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Article
Publication date: 7 August 2017

XiaoMing Zhou, Qi Song, Yu-yin Li, Huimin Tan and Hang Zhou

The purpose of this paper is to identify the key determinants of the information value of enterprises’ micro-blogs, drawing on the consumer’s perspective. This paper…

Abstract

Purpose

The purpose of this paper is to identify the key determinants of the information value of enterprises’ micro-blogs, drawing on the consumer’s perspective. This paper examines the effects of such information value on consumers’ purchase intention through the building of online brand equity. The paper also investigates how perceived usefulness intervenes in the relationship between micro-blog information value and consumer purchase intention.

Design/methodology/approach

The proposed research model is examined empirically using a survey of 315 users of the Sina micro-blog. The statistical analysis applies a method based on variance using partial least squares.

Findings

The results show that online retailers’ micro-blog posts, which are characterized by informativeness and persuasiveness as perceived by customers, positively impact online retailers’ brand equity, which in turn influences consumer purchase intention. In addition, perceived information usefulness is found to be an important contextual factor that moderates the relationship between perceived persuasiveness and online retailer brand equity.

Originality/value

This work adds significance to the literature by extending the research on micro-blog marketing and also provides practical recommendations for online retailers on the operation of micro-blogs.

Details

Internet Research, vol. 27 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 16 August 2019

Lunyan Wang, Qing Xia, Huimin Li and Yongchao Cao

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to…

Abstract

Purpose

The fuzziness and complexity of evaluation information are common phenomenon in practical decision-making problem, interval neutrosophic sets (INSs) is a power tool to deal with ambiguous information. Similarity measure plays an important role in judging the degree between ideal and each alternative in decision-making process, the purpose of this paper is to establish a multi-criteria decision-making method based on similarity measure under INSs.

Design/methodology/approach

Based on an extension of existing cosine similarity, this paper first introduces an improved cosine similarity measure between interval neutosophic numbers, which considers the degrees of the truth membership, the indeterminacy membership and the falsity membership of the evaluation values. And then a multi-criteria decision-making method is established based on the improved cosine similarity measure, in which the ordered weighted averaging (OWA) is adopted to aggregate the neutrosophic information related to each alternative. Finally, an example on supplier selection is given to illustrate the feasibility and practicality of the presented decision-making method.

Findings

In the whole process of research and practice, it was realized that the application field of the proposed similarity measure theory still should be expanded, and the development of interval number theory is one of further research direction.

Originality/value

The main contributions of this paper are as follows: this study presents an improved cosine similarity measure under INSs, in which the weights of the three independent components of an interval number are taken into account; OWA are adopted to aggregate the neutrosophic information related to each alternative; and a multi-criteria decision-making method using the proposed similarity is developed under INSs.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

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Article
Publication date: 24 September 2020

Huimin Zhang, Mu Tian and Tsang Kai Hung

The objective of this study is to advance the understanding of the connection between cultural distance and the cross-border diffusion of innovations by conducting a…

Abstract

Purpose

The objective of this study is to advance the understanding of the connection between cultural distance and the cross-border diffusion of innovations by conducting a systematic review and analysis of previous literature.

Design/methodology/approach

This study involved a literature review. A total of 35 articles published in ABS journals were identified from key management, international business and marketing journals. The articles were analyzed by the methodologies and findings presented.

Findings

The literature review shows that the adoption and diffusion of innovation and new products are bound to be deeply influenced by cultural distance. Specifically, national cultures influence the willingness of consumers to buy new products at both the individual and organizational levels; organizational culture plays a key role in the process of launching new products and diffusing innovations to the market. However, existing studies and their findings are fragmented and inconsistent. Controversial views remain regarding the impact of national cultural dimensions on the diffusion of innovation at the individual and organizational levels.

Originality/value

This is the first systematic review of the literature specifically focusing on the impact of cultural distance on the cross-border diffusion of innovation. In identifying the research gaps and limitations of extant studies, the authors point to avenues for future research to develop a more integrated research agenda for marketing, management and international business research.

Propósito

El objetivo de este estudio es avanzar en la compresión de la conexión que existe entre la distancia cultual y la difusión transfronteriza de innovaciones, mediante la realización de una revisión sistemática y un análisis de la literatura previa.

Diseño/metodología/enfoque

Este estudio incluyó una revisión de la literatura. Y se identificaron un total de 35 artículos en las revistas, relacionados con clave de gestión, negocios internacionales y marketing, publicados en revistas de ABS. Los artículos fueron analizados por las metodologías y hallazgos presentados.

Resultados

La revisión de la literatura muestra que la adopción y la difusión de la innovación y los nuevos productos, están fuertemente influenciados por la distancia cultural. Específicamente, las culturas nacionales influyen en la disposición de los consumidores a comprar nuevos productos, tanto a nivel individual como a nivel organizacional; la cultura organizacional desempeña un papel clave en el proceso de lanzamiento de nuevos productos y difusión de innovaciones en el mercado. Sin embargo, los estudios existentes y sus hallazgos son fragmentados e inconsistentes. Sigue dándose opiniones controvertidas sobre el impacto de las dimensiones culturales nacionales en la difusión de la innovación a nivel individual y organizacional.

Originalidad/valor

Esta es la primera revisión sistemática de la literatura, que se centra específicamente en el impacto de la distancia cultural en la difusión transfronteriza de la innovación. Al identificar las brechas de la investigación y las limitaciones de los estudios existentes, señalamos vías para futuras investigaciones, con el fin de desarrollar una agenda de investigación más integrada para el estudio de marketing, administración y negocios internacionales.

Details

Academia Revista Latinoamericana de Administración, vol. 33 no. 2
Type: Research Article
ISSN: 1012-8255

Keywords

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Article
Publication date: 17 April 2020

Huimin Li, Lelin Lv, Feng Li, Lunyan Wang and Qing Xia

The application of the traditional failure mode and effects analysis (FMEA) technique has been widely questioned in evaluation information, risk factor weights and…

Abstract

Purpose

The application of the traditional failure mode and effects analysis (FMEA) technique has been widely questioned in evaluation information, risk factor weights and robustness of results. This paper develops a novel FMEA framework with extended MULTIMOORA method under interval-valued Pythagorean fuzzy environment to solve these problems.

Design/methodology/approach

This paper introduces innovatively interval-value Pythagorean fuzzy weighted averaging (IVPFWA) operator, Tchebycheff metric distance and interval-value Pythagorean fuzzy weighted geometric (IVPFWG) operator into the MULTIMOORA submethods to obtain the risk ranking order for emergencies. Finally, an illustrative case is provided to demonstrate the practicality and feasibility of the novel fuzzy FMEA framework.

Findings

The feasibility and validity of the proposed method are verified by comparing with the existing methods. The calculation results indicate that the proposed method is more consistent with the actual situation of project and has more reference value.

Practical implications

The research results can provide supporting information for risk management decisions and offer decision-making basis for formulation of the follow-up emergency control and disposal scheme, which has certain guiding significance for the practical popularization and application of risk management strategies in the infrastructure projects.

Originality/value

A novel approach using FMEA with extended MULTIMOORA method is developed under IVPF environment, which considers weights of risk factors and experts. The method proposed has significantly improved the integrity of information in expert evaluation and the robustness of results.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 1
Type: Research Article
ISSN: 1756-378X

Keywords

Content available
Article
Publication date: 14 April 2020

Hongxiu Li, Yong Liu, Chee-Wee Tan and Feng Hu

Building on the three-factor theory, this study aims to unravel how the role of hotel attributes such as basic, excitement and performance factors could differ in…

Abstract

Purpose

Building on the three-factor theory, this study aims to unravel how the role of hotel attributes such as basic, excitement and performance factors could differ in accordance with different hotel star ratings and distinct customer segments.

Design/methodology/approach

This study explores the asymmetric effects of hotel attributes on customer satisfaction by extracting 412,784 consumer-generated reviews from TripAdvisor across different cities in China.

Findings

By taking into account the origins of customers and hotel star ratings, the study uncovers that guests’ expectations of hotel performance differ with respect to their origins (domestic and international guests) and the star ratings of the hotels being reviewed, thereby moderating the asymmetric impact of hotel attributes on customer satisfaction.

Research limitations/implications

The study compares and contrasts the determinants of customer satisfaction for domestic and international guests in the context of Chinese hotels. Care should still be exercised when generalizing the insights gleaned from this study to other contexts.

Practical implications

The findings from this study translate into actionable guidelines for hotel operators to make informed decisions regarding service improvement.

Originality/value

The study extends previous work by offering a deeper understanding of the asymmetric impact of hotel attributes on customer satisfaction. Specifically, this study provides a deep understanding of the different hotel attributes such as basic, performance and excitement factors in explaining customer satisfaction among different hotel customer segments. Findings from this study can not only inform hotel operators on the significance of various hotel attributes in determining customer satisfaction but also guide the formulation of business strategies to retain customers by inducing delight and not frustration.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

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Book part
Publication date: 7 December 2016

Abstract

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

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Abstract

Details

Corporate Fraud Exposed
Type: Book
ISBN: 978-1-78973-418-8

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