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Article
Publication date: 14 December 2023

Michael Giebelhausen and T. Andrew Poehlman

This paper aims to provide researchers and practitioners with a consumer-focused alternative for considering the integration of artificial intelligence (AI) into services.

Abstract

Purpose

This paper aims to provide researchers and practitioners with a consumer-focused alternative for considering the integration of artificial intelligence (AI) into services.

Design/methodology/approach

The paper reviews and critiques the most popular frameworks for addressing AI in service. It offers an alternative approach, one grounded in social psychology and leveraging influential concepts from management and human–computer interaction.

Findings

The frameworks that dominate discourse on this topic (e.g. Huang and Rust, 2018) are fixated on assessing technology-determined feasibility rather than consumer-granted permissibility (CGP). Proposed is an alternative framework consisting of three barriers to CGP (experiential, motivational and definitional) and three responses (communicate, motivate and recreate).

Research limitations/implications

The implication of this research is that consistent with most modern marketing thought, researchers and practitioners should approach service design from the perspective of customer experience, and that the exercise of classifying service occupation tasks in terms of questionably conceived AI intelligences should be avoided.

Originality/value

Indicative of originality, this paper offers an approach to considering AI in services that is nearly the polar opposite of that widely advocated by e.g., Huang et al., (2019); Huang and Rust (2018, 2021a, 2021b, 2022b). Indicative of value is that their highly cited paradigm is optimized for predicting the rate at which AI will take over service tasks/occupations, a niche topic compared to the mainstream challenge of integrating AI into service offerings.

Details

Journal of Services Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 2 October 2017

Yi-Chun Huang, Chih-Hsuan Huang and Min-Li Yang

The purpose of this paper is to explore how internal and external factors simultaneously drive firms to adopt green supply chain (GSC) initiatives and to construct a comprehensive…

2201

Abstract

Purpose

The purpose of this paper is to explore how internal and external factors simultaneously drive firms to adopt green supply chain (GSC) initiatives and to construct a comprehensive research model by drawing upon institutional theory, stewardship theory, and view of performance.

Design/methodology/approach

The data collected from 380 manufacturers in the electrical and electronics industries in Taiwan were analyzed via structural equation modeling and bootstrapping.

Findings

First, institutional pressures affect the GSC initiatives of firms. Second, institutional pressures influence the environmental stewardship behaviors (ESBs) of managers. Third, the ESBs of managers affect the GSC initiatives of firms. Fourth, the GSC initiatives of firms influence their environmental performance, economic performance, and competitiveness. Fifth, the bootstrapping results reveal that institutional pressures indirectly affect the GSC initiatives of firms through the ESBs of managers.

Research limitations/implications

Environmental sustainability has intensified the need for firms to develop a corporate culture. Future research can investigate the relationship among the institutional pressures, greening corporate culture, and GSC initiatives of firms.

Practical implications

Those managers facing institutional pressures must continually focus on the effects of external factors on the GSC initiatives of their firms. They must also increase their commitment and support to such initiatives to attain favorable levels of environmental performance, economic performance, and competitiveness.

Originality/value

This study integrates four streams of literature on institutional theory, stewardship theory, GSC initiatives, and view of performance. Apart from analyzing field- and organization-level data simultaneously, this paper is also the first to demonstrate the relationships among institutional pressures, ESBs of managers, GSC initiatives, and firm performance.

Details

International Journal of Physical Distribution & Logistics Management, vol. 47 no. 9
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 9 September 2022

Yi-Chun Huang and Chih-Hsuan Huang

Prior research on green innovation has shown that institutional pressure stimulates enterprises to adopt green innovation. However, an institutional perspective does not explain…

Abstract

Purpose

Prior research on green innovation has shown that institutional pressure stimulates enterprises to adopt green innovation. However, an institutional perspective does not explain why firms that face the same amount of institutional pressure execute different environmental practices and innovations. To address this research gap, the authors linked institutional theory with upper echelons theory and organization performance to build a comprehensive research model.

Design/methodology/approach

A total of 800 questionnaires were issued. The final usable questionnaires were 195, yielding a response rate of 24.38%. AMOS 23.0 was used to analyze the data and examine the relationships between the constructs in our model.

Findings

Institutional pressures affected both green innovation adoption (GIA) and the top management team's (TMT's) response. TMT's response influenced GIA. GIA was an important factor affecting firm performance. Furthermore, TMT's response mediated the relationship between institutional pressure and GIA. Institutional pressures indirectly affected green innovation performance but did not influence economic performance through GIA. Finally, TMT's response indirectly impacted firm performance through GIA.

Originality/value

The authors draw on institutional theory, upper echelons theory, and a performance-oriented perspective to explore the antecedents and consequences of GIA. This study has interesting implications for leaders and managers looking to implement green innovation and leverage it for firm performance to out compete with market rivals as well as to make the changes in collaboration with many other companies including market rivals to gain success in green innovation.

Details

European Journal of Innovation Management, vol. 27 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 26 October 2021

Yi-Chun Huang and Chih-Ta Chen

Integrating economic and green initiatives into firm strategies is a challenge for firms in various industries. The study aims to incorporate multiple views, i.e. green innovation…

Abstract

Purpose

Integrating economic and green initiatives into firm strategies is a challenge for firms in various industries. The study aims to incorporate multiple views, i.e. green innovation theory (GIT), the green institutional perspective (GIP) and the natural-resource-based view (NRBV), to develop a comprehensive model to explore why and how firms implement green product innovation (GPI).

Design/methodology/approach

The study explores the relationships among institutional pressure, the firm's green resources and GPI. The research also distinguishes two different types of GPI: exploratory GPI and exploitative GPI. A total of 270 valid questionnaires were collected from electrical and electronics manufacturers in Taiwan. The authors employed structural equation modeling (SEM) using analysis of moment structures (AMOS) 23.0 to test the hypotheses.

Findings

The results show that institutional pressure has a significant positive correlation with the firm's green resources. Furthermore, institutional pressure has a significantly positive influence on exploratory GPI and exploitative GPI, respectively. The firm's green resources also have a significantly positive effect on both exploratory GPI and exploitative GPI. In addition, institutional pressures have significantly positive indirect effect on both exploratory GPI and exploitative GPI.

Research limitations/implications

Economic benefits and environmental sustainability are the most pressing issues faced by the electrical and electronics industry today. The study's investigation covers Taiwanese electrical and electronics manufacturers only, so the test of the research model has limited generalizability. The authors suggest that to expand the generalizability of the findings, future research should examine this model in the context of other regions such as Southeast Asia, Africa, South America, etc.

Practical implications

The study has many interesting implications for both practitioners and policymakers. The authors' findings suggest that while Taiwanese electrical and electronics manufacturers face significant pressure from customers, competitors and regulation requirements (e.g. waste electrical and electronic equipment [WEEE], restriction of hazardous substances [RoHS] and energy using product [EuP] directives), firms in that sector should efficiently and effectively deploy their green resources and then perform proper GPI (e.g. exploratory GPI or exploitative GPI). These results also serve as a reminder to policymakers that balancing coercive (command-and-control) mechanisms with incentives and voluntary mechanisms is the best means by which to develop motivational and effective GPI policies.

Originality/value

First and foremost, the paper divides GPI into exploratory GPI and exploitative GPI. Furthermore, the research incorporates two important schools of thought, i.e. the GIP and NRBV, thus providing a more holistic view by which to explore why and how companies adopt GPI.

Details

European Journal of Innovation Management, vol. 26 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 17 August 2021

Qunyong Xie

Applying the institution-based view and the resource-based view, this study explores how state ownership influences early internationalization of emerging market firms, how it…

Abstract

Purpose

Applying the institution-based view and the resource-based view, this study explores how state ownership influences early internationalization of emerging market firms, how it interacts with firm size to have an impact and how the proportion of SOEs moderates this interaction effect.

Design/methodology/approach

Based on a sample of 717 Chinese listed firms, this study uses Poisson regression, ordinary least square regression and Heckman two-stage estimation to analyze the data.

Findings

This study finds state ownership does not influence early internationalization, state ownership and firm size jointly can have a significant impact, and the proportion of SOEs in an industry sector can moderate this interaction effect.

Originality/value

This study enriches our understanding of the impact of home government involvement on internationalization strategies of emerging market firms, contributes to early internationalization research by building the theoretical mechanisms about these direct and interaction effects and by providing empirical results and provides important advices to firm decision-makers and government policymakers. By examining these interaction effects, it also provides a solution to the theoretical conflict created by the two opposing effects of state ownership.

Details

Cross Cultural & Strategic Management, vol. 29 no. 1
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 12 December 2022

Xingfeng Huang and Rongjin Huang

This study aimed to explore how an adapted theoretical framework by networking two theories could help document teachers' collective learning through lesson study.

Abstract

Purpose

This study aimed to explore how an adapted theoretical framework by networking two theories could help document teachers' collective learning through lesson study.

Design/methodology/approach

Interconnected Model of Teacher Professional Growth (IMPG) and Documentational Approach to Didactics (DAD) has been used individually to document teachers' professional learning from different aspects. The IMPG captures teachers’ growth through the iterative process and dynamics (i.e. enactment and reflection) among four domains (personal domain, external domain, practice domain and consequence domain). At the same time, the DAD primarily focuses on teacher learning through the interactions between resources and teachers. To deepen understanding of teachers' learning through lesson study, in this study, a networked theoretical framework through which the DAD model is enriched by incorporating some ideas from IMPG is proposed. A lesson study, including five stages of study, plan, enact, reflect and refine, facilitated by a researcher was conducted in Shanghai China. The data sets including all videotaped meetings and research lessons and lesson plans of the lesson study are analyzed based on the adapted framework qualitatively.

Findings

The results show that the teachers' document evolved from adopting the traditional teaching materials to adapting both traditional ones and e-resources with careful consideration of student learning through the lesson study process.

Research limitations/implications

This study advances our understanding of networking strategies and their usefulness for deepening teacher professional learning as document development through lesson study. However, the sustainability of this type of professional learning needs to be further explored.

Originality/value

This study expands teacher learning through lesson study as the document development and enriches the DAD theory by illuminating the process of the documentational genesis.

Details

International Journal for Lesson & Learning Studies, vol. 12 no. 1
Type: Research Article
ISSN: 2046-8253

Keywords

Article
Publication date: 13 March 2017

Samira Khodabandehlou and Mahmoud Zivari Rahman

This paper aims to provide a predictive framework of customer churn through six stages for accurate prediction and preventing customer churn in the field of business.

4450

Abstract

Purpose

This paper aims to provide a predictive framework of customer churn through six stages for accurate prediction and preventing customer churn in the field of business.

Design/methodology/approach

The six stages are as follows: first, collection of customer behavioral data and preparation of the data; second, the formation of derived variables and selection of influential variables, using a method of discriminant analysis; third, selection of training and testing data and reviewing their proportion; fourth, the development of prediction models using simple, bagging and boosting versions of supervised machine learning; fifth, comparison of churn prediction models based on different versions of machine-learning methods and selected variables; and sixth, providing appropriate strategies based on the proposed model.

Findings

According to the results, five variables, the number of items, reception of returned items, the discount, the distribution time and the prize beside the recency, frequency and monetary (RFM) variables (RFMITSDP), were chosen as the best predictor variables. The proposed model with accuracy of 97.92 per cent, in comparison to RFM, had much better performance in churn prediction and among the supervised machine learning methods, artificial neural network (ANN) had the highest accuracy, and decision trees (DT) was the least accurate one. The results show the substantially superiority of boosting versions in prediction compared with simple and bagging models.

Research limitations/implications

The period of the available data was limited to two years. The research data were limited to only one grocery store whereby it may not be applicable to other industries; therefore, generalizing the results to other business centers should be used with caution.

Practical implications

Business owners must try to enforce a clear rule to provide a prize for a certain number of purchased items. Of course, the prize can be something other than the purchased item. Business owners must accept the items returned by the customers for any reasons, and the conditions for accepting returned items and the deadline for accepting the returned items must be clearly communicated to the customers. Store owners must consider a discount for a certain amount of purchase from the store. They have to use an exponential rule to increase the discount when the amount of purchase is increased to encourage customers for more purchase. The managers of large stores must try to quickly deliver the ordered items, and they should use equipped and new transporting vehicles and skilled and friendly workforce for delivering the items. It is recommended that the types of services, the rules for prizes, the discount, the rules for accepting the returned items and the method of distributing the items must be prepared and shown in the store for all the customers to see. The special services and reward rules of the store must be communicated to the customers using new media such as social networks. To predict the customer behaviors based on the data, the future researchers should use the boosting method because it increases efficiency and accuracy of prediction. It is recommended that for predicting the customer behaviors, particularly their churning status, the ANN method be used. To extract and select the important and effective variables influencing customer behaviors, the discriminant analysis method can be used which is a very accurate and powerful method for predicting the classes of the customers.

Originality/value

The current study tries to fill this gap by considering five basic and important variables besides RFM in stores, i.e. prize, discount, accepting returns, delay in distribution and the number of items, so that the business owners can understand the role services such as prizes, discount, distribution and accepting returns play in retraining the customers and preventing them from churning. Another innovation of the current study is the comparison of machine-learning methods with their boosting and bagging versions, especially considering the fact that previous studies do not consider the bagging method. The other reason for the study is the conflicting results regarding the superiority of machine-learning methods in a more accurate prediction of customer behaviors, including churning. For example, some studies introduce ANN (Huang et al., 2010; Hung and Wang, 2004; Keramati et al., 2014; Runge et al., 2014), some introduce support vector machine ( Guo-en and Wei-dong, 2008; Vafeiadis et al., 2015; Yu et al., 2011) and some introduce DT (Freund and Schapire, 1996; Qureshi et al., 2013; Umayaparvathi and Iyakutti, 2012) as the best predictor, confusing the users of the results of these studies regarding the best prediction method. The current study identifies the best prediction method specifically in the field of store businesses for researchers and the owners. Moreover, another innovation of the current study is using discriminant analysis for selecting and filtering variables which are important and effective in predicting churners and non-churners, which is not used in previous studies. Therefore, the current study is unique considering the used variables, the method of comparing their accuracy and the method of selecting effective variables.

Details

Journal of Systems and Information Technology, vol. 19 no. 1/2
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 5 June 2017

Chia-Sui Wang, Yu-Lin Jeng and Yong-Ming Huang

The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.

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Abstract

Purpose

The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.

Design/methodology/approach

This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention.

Findings

The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence.

Practical implications

This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others.

Originality/value

The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.

Details

The Electronic Library, vol. 35 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 21 August 2009

Mika Gabrielsson, John Darling and Hannu Seristö

In a world‐wide environment strongly influenced by the issues and perspectives of globalization, internationally‐based business firms must be focused on transformational…

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Abstract

Purpose

In a world‐wide environment strongly influenced by the issues and perspectives of globalization, internationally‐based business firms must be focused on transformational leadership team‐building across the cultural boundaries with which they are involved. The purpose of this paper is to juxtapose the leadership dimensions and national culture dimensions, and particularly to explore one aspect of that transformational leadership team‐building process, the application of the key paradigm of leadership style balance and support within the parameters of an operational team.

Design/methodology/approach

Based on a literature review the paper identifies four basic leadership styles, the strengths and weaknesses of each of the styles are identified, communication preferences are discussed, primary back‐up styles that come into focus due to high levels of stress are analyzed, and the all‐important skill of style flex is described. These dimensions will be examined in association with the case of UnitedTel Ltd (a pseudonym), and also include observations relating to the authors' experiences in several other arenas that have been encountered in management and consulting activities.

Findings

Two interactive dimensions at the heart of a leader's behavior – assertiveness and responsiveness – are foundations of that person's leadership style. The basic interactive dimensions of assertiveness and responsiveness thereby form the two axes of the framework of the leadership styles paradigm and the four primary quadrants, which represent the four leadership styles – analyzer, director, creator, and connector.

Research limitations/implications

The paradigm of leadership styles can be a valuable tool for the further research, and understanding of, the process of transformational teambuilding across cultural boundaries.

Practical implications

Importantly, it is not enough just to understand one's leadership style or the style of others in a leadership team; one must also exercise style flex that can enable the parties to function in a mutually‐beneficial situation congruent with the needs of the individuals and the organization.

Originality/value

The leadership styles paradigm can be a very important reference point in the process of transformational teambuilding across cultural boundaries. An interesting view and contribution of the paper are the way that the leadership styles and cultural dimensions can be linked.

Details

Team Performance Management: An International Journal, vol. 15 no. 5/6
Type: Research Article
ISSN: 1352-7592

Keywords

Article
Publication date: 9 October 2017

Rongjin Huang, Yanping Fang and Xiangming Chen

Although CLS has been implemented in China for over a century, it is barely known to educators internationally. The purpose of this paper is to synthesize the salient…

Abstract

Purpose

Although CLS has been implemented in China for over a century, it is barely known to educators internationally. The purpose of this paper is to synthesize the salient characteristics of Chinese lesson study (CLS), introduce the major themes of this special issue, and invite dialogues about the theories and practices of CLS.

Design/methodology/approach

The authors of this editorial paper conducted an extensive literature review on CLS, analyzed the contents and methods of the existing research categorically, compared CLS with other models of LS globally, and present this special issue articles and their major contributions thematically. The theoretical framework of the paper relies mainly on cultural theories and theories on research paradigms such as improvement science, which explain why and how CLS functions in Chinese education system over time.

Findings

Existing studies suggest that CLS is a deliberate practice for developing instructional expertise, a research methodology for linking research and practice, and an improvement science for instruction and school improvement system wide. In addition to the theorization of CLS, this special issue also introduces some adaptations of CLS outside of China such as the USA and Italy.

Originality/value

This paper, for the first time, spells out some salient features of CLS, and discusses issues in adapting CLS in other parts of the world. It will enrich the understanding of LS theories and practices in China and promotes trans-cultural development of LS internationally.

Details

International Journal for Lesson and Learning Studies, vol. 6 no. 4
Type: Research Article
ISSN: 2046-8253

Keywords

1 – 10 of over 35000