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This case highlights the green agriculture initiative of the Honliv High Tech Agricultural Development Co., Ltd. towards agriculture environmental protection and better life. In this process, the Honliv Company confronted many difficulties, such as addressing the green transformation concerns of the team, identifying the sustainable agriculture target, the project selection of red globe grape products, the planning of a demonstration vineyard and green marketing. Nevertheless, with the Red Globe Grape of the “Honliv brand” had won the certification of China’s “Grade A” green food mark, and its green marketing initiatives, such as the “picking and demonstration model” had won people’s identification. The company was awarded the honorary titles of “Red Globe grape planting demonstration base with the Chinese characteristics” and “pollution-free science and technology demonstration unit of Chinese fruits and vegetables.” By discussing the Honliv Company’s experience and difficulties during the sustainable agriculture transformation process, one can realize the importance of green agriculture initiatives for creating a better life for humans.

Tourism is Mexico's largest source of foreign exchange, only surpassed by remittances and foreign direct investment, and is one of the most wealth-generating economic activities in the country. However, measures to mitigate the Covid-19 pandemic – such as the suspension of flights and strict restrictions on people's mobility – have caused great economic damage to the tourism industry, and with it, to large regions in the country. This chapter aims to determine the national and regional impacts of Covid-19 on Mexican tourism and analyze potential recovery scenarios. To this end, the study looks at tourism performance in Mexico in 2020 and compares it to the experience of the H1N1 influenza epidemic of 2009. The methodology uses a spatial econometric model to simulate potential impacts and prospective recovery scenarios. Finally, recommendations for tourism policy consider new trends in tourism, namely the rise in tourism advertising through digital platforms, the surge in domestic, rural and environmental tourism, and the development of a more informed, demanding and selective consumer.

This article discusses how the COVID-19 pandemic affects the demand and preferences of tourists in Russia. Tourists are the important part of the tourism industry, the most affected by COVID-19, because they are not only limited in moving and free choice of vacation destinations but also experience the economic consequences of the pandemic. However, the industry has already adapted to the current realities of the pandemic period, and tourists largely accept closed borders, mandatory vaccination requirements and PCR tests as an integral part of a modern tourist trip.

In Russia, the tourism industry has received a significant development boost despite the expected crisis consequences. The efforts of the authorities to stimulate domestic tourism and the lack of alternatives for vacations contributed to the fact that in 2020–2021 the domestic tourist flow increased by several times.

Article is aimed at studying the changes in tourist motivation and preferences of Russian tourists made by ongoing COVID-19 pandemic. However, will Russians still want to travel across their country after the pandemic is over? And what is currently influencing their choice of vacation forms and destinations? The survey revealed changes in the tourists' choice of vacation destinations, preferences in forms of activity and duration of travel, decrease of interest in package tours and rise of individual trips as well as the stable degree of satisfaction with vacations in Russia.

To answer this question, we examined the results of public opinion survey, carried out by All-Russian Centre for the Public Opinion Study and Association of Russian Tour operators. To confirm these results, we conducted own tourist opinion survey and analysed reviews on popular travel platforms in Russia. Today the tourism industry is in uncertainty and it is impossible to predict its development and tourist motivation in long-term perspective. This makes the study promising for continuation in the long term.

At present, the whole hospitality and tourism sector is severely impacted by the COVID-19 pandemic, and related lockdowns have been producing severe transformations in the industry. Several business reports and academic studies have highlighted that, compared to before the COVID-19 outbreak, tourists will likely choose to visit less crowded tourism destinations, and will tend to prefer accommodation facilities that can deliver their services with reduced face-to-face interactions and guaranteeing fair levels of physical and social distancing. This said, there is only a limited number of scientific studies dealing with this topic so far. This, coupled with the extremely dynamic and turbulent environment we are currently experiencing, urges scholars to further intensify the academic discussion on this area of research. Further examination would give practitioners knowledge to assist them in their decision-making in an era of tourism where everyone seems to be moving towards a ‘new normal’ of unknown duration. The present study was thus conducted to make a contribution to this debate by providing and discussing the results of a factor analysis on a sample of 200 German respondents, to dig into the criteria that travellers use to select the destination and the accommodation for their vacation. Findings contribute to deepen the scientific debate about how tourist behaviour is transformed by the COVID-19 pandemic and, potentially, by any other type of virus that could replicate a similar emphasis on hygiene and safety, as well as on social distancing. Meanwhile, our results will provide policy makers, destination marketers, and accommodation managers with useful information on effectively planning and implementing their service design in order to meet tourists' expectations and needs.

Since early 2020, the world has faced a pandemic that has caused a disruption in our lives, the likes of which have never been seen before. The COVID-19 pandemic changed the way we live, work, communicate, socialize, travel and even plan our future life. The lockdowns and civilian and travel restrictions imposed by countries worldwide have drastically affected citizens' daily routines and mobility. In consequence, all sectors are currently struggling with an unprecedented crisis, as health-related concerns have substantial effects on travel industry at the local, national and global level. The current increase in mortality rate caused by the new coronavirus has affected individuals' risk and safety perceptions and consequently their travel behaviour.

A quantitative research methodology using an online questionnaire was implemented in Portugal, and a sample composed of 1900 answers collected during one year allowed to analyze the impact that the current pandemic has on people's safety and risk perceptions and how it is affecting their daily life and travel behaviours and their willingness to accept civilian and travel restrictions. The results confirmed that the pandemic had a strong impact on Portuguese residents' safety perceptions and their travel and tourism plans. Also, it was possible to conclude that those perceptions have changed over the course of three pandemic waves.

The discussion focuses on the kind of implications this situation may have for tourism destination management and marketing. Study limitations and guidelines for future research are also forwarded.

The COVID-19 pandemic, which started in Hubei province of the People's Republic of China and spread to all parts of the world, has also deeply affected the tourism industry. With the COVID-19 pandemic, the world has faced many epidemics in recent years. Tourism has also been affected by many epidemics since the 2000s. These epidemics are severe acute respiratory syndrome (SARS), bird flu, Ebola, swine flu, Middle East respiratory syndrome (MERS) and Zika. According to these epidemics, the COVID-19 pandemic has deeply affected international tourism. Borders were closed, curfews were declared in many countries and quarantine practices were made for 14 days from those who came from outside the border. Besides, the COVID-19 pandemic is quite different from other epidemics. In April 2020, international flights were stopped for the first time in tourism history all over the world. From this point of view, the aim of the study is to compare the effects of COVID-19 pandemic and epidemics that occurred after the 2000s on the tourism sector. The study focuses on COVID-19 pandemic, SARS, bird flu, Ebola, swine flu, MERS and Zika epidemics. The study also includes a review of studies on epidemics in previous years.

An unexpected Coronavirus (COVID-19) pandemic has negatively affected the tourism and the hospitality industry, including luxury accommodation service providers. While this was not the first virus outbreak to impact the tourism sectors, in this case, its consequences were devastating. In this light, this contribution analyzes the case of an Italian luxury hotel, a winner of numerous awards during the last few years, including the prestigious World Luxury Hotel Award. The researchers compare its pre- and the post-COVID situation. They clarify that the outbreak has resulted in reduced reservations and explain how the upscale hotel responded to the unprecedented crisis by implementing different approaches. The luxury hospitality business decided to defend its brand differentiation and positioning strategy by continue offering improved service quality and by introducing enhanced hygiene and sanitation facilities, in order to deliver customer-centric experiences to their valued guests.