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This study examines the relationship between food experience, emotion, place attachment, and tourists' revisit behavioral intention. A survey questionnaire is conducted on-site in Lukang and distributed to 408 tourists. The dimensions of food experience are established through factor analysis, and a hypothesized model of the relationships between the constructs is tested using structural equation modeling (SEM). The results indicate that tourists' food experiences included local flavor, media recommendation, local learning, life transfer, and interpersonal sharing. In addition, food experience has a significant impact on emotion and place attachment, and emotion has a substantial effect on place attachment. Finally, place attachment significantly impacts tourists' revisit behavioral intention. The study makes a significant theoretical contribution by identifying food experience, emotion, and place attachment as the salient predictors of heritage tourists' revisit intention. Furthermore, the study suggests that food experiences enhance effective bonding at tourism destinations.

This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and conducting tours for these tourists in Europe provide the basis for the points identified. The special appeal of themes linked to Thai life is emphasized. The development of a group travel itinerary is documented as a pragmatic exercise in matching the expectations and the spending power of the participants with the business goals of the tour provider. The wider pan-Asian implications of the work include the need for a high level of personal care and the necessity to explain and interpret often little understood historical facts.

This study establishes a baseline evaluation of sustainability reporting (SR) and integrated reporting (IR) practices among groups of companies globally using a combined evaluation matrix. We evaluate a sample of high performance companies (HPC), global reporting initiative (GRI) companies, international integrated reporting committee (IIRC) companies, and a control group of companies that do not belong to any of these groups. We test for high performance and compliance with a 30-point evaluation matrix for financial reporting, corporate governance, integrated disclosure, SR, and assurance developed from the standards set by GRI and IIRC. This chapter provides evidence as to the current IR and SR states, and shows that considerable variation exists even among companies that have pledged to improve reporting in this arena. The analysis also shows that companies that belong to no special group do in fact score on a level that shows that SR and IR standards are being implemented by many companies in the world, not just those in special groups like the HPC, GRI, and IIRC. Finally, this study provides direction for global regulators and professional associations, and to the management of companies that aspire to HPC status while meeting the IR and SR standards.

Wang Hui booked an electronic ticket on Eyesjuant (name disguised) from Guangzhou to Beijing for a flight departing at 2 pm. However, when he arrived at the airport, he could not check in and was informed that there was no booking information for him on the file. He called the customer service representative of Eyesjuant. The representative told him that his booking had been sent to the airlines again and he would be able to check in at this point. When he returned to the counter, there was still no booking information. With only one hour before the plane was scheduled to take off, he again made the phone call asking Eyesjuant for help to solve this problem. What should the Eyesjuant’s service representative do?

This article highlights a new research theme on how a no-escape natural disaster (NEND), such as Taiwan's earthquake of September 21, 1999 (dubbed as 921), impacts tourists’ trip decision. Nearly four years after the 921 event, a survey investigated the changes of tourists’ decision-making to the area mostly affected by the disaster. Expected negative effects on travel decisions were found. Surprisingly, a tourism boom in the affected destinations was documented. The possible reasons for recovery are discussed. Furthermore, comparing the consequences of another NEND event – December 2004 tsunami, the study suggests practical research agendas in rejuvenating NEND-impacted tourism destinations. Lastly, it is recommended that future research might center on the safety issues of travel destinations.

This study investigates the impact of tourists’ perception of consumer-generated content (CGC) on their travel behaviors. Online questionnaire survey was conducted on the clients of travel agency along with onsite interviews of visitors at several busy tourist destinations/spots in Taiwan including Alishan, Sun-Moon Lake, and airports. In total 316 responses were generated. The findings indicate that usability of social media is the strongest factor that contributes to respondents’ perceived functional and hedonic quality. Functional quality of social media then draw respondents’ awareness that eventually increases their intention to visit a destination of interest. The results also indicate that functional quality is more important than hedonic in terms of increasing the propensity of using social media.

Destination marketing strategies are designed to attract visitors, inviting them to acknowledge and virtually experience the different resources available on site. Still, their success also depends on the ability of destination management organizations (DMOs) to develop an effective communication strategy. The ongoing COVID-19 pandemic radically changed the goals set by the promotional campaigns launched by the Portuguese tourist boards. This study analyzes the textual content of the innovative promotional video campaigns released between mid-March and early April 2020 by Portuguese tourism authorities at national level (Turismo de Portugal), regional level (Centro, Algarve, Madeira and the Azores) and local level (Cascais) to promote these destinations during nationwide states of emergency. Since image is undeniably a key component of destination choice, content analysis approach was conducted using NVivo to measure the cognitive–affective image dimensions using a semantic differential scale. The results indicate that the campaigns conveyed inspiring messages of hope and trust to help restore tourists' confidence in their safety and emphasized the planning for future trips while aiming to reduce risk perception by highlighting that the destination is safe for travel. That way these campaigns are in close accordance with the literature focusing on corporate social responsibility applied to DMOs and image recovery strategies.