Search results

The purpose of this study adopts a news media narrative approach to Yield insights on aspects of the COVID-19 impact.

This study adopts a news media narrative approach as this method can yield insights on aspects of the COVID-19 impact.

In the post-COVID-19 lockdown context, second-home tourism and mountain tourism could play the role of placebo. The dual dimension of second-home tourism and mountain tourism reflect the Janus-faced character of the tourism industry. Beyond the fact that this study has highlighted the placebo role that both forms of tourism are probably going to play, it makes the connection between mountain tourism and second-home tourism; highlights the Janus-faced character of both forms of tourism; and highlights the mutation impacts of COVID-19 on tourism trends.

COVID-19 is the current concern, and this paper offers a timely perspective on a topic of significant interest.

This introductory paper aims to provide an overview of the significance of the theme issue.

This paper sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the issues. The solutions are tailored to the particular profile of the destination.

For post-colonial, post-conflict and post-disaster destinations to enhance their image to potential visitors and to be able to compete equally with established destinations, it is important to provide solutions that are tailor-made to their own situation and circumstances, as one size does not fit all.

The value of this paper is that it re-visits the realities faced by post-colonial, post-conflict and post-disaster destinations while highlighting their potentials and barriers.

The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team.

This paper uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the contributors and material and the editorial process.

This paper provides insights and practical suggestions in response to the theme issue question from different academic and professional backgrounds in fields as diverse as marketing, tourism, economics and heritage management.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of WHATT’s approach to collaborative working and writing.

The collaborative work reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the papers provide a range of options for destination marketing organizations in response to the issues highlighted.

The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality.

This paper is based on a review of academic and industry literature and access to trends data and information from a series of academic and industry databases and reports to examine how big data and analytics shape the future of the industry and the associated risks and opportunities.

This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.

This paper provides useful insights into the use of big data and analytics for both researchers and practitioners and offers new perspectives on the debate on data governance and ethical data management in both tourism and hospitality. Because forecasts from the UNWTO indicate a significant increase in international tourist arrivals (1.8 billion tourist arrivals by 2030), the ways tourism and hospitality organisations manage customers’ data become important.

The purpose of this paper is to summarise the main outcomes of the collection of studies in this theme issue and to offer some key reflections based on the experiences of the theme editors and contributors.

This study uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the contributors and material and the editorial process.

This paper provides insights and practical suggestions in response to the theme issue question from different academic and professional backgrounds, namely, the hotel industry, the events industry, the technology sector, non-governmental organisations, government sectors, and the local community.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of worldwide hospitality and tourism theme’s approach to collaborative working and writing.

The collaborative study reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the papers provide a range of options for destination marketing organisations in response to the issues highlighted.

This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial, post-conflict and post-disaster destinations to anchor the overall conclusion of the theme issue.

This paper summarizes key issues faced by destinations plagued with a negative image and identifies adaptive marketing strategies based on existing marketing theories and success stories from struggling destinations.

Destinations with a negative image are mostly post-colonial, post-conflict or post disaster destinations (or all of the three combined), and despite their poor (if no) marketing strategies, they continue to struggle to find their share in the tourism market. This paper highlights four main challenges of such destinations and proposes that adaptive marketing strategies can turn the situation of struggling destinations to a situation of emerging destinations. Marketing strategies that are cited in this theme are based on empirical evidence and they are communication strategy, differentiation and promotion of responsible and health tourism, heritage tourism, cluster tourism and the involvement of destination marketing organisations.

This paper takes a somewhat different approach and proposes adaptive marketing strategies for struggling destinations. These are based on the notion that the consequences of not addressing negative image also impacts on established destinations that have to cope with increased capacity. The value of this paper is that it draws from empirical evidence, each unique in their own right and re-establishes how post-colonial, post-conflict and post-disaster destinations could improve while highlighting their potential and limiting factors.

Begging is undoubtedly an ancient phenomenon but when explored from the tourism perspective, it is relatively new. Begging has existed across several historical periods, but with sophistication and savviness, it has developed into a lucrative form of tourism business. While previous studies have reasonably explored the beggar–tourist interaction in several socio-economic contexts, the present one attempts to research an unusual aspect of these encounters which is termed as “black market tourism.” In the current study, black market is explained as a clandestine but visible market where tourism transactions take place within three important stakeholders, namely, the beggars, the tourists and shopkeepers. The transaction is found to have some aspects of illegality, but ultimately, serves the manifest function of yielding money and growing the underground network. This triangular interaction is therefore of relevance to understand the functioning of this black market involving those key stakeholders. With this notion as foundation, this study aims to empirically and conceptually explore the phenomenon of black market tourism which is derived from the beggar–tourist– shopkeeper encounter in an important city of India called Hyderabad. The specific location of the study was Chaar Minaar, a popular tourism city with ancient monument and shopping places in Hyderabad (India). Tourism in India is undeniably infused with the notions of color and culture, but how this colorful context gradually developed into a colorless black market tourism economy is worthy of study.

From a methodological point of view, this conceptual paper draws on unobtrusive research methods (written records, non-participant observations, informal interviews and occasional photography).

Findings show that begging is developing into a lucrative industry without costly investment and beggars operate in a cartel. The black tourism market is found to be an emerging underground tourism economy with established stakeholders, who are rapidly progressing and growing their network. The network is seen to be increasingly attracting educated and young professionals.

The research is explorative and provides a consistent and empirically based starting point for research on black market tourism involving beggar–tourist and beggar–shopkeeper interactions in Indian cities. The sample being very limited, it is important to stress the limited possibilities to generalize the findings of this study to other destinations. Moreover, the assumption that the background of the local researcher might have influenced the interpretation of primary data need not be neglected, thus suggesting a further examination to confirm validity of the results.

The study provides information not only to destination managers interested to diversify the tourism product, but also to policymakers who are fighting against begging in the city of Hyderabad. The beggar experience can be used to attract more tourists seeking authenticity, provided that the process is improved by adding in some level of professionalism. For instance, beggars could be trained to perform decently in a town hall where tourists are invited to attend cultural shows. To some extent, this study may also help empowering beggars to become part of the tourism ecosystem. This is important, as modern society has disempowered economically disadvantaged members of the community (Hutton, 2016). Ultimately, the study attempted to show that disempowered members of the community are not always passive and powerless. They can create business out of another business (a re-invented form of beggarism that has potential to generate money from tourism).

The study has a social aspect as it takes the involvement of three stakeholders, namely, the tourists, the beggars and the shopkeepers. The study shows how begging transactions affect the three stakeholders and it sheds light on its overall impact on Hyderabad, as a tourism destination.

To the best of authors’ knowledge, no tourism study (academic and non-academic) has so far considered the beggar–tourist encounter from a black market perspective. The findings offer new information on a reinvented form of beggarism and unveils that this black market is a well-entrenched system operated by an educated pool of people and professionals. Ultimately, the study attempts to show that disempowered members of the community (beggars) are not always passive and powerless. They can create business out of another business (a re-invented form of beggarism that has potential to generate money out of tourism).