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1 – 10 of over 13000Caiwei Ma, Po-Ju Chen, Lianping Ren, Alei Fan and Viput Ongsakul
This study aims to investigate Generation Z’s perception of and experience with restaurant service robots.
Abstract
Purpose
This study aims to investigate Generation Z’s perception of and experience with restaurant service robots.
Design/methodology/approach
Established on the servicescape theoretical framework and following Zaltman Metaphoric Elicitation Technique, 34 in-depth interviews were conducted with Generation Z consumers.
Findings
The results showed that Generation Z consumers had a generally positive attitude toward the usage of service robots in restaurants. Research participants also indicated aspects that can be improved: the service robot’s appearance design and functionality, and the human service facilitating the robotic service process.
Research limitations/implications
This paper provides a holistic understanding of the Generation Z’s mind maps about robot service restaurants presenting practical suggestions for restaurants.
Practical implications
This research offers an in-depth understanding of how the young consumption power perceives and expects the innovative service robots employed in restaurants. The research findings provide industry practitioners with timely guidelines to improve the usage of robotic services in restaurants to satisfy the emerging consumer group of Generation Z.
Originality/value
The current research contributes to the servicescape literature by extending this long-standing theory to the emerging robotic service contexts for updating discoveries. Particularly, the study focuses on the young consumers of Generation Z, shedding lights on the generational cohort research.
研究目的
本研究调查了 Z 世代对餐厅服务机器人的看法和体验。
研究设计/方法/体验
建立在服务场景理论框架之上, 并遵循 Zaltman 隐喻启发技术, 对 Z 世代消费者进行了 34 次深入访谈。
研究发现
结果表明, Z 世代消费者对在餐厅使用服务机器人持普遍积极态度。 研究参与者还指出了可以改进的方面:服务机器人的外观设计和功能, 以及促进机器人服务过程的人工服务。
实际意义
这项研究深入了解了年轻的消费力量如何看待和期望在餐厅使用的创新服务机器人。 研究结果为行业从业者提供了及时的指导方针, 以改善机器人服务在餐厅的使用, 以满足 Z 世代的新兴消费群体。
研究原创性/价值
当前的研究通过将这一长期存在的理论扩展到新兴的机器人服务环境以更新发现, 从而为服务景观文献做出贡献。 特别是, 该研究侧重于 Z 世代的年轻消费者, 阐明了世代队列研究。
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Ying Qu and Eunsoo Baek
Advances in technology and the popularity of social media influencers have sparked a rise of “virtual influencers (VIs).” This study examines consumer attitudes toward VIs in…
Abstract
Purpose
Advances in technology and the popularity of social media influencers have sparked a rise of “virtual influencers (VIs).” This study examines consumer attitudes toward VIs in social networking services and explores factors that enhance or dampen these attitudes. In three experiments, it was explored how contextual factors (background and companion) interact with human (HIs) and VIs, influencing attitudes through trustworthiness.
Design/methodology/approach
Three experiments were conducted using an online panel (N = 894). All experiments were based on the comparison between HIs and VI with mediating role of trustworthiness. In Studies 2 and 3, moderated mediation analyses were conducted to test hypotheses.
Findings
The results revealed that human-like VI was less trusted than animi-like VI or HIs. However, the perceived trustworthiness toward VI was enhanced when the VI was in a virtual (vs. real) environment (Study 2) or accompanied by a virtual (vs. human) companion (Study 3), leading to positive attitudes.
Originality/value
This research not only enriches relevant literature (avatars and SMIs) but also provides actionable insight for practitioners who design and utilize VIs. This paper proposes novel and handy tactics to enhance consumers' trustworthiness in and attitudes toward VIs.
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Manoj Kumar Kamila and Sahil Singh Jasrotia
This study aims to analyse the ethical implications associated with the development of artificial intelligence (AI) technologies and to examine the potential ethical ramifications…
Abstract
Purpose
This study aims to analyse the ethical implications associated with the development of artificial intelligence (AI) technologies and to examine the potential ethical ramifications of AI technologies.
Design/methodology/approach
This study undertakes a thorough examination of existing academic literature pertaining to the ethical considerations surrounding AI. Additionally, it conducts in-depth interviews with individuals to explore the potential benefits and drawbacks of AI technology operating as autonomous ethical agents. A total of 20 semi-structured interviews were conducted, and the data were transcribed using grounded theory methodology.
Findings
The study asserts the importance of fostering an ethical environment in the progress of AI and suggests potential avenues for further investigation in the field of AI ethics. The study finds privacy and security, bias and fairness, trust and reliability, transparency and human–AI interactions as major ethical concerns.
Research limitations/implications
The implications of the study are far-reaching and span across various domains, including policy development, design of AI systems, establishment of trust, education and training, public awareness and further research. Notwithstanding the potential biases inherent in purposive sampling, the constantly evolving landscape of AI ethics and the challenge of extrapolating findings to all AI applications and contexts, limitations may still manifest.
Originality/value
The novelty of the study is attributed to its comprehensive methodology, which encompasses a wide range of stakeholder perspectives on the ethical implications of AI in the corporate sector. The ultimate goal is to promote the development of AI systems that exhibit responsibility, transparency and accountability.
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Alexandra Kirkby, Carsten Baumgarth and Jörg Henseler
This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial…
Abstract
Purpose
This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial intelligence (AI)-generated or human-written.
Design/methodology/approach
A 3 × 3 experimental design using Adidas marketing texts disclosed as either “AI” or “human”, or not disclosed was applied to data gathered online from 624 English-speaking students.
Findings
Text disclosed as AI-generated is not perceived as less authentic than that disclosed as human-written. No negative effect on brand voice authenticity and brand attitude results if an AI-source is disclosed.
Practical implications
Findings offer brand managers the potential for cost and time savings but emphasise the strong effect of AI technology on perceived brand authenticity and brand attitude.
Originality/value
Results show that brands can afford to be transparent in disclosing the use of AI to support brand voice as communicated in product description or specification or in chatbot text.
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Gayle Kerr, Michael Valos, Sandra Luxton and Rebecca Allen
Despite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive…
Abstract
Purpose
Despite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive advantage. However, the rapid evolution of marketing technologies such as big data, marketing analytics, artificial intelligence and personalised consumer interactions offer potential for an integrated marketing communication technological capability that aligns and integrates an organisation. Programmatic advertising is one such integrated marketing communication (IMC) technology capability, applying and learning from customer information and behaviours to align and integrate organisational activity. The literature on programmatic is embryonic and a conceptual framework that links its potential to organisational effectiveness is timely. This paper aims to develop a framework showing the potential for programmatic advertising as an IMC technology capability to enhance organisational integration and performance.
Design/methodology/approach
An exploratory methodology gained insight from 15 depth interviews with senior marketing executives from both organisations and external advertising agencies.
Findings
Four elements of a programmatic integrated organisation were identified and aligned with seven marketing activity levers to deliver firm performance measures.
Research limitations/implications
This research contributes to theory, affirming IMC as a capability and positioning programmatic as a means of organisational integration.
Practical implications
The model also offers guidance for practitioners looking to integrate programmatic into their organisation.
Originality/value
To the best of the authors’ knowledge, this is the first paper to look at programmatic from an IMC perspective and as a means of organisational integration. It is also the first to apply Moorman and Day’s (2016) model to explore organisational integration and programmatic, developing a new model, specifically contextualised for programmatic advertising.
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The purpose of this paper is to understand how users behave and evaluate how systems with users are essential for interactive information retrieval (IIR) research. User study…
Abstract
Purpose
The purpose of this paper is to understand how users behave and evaluate how systems with users are essential for interactive information retrieval (IIR) research. User study methodology serves as a primary approach to answering IIR research questions. In addition to designing user study procedures, understanding the limitations of varying study designs and discussing solutions to the limitations is also critical for improving the methods and advancing the knowledge in IIR.
Design/methodology/approach
Given this unresolved gap, we apply the faceted framework developed by Liu and Shah (2019) in systematically reviewing 131 IIR user studies recently published (2016–2021) on multiple IR and information science venues.
Findings
Our study achieve three goals: (1) extracting and synthesizing the reported limitations on multiple aspects of user study (e.g. recruitment, tasks, study procedures, system interfaces, data analysis methods) under associated facets; (2) summarizing the reported solutions to the limitations; (3) clarifying the connections between types of limitations and types of solutions.
Practical implications
The bibliography of user studies can be used by students and junior researchers who are new to user-centered IR studies as references for study design. Our results can facilitate the reflection and improvement on IR research methodology and serve as a checklist for evaluating customized IIR user studies in varying problem spaces.
Originality/value
To our knowledge, this work is the first study that systematically reviews the study limitations and solutions reported by IIR researchers in articles and empirically examines their connections to different study components.
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Nkholedzeni Sidney Netshakhuma
This paper aims to explore the role played by the National Archives of South Africa in human rights promotion and protection. The study examined the challenges that archivists…
Abstract
Purpose
This paper aims to explore the role played by the National Archives of South Africa in human rights promotion and protection. The study examined the challenges that archivists encounter when undertaking archival functions, such as acquisition, appraisal and access provision, that contribute to forming documentary archives crucial for human rights promotion and protection.
Design/methodology/approach
A review of literature dealing with acquisition, appraisal and access was used in this research. It was supplemented with interviews.
Findings
This paper provides recommendations of benefits in the field of archives management with a focus on the areas of acquisition, appraisal and access. The transformational discourse in the jurisdiction of archives management challenges archival institutions to be active players in selecting historical and cultural archives’ significance that is significant in human rights protections. However, despite judicial requirements that recommend the importance of archives, there is evidence that archival functions such as appraisal, acquisition and access are not being fully used, resulting in national archives institutions that are subject to irregularities that contribute to an unbalanced archives collection.
Research limitations/implications
The paper was limited only to the National Archives of South Africa.
Practical implications
The paper makes practical implications concerning the acquisition, appraisal and providing access to human rights records.
Social implications
Sufficient funding resource allocation ought to be provided to advance human rights promotion.
Originality/value
This paper offers informed recommendations to address the challenges of acquisition, appraisal and access provision of archive materials. The availability of archives materials reinforces the community by aiding to protect legal rights and prevent human rights violations. It was, thus, necessary to establish whether the National Archives of South Africa is actively building the archives collections that are important for human rights promotion and protection.
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Jennifer C. Gibbs, Emily R. Strohacker and Jennifer L. Schally
Research on human trafficking largely focuses on large, urban areas, yet it is a problem in small, rural areas. Police in these areas must have the training to identify human…
Abstract
Purpose
Research on human trafficking largely focuses on large, urban areas, yet it is a problem in small, rural areas. Police in these areas must have the training to identify human trafficking and resources to combat the issue – both of which may be lacking in small, rural areas. The purpose of this project is to explore police chiefs' perspectives on human trafficking in small, rural areas.
Design/methodology/approach
A mixed-methods approach was used to assess Pennsylvania police chiefs' understanding of human trafficking and their perspective of the extent of the problem in their area. First, 349 police chiefs completed an online survey during the summer of 2020. Follow-up in-depth interviews were conducted with 52 police chiefs.
Findings
Most chiefs believed human trafficking is a problem in Pennsylvania (81%) or in their local area (12%). Logistic regression analysis indicated chief experience, department budget and the number of employees affect small and rural police chief perceptions of human trafficking. Qualitative analyses identified three themes of police chief perceptions of human trafficking: conflation with prostitution, definitional debates and competing beliefs about prevalence. Training on identifying human trafficking would benefit small and rural police departments. Chiefs recommended outside assistance investigating human trafficking cases and other state-level resources would be helpful.
Originality/value
Scant research exists on small and rural police departments in the United States, especially in regards to human trafficking. This study contributes to the literature by addressing this gap with a mixed-methods approach.
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This study examines the antecedents and dynamics of authoritarian leadership and extends the effects of managers' sleep quality to employee behavior.
Abstract
Purpose
This study examines the antecedents and dynamics of authoritarian leadership and extends the effects of managers' sleep quality to employee behavior.
Design/methodology/approach
On the basis of self-regulation theory, 513 unit day samples were analyzed using cross-level path analysis and a Monte Carlo simulation test.
Findings
Managers' sleep quality is positively related to authoritarian leadership and positive emotions play a mediating role. Authoritarian leadership is positively related to employees' counterproductive behavior. Managers' sleep quality affects employees' counterproductive behavior through managers' positive emotions and authoritarian leadership.
Practical implications
Individuals should learn to reduce stress and maintain a positive mood. Organizations should reduce employees' overtime work and work stress and find other ways to improve employees' sleep quality.
Originality/value
First, we considered authoritarian leadership to be dynamic and studied it on a daily basis. Second, we studied the antecedents of authoritarian leadership from the perspective of leaders' states (sleep quality and emotions). Third, we discussed the effect of managers' sleep quality on employee behavior.
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Ali Raza, Muhammad Ishtiaq Ishaq, Dima R. Jamali, Haleema Zia and Narjes Haj-Salem
This study aims to assess the direct impact of workplace hazing and the indirect impact via moral disengagement on organizational deviance behavior and negative word-of-mouth…
Abstract
Purpose
This study aims to assess the direct impact of workplace hazing and the indirect impact via moral disengagement on organizational deviance behavior and negative word-of-mouth (WOM) communication in the hospitality industry of Pakistan. This research also addresses the significance of psychological (resilience) and social factors (friendship prevalence) as moderators of the relationship between workplace hazing and moral disengagement.
Design/methodology/approach
Using a multirespondent strategy, the data was collected from 319 newcomers employed in the Pakistani hospitality industry and analyzed using structural equation modeling.
Findings
The results reveal that workplace hazing increases moral disengagement, organizational deviance and negative WOM communication. Moreover, various psychological factors can significantly decrease and mediate the negative influence of workplace hazing on moral disengagement.
Practical implications
The managers should explicitly and formally handle the workplace hazing issues like harassment and bullying to build a positive working environment for newcomers.
Originality/value
This study addresses a gap in determining the significance of workplace hazing and its impact on moral disengagement, organizational deviance and negative WOM communication. Also, this study contributes to the literature by examining either social or psychological factors that play an important role in dampening the negative impact of workplace hazing.
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