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The purpose of this paper is to examine the role of local origin of food in the Hungarian population's decisions regarding food purchase and to identify under which conditions consumers consider food to be a local product.

The study was based on a representative quantitative consumer survey (n = 1,000). Cluster analysis was used to define different consumer groups.

In general, consumers perceive that local products have positive characteristics that distinguish them from not locally sourced foodstuffs. The results prove that the accessibility of local food products differs to a great extent in towns and regions. In towns with local markets, the ratio of recognition and acceptance of local products is higher. Based on the attitudes and behaviour of respondents towards local products, five clusters were separated and described.

Although the sample's representativeness of three demographic factors was ensured, some general limitations resulted from the sampling methodology.

Based on the study findings, the authors encourage farmers' market operators to actively study the purchasing habits, attitudes and expectations of the consumer groups described in the study and to exchange information to promote the development of an economically successful local food supply system.

This empirical representative study is suitable to describe the knowledge, attitudes and behaviour of Hungarian consumers related to local food products. Consumer perception about local food varies internationally; therefore, national level studies are important to understand the viability of short food supply chains.

The research aims at scrutinising food safety as a global concept and problem that has numerous cross-cultural aspects reflecting the diversity of consumption patterns and the culturally differing role of the consumer as well as mirroring the heterogeneity of socio-economic environment.

In this paper, the role of consumer in food safety-related academic literature is investigated in seven languages (countries) including American English, French, German, Hungarian, Italian, Mandarin Chinese and Russian from a multidisciplinary, cross-cultural perspective.

With the aid of seven linguistic corpora built from the above mentioned languages, the research reveals noteworthy differences in the consumer-focused approach.

The study could have benefited from the inclusion of further languages (i.e. Portuguese, Spanish, Hindi etc.), the authors' lack of reliable language skills outside of the covered domain had to be taken into account. Further to that, the analysis conducted is based on a static observation, while food safety-related consumer science is developing quickly. Therefore, a dynamic analysis of consumer roles would most certainly yield in further salient outcome.

Food safety can be regarded in many ways–this is reflected in different national legislations, dissimilar country-level risk communication patterns as well as different perception of basic notions of food safety. It has not yet been extensively analysed, however, how different languages use the notion of food safety or consumer, which activities and which characteristics are most connected to these notions, and how food safety-related topics and the focus of scientific discourse in different languages differ from each other.

Practical implications of the research results also include preparatory activities for food safety risk communication campaigns. In this field, the cultural aspects of food safety are as important as scientific risk assessment. The tools presented in this paper help a quick and comprehensive analysis of linguistic corpora, which could be used either in academic or general literature resources, even press releases. The results also call attention to the culture-driven perspectives of food safety; these new insights can be applied by researchers to review food safety literature more exhaustively considering the cultural context. Future elaboration of the topic (e.g. by introducing a time factor that would enable a dynamic analysis) can further enhance the utility value of similar studies.

The novelty of the article lies in the unique application of corpus linguistic methods with the aim of investigating the area, the trends and phenomena of food safety-related science. This study combines the achievements of food safety-related consumer science with corpus linguistic methods.

The purpose of this paper is to examine the applicability of the original 36-item Food Choice Questionnaire (FCQ) model developed by Steptoe et al. (1995) in Hungary.

The national representative questionnaire involved 1,050 individuals in Hungary in 2015. Several multivariable statistical techniques were applied for the analysis of the data: confirmatory factor analysis, principal component analysis, and cluster and Log-linear analysis.

The results indicate that the original nine-factor model is only partially applicable to Hungary. This study successfully managed to distinguish the following factors: health and natural content, mood, preparation convenience, price and purchase convenience, sensory appeal, familiarity, and ethical concern. The FCQ scales proved to be suitable for the description of clusters based on specific food choices and demographic characteristics. By using the factors, the following five clusters were identified: modern food enthusiast, tradition-oriented, optimizer, easy-choice and un-concerned, all of which could be addressed by public health policy with individually tailored messages.

The Hungarian testing process of the FCQ model contributes to an examination of its usability and provides the possibility of fitting the model to different cultures.

The aim of the research was to analyse the image of Vojvodina's cuisine and tourist satisfaction with food experience as part of a rural tourism offer in Vojvodina province (Serbia). This chapter is based on research carried out among 891 foreign tourists who visited villages in Vojvodina. The obtained results were examined via exploratory factor analysis, confirmatory factor analysis, multiple regression analysis (stepwise method) and T-test. The obtained results indicated that factors like food uniqueness and cultural heritage, food quality and price, nutrition and health benefits of food and affective image of food influence the image of local cuisine. The results showed that local cuisine (food) can serve as a tool for building destination's brand identity. The study pointed out the role and significance of the image of local cuisine on rural tourist attractions but also on tourist satisfaction with food experience. Also, the contribution of the research is reflected in three aspects: theoretical implication, methodological and practical contribution.

The purpose of this paper is to present the experience, successful management and the succession of generations in a Hungarian corporation in the food industry through the “Best Practice” model.

The chosen methodology for this paper is “The best practice model” prepared by The Solutionist Group. The model presents the characteristics of family businesses and illustrates how the process of sustainable enterprise differs in different fields concerning family and non-family businesses. In applying this model, the experience, successful management and the succession of generations will be presented in the case of a large Hungarian enterprise which has a determining role in the Hungarian food industry. The results are based on the question framework of the expert interviews.

The history of family-owned firms shows that in order to maintain appropriate business succession activity the family management has to plan in advance. Passing the baton to the next generation successfully is a complex and long-term family management role and it has strategic importance. To ensure business continuity, the successor has to take over the business and operate it well. That is why the sharing of knowledge, the innovation performance and the best practice are important parts of family company’s culture, and they consequently play an important part in the pass the baton project within family-owned firms.

This paper expands the knowledge about the succession of family businesses.

The purpose of this paper is to determine and quantify the most dominant types of food waste in Hungarian households and to analyse the effect of demographic background and income as influencing factors.

Data related to solid and liquid food waste were recorded from 100 households for one week. The study primarily focussed on avoidable food waste, however, unavoidable and potentially avoidable food waste were also measured. Appropriate tools and manual were provided to the households to ensure data consistency.

Estimated quantity of total food waste (including liquid waste) per capita is 68.04 kg/year. In all, 48.70 per cent of total food waste would have been avoidable (equals to 33.14 kg/capita/year). Most frequently wasted food categories were meals and bakery products. In case of some demographic categories, different wastage levels were observed. It was also confirmed that income has effect on food waste production that varies by foodstuff categories: bakery product waste was mainly dominant for middle income consumers and fresh fruits were typically wasted by more affluent households. Apart from that, higher income resulted in higher food waste production in general.

This primary data set about avoidable food waste in Hungary contributes with relevant information to the refining of international estimates. Having specific data on food wastage and the most affected target groups, as well as information on the impact of the income can be applied in planning awareness raising campaigns.

The research is based on measurement of food waste categories in households resulting in detailed data sets. This study is one of the first investigations based on primary data collection from the eastern part of Central Europe and the very first related to Hungary. The study draws attention also to the influence that household income exerts on the issue of food waste.

The chapter focuses on rural-urban food links in the context of governance. We seek to understand a rural-urban innovator mechanism is emerging through the food system and the renewed question of proximity and relative autonomy in the alimentary supply of this type of space and local society. We present case studies from Paris and Budapest metropolitan rural areas exploring institutional and private actors of governance, their power networks, food and related cultural components of rural-urban relations, the function of food links and the way in which they are governed. We have found several differences in governance methods between the Paris and Budapest metropolitan ruralities. The areas surrounding Paris are characterised by multi-level governance methods. However, an isolated form of rural governance of the rural-urban local food link can be identified in Budapest’s rural areas. Understanding the complex and dynamic interaction of food links and related activities within metropolitan areas offers the possibility of a far greater understanding of the complex and multiple links between sustainability, renewal of social interaction and cohesion.

This study aims to uncover apple preference and consumption in Indonesia, to disclose the risk of non-halal contamination of apples and the importance of maintaining the halal integrity of apples along the supply chain and to uncover the impacts of food miles of apples along supply chain segmentation.

This study adopted mixed research methods under a fully mixed sequential dominant status design (QUAN → qual). Data were collected through a survey in some Indonesian provinces (N = 396 respondents). Samples were collected randomly from individual consumers. The qualitative data were collected through interviews with 15 apple traders in Indonesia. Data were analysed using crosstab, chi-square and descriptive analysis.

First, Muslim consumers believe in the risk of chemical treatment of apples because it can affect the halal status of apples. Second, Indonesian consumers consider the importance of halal certification of chemical-treated apples and the additives for apple treatments. Third, the insignificance of domestic apple preference contributes to longer food miles at the first- and middle-mile stages (preference for imported apples). Fourth, apple consumption and shopping distance contribute to the longer food miles problem at the last-mile stage. Fifth, longer food miles have negative impacts, such as emissions and pollution, food loss and waste, food insecurity, financial loss, slow development of the local economy and food unsafety.

This research has implications for the governments, farmers, consumers (society) and business sectors.

This study proposes a framework of food miles under a halal supply chain (halal food miles) to reduce the risk of food miles and improve halal integrity. The findings from this research have theoretical implications for the development of the food mile theory, halal food supply chain and green supply chain.

To examine shopping motives and behaviour in shopping centres in Hungary, which has seen rapid and recent development in its retail structure. To explore whether the level of hedonic shopping value derived by consumers is less pronounced than in more developed market economies, and to develop a taxonomy of patterns of shopping behaviour which may establish a baseline for future research in the country.

The data were collected through a mall intercept survey of 355 shoppers at seven large shopping centres in five major cities in Hungary.

Hungarian consumers tend to approach shopping as work, despite the rapid development of the retail industry in the country. Four shoppers' segments are identified using cluster analysis: relaxed utilitarians, strict utilitarians, committed shoppers and browsers.

Given the emphasis of Hungarian consumers on product‐related shopping motives and that they make most of their purchase decisions prior to their mall visit, marketing campaigns should be focused on providing information about retailers' offers beforehand. Social and recreational appeals for attracting consumers to the mall may not work well.

The study contributes to the growing body of cross national research on shopping behaviour by shedding light on the shopping motives and experiences of Hungarian consumers. The consumer segments uncovered are of value to both local and international retailers.

In this chapter, six cases are presented, four from Poland and two from Hungary. The Polish cases are Partec Rockwool, PLM, Bulten Tools, and Vattenfall, while Svedala and Getinge belong to Hungary.

The cases have been described in different phases following the conceptual framework, developed in chapter six. All cases we present in three phases except Svedala where there are two phases. In the later case, neither the alliance nor the partners could be traced. Among the cases, level of performance varied. Getinge is the only case where the partners continued with the same alliance and the ownership structure remained unchanged. In Partec, the foreign partner acquired the local shares to establish a wholly owned subsidiary, and in Bulten Tool, the foreign partner became the major owner to have control over the company. Partec Rockwool and Vattenfall had been sold to other companies after amicable settlement between the partners.