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Book part
Publication date: 10 July 2019

Xujian Zhao, Hui Zhang, Chunming Yang and Bo Li

In recent years, a great number of top conferences and workshops on artificial intelligence (AI) were held in China, showing Chinese AI plays an important role in the world…

Abstract

In recent years, a great number of top conferences and workshops on artificial intelligence (AI) were held in China, showing Chinese AI plays an important role in the world. Meanwhile, Chinese government announced an ambitious scheme, “New Generation Artificial Intelligence Development Plan,” for the country to become a world leader in AI technologies by 2030. The AI research in China has covered various aspects, ranging from chips to algorithms. This chapter attempts to give an overview of the recent advances of AI research and development in China, as well as some perspectives on the future development of AI in China.

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The New Silk Road Leads through the Arab Peninsula: Mastering Global Business and Innovation
Type: Book
ISBN: 978-1-78756-680-4

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Book part
Publication date: 10 July 2019

Anna Visvizi, Miltiadis D. Lytras, Wadee Alhalabi and Xi Zhang

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The New Silk Road Leads through the Arab Peninsula: Mastering Global Business and Innovation
Type: Book
ISBN: 978-1-78756-680-4

Book part
Publication date: 11 November 2019

Juan G. Arroyo-Flores

This study traces the boundaries of online-based social networks and its possible extensions and intersections with offline social networks. It focuses on the massive multiplayer…

Abstract

This study traces the boundaries of online-based social networks and its possible extensions and intersections with offline social networks. It focuses on the massive multiplayer online (MMO) gaming community. Most online gaming research has only addressed one side of the equation, that is, the online aspect of social interaction, omitting the offline context. The primary objective is to look at both offline and online social contexts of gamers. The data analyzed here are part of a bigger research project. Using a sample of 242 respondents and a total of 1,452 social ties (three online and three offline) this work addresses the differences and similarities between online gamer’s offline and online networks. Around 72% of the participants were between the ages of 18 and 37. This group provides insight into the management of social interactions and ties in the digital age among millennials and the coming-of-age of Generation Z. The analysis suggests that overall offline ties are slightly more important than online. Still, this does not imply that online ties are not meaningful at all. The length of their online relationships plays a significant role in how participants qualify their ties. Most participants that had not met face-to-face were willing to meet their online ties. They also reported sharing personal and everyday life matters with their online social network at a lower rate of their offline network. Time spent with online relationships stemming from online gaming and a cooperative environment is more likely to be considered higher quality time. This suggests that in MMOs the gap between online and offline relationships is becoming narrower.

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Mediated Millennials
Type: Book
ISBN: 978-1-83909-078-3

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Book part
Publication date: 10 July 2019

Anna Visvizi, Miltiadis D. Lytras, Wadee Alhalabi and Xi Zhang

In as much as it is contested, the Belt and Road Initiative (BRI) is also unexplored, underdiscussed, and, as a result, misunderstood. Frequently viewed through the lens of…

Abstract

In as much as it is contested, the Belt and Road Initiative (BRI) is also unexplored, underdiscussed, and, as a result, misunderstood. Frequently viewed through the lens of international relations and global economy, the diverse dimensions of collaboration, including business and research-industry clusters, that BRI enhances, tend to be excluded from the analysis. In a similar manner, the role of the Arab Peninsula in the grand strategy underpinning BRI and its implementation is rarely discussed. BRI is a forward-oriented initiative, an attempt to reap benefits of developments and circumstances that are only nascent. This bears two potent implications. First, as China attempts to influence the context in which it operates, it is subject to change itself; the Chinese business sector evolution attests to that. Second, some of China’s not so obvious partners of today, including those in the Arab Peninsula, are about to turn into key interlocutors of tomorrow. BRI taps into opportunities thus created. This chapter elaborates on these issues and, against this backdrop, outlines how the remaining chapters included in this volume add to this discussion.

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The New Silk Road Leads through the Arab Peninsula: Mastering Global Business and Innovation
Type: Book
ISBN: 978-1-78756-680-4

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Book part
Publication date: 20 January 2011

Dennis A. Pitta and Darlene B. Smith

This chapter presents the results of two empirical studies aimed at assessing the nature of two hallmarks of marketing development: market orientation and the ability to deliver…

Abstract

This chapter presents the results of two empirical studies aimed at assessing the nature of two hallmarks of marketing development: market orientation and the ability to deliver service quality. Both studies used Chinese managers as subjects. The first investigated the nature and scope of marketing orientation the managers perceive in their firms and found that Chinese managers recognize the importance of market orientation and its relation to firm success and performance. The findings demonstrate a well-developed sense of market orientation.

The second study assessed managers' perceptions of their ability to deliver service quality using the SERVQUAL model. Managers in the sample perceive that reliability is the most important dimension for customers, followed by responsiveness and assurance. Formal standards exist for these dimensions and managers are quite optimistic about the ability of their firms to meet these performance standards. The original antecedents presented in the SERVQUAL model do not precisely fit the Chinese market. The factor analysis showed a strong orientation toward operating systems and processes.

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International Marketing
Type: Book
ISBN: 978-0-85724-448-2

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Book part
Publication date: 19 December 2012

Liangjun Su and Halbert L. White

We provide straightforward new nonparametric methods for testing conditional independence using local polynomial quantile regression, allowing weakly dependent data. Inspired by…

Abstract

We provide straightforward new nonparametric methods for testing conditional independence using local polynomial quantile regression, allowing weakly dependent data. Inspired by Hausman's (1978) specification testing ideas, our methods essentially compare two collections of estimators that converge to the same limits under correct specification (conditional independence) and that diverge under the alternative. To establish the properties of our estimators, we generalize the existing nonparametric quantile literature not only by allowing for dependent heterogeneous data but also by establishing a weak consistency rate for the local Bahadur representation that is uniform in both the conditioning variables and the quantile index. We also show that, despite our nonparametric approach, our tests can detect local alternatives to conditional independence that decay to zero at the parametric rate. Our approach gives the first nonparametric tests for time-series conditional independence that can detect local alternatives at the parametric rate. Monte Carlo simulations suggest that our tests perform well in finite samples. We apply our test to test for a key identifying assumption in the literature on nonparametric, nonseparable models by studying the returns to schooling.

Book part
Publication date: 2 September 2014

Alicia Baik, Rajkumar Venkatesan and Paul Farris

We review the implications of the mobile technology for different stages of the consumer path to purchase including awareness, search, evaluation, store visit, and product choice…

Abstract

We review the implications of the mobile technology for different stages of the consumer path to purchase including awareness, search, evaluation, store visit, and product choice. Real-time and location-specific access to information and products are identified as distinguishing characteristics of mobile devices. While the literature on digital marketing is well developed, knowledge of the effects on the consumer path to purchase in the presence of dynamic and location-specific information is still scarce. Path to purchase models need to recognize the central and powerful role of user-generated content. Better management of marketing resources would require models that connect investments in mobile marketing to sales, and also model the synergies among different digital and offline media. We conclude with a framework that connects mobile media impressions to product choice, in the presence of other marketing media, and consumer and firm feedback loops.

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

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Book part
Publication date: 16 July 2018

Jaron Harvey, Mark C. Bolino and Thomas K. Kelemen

For decades organizational citizenship behavior (OCB) has been of interest to scholars and practitioners alike, generating a significant amount of research exploring the concept…

Abstract

For decades organizational citizenship behavior (OCB) has been of interest to scholars and practitioners alike, generating a significant amount of research exploring the concept of what citizenship behavior is, and its antecedents, correlates, and consequences. While these behaviors have been and will continue to be valuable, there are changes in the workplace that have the potential to alter what types of OCBs will remain important for organizations in the future, as well as what types of opportunities for OCB exist for employees. In this chapter we consider the influence of 10 workplace trends related to human resource management that have the potential to influence both what types of citizenship behaviors employees engage in and how often they may engage in them. We build on these 10 trends that others have identified as having the potential to shape the workplace of the future, which include labor shortages, globalization, immigration, knowledge-based workers, increase use of technology, gig work, diversity, changing work values, the skills gap, and employer brands. Based on these 10 trends, we develop propositions about how each trend may impact OCB. We consider not only how these trends will influence the types of citizenship and opportunities for citizenship that employees can engage in, but also how they may shape the experiences of others related to OCB, including organizations and managers.

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Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-78756-322-3

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Book part
Publication date: 2 December 2016

Wei Huang, Jingjing Weng and Ying-Che Hsieh

The missing employee voice has become a salient topic in China. This paper aims to document the newest developments relating to the topic by reviewing the recent literature on…

Abstract

The missing employee voice has become a salient topic in China. This paper aims to document the newest developments relating to the topic by reviewing the recent literature on employment relations and employee voice. The findings of this paper suggest that the purposes of and channels for the employee voice in China have been undergoing significant changes. Different stakeholder groups have approached the issue. ‘Democratic management’ in China, the country’s home-grown concept of employee voice, has been resurrected to encourage more effective employee representation. Apart from this top-down influence from the government and All-China Federation of Trade Unions, this paper also identifies the bottom-up approach driven by the workers, and the external influence from the global corporate social responsibility campaign and nongovernmental labour organizations. Based on the review of the newest developments in workplace democracy and the employee voice in China, this paper proposes a stakeholder framework incorporating these developments. The authors also suggest some directions for future research.

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Employee Voice in Emerging Economies
Type: Book
ISBN: 978-1-78635-240-8

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Improving the Relational Space of Curriculum Realisation: Social Network Interventions
Type: Book
ISBN: 978-1-80382-513-7

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