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1 – 10 of 35Suniti Hewett, Karen Becker and Adelle Bish
The purpose of this paper is to study the use of blended learning in the workplace and questions whether interpersonal interaction facilitates learner engagement (specifically…
Abstract
Purpose
The purpose of this paper is to study the use of blended learning in the workplace and questions whether interpersonal interaction facilitates learner engagement (specifically behavioral, cognitive and/or emotional engagement), and if so, the means by which this occurs.
Design/methodology/approach
A qualitative approach was taken to this exploratory study, a single-case study design was utilized, and data collection methods involved interviews with facilitators and past participants of a blended workplace learning (BWL) program.
Findings
Human interaction in the BWL program included learner–facilitator, learner–learner and learner–colleague interaction. Where human interaction was present, it was reported to be linked with more active behavioral engagement, higher cognitive engagement and stronger and more positive emotional engagement than where human interaction was absent.
Research limitations/implications
The single-case study design does not allow for generalizability of findings. Reliance on self-reported data through interviews without cross-validation from other forms of measurement is a further limitation of the study.
Practical implications
Effective blended learning programs for workplaces are those that provide opportunities for learners to engage through human interaction with facilitators, other learners and colleagues. The findings advance current knowledge of BWL, and have implications for human resource development professionals, and designers and facilitators of blended learning programs for workplaces.
Originality/value
The study contributes to existing literature on blended learning in the workplace and emphasizes the importance of ensuring that human interaction is still an element of blended learning to maximize the benefits to learners and organizations.
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Xiangyu Liu, Bowen Zheng and Hefu Liu
Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate…
Abstract
Purpose
Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.
Design/methodology/approach
The proposed theoretical model was empirically validated through a survey study of 556 employees in China.
Findings
The results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.
Originality/value
This study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.
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Dominique Braxton and Loraine Lau-Gesk
Frontline service providers are a key touchpoint in a customer’s overall experience with a brand. Though they are recognized as important contributors to brand experiences…
Abstract
Purpose
Frontline service providers are a key touchpoint in a customer’s overall experience with a brand. Though they are recognized as important contributors to brand experiences, service providers have received relatively little attention in both experienced marketing and branding research. This paper aims to illuminate the importance of understanding factors that contribute to the role services providers play within the environmental context of the customer’s brand journey.
Design/methodology/approach
This study uses two experimental studies to show that greater customer happiness and customer loyalty could be achieved through collective brand personification whereby the frontline service provider’s identity and core values align with those of the brand persona and store environment.
Findings
Specifically, findings reveal that customer happiness increases because of feelings of belongingness and greater brand authenticity when the service provider aligns with the retailer’s brand persona and store environment.
Research limitations/implications
While this study gets us closer to understanding how managers can leverage human capital in the retail service environment, there are opportunities to further explore issues such as the impact of collective brand personification on the employee.
Practical implications
Given the strong desire companies have to bolster customer happiness to increase brand loyalty, the findings bolster the importance of understanding the influential factors associated with frontline service providers. Their role in creating optimal customer experiences should not be underestimated.
Social implications
As an important cautionary note, firms should take care when creating the appearance and personality-based occupational qualifications by considering social norms and the impact on societal well-being (e.g. self-consciousness and exclusion can lead to serious illnesses and including depression). Study shows that people have an inherent need to feel accepted and belong to social groups that help to construct and affirm their self-concept, and appreciate opportunities that empower them to seize control against exclusion. Therefore, appearance and personality-based occupational qualifications should be strategically aligned with the image and goals of the firm, and not subject to management bias from an unconscious reaction to an applicant’s physical and interpersonal presentation.
Originality/value
The present study builds on both customer experience and branding literature by examining the relationship between customer happiness and collective brand personification – where the frontline service provider’s identity and core values align with those of the brand. Two experiments test the hypotheses that customer happiness increases because of feelings of belongingness with the brand and the consumer’s perception of the brand’s authenticity when the customer service provider aligns with the brand’s identity and core values.
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Terry Edwards and Siriluck Kedseemake
Proposes World Thai Expert Link (WorldTEL), to exploit new Information and Communication Technologies (ICTs), or telematics, as a main means of creating social groups and thus…
Abstract
Proposes World Thai Expert Link (WorldTEL), to exploit new Information and Communication Technologies (ICTs), or telematics, as a main means of creating social groups and thus task‐oriented workgroups in terms of motivational advantage and in a context of the psychology of interpersonal relations in a new geography of virtual space. Introduces the concept of “diaspora” communications in terms of the widespread distribution of special interest groups (e.g. experts, managers), highlighting related corporate communication issues, while concentrating on the Thai Expert diaspora. Touches on the critical philosophical issues and introduces a new relativity of space arising from the idea that, already, ICTs can enable spaces to move and people stay.
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Explores the segmentation by service marketers of the consumermarket on the basis of service quality expectations. Measures consumerexpectations and various quality dimensions for…
Abstract
Explores the segmentation by service marketers of the consumer market on the basis of service quality expectations. Measures consumer expectations and various quality dimensions for three commonly purchased professional and three non‐professional services. Evaluates the effect of various consumers′ demographic characteristics on service quality expectations. Concludes with a discussion of research and managerial implications.
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Jamil Razmak, Joseph William Pitzel, Charles Belanger and Wejdan Farhan
Determining the skills required for salespersons to maximize their effectiveness was the main driver for conducting the present study. In order to identify those necessary skills…
Abstract
Purpose
Determining the skills required for salespersons to maximize their effectiveness was the main driver for conducting the present study. In order to identify those necessary skills, this study aims to review various research techniques drawn from multiple disciplines and applied that knowledge to salespersons.
Design/methodology/approach
This study used a mixed-method methodology. This study began by conducting a literature review and then interviewed experienced salespersons with varied backgrounds to develop a comprehensive list of sales skills and themes and categorize them into competency categories. This study then conducted a quantitative analysis to determine the respective importance of the skills and themes by surveying a sample of internal stakeholders of a multinational company. Finally, this study calculated the reliability and validity of the themes.
Findings
A total of 206 relevant skills (later reduced to 110) and 28 themes were identified and grouped into three competency categories: conceptual, human/interpersonal and technical. Survey respondents rated the skills and themes higher than the “somewhat important” score of 3 out of 5, with the overall mean importance for skills being in the “important” range (score of 4.27 out of 5). All identified skills were believed to be important to a salesperson’s success.
Originality/value
This study’s expanded list of sales skills will improve employability, reduce turnover among employees and build better groundwork for fostering learning through work, resulting in better performance. These skills represent a 2020 updated list that could be used for future academic research and training and research in the business world.
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The purpose of this paper is to propose a novel method for evaluation of human-robot affection. The model is inspired by the scientific methods of human-human love evaluation…
Abstract
Purpose
The purpose of this paper is to propose a novel method for evaluation of human-robot affection. The model is inspired by the scientific methods of human-human love evaluation. This paper would benefit the researchers in the field of developing new technologies where emotional interaction is involved.
Design/methodology/approach
Among the two available options of Functional Magnetic Resonance Imaging (fMRI) and user study, the latter is adopted and the conventional method of Love Attitude Scale is transformed for human-robot interaction as Lovotics (love + robotics) Love Attitude Scale. A user study is conducted to evaluate the emotional effect of interaction with the robot.
Findings
The proposed method is employed in order to evaluate the performance of Lovotics robot. In total, 20 users experienced interaction with Lovotics robot and answered questionnaires which were designed based on the psychology of love, especially to measure love scales between the participants and the robot. Data from the user study are analyzed statistically to evaluate the overall performance of the designed robot.
Research limitations/implications
Various aspects including human to robot love styles, robot to human love styles, overall love values and gender study are investigated during the data analysis. The concept of human-robot affection is still in initial stage of development. Personal and social robots are increasing and much limitation from artificial intelligence, mechanical development and integration still exist.
Practical implications
This is a multidisciplinary research field utilizing fundamentals concepts from robotics, artificial intelligence, philosophy, psychology, biology, anthropology, neuroscience, social science, computer science and engineering.
Social implications
Considering the recent technical advancement in robotics which is brining robots closer to home, this paper aims to bridge the gap between human and robot affection measurement. The final goal is to introduce robots to the society which are useful and can be especially used to take care of those in need such as elderly.
Originality/value
This paper is one of the first kind to get inspired from scientific human love evaluation methods and apply that to human-robot application.
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Jalleh Sharafizad and Kerry Brown
The purpose of this paper is to examine the role of personal and inter-firm networks and the elements that contribute to the formation and management of these networks for…
Abstract
Purpose
The purpose of this paper is to examine the role of personal and inter-firm networks and the elements that contribute to the formation and management of these networks for regional small businesses.
Design/methodology/approach
Semi-structured interviews were conducted with 20 small business owners located in regional areas.
Findings
The findings highlight key characteristics of regional small business owners’ networks. Findings indicated that participants relied strongly on their personal networks for business purposes. This study shows that while personal networks adapted and changed into informal inter-firm networks, weak-tie relations within inter-firm networks were unlikely to develop into close personal networks. Novel findings also include a preference for “regional interactions” and included regular collaboration with local business competitors. Although the participants used social media to manage their business through personal networks, results confirmed there was a lack of awareness of the benefits of inter-firm networks with businesses outside the local region.
Originality/value
While it is acknowledged small business owners use personal and inter-firm connections to maintain and grow their business, there is a lack of research examining both of these networks in the same study. This research addresses this gap and presents five propositions as a useful direction for future research. This paper adds to the evolution of existing knowledge by expanding understanding of the formation of business networks and conditions of business trust relations within a regional context.
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David Solnet, Mahesh Subramony, Robert C. Ford, Maria Golubovskaya, Hee Jung (Annette) Kang and Murat Hancer
With the ever-increasing adoption of technology and automation radically changing the nature of service delivery, the purpose of this paper is to explore the role of human touch…
Abstract
Purpose
With the ever-increasing adoption of technology and automation radically changing the nature of service delivery, the purpose of this paper is to explore the role of human touch, introducing hospitable service as an enhancement for value creation in service organizations.
Design/methodology/approach
Drawing on management, social sciences and hospitality literatures, a four-configuration model is presented to illustrate dimensions which arise from the confluence of different degrees of relationship orientation – shared mental models held by the host organization (self- or other-oriented), and guests’ service preferences (transactional or relational).
Findings
A theoretically grounded model of configurations resulting from variations on three key dimensions is offered. These are: employee organization relationships – social exchange processes governing the interactions between employees and their employers; HRM systems – internally consistent combinations of HR practices; and tech-touch trade-off – prioritization of technology vs employees to deliver services.
Research limitations/implications
Embedding hospitable service as a construct to support the leveraging of human touch in service organizations opens up new research opportunities including avenues to further conceptualize the nature and dimensions of hospitable service. Future research that supports further understanding about the role of human touch and value creation in service organizations is proposed.
Practical implications
Through the value-enhancing capability of human in the service encounter, firms can be enabled to accurately position themselves in one of the four relational configurations on offer and then identify opportunities for managers to leverage human touch to combat the diminishing role of the human touch in a technology-ubiquitous service context.
Originality/value
This is among the first papers to explore the influence of technology on the degree of human touch in the interface between hospitality employee and customer, and to develop a configuration model through which researchers and practitioners can operate during this declining era of human to human service interactions.
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