, urban structure factors). Additionally, the six urban development factors that responsible for the hybridization process in a city are new architectural typology and new special configuration, urban edges and hybrid textures, public hybridization open spaces, roads highway-scapes, urban redevelopment through super sites by star architects and downtown urban developments. This research found that there are different perspectives about the definition and factors that shape the identity of Amman’s city because of differences in cultures, experiences, knowledge, education level and personal preferences. The city identity is not a constant concept. It is changed according to time, place, people, culture, global trends, economic status and experience. Moreover, the correlation results revealed that the relationships/interrelationships between all the factors that shape the identity of any city have strong/very strong positive linear associations and significant relationships (r > 0.89).

Greater Amman Municipality (GAM) should provide a vision to redefine the identity of Amman city and control over the development pressure, built form and image of the city. This vision should be based on research, analysis and adoption of the most effective road map. GAM and all stakeholders should establish and enforce using specific architectural styles, urban design guidelines, building codes, policy tools and land use regulations to re-define the city identity. GAM should review, assess, approve and supervise all development projects through all design and construction phases especially in sensitive areas. GAM should focus on building capacity, empower its architects and planners, and re-organize (re-structure) their units and administrations especially planning and licensing departments to improve the city image and guide development. This research recommended that architects should design new, diverse and innovative architectural concepts, typologies and spatial configurations. Rapid development and new edges should be planned, designed and managed from the parts to the whole. The heterogeneous landscape and everyday activities will improve the vitality of urban and open public spaces and form of public culture. Architects and star architects ought not to make a clear and sharp separation between old and new development, architectural styles and typologies. Architects and urban designers ought to design hybrid physical urban environments, urban morphology, urban multi-functional activities, mix-use buildings, open spaces for social life, street patterns and furniture, squares, architectural style and typologies, spatial connectivity, green spaces and landscape entities. The designers and planners should consider how to create a city for living, working and recreation.

This research defined the identity, city identity, architectural identity and the factors that may shape the city identities. This research proposed and used the hybridization process as a tool to re-locate (re-define) the identity of Amman city and any city to be more obvious. Additionally, this research examined the relationships/interrelationships between the factors that shape the city identity.

This study aims to present a method for conceptual design and simulation of hybrid propellant motors.

The design methodology is based on previous studies and thermo-physical governor relations, and also a computational code that was derived to simulate the performance of designed system.

Conceptual design algorithm for space hybrid propellant systems and method of performance simulation are findings of this study.

Results of this study are applicable for design process of space systems with hybrid propulsion. Also, simulation results can help the users to improve the performance weaknesses.

This study shows the implementation of present algorithm for a specified space mission and also study on variation of performance parameters.

The purpose of this paper is to explore the brand selfie phenomenon on two different levels. On the level of consumer brand experiences, the focus is on how brand selfie practices add new features to brand experiences and consumer–brand relationships. On the level of marketplace brand image, the authors explore how consumers contribute to marketplace conversations by posting brand selfies in social media and how this practice shapes and changes brand image.

The researchers conducted an extensive search on different social media platforms to collect various types of brand selfies. The authors approach brand selfies as rich visual texts and their analysis comprises four key steps: descriptive analysis, response analysis, formal analysis and polytextual thematic analysis.

On the level of consumer brand experiences, the findings illuminate how different types of brand selfies extend the brand experience in space and time and transfer it into the hybrid space of the consumer-defined social networks. On the level of marketplace brand image, it is illustrated how brand selfies contribute to the process of co-creating brand meaning in the social media.

The study proposes a typology of brand selfie assemblages showing how consumers contribute to the visual production and consumption of brand meanings. The brand selfie is a unique material and expressive reality enabling us to theorise new perspectives on how consumers consume brands and how aggregates of brand selfie production and dissemination affect marketplace dynamics.

In this chapter, the authors study work from home (WFH) and work from office (WFO) formats using institutional logic. Four start-ups in India have been studied using qualitative interview data reflecting their transition to WFH during the COVID-19 crisis and subsequent nationwide lockdown. Institutional logics is the framework drawn upon to enhance our understanding of the phenomenon. While conceptualising institutional logics in the context of WFH and WFO, the authors discuss the implications of WFH for both entrepreneurs and entrepreneurship. Finally, it is proposed that hybrid workspaces may be the way for the future.

The identities of Muslim women tend to be essentialized into binaries of what she is and what she ought to be (Golnaraghi & Dye, 2016). For far too long Muslim women’s voices in North America have been marginalized by hegemonic Orientalist (Said, 1978) and traditionalist (Clarke, 2003) Islamic discourses. When it comes to issues of agency, empowerment, and self-expression, it is either imposed by Western ideals or regulated by traditionalist politics of Islam (Zine, 2006). As such, Muslim women activists must engage and negotiate within the dual and narrow oppressions of Orientalist and traditionalist Islamic representations of her (Khan, 1998; Zine, 2006). Given the scarcity of space provided in print media (Golnaraghi & Dye, 2016; Golnaraghi & Mills, 2013) for Muslim women to construct, appropriate, and remake their own identities, some have turned to social media to challenge these dichotomies through activism and resistance. Such a space is necessary in order to recover, resurface, and reauthorize the hybrid voices, experiences, and identities of the Muslim woman on their own terms in order to challenge hegemonic discourse. Highlighting the nuances of feminist activism, particularly that of Muslim postcolonial feminists that can make a difference to Critical Management Studies (CMS) as a community concerned with social justice and challenging marginalization and oppression. The “Somewhere in America #Mipsterz” (Muslim hipsters) video launched in 2013, the site for our critical discourse analysis, is one case where this resistance can be seen, showcasing fashionable veiled Muslim women artistically expressing themselves to the beats of Jay Z.

This paper applies Bhabha’s concept of the third space to frame an understanding of Prem Sikka’s use of digital media to bridge the academic–activist binary. In doing this, the paper makes two contributions. First, it conceptualises Sikka’s engagement, and second, through the lens of the third space, it analyses it to establish whether, in the era of the neoliberal corporatised university, public intervention has the potential to generate new perspectives and new knowledge.

Sikka’s articles and blogs for the period 20 February 2002 to 15 April 2020 were analysed using Leximancer, a textual analysis software programme that displays the output visually. A discriminant analysis was used to identify where each year of the study is situated in the overall semantic analysis. Netnography, the examination of archived published texts, was then used to analyse the responses by members of the public, academics, accountants and auditors, tax experts, policy makers and regulators to Sikka’s digital media engagement.

As a third space practitioner, Sikka has overcome some of the shortcomings associated with academic research to challenge the activities of professional accounting firms, regulatory bodies and multinational corporations. Through extending the boundaries of accounting and accountability, he has facilitated new radical alliances aiming to create a just and equitable society. The paper also finds that by opening up a third space of engagement, academic activists’ work can play an essential part in social transformation and emancipatory change framed in terms of social justice and equity.

This is one of the few papers to provide an in-depth examination of the activities of an accounting activist over twenty years.

The purpose of this paper is to address participants’ humorous provocations as a part of informal interactions between participants and researcher that can be treated just like the research data. By means of autoethnographic analysis, the author explores the expectations of the researcher and participants that humour research entails and discusses how different expectations are revealed in participants’ provocations.

This paper uses an autoethnographic approach to discuss the informal interactions between participants and the researcher gathered during research into staffroom humour. The informal interactions in general and humour specifically were recorded, analysed, coded, interpreted and theorised just like the data on humour between participants. The theoretical framework used in the study combines Goffman’s (1959) version of symbolic interactionism and Solomon et al. (2006) idea of hybrid spaces.

The study shows the need for reconsideration of expectations entangled in humour research and proposes to be prepared for unexpected. Expecting unexpected can help stay open minded in the field and in interactions with participants and apply healthy distance towards own research and own expectations. The study shows that whenever certain behaviour was expected and different behaviour was delivered, there was a chance for certain behaviour being interpreted as provocations. Participants’ provocations can result from their own expectations about the research or what they think is expected from them by the researcher and thus they remain subject to different interpretations.

Further research could investigate and discuss the role of humour in participant-researcher interactions in different research contexts and across different methodologies. Combining and analysing experiences of use of humour from both participants and researchers could allow for creating the guidelines in the use of humour in different research situations. Ethical challenges posed by informal interactions between researcher and participants could be explored further and suggestions as to how to protect the researcher, research and participants in such interactions could be developed.

This paper aims to be a starting point for a discussion about the understudied relationship between expectations humour research is entangled with and participants’ provocations. The study shows innovative approach to informal interactions between participants’ and researcher which are treated as research data and are theorised using original combination of symbolic interactionism and hybrid spaces. The study contributes to the qualitative research methodology by discussing the ethics of both using humour with participants and recording and analysing informal humorous interactions between participants and the researcher.

This study explores the characteristics of a particular vernacular architecture, which is known as terraced housing. Terraced housing can be found in many different mountainous parts of the world such as the mountainous regions of Bahrain, Afghanistan, Pakistan, Greece, Italy and Japan, which have different environmental and cultural characteristics, and which were built in response to human needs according to the particular topographical conditions. Amongst the examples mentioned, Iranian terraced housing remains distinctive with its local richness and variation, constructed and designed according to the topography of the region. Accordingly the general overview of Iranian vernacular architecture and form is examined by focusing on the environmental factors of two specific Iranian villages.

The identification of these villages is evaluated according to the topography, climate, urban pattern and spatial organization of Iranian terraced settlements. As a consequence, the analysis of case studies and data processing will enable decision makers, planners, architects and designers to become more aware of the existing architectural building tradition. The contemporary housing design problems can be solved by employing an appropriate method of design and building construction with reference to the present vernacular housing stock.