Search results

This study examines the relationship between food experience, emotion, place attachment, and tourists' revisit behavioral intention. A survey questionnaire is conducted on-site in Lukang and distributed to 408 tourists. The dimensions of food experience are established through factor analysis, and a hypothesized model of the relationships between the constructs is tested using structural equation modeling (SEM). The results indicate that tourists' food experiences included local flavor, media recommendation, local learning, life transfer, and interpersonal sharing. In addition, food experience has a significant impact on emotion and place attachment, and emotion has a substantial effect on place attachment. Finally, place attachment significantly impacts tourists' revisit behavioral intention. The study makes a significant theoretical contribution by identifying food experience, emotion, and place attachment as the salient predictors of heritage tourists' revisit intention. Furthermore, the study suggests that food experiences enhance effective bonding at tourism destinations.

This study attempts to examine the relationships between leisure involvement, social support, and happiness. Consequently, for data collection, this study utilizes a convenient sampling procedure, involving a questionnaire survey on scuba divers in Kenting, a southern resort town in Taiwan. In this study, 320 samples of useful samples were collected. Structural equation modeling is deployed to test the underlying relationships among the research variables. Concerning the leisure involvement of the scuba diving participants, social support is viewed as an essential antecedent. This study confirms leisure involvement is a mediator between social support and happiness in the case of scuba diving. This study further confirms that the mediation effect of leisure involvement positively affects happiness. Furthermore, social support positively leads to leisure engagement (e.g., scuba diving) and could also directly influence happiness with a positive relationship. Consequently, this study renders managerial implications for the service providers of scuba diving.

The nature of the relationship between the Arabs and China in its historical and current dimensions raises the issue of compatibility and coexistence and the possibility of its continuity among nations and cultures. During the fifteenth-century-period, in which Arab–Chinese relations developed, a model of coexistence and harmony between the two civilizations and cultures emerged, which is rare to find in the history of relations between societies and countries. In this chapter, the researchers attempt to return to history to discuss the forms of the development of peaceful relations between China and Arab societies, and the cultural and psychological motives that led to the normalization of political relations in a pattern of mutual respect and peaceful cooperation on many common issues, which still continue to affect positively the relations between China and the Arab world nowadays. The study found that the nature of the eastern mentality of both parties and the positive stereotypes that each side has about the other long time ago have contributed decisively to shaping these relations in the subsequent centuries.

This study seeks to investigate issues transpiring in green hotels from a human resource perspective which is unlike most green-hotel studies centering on consumer behavioral subjects. It hypothesizes that the employees’ green ability consisting of environmental awareness, environmental knowledge, and environmental skill creates a positive impact on hotels’ green ability and ultimately on the overall performance of hotels. Using alumni from a tourism and hospitality program, this study collects 233 responses from a structured questionnaire survey. The findings indicate that hotel employees approximately contribute toward a fifth of the hotels’ ability to implement greener practices.

This study aims to explore the influence of environmental education on perceived eco-innovativeness and behavioral intention in the context of farm tourism that embraces the concept of sustainability. It conducts a series of on-site surveys in a farm which supplies a variety of recreational activities along with environmental educational programs. The survey lasted for two-and-a-half months and resulted in 620 useful responses. To achieve the study aim/purpose/objective a theoretical model entailing environmental education, perceived innovativeness and behavioral intention is first constructed. Then structural equation modeling is performed. The study found that environmental education has both direct and indirect impacts on revisit intention and environmental education strongly influences guests’ perception of eco-innovativeness. However, perceived eco-innovativeness does not affect the revisit intentions. Implications and suggestions for future study are provided as concluding remarks.

The recent COVID-19 virus outbreak, as well as many other global risks, has put the tourism industry on the brink of collapse. Even if interesting advances have been seen the light of publicity based on risk perception, no less true seems to be that the current theory is not enough to understand and describe the impacts of new global risks that may destroy the industry in question of weeks. This introductory chapter gives a snapshot on the fragile conditions we are moving today and interrogates further the future of tourism.

Since it was adopted from psychology just after the turn of twentieth century, risk perception theory has multiplied and successfully evolved in the fields of tourism research. A dearth of studies has focused on risk perception over the recent decades. We have certainly identified three clear-cut traditions: demographical school, psychological school and critical perspective. With benefits and problems each theory has shed light trying to measure the impact of global risks in the tourism and hospitality industries.

This book keeps the originality to update what has been published in the earlier decades. We are incorporating new topics to the discussion as well as new epistemologies and methodologies. Gathering different high-quality products authored by well-renowned authors coming from different countries, it lays the foundations to a new understanding of risk perception and tourism safety-security debating the next steps and the real challenges posed on the industry in a not so long near future.